Alpro United Kingdom
(https://alpro.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site demonstrates strong authority through highly detailed schema_json, identifying itself as a memberOf Danone and providing specific contact points and socialSameAs links. A minor gap exists in the reference to ‘the scientists’ without naming specific experts or linking to peer-reviewed studies to support environmental claims. No Person schema is used to anchor the expert authority behind the nutritional claims.
There is a slight disconnect in the ‘Doing your bit with a simple bite’ section, which makes broad environmental performance claims without citing specific scientific papers. Conversely, the packaging claims are well-connected to physical realities, explaining why certain materials are used for shelf life vs. recyclability. Most performance claims regarding ‘no sugars’ are substantiated by specific product names like Almond Roasted No Sugars.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.alpro.com/en-gb#website",
"url": "https://www.alpro.com/en-gb",
"name": "Home | Alpro",
"publisher": {
"@type": "Organization",
"@id": "https://www.alpro.com/en-gb#organization"
}
},
{
"@context": "https://schema.org",
"@type": [
"Organization",
"Brand"
],
"@id": "https://www.alpro.com/en-gb#organization",
"name": "Alpro United Kingdom",
"alternateName": [
"Alpro UK"
],
"url": "https://www.alpro.com/en-gb",
"logo": {
"@type": "ImageObject",
"url": "https://smartmedia.digital4danone.com/is/image/danonecs/logo-73"
},
"description": "Alpro is a leading European producer of plant-based food and drink alternatives, specializing in sustainable soy, oat, almond, and coconut products.",
"memberOf": {
"@type": "Corporation",
"@id": "https://www.danone.com#corporation"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"url": "https://www.alpro.com/en-gb/contact",
"email": "info@alprohelpline.co.uk"
},
"sameAs": [
"https://www.facebook.com/AlproUK",
"https://www.instagram.com/AlPro/",
"https://x.com/alpro",
"https://www.pinterest.com/alpro/",
"https://www.youtube.com/c/alpro"
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.alpro.com/en-gb#webpage",
"url": "https://www.alpro.com/en-gb",
"name": "Home | Alpro",
"dateModified": "2026-05-19T14:02:30.364Z",
"publisher": {
"@type": "Organization",
"@id": "https://www.alpro.com/en-gb#organization"
},
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.alpro.com/en-gb#website"
}
}
]
/en-gb/recipes/
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.alpro.com/en-gb/recipes#webpage",
"url": "https://www.alpro.com/en-gb/recipes",
"name": "Recipes",
"dateModified": "2026-05-22T09:20:07.072Z",
"publisher": {
"@type": "Organization",
"@id": "https://www.alpro.com/en-gb#organization"
},
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.alpro.com/en-gb#website"
}
}
/en-gb/products/
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.alpro.com/en-gb/products#webpage",
"url": "https://www.alpro.com/en-gb/products",
"name": "Products",
"dateModified": "2026-05-22T09:18:50.366Z",
"publisher": {
"@type": "Organization",
"@id": "https://www.alpro.com/en-gb#organization"
},
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.alpro.com/en-gb#website"
}
}
/en-gb/betterpacks/
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.alpro.com/en-gb/betterpacks#webpage",
"url": "https://www.alpro.com/en-gb/betterpacks",
"name": "The facts about our packs | Alpro",
"description": "We are passionate about our packaging. We're not where we'd like to be, yet. But we're working on it.",
"dateModified": "2026-04-09T09:20:25.520Z",
"publisher": {
"@type": "Organization",
"@id": "https://www.alpro.com/en-gb#organization"
},
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.alpro.com/en-gb#website"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 96 | 2 |
| /en-gb/recipes/ | 76 | 2 |
| /en-gb/products/ | 76 | 2 |
| /en-gb/betterpacks/ | 96 | 2 |
This page presents a snapshot of public data from Alpro United Kingdom, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Alpro United Kingdom: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://alpro.com to view the most current version of its content and see directly what this company is about and what it offers.