Bjorg
(https://bjorg.fr) 📸 Data Snapshot: May 29, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Bjorg avoids heavy trust theatre but lacks deep verification for its primary environmental claims. While it mentions the Planet-score and B-Corp certification, it fails to provide direct outbound proof links to the specific supplier audits or the full B-Corp report within the crawl data. The homepage shows a review count of 8 but lacks a verifiable third-party platform integration link, leaving the ‘0 pesticides’ claim as a bold assertion without immediate forensic backup.
Proof density is moderate. The site provides specific counts (69 biscuits, 54 vegetable drinks) and a verified B-Corp score increment (91.7 to 116.5). However, the ratio of verifiable evidence to assertions is diluted by the placeholder content on the BioCoach page and the lack of named ingredient suppliers, which is an industry red-flag for ‘locally sourced’ or ‘natural’ claims.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 2 |
| /la-marque/ | 2 | 2 |
| /biocoach/biocoach/ | 2 | 2 |
| /produits/ | 2 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bjorg.fr/home/bjorg/",
"url": "https://www.bjorg.fr/home/bjorg/",
"name": "Bjorg - Les Nouveaux Bons Vivants",
"isPartOf": {
"@id": "https://www.bjorg.fr/#website"
},
"datePublished": "2025-05-21T09:26:16+00:00",
"dateModified": "2025-10-27T10:41:58+00:00",
"description": "Envie de vous farie plaisir ? · De l'énergie dans chaque bouchée · Cuisiner sainement au quotidien · Pour mieux commencer la journée · Du goût et du bio, facile ...",
"breadcrumb": {
"@id": "https://www.bjorg.fr/home/bjorg/#breadcrumb"
},
"inLanguage": "fr-FR",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bjorg.fr/home/bjorg/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bjorg.fr/home/bjorg/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bjorg.fr/#website",
"url": "https://www.bjorg.fr/",
"name": "Bjorg",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bjorg.fr/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-FR"
}
]
}
/la-marque/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bjorg.fr/la-marque/",
"url": "https://www.bjorg.fr/la-marque/",
"name": "La marque - Bjorg",
"isPartOf": {
"@id": "https://www.bjorg.fr/#website"
},
"datePublished": "2025-05-19T13:34:52+00:00",
"dateModified": "2025-11-14T08:54:12+00:00",
"description": "Qui sommes nous ? Quelles sont nos valeurs ? Qu'est-ce que le Bio ? On vous dit tout sur notre marque, nos origines, notre histoire.",
"breadcrumb": {
"@id": "https://www.bjorg.fr/la-marque/#breadcrumb"
},
"inLanguage": "fr-FR",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bjorg.fr/la-marque/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bjorg.fr/la-marque/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bjorg.fr/home/bjorg/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Manifesto",
"item": "https://www.bjorg.fr/manifesto/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Manifesto"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bjorg.fr/#website",
"url": "https://www.bjorg.fr/",
"name": "Bjorg",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bjorg.fr/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-FR"
}
]
}
/biocoach/biocoach/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bjorg.fr/biocoach/",
"url": "https://www.bjorg.fr/biocoach/",
"name": "Le Bio Coach - Bjorg",
"isPartOf": {
"@id": "https://www.bjorg.fr/#website"
},
"datePublished": "2025-08-18T12:55:14+00:00",
"dateModified": "2025-11-12T11:21:09+00:00",
"description": "Une question sur votre alimentation ? Besoin d'informations nutrition ? Le Bio Coach t'accompagne tout au long de votre navigation.",
"breadcrumb": {
"@id": "https://www.bjorg.fr/biocoach/#breadcrumb"
},
"inLanguage": "fr-FR",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bjorg.fr/biocoach/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bjorg.fr/biocoach/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bjorg.fr/home/bjorg/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Biocoach",
"item": "https://www.bjorg.fr/biocoach/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Biocoach"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bjorg.fr/#website",
"url": "https://www.bjorg.fr/",
"name": "Bjorg",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bjorg.fr/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-FR"
}
]
}
/produits/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bjorg.fr/produits/",
"url": "https://www.bjorg.fr/produits/",
"name": "Nos produits - Bjorg",
"isPartOf": {
"@id": "https://www.bjorg.fr/#website"
},
"datePublished": "2025-05-19T13:14:26+00:00",
"dateModified": "2025-11-12T11:15:58+00:00",
"description": "Découvrez l'ensemble de nos produits 100% bio et gourmands ! Céréales, boissons, biscuits, ... il y en a pour tous les goûts !",
"breadcrumb": {
"@id": "https://www.bjorg.fr/produits/#breadcrumb"
},
"inLanguage": "fr-FR",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bjorg.fr/produits/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bjorg.fr/produits/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bjorg.fr/home/bjorg/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Hubproduct",
"item": "https://www.bjorg.fr/hubproduct/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Hub Product"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bjorg.fr/#website",
"url": "https://www.bjorg.fr/",
"name": "Bjorg",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bjorg.fr/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-FR"
}
]
}
This page presents a snapshot of public data from Bjorg, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bjorg: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bjorg.fr to view the most current version of its content and see directly what this company is about and what it offers.