Crumbl Cookies
(https://crumblcookies.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity is strongly established through schema_json which identifies founders Jason McGowan and Sawyer Hemsley and includes sameAs links to social footprints. The primary authority gap is technical; the ‘CRUMBL TODAY’ section lists ‘Employees worldwide 0’ and ‘Locations worldwide 0’, which suggests a failure in dynamic data reporting that undermines the ‘fastest-growing’ narrative. Despite this, the Organization schema is robust and provides clear founding dates and locations.
The claim of being ‘America’s #1 Cookie Company’ in the meta title is a bold performance assertion that lacks a direct citation or specific market share metric on the page. Similarly, the claim of being the ‘fastest-growing’ dessert company is a specific growth claim without a linked source or date range for the measurement. These assertions lean more toward marketing bravado than verified substance, though the physical presence of 1000+ stores provides some implicit backing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Crumbl Cookies",
"url": "https://crumblcookies.com/",
"logo": "https://crumblcookies.com/favicons/apple-touch-icon.png",
"description": "Crumbl Cookies is a gourmet cookie company known for its rotating weekly menu, catering services, and mission to bring friends and family together over the world’s best cookies.",
"foundingDate": "2017",
"founders": [
{
"@type": "Person",
"name": "Jason McGowan"
},
{
"@type": "Person",
"name": "Sawyer Hemsley"
}
],
"foundingLocation": {
"@type": "Place",
"name": "Logan, Utah, USA"
},
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
},
"sameAs": [
"https://www.facebook.com/CrumblCookies",
"https://www.instagram.com/crumblcookies",
"https://www.tiktok.com/@crumblcookies",
"https://www.linkedin.com/company/crumbl-cookies",
"https://twitter.com/crumblcookies",
"https://x.com/crumblcookies"
]
}
/order/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Order Crumbl Cookies",
"description": "Order fresh-baked Crumbl Cookies for delivery, pickup, or carryout. Choose from 6 classic cookies plus 4 new rotating flavors every week.",
"url": "https://crumblcookies.com/order",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://crumblcookies.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Order",
"item": "https://crumblcookies.com/order"
}
]
},
"potentialAction": [
{
"@type": "OrderAction",
"name": "Order delivery",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://crumblcookies.com/order/delivery"
}
},
{
"@type": "OrderAction",
"name": "Order pickup",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://crumblcookies.com/order/carryout"
}
}
]
}
/our-story/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Crumbl Cookies",
"url": "https://crumblcookies.com/",
"logo": "https://crumblcookies.com/favicons/apple-touch-icon.png",
"description": "Discover the story of Crumbl Cookies — founded in 2017 by Jason McGowan and Sawyer Hemsley on a quest to bake the world's best cookies, now with over 1000 bakeries nationwide.",
"foundingDate": "2017",
"founders": [
{
"@type": "Person",
"name": "Jason McGowan"
},
{
"@type": "Person",
"name": "Sawyer Hemsley"
}
],
"foundingLocation": {
"@type": "Place",
"name": "Logan, Utah, USA"
},
"address": {
"@type": "PostalAddress",
"addressCountry": "US"
},
"sameAs": [
"https://www.facebook.com/CrumblCookies",
"https://www.instagram.com/crumblcookies",
"https://www.tiktok.com/@crumblcookies",
"https://www.linkedin.com/company/crumbl-cookies",
"https://twitter.com/crumblcookies",
"https://x.com/crumblcookies"
]
}
/rewards/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Crumbl Rewards - Cookie Rewards Program",
"description": "Join Crumbl Rewards and earn free cookies! Earn Crumbs on every purchase, get exclusive perks, and level up for more rewards at America's favorite cookie company.",
"url": "https://crumblcookies.com/rewards",
"mainEntity": {
"@type": "Service",
"name": "Crumbl Rewards Program",
"serviceType": "Loyalty Program",
"description": "Crumbl Rewards is a free loyalty program where you earn Crumbs on every purchase. Redeem for free cookies, get birthday rewards, and unlock exclusive perks.",
"provider": {
"@type": "Organization",
"@id": "https://crumblcookies.com",
"name": "Crumbl Cookies"
},
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD",
"description": "Free to join - earn points on every cookie purchase"
},
"termsOfService": "https://crumblcookies.com/termsandconditions"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://crumblcookies.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rewards",
"item": "https://crumblcookies.com/rewards"
}
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 40 | 1 |
| /order/ | 7 | 0 |
| /our-story/ | 10 | 1 |
| /rewards/ | 28 | 1 |
This page presents a snapshot of public data from Crumbl Cookies, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Crumbl Cookies: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://crumblcookies.com to view the most current version of its content and see directly what this company is about and what it offers.