BUILT
(https://built.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
The site relies heavily on internal review counts as ‘Trust Theatre,’ with several products showing over 6,000 reviews (e.g., Salted Caramel Puff at 6576) without links to third-party verification platforms like Trustpilot or Stamped.io. While the review_count is high, the proof_links_count is 0 on product pages, meaning these are ‘locked’ reviews. However, the presence of 6 proof links in the Content Hub (likely scientific references or external articles) and specific mentions of retail presence in Walmart and Costco provides secondary validation.
The ratio of verifiable evidence to vague assertions is high. Across four pages, the site provides 30+ instances of specific protein weights, 15+ specific calorie counts, and clear pricing for every SKU. The ‘Content Hub’ uses current dating (June 2026) for its science-based articles, suggesting an active and maintained authority footprint.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
759Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 346 | 1 |
| /collections/shop-all/ | 388 | 0 |
| /customer_authentication/redirect/ | 0 | 0 |
| /blogs/content-hub/ | 25 | 6 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Where did all the flavors go?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No need to worry—your favorite flavors haven’t been discontinued! BUILT is experiencing rapid growth, expanding into major retailers like Walmart, Sam’s Club, Costco, Amazon, and more to make our products even more accessible.\n\nWith this expansion, some flavors may be temporarily out of stock, but they’re not gone for good! We’re working hard to restock as quickly as possible, so check back soon—your favorites will be back before you know it!"
}
},
{
"@type": "Question",
"name": "Why Higher Prices for Canadians?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Oh, Canada! We adore you—but why the higher prices? It’s those sneaky tariffs! When we ship north, customs hits us with a “welcome tax” (think of it as a cover charge, minus the velvet rope). We’d love to push it off and keep the price the same as always, but no dice. So, prices are a tad higher to keep the Puffs coming. Sorry, eh—it’s not you, it’s the trade rules! If you have any questions, feel free to reach out, support@built.com"
}
},
{
"@type": "Question",
"name": "Where is my order?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Due to the high volume of orders, there may be slight delays in processing and shipping. Rest assured, our team is working hard to get every order out as quickly as possible. We appreciate your understanding and promise your Built favorites will be on their way to you very soon!"
}
},
{
"@type": "Question",
"name": "Why are there more Built Puff options than Built Bar options? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "We have seen a lot more demand for Built Puff than Built Bar. We’ll continue to offer bars on our website in select flavors, but fewer than we’ve had previously. We do plan to have occasional limited release bar flavors come throughout the year. We consistently monitor demand and consumer feedback & appreciate your support and effort in contacting us."
}
},
{
"@type": "Question",
"name": "What is the difference between a Puff and a Bar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Both BUILT Bars and BUILT Puffs are designed to provide delicious, protein-rich snacking options. However, they differ mainly in texture and form:\n\nBUILT Bar: BUILT Bars have a nougaty texture that makes them chewier and generally leaves you feeling fuller and more satisfied. BUILT Bars are known for their rich flavors and have a delicious chocolatey coating, providing a satisfying snack that's both nutritious and indulgent, packed with protein to support muscle recovery and satiety.\nBUILT Puff: A BUILT Puff, on the other hand, has a lighter, airier texture, reminiscent of a marshmallow. Made with a proprietary blend of whey and collagen proteins, It's designed to offer a different eating experience, catering to those who prefer a softer, less dense texture. Like the BUILT Bars, BUILT Puffs are also high in protein and covered in a chocolatey coating, providing a guilt-free treat that satisfies sweet cravings without compromising nutritional goals.\n\nBoth products are created to support a healthy lifestyle, offering a convenient source of protein in a tasty, snackable form. The choice between a BUILT Bar and a BUILT Puff might come down to personal texture preference and the desire for either a chewy or a fluffy, light snack."
}
},
{
"@type": "Question",
"name": "What is the shipping cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most orders ship FREE across the USA! However, for orders under $19.99, a $7.95 shipping fee applies.\n\nFor our Canadian customers, there’s a $5.00 shipping fee, which includes all taxes and duty fees—no hidden costs, just seamless delivery!"
}
},
{
"@type": "Question",
"name": "Is the chocolate on Built Bars and Puffs different?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Built Bars and Puffs are transitioning to now use compound chocolate for a smoother, mess-free bite with the same great flavor. Plus, with Built’s taste guarantee, if it doesn’t meet or exceed your expectations, we’ll replace it free of charge!"
}
},
{
"@type": "Question",
"name": "I saw a flavor I wanted a few weeks ago but I can't find it on the site, where is it?",
"acceptedAnswer": {
"@type": "Answer",
"text": "At Built, we’re proud to manufacture and ship all our bars ourselves—because of that, we can bring you Limited Time Only flavors (LTOs) on the regular! Some fan favorites might make a comeback, but most LTOs are a one-and-done deal—once they’re gone, they’re gone!\n\nDon’t worry, though—we’ve got your back with a lineup of classic flavors that are always available. To spot an LTO, just look for the \"Limited Release\" tag. If it’s tagged, you’ll want to snag it while you can. If not, it’ll be here waiting for you on your next visit. Happy snacking!\n"
}
},
{
"@type": "Question",
"name": "What is product protection?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Product Protection covers your package from loss, damage, or theft. In the case that your package is affected, we will replace it for free. This does not include physical packaging of any kind."
}
},
{
"@type": "Question",
"name": "Can I return or exchange a flavor?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We do offer a one-time Taste Guarantee! If a flavor doesn't meet your expectations, we can provide you with a gift card for a new box on your next order."
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Organization",
"url": "https://built.com",
"logo": "https://built.com/cdn/shop/files/wordmark_blue-resized.png?v=1730256796&width=3712",
"name": "BUILT",
"email": "support@built.com",
"description": "Discover a protein bar that actually tastes good | BUILT protein bars are the ultimate high-protein snack, fit to fuel every lifestyle.",
"address": {
"@type": "PostalAddress",
"postalCode": "84003",
"streetAddress": "600 Quality Dr.",
"addressCountry": "United States",
"addressRegion": "Utah",
"addressLocality": "American Fork",
"telephone": "1-800-932-9304"
},
"telephone": "1-800-932-9304",
"sameAs": [
"https://www.facebook.com/mybuiltbar/",
"https://www.tiktok.com/@built.bar?lang=en",
"https://www.linkedin.com/company/built-brands/",
"https://www.instagram.com/builtbar/?hl=en"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "BUILT",
"logo": "https://built.com/cdn/shop/files/wordmark_blue-resized.png?v=1730256796&width=3712",
"sameAs": [
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],
"url": "https://built.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "BUILT",
"potentialAction": {
"@type": "SearchAction",
"target": "https://built.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://built.com"
}
]
/collections/shop-all/
[
{
"@context": "https://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Where did all the flavors go?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No need to worry—your favorite flavors haven’t been discontinued! BUILT is experiencing rapid growth, expanding into major retailers like Walmart, Sam’s Club, Costco, Amazon, and more to make our products even more accessible.\n\nWith this expansion, some flavors may be temporarily out of stock, but they’re not gone for good! We’re working hard to restock as quickly as possible, so check back soon—your favorites will be back before you know it!"
}
},
{
"@type": "Question",
"name": "Why Higher Prices for Canadians?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Oh, Canada! We adore you—but why the higher prices? It’s those sneaky tariffs! When we ship north, customs hits us with a “welcome tax” (think of it as a cover charge, minus the velvet rope). We’d love to push it off and keep the price the same as always, but no dice. So, prices are a tad higher to keep the Puffs coming. Sorry, eh—it’s not you, it’s the trade rules! If you have any questions, feel free to reach out, support@built.com"
}
},
{
"@type": "Question",
"name": "Where is my order?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Due to the high volume of orders, there may be slight delays in processing and shipping. Rest assured, our team is working hard to get every order out as quickly as possible. We appreciate your understanding and promise your Built favorites will be on their way to you very soon!"
}
},
{
"@type": "Question",
"name": "Why are there more Built Puff options than Built Bar options? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "We have seen a lot more demand for Built Puff than Built Bar. We’ll continue to offer bars on our website in select flavors, but fewer than we’ve had previously. We do plan to have occasional limited release bar flavors come throughout the year. We consistently monitor demand and consumer feedback & appreciate your support and effort in contacting us."
}
},
{
"@type": "Question",
"name": "What is the difference between a Puff and a Bar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Both BUILT Bars and BUILT Puffs are designed to provide delicious, protein-rich snacking options. However, they differ mainly in texture and form:\n\nBUILT Bar: BUILT Bars have a nougaty texture that makes them chewier and generally leaves you feeling fuller and more satisfied. BUILT Bars are known for their rich flavors and have a delicious chocolatey coating, providing a satisfying snack that's both nutritious and indulgent, packed with protein to support muscle recovery and satiety.\nBUILT Puff: A BUILT Puff, on the other hand, has a lighter, airier texture, reminiscent of a marshmallow. Made with a proprietary blend of whey and collagen proteins, It's designed to offer a different eating experience, catering to those who prefer a softer, less dense texture. Like the BUILT Bars, BUILT Puffs are also high in protein and covered in a chocolatey coating, providing a guilt-free treat that satisfies sweet cravings without compromising nutritional goals.\n\nBoth products are created to support a healthy lifestyle, offering a convenient source of protein in a tasty, snackable form. The choice between a BUILT Bar and a BUILT Puff might come down to personal texture preference and the desire for either a chewy or a fluffy, light snack."
}
},
{
"@type": "Question",
"name": "What is the shipping cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most orders ship FREE across the USA! However, for orders under $19.99, a $7.95 shipping fee applies.\n\nFor our Canadian customers, there’s a $5.00 shipping fee, which includes all taxes and duty fees—no hidden costs, just seamless delivery!"
}
},
{
"@type": "Question",
"name": "Is the chocolate on Built Bars and Puffs different?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Built Bars and Puffs are transitioning to now use compound chocolate for a smoother, mess-free bite with the same great flavor. Plus, with Built’s taste guarantee, if it doesn’t meet or exceed your expectations, we’ll replace it free of charge!"
}
},
{
"@type": "Question",
"name": "I saw a flavor I wanted a few weeks ago but I can't find it on the site, where is it?",
"acceptedAnswer": {
"@type": "Answer",
"text": "At Built, we’re proud to manufacture and ship all our bars ourselves—because of that, we can bring you Limited Time Only flavors (LTOs) on the regular! Some fan favorites might make a comeback, but most LTOs are a one-and-done deal—once they’re gone, they’re gone!\n\nDon’t worry, though—we’ve got your back with a lineup of classic flavors that are always available. To spot an LTO, just look for the \"Limited Release\" tag. If it’s tagged, you’ll want to snag it while you can. If not, it’ll be here waiting for you on your next visit. Happy snacking!\n"
}
},
{
"@type": "Question",
"name": "What is product protection?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Product Protection covers your package from loss, damage, or theft. In the case that your package is affected, we will replace it for free. This does not include physical packaging of any kind."
}
},
{
"@type": "Question",
"name": "Can I return or exchange a flavor?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We do offer a one-time Taste Guarantee! If a flavor doesn't meet your expectations, we can provide you with a gift card for a new box on your next order."
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Organization",
"url": "https://built.com",
"logo": "https://built.com/cdn/shop/files/wordmark_blue-resized.png?v=1730256796&width=3712",
"name": "BUILT",
"email": "support@built.com",
"description": "Discover a protein bar that actually tastes good | BUILT protein bars are the ultimate high-protein snack, fit to fuel every lifestyle.",
"address": {
"@type": "PostalAddress",
"postalCode": "84003",
"streetAddress": "600 Quality Dr.",
"addressCountry": "United States",
"addressRegion": "Utah",
"addressLocality": "American Fork",
"telephone": "1-800-932-9304"
},
"telephone": "1-800-932-9304",
"sameAs": [
"https://www.facebook.com/mybuiltbar/",
"https://www.tiktok.com/@built.bar?lang=en",
"https://www.linkedin.com/company/built-brands/",
"https://www.instagram.com/builtbar/?hl=en"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "BUILT",
"logo": "https://built.com/cdn/shop/files/wordmark_blue-resized.png?v=1730256796&width=3712",
"sameAs": [
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],
"url": "https://built.com"
}
]
/customer_authentication/redirect/ — no schema detected (entity gap)
/blogs/content-hub/
[
{
"@context": "https://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Where did all the flavors go?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No need to worry—your favorite flavors haven’t been discontinued! BUILT is experiencing rapid growth, expanding into major retailers like Walmart, Sam’s Club, Costco, Amazon, and more to make our products even more accessible.\n\nWith this expansion, some flavors may be temporarily out of stock, but they’re not gone for good! We’re working hard to restock as quickly as possible, so check back soon—your favorites will be back before you know it!"
}
},
{
"@type": "Question",
"name": "Why Higher Prices for Canadians?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Oh, Canada! We adore you—but why the higher prices? It’s those sneaky tariffs! When we ship north, customs hits us with a “welcome tax” (think of it as a cover charge, minus the velvet rope). We’d love to push it off and keep the price the same as always, but no dice. So, prices are a tad higher to keep the Puffs coming. Sorry, eh—it’s not you, it’s the trade rules! If you have any questions, feel free to reach out, support@built.com"
}
},
{
"@type": "Question",
"name": "Where is my order?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Due to the high volume of orders, there may be slight delays in processing and shipping. Rest assured, our team is working hard to get every order out as quickly as possible. We appreciate your understanding and promise your Built favorites will be on their way to you very soon!"
}
},
{
"@type": "Question",
"name": "Why are there more Built Puff options than Built Bar options? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "We have seen a lot more demand for Built Puff than Built Bar. We’ll continue to offer bars on our website in select flavors, but fewer than we’ve had previously. We do plan to have occasional limited release bar flavors come throughout the year. We consistently monitor demand and consumer feedback & appreciate your support and effort in contacting us."
}
},
{
"@type": "Question",
"name": "What is the difference between a Puff and a Bar?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Both BUILT Bars and BUILT Puffs are designed to provide delicious, protein-rich snacking options. However, they differ mainly in texture and form:\n\nBUILT Bar: BUILT Bars have a nougaty texture that makes them chewier and generally leaves you feeling fuller and more satisfied. BUILT Bars are known for their rich flavors and have a delicious chocolatey coating, providing a satisfying snack that's both nutritious and indulgent, packed with protein to support muscle recovery and satiety.\nBUILT Puff: A BUILT Puff, on the other hand, has a lighter, airier texture, reminiscent of a marshmallow. Made with a proprietary blend of whey and collagen proteins, It's designed to offer a different eating experience, catering to those who prefer a softer, less dense texture. Like the BUILT Bars, BUILT Puffs are also high in protein and covered in a chocolatey coating, providing a guilt-free treat that satisfies sweet cravings without compromising nutritional goals.\n\nBoth products are created to support a healthy lifestyle, offering a convenient source of protein in a tasty, snackable form. The choice between a BUILT Bar and a BUILT Puff might come down to personal texture preference and the desire for either a chewy or a fluffy, light snack."
}
},
{
"@type": "Question",
"name": "What is the shipping cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most orders ship FREE across the USA! However, for orders under $19.99, a $7.95 shipping fee applies.\n\nFor our Canadian customers, there’s a $5.00 shipping fee, which includes all taxes and duty fees—no hidden costs, just seamless delivery!"
}
},
{
"@type": "Question",
"name": "Is the chocolate on Built Bars and Puffs different?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Built Bars and Puffs are transitioning to now use compound chocolate for a smoother, mess-free bite with the same great flavor. Plus, with Built’s taste guarantee, if it doesn’t meet or exceed your expectations, we’ll replace it free of charge!"
}
},
{
"@type": "Question",
"name": "I saw a flavor I wanted a few weeks ago but I can't find it on the site, where is it?",
"acceptedAnswer": {
"@type": "Answer",
"text": "At Built, we’re proud to manufacture and ship all our bars ourselves—because of that, we can bring you Limited Time Only flavors (LTOs) on the regular! Some fan favorites might make a comeback, but most LTOs are a one-and-done deal—once they’re gone, they’re gone!\n\nDon’t worry, though—we’ve got your back with a lineup of classic flavors that are always available. To spot an LTO, just look for the \"Limited Release\" tag. If it’s tagged, you’ll want to snag it while you can. If not, it’ll be here waiting for you on your next visit. Happy snacking!\n"
}
},
{
"@type": "Question",
"name": "What is product protection?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Product Protection covers your package from loss, damage, or theft. In the case that your package is affected, we will replace it for free. This does not include physical packaging of any kind."
}
},
{
"@type": "Question",
"name": "Can I return or exchange a flavor?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We do offer a one-time Taste Guarantee! If a flavor doesn't meet your expectations, we can provide you with a gift card for a new box on your next order."
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Organization",
"url": "https://built.com",
"logo": "https://built.com/cdn/shop/files/wordmark_blue-resized.png?v=1730256796&width=3712",
"name": "BUILT",
"email": "support@built.com",
"description": "Discover a protein bar that actually tastes good | BUILT protein bars are the ultimate high-protein snack, fit to fuel every lifestyle.",
"address": {
"@type": "PostalAddress",
"postalCode": "84003",
"streetAddress": "600 Quality Dr.",
"addressCountry": "United States",
"addressRegion": "Utah",
"addressLocality": "American Fork",
"telephone": "1-800-932-9304"
},
"telephone": "1-800-932-9304",
"sameAs": [
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"https://www.linkedin.com/company/built-brands/",
"https://www.instagram.com/builtbar/?hl=en"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "BUILT",
"logo": "https://built.com/cdn/shop/files/wordmark_blue-resized.png?v=1730256796&width=3712",
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]
Explore the other reputation pillars for BUILT
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from BUILT, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to BUILT: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://built.com to view the most current version of its content and see directly what this company is about and what it offers.