Busaba
(https://busaba.com) 📸 Data Snapshot: May 29, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site exhibits elements of trust theatre by claiming a philosophy of harmony and soul without providing external validation links; the schema only reflects a review_count of 2, which is statistically insignificant for a brand with 13 locations. There is a total absence of proof paths to third-party review platforms like TripAdvisor or Google Reviews in the provided text. Performance claims regarding their ‘Modern Thai’ takes are treated as self-evident rather than backed by culinary awards or critic citations.
Specific proof points are concentrated entirely in the history timeline (1999-2024) and the location list (13 specific London addresses). Outside of these two sections, the site is almost entirely composed of vague assertions and marketing slogans. The ratio of verifiable evidence (addresses/dates) to unsubstantiated marketing fluff is approximately 1:3 across the crawled pages.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /menu/food/ | 2 | 1 |
| /locations/ | 2 | 1 |
| /about-us/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.busaba.com/",
"url": "https://www.busaba.com/",
"name": "Busaba | Thai Restaurant in London | Happiness meets Harmony",
"isPartOf": {
"@id": "https://www.busaba.com/#website"
},
"about": {
"@id": "https://www.busaba.com/#organization"
},
"datePublished": "2018-05-17T10:07:00+00:00",
"dateModified": "2026-02-16T09:34:57+00:00",
"description": "Delicious Thai salads, soups, stir-fries, wok noodles, curries and char-grills, and Asian inspired drinks and cocktails. Experience modern Thai dining in 13 restaurant locations across London. Offers, events and vegan-friendly options available.",
"breadcrumb": {
"@id": "https://www.busaba.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.busaba.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.busaba.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.busaba.com/#website",
"url": "https://www.busaba.com/",
"name": "Busaba",
"description": "Modern Thai Dining across London",
"publisher": {
"@id": "https://www.busaba.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.busaba.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.busaba.com/#organization",
"name": "Busaba",
"url": "https://www.busaba.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.busaba.com/#/schema/logo/image/",
"url": "https://www.busaba.com/wp-content/uploads/2019/10/Logo-NEW.png",
"contentUrl": "https://www.busaba.com/wp-content/uploads/2019/10/Logo-NEW.png",
"width": 324,
"height": 284,
"caption": "Busaba"
},
"image": {
"@id": "https://www.busaba.com/#/schema/logo/image/"
}
}
]
}
/menu/food/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.busaba.com/menu/food",
"url": "https://www.busaba.com/menu/food",
"name": "Food | Busaba",
"isPartOf": {
"@id": "https://www.busaba.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.busaba.com/menu/food#primaryimage"
},
"image": {
"@id": "https://www.busaba.com/menu/food#primaryimage"
},
"thumbnailUrl": "https://www.busaba.com/wp-content/uploads/2020/02/Chilli_Prawn_hi-res-1.jpg",
"datePublished": "2021-07-22T09:40:52+00:00",
"dateModified": "2026-04-01T07:41:43+00:00",
"breadcrumb": {
"@id": "https://www.busaba.com/menu/food#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.busaba.com/menu/food"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.busaba.com/menu/food#primaryimage",
"url": "https://www.busaba.com/wp-content/uploads/2020/02/Chilli_Prawn_hi-res-1.jpg",
"contentUrl": "https://www.busaba.com/wp-content/uploads/2020/02/Chilli_Prawn_hi-res-1.jpg",
"width": 2480,
"height": 3508
},
{
"@type": "BreadcrumbList",
"@id": "https://www.busaba.com/menu/food#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.busaba.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Menu",
"item": "https://www.busaba.com/menu"
},
{
"@type": "ListItem",
"position": 3,
"name": "Food"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.busaba.com/#website",
"url": "https://www.busaba.com/",
"name": "Busaba",
"description": "Modern Thai Dining across London",
"publisher": {
"@id": "https://www.busaba.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.busaba.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.busaba.com/#organization",
"name": "Busaba",
"url": "https://www.busaba.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.busaba.com/#/schema/logo/image/",
"url": "https://www.busaba.com/wp-content/uploads/2019/10/Logo-NEW.png",
"contentUrl": "https://www.busaba.com/wp-content/uploads/2019/10/Logo-NEW.png",
"width": 324,
"height": 284,
"caption": "Busaba"
},
"image": {
"@id": "https://www.busaba.com/#/schema/logo/image/"
}
}
]
}
/locations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.busaba.com/locations",
"url": "https://www.busaba.com/locations",
"name": "Our Thai Restaurants in London | Busaba Bangkok Thai",
"isPartOf": {
"@id": "https://www.busaba.com/#website"
},
"description": "See our 13 locations across London. In each, you will find modern takes on Thai meals and Asian inspired drinks and cocktails. Vegan options available.",
"breadcrumb": {
"@id": "https://www.busaba.com/locations#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.busaba.com/locations#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.busaba.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Locations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.busaba.com/#website",
"url": "https://www.busaba.com/",
"name": "Busaba",
"description": "Modern Thai Dining across London",
"publisher": {
"@id": "https://www.busaba.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.busaba.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.busaba.com/#organization",
"name": "Busaba",
"url": "https://www.busaba.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.busaba.com/#/schema/logo/image/",
"url": "https://www.busaba.com/wp-content/uploads/2019/10/Logo-NEW.png",
"contentUrl": "https://www.busaba.com/wp-content/uploads/2019/10/Logo-NEW.png",
"width": 324,
"height": 284,
"caption": "Busaba"
},
"image": {
"@id": "https://www.busaba.com/#/schema/logo/image/"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.busaba.com/about-us",
"url": "https://www.busaba.com/about-us",
"name": "About Us | Busaba Thai Restaurant",
"isPartOf": {
"@id": "https://www.busaba.com/#website"
},
"datePublished": "2018-05-20T07:36:32+00:00",
"dateModified": "2024-11-08T16:16:06+00:00",
"description": "Since 1999, when our first restaurant opened, we've been committed to bringing the flavour, vibrancy and culture of Bangkok right to the heart of London.",
"breadcrumb": {
"@id": "https://www.busaba.com/about-us#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.busaba.com/about-us"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.busaba.com/about-us#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.busaba.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.busaba.com/#website",
"url": "https://www.busaba.com/",
"name": "Busaba",
"description": "Modern Thai Dining across London",
"publisher": {
"@id": "https://www.busaba.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.busaba.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.busaba.com/#organization",
"name": "Busaba",
"url": "https://www.busaba.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.busaba.com/#/schema/logo/image/",
"url": "https://www.busaba.com/wp-content/uploads/2019/10/Logo-NEW.png",
"contentUrl": "https://www.busaba.com/wp-content/uploads/2019/10/Logo-NEW.png",
"width": 324,
"height": 284,
"caption": "Busaba"
},
"image": {
"@id": "https://www.busaba.com/#/schema/logo/image/"
}
}
]
}
This page presents a snapshot of public data from Busaba, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Busaba: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://busaba.com to view the most current version of its content and see directly what this company is about and what it offers.