Information Density: Cutty Sark – Signal Evidence & AI Readability

Cutty Sark

(https://cutty-sark.com) 📸 Data Snapshot: May 26, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
16 Impact Weight: 30 / 100
53% Reputation

The site suffers from high heading fluff saturation with slogans like PROUD TO BE DIFFERENT, BORN TO MIX and A Statutory And Audacious Whisky that lack technical nouns. However, the body text provides specific substance, particularly on the Cutty Sark 12 page which details maturation in carefully selected Bourbon and Sherry Casks and a marrying process. The ratio of marketing fluff to technical detail is moderate, as it balances ‘spirit of adventure’ rhetoric with exact age statements (12, 17, 33 years) and named experts.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://cutty-sark.com) Accueil | Cutty Sark
The spiritof adventure

[IMG: Cutty Sark]

[IMG: Logo du bateau Cutty Sark]

[H1]
Cutty Sark, Blended Scotch whisky

[IMG: Cutty Sark, blended scotch whisky]

[IMG: Cutty Sark, blended scotch whisky]

[H2] PROUD TO BE DIFFERENT, BORN TO MIX

Bored of the so-called rules around drinking whisky? Then you’ve come to the right place. As an original and inimitable whisky launched at the heart of the Prohibition era, CUTTY SARK was deliberately created to defy conventions.
With its inimitable smooth and mellow taste profile and its unique maritime and historical heritage CUTTY SARK will make you go on an adventure.
Discover more

[IMG: Cutty Sark]

[IMG: Cutty Sark]

Our products

[IMG: Bouteille CUTTY SARK plus nette]

[H3] CUTTY SARK Original

[IMG: prohibition]

[H3] CUTTY SARK Prohibition

[IMG: Bouteille de Cutty Sark 12yo]

[H3] CUTTY SARK 12

[IMG: RTD CUTTY SARK]

[H3] CUTTY SARK GINGER ALE READY-TO-DRINK

[IMG: 17YO]

[H3] CUTTY SARK 17

[IMG: Bouteille de Cutty Sark 33yo]

[H3] CUTTY SARK 33

[IMG: CUTTY SARK Centenary Edition sans l]

[H3] Cutty Sark Centenary Edition

Our ranges

[IMG: CUTTY SARK 100 Years of Adventure]

Start video

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[H2] SIGNATURE SERVES

Wondering what to mix with Whisky? Enjoy the light taste of CUTTY SARK in these easy-to-mix, scotch-based serves. We reckon you’ll be handing them out to your mates in less than a minute. Or, if you’re feeling a little more adventurous with your cocktail-making skills, you could give our whisky cocktails a go – best made with Prohibition.

Discover

[IMG: Cutty Sark, Signature serves]

[IMG: une bouteille de Cutty Sark 12yo]

[IMG: Une bouteille de Cutty Sark 12yo]

After nearly a century of adventures and discoveries, CUTTY SARK has gathered its passion and expertise to create a 12 year old high quality Whisky. Offering a  « mellow mouthfeel », the expression is balanced by complex notes of spice and fruit.

Discover

[IMG: brand philosophy Cutty Sark]

[IMG: brand philosophy Cutty Sark]
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SUB-PAGE (https://cutty-sark.com/products/cutty-sark-12/) CUTTY SARK 12
[IMG: 1]

[IMG: 2]

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[H2] Elaborated With Commitment And Precision

The expression is matured over 12 years in carefully selected Bourbon and Sherry Casks. Then the Whisky goes through a marrying process. Allowing it to be filtered at a higher temperature to retain smooth flavours.
“Aged for 12 years in hand selected oak casks and with notes of dried and tropical fruits, spice, cloves, ginger and a subtle hint of sea salt, CUTTY SARK 12 Blended Scotch Whisky pays tribute to the ship’s many anchor points and its long, proud maritime history.”

Stephen Woodcock, Master Blender

[IMG: Cutty Sark 12yo]

[H2] A Statutory And Audacious Whisky

“The extra age and body is carried gracefully in a well-balanced blend that shows an​ extra dimension to CUTTY SARK Original. A welcome addition to the range and one that will appeal to drinkers looking for the ‘sweet spot’ of quality and value. Works well as a stand-alone dram or in mixed serves“

Ian Buxton​​, Whisky Expert

[IMG: Cutty Sark 12yo]

[IMG: 17YO]

[IMG: 17YO]

Who better than our Master Blender Stephen Woodcock, to reveal the craftsmanship behind this Cutty Sark 17-year-old expression: “Our whisky has always been inspired by the spirit of adventure. Eager to take Cutty Sark 17 Years Old into unchartered waters, we selected aged Highland and Speyside single malts, and married them together for 17 months in hand-picked sherry and port casks. Then we united those malts with creamy Lowland grain whisky to create this bold and opulent blend. Enriched by age, with depths of fruit and spice, Cutty Sark 17 Years Old reveals new realms of complexity, just waiting to be discovered.

Discover
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SUB-PAGE (https://cutty-sark.com/fr/) Accueil | Cutty Sark
The CocktailExplorer

[IMG: Cutty Sark]

[IMG: Logo du bateau Cutty Sark]

[H1]
Cutty Sark, Blended Scotch Whisky

[IMG: Vague Cutty Sark]

[IMG: vague cutty sark mobile]

[H2] FIER DE SA DIFFÉRENCE. BORN TO MIX

Envie de casser les codes de la dégustation de Whisky ? Si oui, vous êtes au bon endroit. Whisky original et inimitable, élaboré en pleine prohibition, CUTTY SARK est né d’une volonté de défier les conventions.
Avec son goût doux et moelleux en bouche, associée à ses origines maritimes et à son patrimoine historique, CUTTY SARK vous fait découvrir son territoire.
En savoir plus

Nos produits

[IMG: Bouteille de Cutty Sark Original]

[H3] Cutty Sark Original

[IMG: prohibition]

[H3] Cutty Sark Prohibition

[IMG: Bouteille de Cutty Sark 12yo]

[H3] Cutty Sark 12 ANS

[IMG: Bouteille de Cutty Sark 33yo]

[H3] Cutty Sark 33 ANS

Notre gamme

[IMG: Cutty Sark]

Lancer la vidéo

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[H2] NOS COCKTAILS SIGNATURES

Vous vous demandez quelles boissons associer avec votre Whisky ? Appréciez toute la douceur de Cutty Sark dans ces cocktails faciles à réaliser. Si vous souhaitez aller plus loin avec des cocktails plus élaborés, testez nos recettes à base de Cutty Sark Prohibition.

Découvrez nos Cocktails

[IMG: Salty Cutty Cocktail]

[IMG: une bouteille de Cutty Sark 12yo]

[IMG: Une bouteille de Cutty Sark 12yo]

Riche de près d’un siècle d'histoire, Cutty Sark a concentré sa passion et son savoir-faire dans l’élaboration d’un Whisky de 12 ans d’âge d’une qualité exceptionnelle. Offrant une sensation moelleuse en bouche, le goût est équilibré par des notes complexes d’épices et de fruits.

Découvrez

[IMG: Bateau Cutty Sark]

[IMG: Bateau Cutty Sark Mobile]
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SUB-PAGE (https://cutty-sark.com/pt/) Accueil | Cutty Sark
The spiritof adventure

[IMG: Cutty Sark]

[IMG: Logo du bateau Cutty Sark]

[H1]
Cutty Sark, Blended Scotch whisky

[IMG: Cutty Sark, blended scotch whisky]

[IMG: Cutty Sark, blended scotch whisky]

[H2] ORGULHO EM SER DIFERENTE, NASCIDO PARA SER MISTURADO

Farto das regras que ditam como se deve beber Whisky? Está no sítio certo. Enquanto Whisky original e inimitável lançado em plena Lei Seca, CUTTY SARK foi deliberadamente criado para desafiar as convenções.
Com o seu inconfundível perfil de sabor suave e maduro, ligação marítima e herança histórica, CUTTY SARK fá-lo-á embarcar numa aventura única.
Saber mais

[IMG: Cutty Sark]

[IMG: Cutty Sark]

OS NOSSOS PRODUTOS

[IMG: Bouteille CUTTY SARK plus nette]

[H3] Cutty Sark Original

[IMG: prohibition]

[H3] Cutty Sark Prohibition

[IMG: Bouteille de Cutty Sark 12yo]

[H3] Cutty Sark 12

[IMG: Bouteille de Cutty Sark 33yo]

[H3] Cutty Sark 33

Gama

[IMG: CUTTY SARK 100 Years of Adventure]

Iniciar vídeo

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[H2] Bebidas Exclusivas

Não sabe o que deve misturar com o whisky? Desfrute do sabor suave de Cutty Sark nestas bebidas fáceis de fazer à base de whisky escocês. Temos a certeza que as distribuirá pelos seus amigos em menos de um minuto. Ou se estiver a sentir-se mais aventureiro nas suas capacidades de preparação de cocktails, experimente os nossos cocktails de whisky – ficam excelentes com o Prohibition.

Saber mais

[IMG: Cutty Sark, Signature serves]

[IMG: une bouteille de Cutty Sark 12yo]

[IMG: Une bouteille de Cutty Sark 12yo]

Depois de quase um século de aventuras e descobertas, CUTTY SARK reuniu a sua paixão e experiência para criar um whisky de 12 anos de alta qualidade. Oferecendo uma «sensação de boca adocicada», a expressão é equilibrada por notas complexas de especiarias e frutas.

Saber mais

[IMG: brand philosophy Cutty Sark]

[IMG: brand philosophy Cutty Sark]
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🧭 Industry Context — common generic-claim patterns in Food, Restaurants & Delivery to weigh the text against
Generic Claims: the best food in town, authentic flavors, made with love, quality ingredients, unforgettable dining, a culinary journey…
Red Flags: no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source, menu without prices, no allergen information available…
Semantic Drift Patterns: homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations: food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images, current menu with accurate pricing, allergen and dietary information…