Based on 2707 businesses audited.
hiyo has 2.6 points less reputation than the average for Food, Restaurants & Delivery.
Food, Restaurants & Delivery Reputation: hiyo (drinkhiyo.com)
Hiyo is a high-polish lifestyle brand that successfully sells an ‘effect’ through repetition and aesthetic consistency. However, the massive discrepancy in claimed review counts and the reliance on unlinked ‘studies’ places it firmly in the category of wellness trust theatre. It is a 0% ABV product with 100% marketing-driven proof.
Food, Restaurants & Delivery Reputation: hiyo (drinkhiyo.com)
The site aligns with the Functional Beverage and Non-Alcoholic CPG industry, though it is categorized here under Food, Restaurants & Delivery. It exhibits standard direct-to-consumer beverage marketing patterns, focusing on health benefits and lifestyle replacement.
“The score of 55 is primarily driven by the Trust and Proof pillar (discrepancy in review counts) and Information Density (excessive repetition of the same 1,700mg claim). Semantic Coherence is high, which prevented a higher BS score, as the site actually sells what it promises on the homepage.”