Buitoni
(https://buitoni.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
The identity is anchored in a historical figure (Giulia Buitoni) but lacks modern expert digital footprints. There is no Person schema for current culinary directors or master pasta makers, leaving a gap between the brand’s ‘heritage’ and its current technical authority. While Organization schema is present and properly linked to social profiles via sameAs, the technical implementation lacks granular FoodEstablishment or Recipe schema details that would bolster authority in the culinary space.
The brand makes bold claims regarding quality, such as ‘Tuscan greatness is found in the details of everything we do,’ but fails to demonstrate this with modern evidence like food safety ratings or supplier transparency reports. The claim that they craft pasta ‘just like she did 200 years ago’ is a marketing hyperbole that likely contradicts modern industrial manufacturing realities. The recipes provide the most ‘performance’ substance by giving users specific outcomes (meal in 15-25 mins).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://buitoni.com/",
"url": "https://buitoni.com/",
"name": "Buitoni Pasta, Sauces & Cheese",
"isPartOf": {
"@id": "https://buitoni.com/#website"
},
"about": {
"@id": "https://buitoni.com/#organization"
},
"datePublished": "2025-07-03T17:53:01+00:00",
"dateModified": "2025-10-21T16:34:32+00:00",
"description": "Get inspired for meals with BUITONI® pasta. Our flat & filled pastas, sauces & cheese can be found in your grocery store refrigerated aisle.",
"breadcrumb": {
"@id": "https://buitoni.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://buitoni.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://buitoni.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://buitoni.com/#website",
"url": "https://buitoni.com/",
"name": "Buitoni Pasta, Sauces & Cheese",
"description": "Freshly Made & Refrigerated Italian Pasta, Sauces & Cheese",
"publisher": {
"@id": "https://buitoni.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://buitoni.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://buitoni.com/#organization",
"name": "Buitoni",
"url": "https://buitoni.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://buitoni.com/#/schema/logo/image/",
"url": "https://buitoni.com/wp-content/uploads/2025/08/Favicon.png",
"contentUrl": "https://buitoni.com/wp-content/uploads/2025/08/Favicon.png",
"width": 133,
"height": 133,
"caption": "Buitoni"
},
"image": {
"@id": "https://buitoni.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BuitoniUSA",
"https://x.com/BuitoniUSA",
"https://www.instagram.com/buitoni/"
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Home",
"url": "https://buitoni.com/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Products",
"url": "https://buitoni.com/products/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Recipes",
"url": "https://buitoni.com/recipes/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Where to Buy",
"url": "https://buitoni.com/where-to-buy/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Our Story",
"url": "https://buitoni.com/about/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Contact Us",
"url": "https://buitoni.com/contact/"
}
]
}
]
/contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://buitoni.com/contact/",
"url": "https://buitoni.com/contact/",
"name": "Contact Buitoni Food Company - Buitoni",
"isPartOf": {
"@id": "https://buitoni.com/#website"
},
"datePublished": "2022-12-22T02:04:17+00:00",
"dateModified": "2025-08-15T18:02:09+00:00",
"description": "Get in touch with Buitoni Food Company for questions, feedback, or product inquiries. We’re here to help!",
"breadcrumb": {
"@id": "https://buitoni.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://buitoni.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://buitoni.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://buitoni.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "We Look Forward to Hearing From You"
}
]
},
{
"@type": "WebSite",
"@id": "https://buitoni.com/#website",
"url": "https://buitoni.com/",
"name": "Buitoni Pasta, Sauces & Cheese",
"description": "Freshly Made & Refrigerated Italian Pasta, Sauces & Cheese",
"publisher": {
"@id": "https://buitoni.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://buitoni.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://buitoni.com/#organization",
"name": "Buitoni",
"url": "https://buitoni.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://buitoni.com/#/schema/logo/image/",
"url": "https://buitoni.com/wp-content/uploads/2025/08/Favicon.png",
"contentUrl": "https://buitoni.com/wp-content/uploads/2025/08/Favicon.png",
"width": 133,
"height": 133,
"caption": "Buitoni"
},
"image": {
"@id": "https://buitoni.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BuitoniUSA",
"https://x.com/BuitoniUSA",
"https://www.instagram.com/buitoni/"
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Home",
"url": "https://buitoni.com/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Products",
"url": "https://buitoni.com/products/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Recipes",
"url": "https://buitoni.com/recipes/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Where to Buy",
"url": "https://buitoni.com/where-to-buy/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Our Story",
"url": "https://buitoni.com/about/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Contact Us",
"url": "https://buitoni.com/contact/"
}
]
}
]
/products/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://buitoni.com/products/",
"url": "https://buitoni.com/products/",
"name": "Italian Pasta, Sauces & Cheese Products - Buitoni",
"isPartOf": {
"@id": "https://buitoni.com/#website"
},
"primaryImageOfPage": {
"@id": "https://buitoni.com/products/#primaryimage"
},
"image": {
"@id": "https://buitoni.com/products/#primaryimage"
},
"thumbnailUrl": "https://buitoni.com/wp-content/uploads/2025/08/Ravioli-Spinach-Ricotta-20oz-Packaging-Front-scaled.png",
"description": "Browse Buitoni’s full range of pasta, sauces, cheese and Italian favorites—crafted with quality ingredients for quick, delicious meals.",
"breadcrumb": {
"@id": "https://buitoni.com/products/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://buitoni.com/products/#primaryimage",
"url": "https://buitoni.com/wp-content/uploads/2025/08/Ravioli-Spinach-Ricotta-20oz-Packaging-Front-scaled.png",
"contentUrl": "https://buitoni.com/wp-content/uploads/2025/08/Ravioli-Spinach-Ricotta-20oz-Packaging-Front-scaled.png",
"width": 2560,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://buitoni.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://buitoni.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://buitoni.com/#website",
"url": "https://buitoni.com/",
"name": "Buitoni Pasta, Sauces & Cheese",
"description": "Freshly Made & Refrigerated Italian Pasta, Sauces & Cheese",
"publisher": {
"@id": "https://buitoni.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://buitoni.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://buitoni.com/#organization",
"name": "Buitoni",
"url": "https://buitoni.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://buitoni.com/#/schema/logo/image/",
"url": "https://buitoni.com/wp-content/uploads/2025/08/Favicon.png",
"contentUrl": "https://buitoni.com/wp-content/uploads/2025/08/Favicon.png",
"width": 133,
"height": 133,
"caption": "Buitoni"
},
"image": {
"@id": "https://buitoni.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BuitoniUSA",
"https://x.com/BuitoniUSA",
"https://www.instagram.com/buitoni/"
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Home",
"url": "https://buitoni.com/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Products",
"url": "https://buitoni.com/products/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Recipes",
"url": "https://buitoni.com/recipes/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Where to Buy",
"url": "https://buitoni.com/where-to-buy/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Our Story",
"url": "https://buitoni.com/about/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Contact Us",
"url": "https://buitoni.com/contact/"
}
]
}
]
/recipes/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://buitoni.com/recipes/",
"url": "https://buitoni.com/recipes/",
"name": "Get Cooking with Buitoni Pasta Recipes - Buitoni",
"isPartOf": {
"@id": "https://buitoni.com/#website"
},
"primaryImageOfPage": {
"@id": "https://buitoni.com/recipes/#primaryimage"
},
"image": {
"@id": "https://buitoni.com/recipes/#primaryimage"
},
"thumbnailUrl": "https://buitoni.com/wp-content/uploads/2024/09/Buitoni_Meatball-tortellini-Bake.png",
"description": "Discover easy, delicious recipes you can make in minutes using Buitoni pasta and sauces—perfect for quick weeknight dinners or impressive Italian meals.",
"breadcrumb": {
"@id": "https://buitoni.com/recipes/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://buitoni.com/recipes/#primaryimage",
"url": "https://buitoni.com/wp-content/uploads/2024/09/Buitoni_Meatball-tortellini-Bake.png",
"contentUrl": "https://buitoni.com/wp-content/uploads/2024/09/Buitoni_Meatball-tortellini-Bake.png",
"width": 800,
"height": 800,
"caption": "Meatball Tortellini bake"
},
{
"@type": "BreadcrumbList",
"@id": "https://buitoni.com/recipes/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://buitoni.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Recipes"
}
]
},
{
"@type": "WebSite",
"@id": "https://buitoni.com/#website",
"url": "https://buitoni.com/",
"name": "Buitoni Pasta, Sauces & Cheese",
"description": "Freshly Made & Refrigerated Italian Pasta, Sauces & Cheese",
"publisher": {
"@id": "https://buitoni.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://buitoni.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://buitoni.com/#organization",
"name": "Buitoni",
"url": "https://buitoni.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://buitoni.com/#/schema/logo/image/",
"url": "https://buitoni.com/wp-content/uploads/2025/08/Favicon.png",
"contentUrl": "https://buitoni.com/wp-content/uploads/2025/08/Favicon.png",
"width": 133,
"height": 133,
"caption": "Buitoni"
},
"image": {
"@id": "https://buitoni.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BuitoniUSA",
"https://x.com/BuitoniUSA",
"https://www.instagram.com/buitoni/"
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Home",
"url": "https://buitoni.com/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Products",
"url": "https://buitoni.com/products/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Recipes",
"url": "https://buitoni.com/recipes/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Where to Buy",
"url": "https://buitoni.com/where-to-buy/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Our Story",
"url": "https://buitoni.com/about/"
},
{
"@context": "https://schema.org",
"@type": "SiteNavigationElement",
"id": "site-navigation",
"name": "Contact Us",
"url": "https://buitoni.com/contact/"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /contact/ | 2 | 1 |
| /products/ | 2 | 1 |
| /recipes/ | 2 | 1 |
Explore the other reputation pillars for Buitoni
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Buitoni, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Buitoni: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://buitoni.com to view the most current version of its content and see directly what this company is about and what it offers.