Bakkali
(https://bakkali.app) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
Trust theatre is present via the trust_theatre_flag and the unverified claim of being the UK’s Favourite supermarket. While review counts are listed (up to 10 on the meat page), there are zero proof_links_count to third-party platforms like Trustpilot or Google Reviews to validate these numbers. The 100% Freshness Guarantee is a bold performance claim that lacks a described protocol beyond ‘send us pictures.’
The proof density is higher than average for the industry because the site demonstrates its inventory rather than just describing it. Verifiable evidence includes real product photography, specific pricing, and detailed shipping constraints. The site lacks the ‘Proof Path’ of linking to a food hygiene rating which is a missing_element red flag for this category.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
24Review mentions (all pages)
2External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 0 |
| /collections/your-favourites-on-a-deal/ | 4 | 0 |
| /collections/fresh-halal-meat/ | 10 | 1 |
| /collections/frozen-foods/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Bakkali",
"logo": "https://bakkali.app/cdn/shop/files/FB_Profile_Picture_3.png?v=1675956565&width=720",
"sameAs": [
"https://www.facebook.com/bakkali.groceries",
"https://www.instagram.com/bakkali.groceries/",
"https://www.tiktok.com/@bakkaligroceries",
"https://twitter.com/shop_bakkali"
],
"url": "https://bakkali.app"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Bakkali",
"url": "https://bakkali.app",
"potentialAction": {
"@type": "SearchAction",
"target": "https://bakkali.app/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much is the minimum order for free delivery",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Spend over £40 to get free delivery</p><p>For smaller orders, delivery costs £5.99. There is no minimum order value, it could be lower than £1.</p>"
}
},
{
"@type": "Question",
"name": "How do I contact you?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p><strong>Email: </strong><a href=\"mailto:hello@bakkali.app\" target=\"_blank\" title=\"mailto:hello@bakkali.app\">hello@bakkali.app</a></p><p><strong>Call/SMS: </strong><a href=\"tel:+447361587726\" target=\"_blank\" title=\"tel:+447361587726\">+44 7361 587726</a></p>"
}
},
{
"@type": "Question",
"name": "Do I have to be home during delivery?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes! </p><p>This allows you to put fresh produce and meat in the fridge or freezer right away. </p><p>If you are not at home, we advise you to leave instructions for a safe place in your order notes. Alternatively, you may email/text us with order notes.</p>"
}
},
{
"@type": "Question",
"name": "Where do you deliver?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>We now deliver to England, Scotland & Wales through our delivery partners <a href=\"https://packfleet.com/map\" target=\"_blank\">Packfleet</a> & <a href=\"https://www.dpdlocal.co.uk/\" target=\"_blank\">DPD Local</a>.</p><p>Exclusions to our delivery coverage include:</p><p>Scottish Highlands Postcodes:<br/>FK17-21, IV1-39, IV52-54, IV63, KW1-14, PA21-40 (excluding PA38), PH19-26, PH30-41, PH49-50</p><p>Scottish Islands Postcodes:<br/>HS1-9, IV40-51, IV55-56, KA27-28, KW15-17, PA20, PA38, PA41-49, PA60-78, PH42-44, ZE1-3</p>"
}
}
]
}
]
/collections/your-favourites-on-a-deal/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Bakkali",
"logo": "https://bakkali.app/cdn/shop/files/FB_Profile_Picture_3.png?v=1675956565&width=720",
"sameAs": [
"https://www.facebook.com/bakkali.groceries",
"https://www.instagram.com/bakkali.groceries/",
"https://www.tiktok.com/@bakkaligroceries",
"https://twitter.com/shop_bakkali"
],
"url": "https://bakkali.app"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bakkali.app/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Middle Eastern Favourites",
"item": "https://bakkali.app/collections/your-favourites-on-a-deal"
}
]
}
]
/collections/fresh-halal-meat/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Bakkali",
"logo": "https://bakkali.app/cdn/shop/files/FB_Profile_Picture_3.png?v=1675956565&width=720",
"sameAs": [
"https://www.facebook.com/bakkali.groceries",
"https://www.instagram.com/bakkali.groceries/",
"https://www.tiktok.com/@bakkaligroceries",
"https://twitter.com/shop_bakkali"
],
"url": "https://bakkali.app"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bakkali.app/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Fresh Halal Meat",
"item": "https://bakkali.app/collections/fresh-halal-meat"
}
]
},
{
"@context": "http://schema.org/",
"@id": "/products/whole-lamb#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Bakkali"
},
"category": "Fresh & Frozen Meats",
"description": "The freshest, and most convenient way to buy a whole lamb. At Bakkali we offer competitively priced whole lambs sourced directly from our Halal Certified Butcher.\nWe also offer customizable cuts. You can leave your preferred cutting instructions in the \"Order note\" section in your cart before checking out.\nWeight: Each lamb is approximately between 19 Kgs to 21 Kgs.Source: Halal Certified Supplier in London",
"image": "https://bakkali.app/cdn/shop/files/15-4.png?v=1687377859&width=1920",
"name": "Whole Lamb Halal Qurbani (Udhiyah) - Approximately 19Kgs - 21Kgs",
"offers": {
"@id": "/products/whole-lamb?variant=45190576996637#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "300.00",
"priceCurrency": "GBP",
"url": "https://bakkali.app/products/whole-lamb?variant=45190576996637"
},
"sku": "HLL-BAK-002-14KG",
"url": "https://bakkali.app/products/whole-lamb"
}
]
/collections/frozen-foods/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Bakkali",
"logo": "https://bakkali.app/cdn/shop/files/FB_Profile_Picture_3.png?v=1675956565&width=720",
"sameAs": [
"https://www.facebook.com/bakkali.groceries",
"https://www.instagram.com/bakkali.groceries/",
"https://www.tiktok.com/@bakkaligroceries",
"https://twitter.com/shop_bakkali"
],
"url": "https://bakkali.app"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bakkali.app/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Frozen Foods",
"item": "https://bakkali.app/collections/frozen-foods"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How are Frozen Foods kept fresh during delivery?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>We have a thoroughly tested packaging system. It involves placing frozen items into a thermal pouch with ice packs that keeps items at the correct temperature during transit.</p>"
}
},
{
"@type": "Question",
"name": "What is your 100% Freshness Guarantee?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Bakkali has a 100% freshness guarantee, or your money back. When you receive your order and if the items are not fresh, it’s a refund. Please send us pictures of the damaged product to provide feedback to our team.</p>"
}
},
{
"@type": "Question",
"name": "How much is the delivery charge?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>It's free if you spend over £40</p><p>For orders less than £40 delivery costs £5.99. </p><p>There is no minimum order value, it could even be lower than £1.</p>"
}
},
{
"@type": "Question",
"name": "What days do you deliver?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Our latest delivery dates will be available at check out. Please make sure to select your delivery day before your purchase</p>"
}
}
]
},
{
"@context": "http://schema.org/",
"@id": "/products/albarakah-kataifi-kunafa-400g#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Albarakah"
},
"category": "Frozen Desserts & Novelties",
"description": "Product Description:\nAlbarakah Kataifi (Kunafa) is a shredded phyllo dough pastry traditionally used to make Kunafa, a layered dessert popular in Middle Eastern cuisine. The thin, crispy dough is layered with cheese or nuts, then soaked in syrup and baked to golden perfection.\nAt Bakkali, we partner directly with trusted, cultural suppliers across the globe to bring you the most authentic flavours and ingredients. Every product is meticulously sourced, ensuring the highest quality and freshness.\nWe are so passionate about delivering exceptional products that we offer a 100% money-back guarantee on quality. If you're not satisfied, simply return the item for a full refund.\nNutritional Information: \nFor 100g:\n\nCalories: 296kcal\nFat: 1.3g\nCarbohydrates: 66.5g\n\nSugars: 1.9g\n\n\nProtein: 4.7g\n\nSalt: 1.0g\n\nIngredients: \n\nWheat flour, water, wheat starch, salt, emulsifier lecithin soya, sunflower seed oil, preservative: potassium sorbate\n\nWeight: \n\n400g \n\nUsage instructions:\n\nDefrost thoroughly in a refrigerator before use. Remove from the bag a small portion and unknit it gently with both hands in opposite directions \n\nCountry of origin: \n\nMade in Greece, but famously used all across the Middle East\n\n\nStorage Instructions: \nOnce received, keep frozen at -18C\n",
"image": "https://bakkali.app/cdn/shop/files/Al_Barakah_Kataifi_Kunafa_400g.webp?v=1721985672&width=1920",
"name": "Teeba Kataifi (Kunafa) 400g",
"offers": {
"@id": "/products/albarakah-kataifi-kunafa-400g?variant=44767622037789#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "3.49",
"priceCurrency": "GBP",
"url": "https://bakkali.app/products/albarakah-kataifi-kunafa-400g?variant=44767622037789"
},
"sku": "KUN-BKH-004-400G",
"url": "https://bakkali.app/products/albarakah-kataifi-kunafa-400g"
}
]
Explore the other reputation pillars for Bakkali
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Bakkali, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bakkali: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bakkali.app to view the most current version of its content and see directly what this company is about and what it offers.