Bertolli
(https://bertolli.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant authority gap regarding named experts or culinary leadership. While the site claims a Tuscan Tradition, it fails to name a single chef, agronomist, or founder-descendant in the structured data or headings. The schema_json focuses on Organization and WebSite types but lacks Person schema or sameAs links for key brand authorities. Furthermore, the homepage lacks an H1 tag entirely, representing a technical credibility gap for a brand of this scale claiming to be a category leader.
The marketing tone makes bold performance claims regarding taste and authenticity, such as Authentic to the Last Bite, without providing case studies or external taste-test results. The ‘Save Across Devices’ H2 suggests a digital utility that is not supported by the primary product—physical food items. This creates a disconnect between the brand’s physical substance and its digital marketing features.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://bertolli.com/",
"url": "https://bertolli.com/",
"name": "Bertolli | Pasta Sauces, Olive Oils, Vinegars & Frozen Meals",
"isPartOf": {
"@id": "https://bertolli.com/#website"
},
"datePublished": "2016-12-23T20:43:57+00:00",
"dateModified": "2026-04-09T19:32:33+00:00",
"description": "Bertolli olive oils and pasta sauces offer traditional Italian flavor made with quality ingredients. Check out our frozen options, or view our recipes for a simple, delicious meal.",
"breadcrumb": {
"@id": "https://bertolli.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://bertolli.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://bertolli.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://bertolli.com/#website",
"url": "https://bertolli.com/",
"name": "Bertolli",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bertolli.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Bertolli",
"url": "https://www.bertolli.com/",
"logo": "https://bertolli.com/wp-content/themes/bertolli/img/header-logo-2018.png",
"sameAs": [
"https://www.facebook.com/Bertolli/",
"https://www.pinterest.com/Bertolli/",
"https://www.youtube.com/user/BertolliOliveOil",
"https://twitter.com/bertolli/"
]
}
]
/pasta-sauces/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://bertolli.com/pasta-sauces/",
"url": "https://bertolli.com/pasta-sauces/",
"name": "Pasta Sauce - Bertolli Pizza Sauce",
"isPartOf": {
"@id": "https://bertolli.com/#website"
},
"primaryImageOfPage": {
"@id": "https://bertolli.com/pasta-sauces/#primaryimage"
},
"image": {
"@id": "https://bertolli.com/pasta-sauces/#primaryimage"
},
"thumbnailUrl": "https://bertolli.com/wp-content/uploads/2026/04/24oz_Bertolli_CreamyTomatoParm_Front-resize.png",
"description": "Our pasta sauces include the most famous Italian staples; roasted garlic, Parmesan cheese, and tomatoes fresh off the vine. Choose one of our many tasty sauces to go with your next spaghetti dish.",
"breadcrumb": {
"@id": "https://bertolli.com/pasta-sauces/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://bertolli.com/pasta-sauces/#primaryimage",
"url": "https://bertolli.com/wp-content/uploads/2026/04/24oz_Bertolli_CreamyTomatoParm_Front-resize.png",
"contentUrl": "https://bertolli.com/wp-content/uploads/2026/04/24oz_Bertolli_CreamyTomatoParm_Front-resize.png",
"width": 1200,
"height": 1200
},
{
"@type": "BreadcrumbList",
"@id": "https://bertolli.com/pasta-sauces/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bertolli.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pasta Sauces"
}
]
},
{
"@type": "WebSite",
"@id": "https://bertolli.com/#website",
"url": "https://bertolli.com/",
"name": "Bertolli",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bertolli.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/frozen-meals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://bertolli.com/frozen-meals/",
"url": "https://bertolli.com/frozen-meals/",
"name": "Frozen Meals - Bertolli Frozen Meals and Foods",
"isPartOf": {
"@id": "https://bertolli.com/#website"
},
"primaryImageOfPage": {
"@id": "https://bertolli.com/frozen-meals/#primaryimage"
},
"image": {
"@id": "https://bertolli.com/frozen-meals/#primaryimage"
},
"thumbnailUrl": "https://bertolli.com/wp-content/uploads/2025/06/bertolli-chicken-pesto-penne-22oz-1.png",
"description": "Grab a bag of our frozen skillet meals next time you're in the freezer section! There's a ton different pasta dinners are available, including chicken carbonara, shrimp penne, and more.",
"breadcrumb": {
"@id": "https://bertolli.com/frozen-meals/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://bertolli.com/frozen-meals/#primaryimage",
"url": "https://bertolli.com/wp-content/uploads/2025/06/bertolli-chicken-pesto-penne-22oz-1.png",
"contentUrl": "https://bertolli.com/wp-content/uploads/2025/06/bertolli-chicken-pesto-penne-22oz-1.png",
"width": 960,
"height": 960
},
{
"@type": "BreadcrumbList",
"@id": "https://bertolli.com/frozen-meals/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bertolli.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Frozen Meals"
}
]
},
{
"@type": "WebSite",
"@id": "https://bertolli.com/#website",
"url": "https://bertolli.com/",
"name": "Bertolli",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bertolli.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/oils-and-vinegars/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://bertolli.com/oils-and-vinegars/",
"url": "https://bertolli.com/oils-and-vinegars/",
"name": "Olive Oils & Vinegars - Bertolli",
"isPartOf": {
"@id": "https://bertolli.com/#website"
},
"primaryImageOfPage": {
"@id": "https://bertolli.com/oils-and-vinegars/#primaryimage"
},
"image": {
"@id": "https://bertolli.com/oils-and-vinegars/#primaryimage"
},
"thumbnailUrl": "https://bertolli.com/wp-content/uploads/2025/10/MI6351_BLL_EV_DRESSDRIZZ_15.5OZ_FL-resized.png",
"breadcrumb": {
"@id": "https://bertolli.com/oils-and-vinegars/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://bertolli.com/oils-and-vinegars/#primaryimage",
"url": "https://bertolli.com/wp-content/uploads/2025/10/MI6351_BLL_EV_DRESSDRIZZ_15.5OZ_FL-resized.png",
"contentUrl": "https://bertolli.com/wp-content/uploads/2025/10/MI6351_BLL_EV_DRESSDRIZZ_15.5OZ_FL-resized.png",
"width": 1000,
"height": 1000
},
{
"@type": "BreadcrumbList",
"@id": "https://bertolli.com/oils-and-vinegars/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bertolli.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Olive Oils & Vinegars"
}
]
},
{
"@type": "WebSite",
"@id": "https://bertolli.com/#website",
"url": "https://bertolli.com/",
"name": "Bertolli",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bertolli.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 1 |
| /pasta-sauces/ | 28 | 1 |
| /frozen-meals/ | 28 | 1 |
| /oils-and-vinegars/ | 28 | 1 |
This page presents a snapshot of public data from Bertolli, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bertolli: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bertolli.com to view the most current version of its content and see directly what this company is about and what it offers.