Information Density: AB InBev – Signal Evidence & AI Readability

Our Purpose is to Dream Big to Create a Future with More
Cheers

Our Purpose is to Dream Big to Create a Future with More
Cheers
Our purpose drives everything we do. We are building on our more than 600 years of heritage, we are always looking to serve up new ways to meet life’s moments, and we dream big to move our industry forward. Our purpose drives everything we do. We are building on our more than 600 years of heritage, we are always looking to serve up new ways to meet life’s moments, and we dream big to move our industry forward.
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AB InBev Publishes 2030 Sustainability Goals, Aiming to Strengthen Supply‑Chain Resilience Learn More
[IMG: 2022 Operating performance highlights]
Corona Global Named Most Valuable Beer Brand in Kantar BrandZ Rankings for Third Consecutive Year Learn More
[IMG: 2022 Operating performance highlights]
New Summer Program from Corona Invites the World to Experience “This Is Living” Learn More
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Passion for beer is at the heart of everything we do. We are the proud makers of more than 500 iconic global and local brands.
Discover our brands

Create a future with more cheers with us We're seeking passionate people who'll be inspired by brewing the world's most loved beers, building iconic brands and creating meaningful experiences. Search Our Jobs

[H1] Our Brands
We are the proud makers of more than 500 iconic brands, from time-honored classics enjoyed globally to new local favorites. Global Brands
Budweiser Learn More Corona Extra Learn More Michelob ULTRA Learn More Stella Artois Learn More Local Megabrands
Aguila Learn More Brahma Learn More Carling Black Label Learn More Cass Fresh Learn More Jupiler Learn More Quilmes Learn More SKOL Learn More Victoria Learn More Beyond Beer Brutal Fruit Learn More Cutwater Learn More NÜTRL Learn More No-Alcohol Budweiser Zero Learn More Corona 0.0 Learn More Stella Artois Liberté Learn More Brand Stories See all brand stories Loading Stories...

[H1] Privacy Policy
Privacy PolicyLast updated: 10 December 2025IntroductionOur commitment to protecting the privacy and the security of your personal information is as strong as our pledge to nurture and grow the products and services of tomorrow. Please read this document explaining how we use your personal information and your choices. This Privacy Notice describes how ANHEUSER-BUSCH INBEV SA/NV, a company organized and existing under the laws of Belgium, having its registered office at Grote Markt 1, 1000 Brussels, Belgium, registered with the Register of Legal Entities under company number VAT 0417.497.106 RPM Brussels, or one of our affiliated entities operating locally (“ABI”, “we”, “our” or “us”) collect, use, share, and otherwise process personal data (defined below) about visitors and users of our websites, applications, and services (the “Platform or Platforms”)” In this Privacy Notice, "personal data" means any information that (either in isolation or in combination with other information held by us) is related to you as an identified or identifiable individual. Please note that specific privacy notices presented in other ABI websites, applications or services shall prevail over the provisions of this Privacy Notice. This Privacy Notice is layered. If you are interested in a certain section, please open the corresponding headline. In addition to reading this Privacy Notice, we encourage you to read our Terms and Conditions, available here, which govern your access to and use of the Platform.  AGE RESTRICTION: Platform is only intended for users under legal drinking ageOur platforms are not directed to nor intended for users who are younger than legal drinking age, considering your local legislation. Under no circumstances may you use this Platform or submit personal information to us if you are under your local legal drinking age. False Information: If you are under of the legal drinking age and have entered this Platform by providing a false date of birth, or having someone provide false information on your behalf, you must immediately leave this Platform as you are not authorized to use. We are committed to compliance with all applicable regulations, laws, and rules, including those issued by the Beer Institute, ICAP, and COPPA. Our websites, applications and services may contain links to websites managed by third parties. This Privacy Notice does not apply to the services or products that are independently provided by third parties that are controllers of your personal information. ABI does not claim nor accept responsibility for any privacy notices, practices and/or procedures of other websites, applications or services not managed by ABI. Such independent third parties have their own policies regarding the collection, use, and disclosure of the personal data. If you want to learn about how they handle your personal data, we encourage you to read their privacy notice.   Contents:1. What Information We Collect?2. How We Collect Information3. For Which Purposes Do We Use Your Information?4. How We Share Your Information5. How Long Do We Retain Your Personal Data For? 6. What Are Your Rights?7. Who can you contact in case you have questions or requests? The Data Protection contact point8. Links To Third-Party Sites9. Security10. Changes to this Privacy Policy and Cookie Notice
WHAT INFORMATION WE COLLECT
Depending on the purpose of the processing, we will process the following categories of personal data about you:Contact and transactional information. Your personal details such as name, street address, email address, online identifier (ID), username, cell phone number, date of birth and other information we may ask in connection with mailing list subscriptions, promotional offers, marketing activities or activities connected to purchases and other transactions involving you as a consumer, customer or supplier. Connection and/or browsing data. This is data that we collect by using cookies and similar tracking technologies as described under Section 8, such as device information, IP address, usage and location data. For more information see the cookies policy. Location data. We may collect and use information about the location of the device you are using only to help us identify the country where you are located and redirect you to the relevant Platform for your country. Your personal data will be processed based on your consent when you click on “Activate your geolocation” or “Allow location” tracking. Recruitment and job application information. If you apply for a job position or participate in any of our recruitment initiatives (including talent pools, internships or trainee programs), we may collect information such as your curriculum vitae (CV) or résumé, cover letter, application forms and answers to application questions; details of your professional qualifications, education and training, work history, language skills and professional memberships; information regarding your eligibility to work (such as nationality, work permit or visa status), desired role, location, salary and benefits; information collected during interviews and assessments (including test results, notes from interviews and feedback about your candidacy), as well as information provided by recruitment agencies or referees; pre‑employment screening and background check information, where permitted by applicable law and proportionate to the role; and, only where strictly necessary and permitted by applicable law, limited special categories of personal data (such as health or disability‑related information for the purpose of providing workplace adjustments, or diversity and inclusion information you choose to provide for equal opportunities monitoring). You may be able to adjust the settings of your device so that information about your physical location is no longer sent to us by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings. Please note that your location may be derived from your Wi-Fi, Bluetooth, and other device settings. See your device settings for more information.  HOW WE COLLECT INFORMATION We collect information from different sources and across devices. For example:We collect information directly from you: When you make a purchase, register for an account or create a profile, sign up for the reward programs, sweepstakes, contests, or similar campaigns or promotions, contact us, respond to a survey, book a tour, make an appointment, RSVP for an event, interact with us on site (including in-store digital experiences), sign up to receive text messages, postage services, marketing emails, engage in transactions with us, such as the provision of products and services or other potential agreements, or apply for a job position. We may collect information from cookies or data collection technologies: We use certain standard web measurement and tracking technologies such as "cookies," web server logs, web beacons (also known as "action tags" or "one pixel .gif files"), clear GIFs or other statistics programs. We do this on our Platform (including mobile apps) and in emails that we send to you. We collect information about users over time when you use this Platform. We have third parties that collect information this way, as well. To learn more about these tools and how you can control them, click here. Your browser may have an option that allows you to accept cookies, reject cookies, or receive notification when a cookie is sent, but you should note that the use of such restrictive browser settings may limit your use of the Platform. We may collect information from third parties: We process publicly available personal data in the context of due diligence procedures performed to prevent fraud, comply with legal requirements and our company policies, and protect our rights as a company.   3. FOR WHICH PURPOSES DO WE USE YOUR INFORMATION Depending on the actions that you wish to perform on our Platforms, or on the nature of the relationship you establish with ABI, we will process your personal data for the following purposes, as justified on the following legal basis: PURPOSE LEGAL BASIS For analytics and statistics purposes, i.e., to understand the way you interact with our Platforms and thus be capable of introducing improvements by analyzing, managing and improving our Platforms (e.g.: by figuring out which web pages are the most and least popular and see how visitors move around the websites).  Your personal data will be processed: based on your consent (following the selection of your cookie preferences in our cookie banner – see Cookie Policy) and signing up for email newsletters);because the processing is necessary for the purposes of our legitimate interests consisting in improving the user experience and our products and services in the best interest of the consumer, when allowed by relevant privacy legislation; oras required or allowed by applicable law To enable ABI and other relevant service providers to fulfil legal obligations and protect organizational rights. We may use your information as necessary in connection with corporate transactions or to protect, enforce, or defend the legal rights, privacy, safety, or property of the services’ providers, our employees or agents, or other users and to comply with applicable law.  Your personal data will be processed because the processing is necessary: to comply with a legal obligation to which we are subject (for example, to guarantee the security of the personal data we process or to respond to authorities’ requests for disclosure of personal data, as required by applicable law, or to guarantee that you are of legal age to use our products and services); or for the purposes of our legitimate interests consisting in safeguarding our rights and our property and those of our employees, agents or users or in performing corporate transactions.
For event attendance management purposes, including to register you for our events and manage your participation by administering RSVPs and tickets, communicating logistical and operational updates, facilitating access and on-site coordination, ensuring appropriate event safety and security, and, where applicable, taking photographs and/or recordings during the event.  Your personal data will be processed:based on your consent, where applicable (for example, for specific uses of your image and/or voice such as interviews, testimonials, close-up photographs/recordings, or other non-essential promotional content, where consent is required under applicable law); and because the processing is necessary for the purposes of our legitimate interests consisting in organising and administering the event and ensuring an appropriate attendee experience and event safety (for example, managing access and capacity and taking general event photographs for event documentation and communications).  To allow ABI to prevent fraud, comply with legal requirements and company policies and protect its rights. We may process personal data as necessary to perform assessments regarding persons and entities with whom we establish a relationship. Personal data may be processed to perform assessments including background checks, know-your-client, anti-bribery and anti-corruption checks, identify key stakeholders, prevent reputational risk, among others.
Your personal data will be processed because the processing is necessary:  to comply with a legal obligation to which we are subject (for example, to perform certain assessments as required by law); or  for the purposes of our legitimate interests consisting in performing due diligence checks regarding persons and entities with whom we establish or may establish a business relationship and comply with our company policies.
To allow ABI to allocate resources efficiently and equitably while enhancing stakeholder management and engagement in the context of ABI’s planning and establishing relationships related to marketing, promotional, institutional and other business initiatives. We process and combine stakeholders' personal data to enable more efficient and equitable allocation of resources, as well as to enhance stakeholder management and engagement strategies.
Your personal data will be processed because the processing is necessary:  for the purposes of our legitimate interests consisting in more efficient and equitable allocation of resources, as well as to improve our stakeholder management and engagement strategies.
To manage our relationship with clients, customers and suppliers, including with regards to managing, controlling, and auditing contracts, payments, legal and regulatory compliance, and other matters regarding our relationship with clients, customers and suppliers.
Your personal data will be processed because the processing is necessary:  for the purposes of our legitimate interests consisting in managing our relationship with clients, customers and suppliers.
Notify you of special offers and other services that we believe may be of interest to you or to send you current mailings to provide you with advertisements, newsletters, emails and push notifications about goods and services that may be of interest to you.
Your personal data will be processed based on your consent.
Perform recruitment processes involving job candidates
Your personal data will be processed based on our legitimate interest in reasonably understanding your professional and personal skills when you apply for a job position. In certain circumstances, your personal data will be processed based on your consent.
Identify the country where you are located and redirect you to the relevant website for your country.
Your personal data will be processed based on your consent when you click on “Activate your geolocation” or “Allow location” tracking.
We will only process your personal data for specified, explicit and legitimate purposes and we will not process your personal data further in a way that goes beyond or is incompatible with those purposes.Where required under applicable law, we will also collect your express consent to any of the above-mentioned activities. You have the right to withdraw any given consent at any time (see Section 6). 4. HOW WE SHARE YOUR INFORMATION For the purposes for which we collect your personal data and subject to the appropriate legal basis, we may disclose your personal data to the following categories of recipients:a) Business partners, affiliates, and subsidiary companies of ABI, primarily for business and operational purposes.b) Service providers: companies that provide Services on behalf of ABI and under our instructions, that provide services to us, for the purposes of providing our Platforms. Such parties are bound to provide reasonable security for personal data and

[H1] About Us
We dream big to serve up new ways to meet life’s moments, move our industry forward, make a meaningful impact in our communities and create a future where everyone can celebrate and everyone can share. How We're Dreaming Big to Create a Future With More Cheers How We're Dreaming Big to Create a Future With More Cheers
Our 10 PRINCIPLES Our 10 Principles shape how we interact, influence how we make decisions and guide how we do business. That’s why we place them at the core of our culture.
[H4] We are owners who:

01
Dream big.

02
Focus on superior results.

03
Lead by example and take accountability.

04
Attract and develop great people.

05
Build brands consumers love.

06
Grow with customers and communities.

07
Prioritize simple and scalable solutions.

08
Manage costs tightly.

09
Think long-term.

10
Never take shortcuts.
Our Heritage Discover Our Heritage Our Locations Discover Our Locations Our Leaders Discover Our Leaders Our Community Impact The AB InBev Foundation was created with a mission to reduce the harmful consumption of alcohol and to advance a broader set of the United Nations Sustainable Development Goals focused on entrepreneurship development, access to clean water, sustainable agriculture and emergency response, in collaboration with external partners, and six more AB InBev Foundations. Empowering Entrepreneurs Empowering Entrepreneurs We work closely with small- and medium-sized businesses across our value chain everyday—from  thousands of farmers to millions of retailers. Through meaningful engagement with these entrepreneurs and other key partners, we catalyze resources and opportunities to develop localized solutions and create shared prosperity. These entrepreneurs are often the backbone of their communities, and their success is tied to supporting their families and growing the local economy.