Bulmers (Magners)
(https://bulmers.ie) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
A significant authority gap exists in the technical implementation where the schema_json alternateName Magners Cider contradicts the primary URL bulmers.ie. While the site references a historical founder (William Magner), there is no modern expert footprint or Person schema for current leadership. The technical credibility is hampered by this fragmented digital identity between the Bulmers and Magners brands.
The site makes several performance-based sustainability claims, such as generating 1.13MWh of renewable energy and 100% renewable electricity. These are high-quality claims, but they lack a direct ‘proof path’ or link to an independent audit or CSR report. The marketing tone often overshadows these achievements, wrapping hard data in vague ‘Tonight’s zero, Tomorrow’s hero’ campaign language.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Magners",
"alternateName": "Magners Cider",
"url": "https://magners.co.uk",
"logo": {
"@type": "ImageObject",
"url": "https://magners.co.uk/images/Bulmers_Logo_FOR_DARKER_BACKGROUNDS.png"
},
"website": {
"@type": "WebSite",
"name": "Magners Cider",
"url": "https://magners.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://magners.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
"sameAs": [
"https://x.com/magnersuk",
"https://www.facebook.com/magnerscider",
"https://instagram.com/magnersuk"
],
"description": "Magners Irish Cider has been made to the same recipe since 1935, using 17 varieties of apples from over 100 Irish farmers.",
"foundingDate": "1935-01-01",
"founder": {
"@type": "Person",
"name": "William Magner"
},
"brand": {
"@type": "Brand",
"name": "Magners",
"logo": {
"@type": "ImageObject",
"url": "https://magners.co.uk/images/Bulmers_Logo_FOR_DARKER_BACKGROUNDS.png"
}
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Irish Ciders",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Original",
"description": "The original Irish cider made with apples of 17 varieties."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Dark Fruit",
"description": "Bursting with blackcurrant and berries, Magners Dark Fruit is a refreshing cider."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Juicy Pear",
"description": "A refreshing pear cider with a burst of juicy fruit."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Zero",
"description": "Magners 0.0% is a light and refreshing alternative to the original recipe, with no alcohol."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Rose",
"description": "A sweeter cider made with the same apples as the original, offering a fruity flavor."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Orchard Berries",
"description": "A juicy and delicious cider packed with berries."
}
}
]
}
}
/our-products/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Magners",
"alternateName": "Magners Cider",
"url": "https://magners.co.uk",
"logo": {
"@type": "ImageObject",
"url": "https://magners.co.uk/images/Bulmers_Logo_FOR_DARKER_BACKGROUNDS.png"
},
"website": {
"@type": "WebSite",
"name": "Magners Cider",
"url": "https://magners.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://magners.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
"sameAs": [
"https://x.com/magnersuk",
"https://www.facebook.com/magnerscider",
"https://instagram.com/magnersuk"
],
"description": "Magners Irish Cider has been made to the same recipe since 1935, using 17 varieties of apples from over 100 Irish farmers.",
"foundingDate": "1935-01-01",
"founder": {
"@type": "Person",
"name": "William Magner"
},
"brand": {
"@type": "Brand",
"name": "Magners",
"logo": {
"@type": "ImageObject",
"url": "https://magners.co.uk/images/Bulmers_Logo_FOR_DARKER_BACKGROUNDS.png"
}
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Irish Ciders",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Original",
"description": "The original Irish cider made with apples of 17 varieties."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Dark Fruit",
"description": "Bursting with blackcurrant and berries, Magners Dark Fruit is a refreshing cider."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Juicy Pear",
"description": "A refreshing pear cider with a burst of juicy fruit."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Zero",
"description": "Magners 0.0% is a light and refreshing alternative to the original recipe, with no alcohol."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Rose",
"description": "A sweeter cider made with the same apples as the original, offering a fruity flavor."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Orchard Berries",
"description": "A juicy and delicious cider packed with berries."
}
}
]
}
}
/our-story/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Magners",
"alternateName": "Magners Cider",
"url": "https://magners.co.uk",
"logo": {
"@type": "ImageObject",
"url": "https://magners.co.uk/images/Bulmers_Logo_FOR_DARKER_BACKGROUNDS.png"
},
"website": {
"@type": "WebSite",
"name": "Magners Cider",
"url": "https://magners.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://magners.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
"sameAs": [
"https://x.com/magnersuk",
"https://www.facebook.com/magnerscider",
"https://instagram.com/magnersuk"
],
"description": "Magners Irish Cider has been made to the same recipe since 1935, using 17 varieties of apples from over 100 Irish farmers.",
"foundingDate": "1935-01-01",
"founder": {
"@type": "Person",
"name": "William Magner"
},
"brand": {
"@type": "Brand",
"name": "Magners",
"logo": {
"@type": "ImageObject",
"url": "https://magners.co.uk/images/Bulmers_Logo_FOR_DARKER_BACKGROUNDS.png"
}
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Irish Ciders",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Original",
"description": "The original Irish cider made with apples of 17 varieties."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Dark Fruit",
"description": "Bursting with blackcurrant and berries, Magners Dark Fruit is a refreshing cider."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Juicy Pear",
"description": "A refreshing pear cider with a burst of juicy fruit."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Zero",
"description": "Magners 0.0% is a light and refreshing alternative to the original recipe, with no alcohol."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Rose",
"description": "A sweeter cider made with the same apples as the original, offering a fruity flavor."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Orchard Berries",
"description": "A juicy and delicious cider packed with berries."
}
}
]
}
}
/sustainablity/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Magners",
"alternateName": "Magners Cider",
"url": "https://magners.co.uk",
"logo": {
"@type": "ImageObject",
"url": "https://magners.co.uk/images/Bulmers_Logo_FOR_DARKER_BACKGROUNDS.png"
},
"website": {
"@type": "WebSite",
"name": "Magners Cider",
"url": "https://magners.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://magners.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
"sameAs": [
"https://x.com/magnersuk",
"https://www.facebook.com/magnerscider",
"https://instagram.com/magnersuk"
],
"description": "Magners Irish Cider has been made to the same recipe since 1935, using 17 varieties of apples from over 100 Irish farmers.",
"foundingDate": "1935-01-01",
"founder": {
"@type": "Person",
"name": "William Magner"
},
"brand": {
"@type": "Brand",
"name": "Magners",
"logo": {
"@type": "ImageObject",
"url": "https://magners.co.uk/images/Bulmers_Logo_FOR_DARKER_BACKGROUNDS.png"
}
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Irish Ciders",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Original",
"description": "The original Irish cider made with apples of 17 varieties."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Dark Fruit",
"description": "Bursting with blackcurrant and berries, Magners Dark Fruit is a refreshing cider."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Juicy Pear",
"description": "A refreshing pear cider with a burst of juicy fruit."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Zero",
"description": "Magners 0.0% is a light and refreshing alternative to the original recipe, with no alcohol."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Rose",
"description": "A sweeter cider made with the same apples as the original, offering a fruity flavor."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "AlcoholicDrink",
"name": "Magners Orchard Berries",
"description": "A juicy and delicious cider packed with berries."
}
}
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
28Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /our-products/ | 6 | 1 |
| /our-story/ | 8 | 1 |
| /sustainablity/ | 7 | 1 |
Explore the other reputation pillars for Bulmers (Magners)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Bulmers (Magners), captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bulmers (Magners): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bulmers.ie to view the most current version of its content and see directly what this company is about and what it offers.