Identity & Authority: Bunsen – Signal Evidence & AI Readability

Bunsen

(https://www.bunsen.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is strong but technically under-documented. While the founders Tom and Finn are named in the FAQ, there is no Person schema or sameAs links to establish their professional digital footprint. The Organization schema is present and includes social SameAs links, but it lacks deeper properties like founder or specific expertise markers to bridge the identity gap fully.

There is almost no disconnect between marketing tone and demonstrated capability. The brand’s tone is purposefully understated, matching its limited-choice business model. Claims like minced fresh in every restaurant are backed by technical explanations of the hand-inspection and cold-room mincing process rather than vague assertions of quality.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bunsen.ie/",
            "url": "https://bunsen.ie/",
            "name": "Bunsen | Straight Up Burgers | Dublin, Belfast, Cork |",
            "isPartOf": {
                "@id": "https://bunsen.ie/#website"
            },
            "about": {
                "@id": "https://bunsen.ie/#organization"
            },
            "datePublished": "2023-06-16T14:56:12+00:00",
            "dateModified": "2026-04-01T11:44:34+00:00",
            "description": "Burgers. Fries. Beer. Shakes. 100% Irish beef, minced fresh in every restaurant, every day. Dublin | Belfast | Cork |",
            "breadcrumb": {
                "@id": "https://bunsen.ie/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bunsen.ie/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bunsen.ie/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bunsen.ie/#website",
            "url": "https://bunsen.ie/",
            "name": "Bunsen Burgers",
            "description": "Burgers. Fries. Drinks. Shakes.",
            "publisher": {
                "@id": "https://bunsen.ie/#organization"
            },
            "alternateName": "Bunsen",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bunsen.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bunsen.ie/#organization",
            "name": "Bunsen Burgers",
            "alternateName": "Bunsen",
            "url": "https://bunsen.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bunsen.ie/#/schema/logo/image/",
                "url": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "contentUrl": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "width": 258,
                "height": 53,
                "caption": "Bunsen Burgers"
            },
            "image": {
                "@id": "https://bunsen.ie/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bunsenburger/",
                "https://x.com/BunsenTweets",
                "http://instagram.com/bunsenburgers"
            ]
        }
    ]
}
/collect/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bunsen.ie/collect/",
            "url": "https://bunsen.ie/collect/",
            "name": "Collect | Bunsen Burgers",
            "isPartOf": {
                "@id": "https://bunsen.ie/#website"
            },
            "datePublished": "2023-07-21T13:02:36+00:00",
            "dateModified": "2026-04-07T09:28:13+00:00",
            "breadcrumb": {
                "@id": "https://bunsen.ie/collect/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bunsen.ie/collect/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bunsen.ie/collect/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bunsen.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Collect"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bunsen.ie/#website",
            "url": "https://bunsen.ie/",
            "name": "Bunsen Burgers",
            "description": "Burgers. Fries. Drinks. Shakes.",
            "publisher": {
                "@id": "https://bunsen.ie/#organization"
            },
            "alternateName": "Bunsen",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bunsen.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bunsen.ie/#organization",
            "name": "Bunsen Burgers",
            "alternateName": "Bunsen",
            "url": "https://bunsen.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bunsen.ie/#/schema/logo/image/",
                "url": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "contentUrl": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "width": 258,
                "height": 53,
                "caption": "Bunsen Burgers"
            },
            "image": {
                "@id": "https://bunsen.ie/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bunsenburger/",
                "https://x.com/BunsenTweets",
                "http://instagram.com/bunsenburgers"
            ]
        }
    ]
}
/careers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bunsen.ie/careers/",
            "url": "https://bunsen.ie/careers/",
            "name": "Careers | Bunsen Burgers",
            "isPartOf": {
                "@id": "https://bunsen.ie/#website"
            },
            "datePublished": "2023-08-03T17:09:08+00:00",
            "dateModified": "2024-01-12T12:55:13+00:00",
            "description": "Check out careers at Bunsen. *For 8 years everyone who has worked at Bunsen has been entitled to a beer at the end of the night.",
            "breadcrumb": {
                "@id": "https://bunsen.ie/careers/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bunsen.ie/careers/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bunsen.ie/careers/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bunsen.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Careers"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bunsen.ie/#website",
            "url": "https://bunsen.ie/",
            "name": "Bunsen Burgers",
            "description": "Burgers. Fries. Drinks. Shakes.",
            "publisher": {
                "@id": "https://bunsen.ie/#organization"
            },
            "alternateName": "Bunsen",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bunsen.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bunsen.ie/#organization",
            "name": "Bunsen Burgers",
            "alternateName": "Bunsen",
            "url": "https://bunsen.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bunsen.ie/#/schema/logo/image/",
                "url": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "contentUrl": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "width": 258,
                "height": 53,
                "caption": "Bunsen Burgers"
            },
            "image": {
                "@id": "https://bunsen.ie/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bunsenburger/",
                "https://x.com/BunsenTweets",
                "http://instagram.com/bunsenburgers"
            ]
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bunsen.ie/contact/",
            "url": "https://bunsen.ie/contact/",
            "name": "Contact | Bunsen Burgers",
            "isPartOf": {
                "@id": "https://bunsen.ie/#website"
            },
            "datePublished": "2023-08-22T09:24:01+00:00",
            "dateModified": "2024-01-12T12:55:45+00:00",
            "description": "If you have any inquiries please get in touch via the form below and we'll get back to you ASAP. Or email us at hello@bunsen.ie",
            "breadcrumb": {
                "@id": "https://bunsen.ie/contact/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bunsen.ie/contact/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bunsen.ie/contact/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bunsen.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bunsen.ie/#website",
            "url": "https://bunsen.ie/",
            "name": "Bunsen Burgers",
            "description": "Burgers. Fries. Drinks. Shakes.",
            "publisher": {
                "@id": "https://bunsen.ie/#organization"
            },
            "alternateName": "Bunsen",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bunsen.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bunsen.ie/#organization",
            "name": "Bunsen Burgers",
            "alternateName": "Bunsen",
            "url": "https://bunsen.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bunsen.ie/#/schema/logo/image/",
                "url": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "contentUrl": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "width": 258,
                "height": 53,
                "caption": "Bunsen Burgers"
            },
            "image": {
                "@id": "https://bunsen.ie/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bunsenburger/",
                "https://x.com/BunsenTweets",
                "http://instagram.com/bunsenburgers"
            ]
        }
    ]
}
/faq/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bunsen.ie/faq/",
            "url": "https://bunsen.ie/faq/",
            "name": "FAQ | Bunsen Burgers",
            "isPartOf": {
                "@id": "https://bunsen.ie/#website"
            },
            "datePublished": "2023-08-03T17:41:18+00:00",
            "dateModified": "2024-03-04T09:56:17+00:00",
            "description": "Below are some questions we're often asked",
            "breadcrumb": {
                "@id": "https://bunsen.ie/faq/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bunsen.ie/faq/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bunsen.ie/faq/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bunsen.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "FAQ"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bunsen.ie/#website",
            "url": "https://bunsen.ie/",
            "name": "Bunsen Burgers",
            "description": "Burgers. Fries. Drinks. Shakes.",
            "publisher": {
                "@id": "https://bunsen.ie/#organization"
            },
            "alternateName": "Bunsen",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bunsen.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bunsen.ie/#organization",
            "name": "Bunsen Burgers",
            "alternateName": "Bunsen",
            "url": "https://bunsen.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bunsen.ie/#/schema/logo/image/",
                "url": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "contentUrl": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "width": 258,
                "height": 53,
                "caption": "Bunsen Burgers"
            },
            "image": {
                "@id": "https://bunsen.ie/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bunsenburger/",
                "https://x.com/BunsenTweets",
                "http://instagram.com/bunsenburgers"
            ]
        }
    ]
}
/cart/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://bunsen.ie/cart/",
            "url": "https://bunsen.ie/cart/",
            "name": "Cart | Bunsen Burgers",
            "isPartOf": {
                "@id": "https://bunsen.ie/#website"
            },
            "datePublished": "2023-11-02T11:11:52+00:00",
            "dateModified": "2024-01-17T15:59:14+00:00",
            "breadcrumb": {
                "@id": "https://bunsen.ie/cart/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bunsen.ie/cart/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bunsen.ie/cart/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bunsen.ie/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Cart"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bunsen.ie/#website",
            "url": "https://bunsen.ie/",
            "name": "Bunsen Burgers",
            "description": "Burgers. Fries. Drinks. Shakes.",
            "publisher": {
                "@id": "https://bunsen.ie/#organization"
            },
            "alternateName": "Bunsen",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bunsen.ie/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bunsen.ie/#organization",
            "name": "Bunsen Burgers",
            "alternateName": "Bunsen",
            "url": "https://bunsen.ie/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bunsen.ie/#/schema/logo/image/",
                "url": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "contentUrl": "https://bunsen.ie/wp-content/uploads/2023/07/Group-130.svg",
                "width": 258,
                "height": 53,
                "caption": "Bunsen Burgers"
            },
            "image": {
                "@id": "https://bunsen.ie/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/bunsenburger/",
                "https://x.com/BunsenTweets",
                "http://instagram.com/bunsenburgers"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 2 8
/collect/ 2 0
/careers/ 2 0
/contact/ 2 0
/faq/ 2 0
/cart/ 2 0