Birds Eye UK
(https://findus.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
While the site avoids fake review theatre (review_count is 0), it relies on unsubstantiated longevity claims like ‘Family favourites for over 75 years’ and ‘UK’s sweetest peas’ without third-party validation. The proof_links_count of 2 refers to internal Nomad Foods reports which act as self-referential authority rather than objective proof. There are no food hygiene ratings or allergen information links visible in the content.
The ratio of verifiable evidence to vague assertions is near zero. Out of over 1,000 characters of text per page, only the ‘Nomad Foods Frozen in Focus Report’ serves as a potential proof point, yet the actual clean_text contains no data extracted from that report. The site relies entirely on the ‘Birds Eye’ brand name to bypass the need for specific evidence.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /index.html | 0 | 2 |
| /recipes/index.html | 0 | 2 |
| /range/frozen-fish/battered-and-breaded-fish/index.html | 0 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Birds Eye UK",
"legalName": "Birds Eye Limited",
"url": "https://www.birdseye.co.uk/",
"logo": "https://www.birdseye.co.uk/_/media/project/bluesteel/shared/logos/logo-birdseye-2023.png",
"sameAs": [
"https://www.facebook.com/birdseye",
"https://www.instagram.com/birdseyeuk",
"https://uk.pinterest.com/birds_eye",
"https://twitter.com/BirdsEyeUK",
"https://www.youtube.com/user/BirdsEyeChannel"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, 43 Church Street West",
"addressLocality": "Woking",
"addressRegion": "Surrey",
"postalCode": "GU21 6HT",
"addressCountry": "UK"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "Consumer Engagement",
"telephone": "0800 33 22 77"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "birdseye.co.uk",
"url": "https://www.birdseye.co.uk/",
"description": "Family favourites for over 75 years, Birds Eye have provided healthy fresh frozen food for generations. Find products, recipe ideas and more here.",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.birdseye.co.uk/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Birds Eye UK - Home",
"image": "",
"headline": "",
"datePublished": "04/08/2025 20:56:37",
"dateModified": "03/03/2026 10:49:27",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.birdseye.co.uk/"
},
"publisher": {
"@type": "Organization",
"name": "",
"logo": {
"@type": "ImageObject",
"url": "https://www.birdseye.co.uk/_/media/project/bluesteel/shared/logos/logo-birdseye-2023.png"
}
}
}
]
/index.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Birds Eye UK",
"legalName": "Birds Eye Limited",
"url": "https://www.birdseye.co.uk/",
"logo": "https://www.birdseye.co.uk/_/media/project/bluesteel/shared/logos/logo-birdseye-2023.png",
"sameAs": [
"https://www.facebook.com/birdseye",
"https://www.instagram.com/birdseyeuk",
"https://uk.pinterest.com/birds_eye",
"https://twitter.com/BirdsEyeUK",
"https://www.youtube.com/user/BirdsEyeChannel"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, 43 Church Street West",
"addressLocality": "Woking",
"addressRegion": "Surrey",
"postalCode": "GU21 6HT",
"addressCountry": "UK"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "Consumer Engagement",
"telephone": "0800 33 22 77"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "birdseye.co.uk",
"url": "https://www.birdseye.co.uk/",
"description": "Family favourites for over 75 years, Birds Eye have provided healthy fresh frozen food for generations. Find products, recipe ideas and more here.",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.birdseye.co.uk/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Birds Eye UK - Home",
"image": "",
"headline": "",
"datePublished": "04/08/2025 20:56:37",
"dateModified": "03/03/2026 10:49:27",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.birdseye.co.uk/"
},
"publisher": {
"@type": "Organization",
"name": "",
"logo": {
"@type": "ImageObject",
"url": "https://www.birdseye.co.uk/_/media/project/bluesteel/shared/logos/logo-birdseye-2023.png"
}
}
}
]
/recipes/index.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Birds Eye UK",
"legalName": "Birds Eye Limited",
"url": "https://www.birdseye.co.uk/",
"logo": "https://www.birdseye.co.uk/_/media/project/bluesteel/shared/logos/logo-birdseye-2023.png",
"sameAs": [
"https://www.facebook.com/birdseye",
"https://www.instagram.com/birdseyeuk",
"https://uk.pinterest.com/birds_eye",
"https://twitter.com/BirdsEyeUK",
"https://www.youtube.com/user/BirdsEyeChannel"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, 43 Church Street West",
"addressLocality": "Woking",
"addressRegion": "Surrey",
"postalCode": "GU21 6HT",
"addressCountry": "UK"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "Consumer Engagement",
"telephone": "0800 33 22 77"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "birdseye.co.uk",
"url": "https://www.birdseye.co.uk/",
"description": "Family favourites for over 75 years, Birds Eye have provided healthy fresh frozen food for generations. Find products, recipe ideas and more here.",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.birdseye.co.uk/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Birds Eye UK - Home",
"image": "",
"headline": "",
"datePublished": "04/08/2025 20:56:37",
"dateModified": "03/03/2026 10:49:27",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.birdseye.co.uk/"
},
"publisher": {
"@type": "Organization",
"name": "",
"logo": {
"@type": "ImageObject",
"url": "https://www.birdseye.co.uk/_/media/project/bluesteel/shared/logos/logo-birdseye-2023.png"
}
}
}
]
/range/frozen-fish/battered-and-breaded-fish/index.html
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Birds Eye UK",
"legalName": "Birds Eye Limited",
"url": "https://www.birdseye.co.uk/",
"logo": "https://www.birdseye.co.uk/_/media/project/bluesteel/shared/logos/logo-birdseye-2023.png",
"sameAs": [
"https://www.facebook.com/birdseye",
"https://www.instagram.com/birdseyeuk",
"https://uk.pinterest.com/birds_eye",
"https://twitter.com/BirdsEyeUK",
"https://www.youtube.com/user/BirdsEyeChannel"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, 43 Church Street West",
"addressLocality": "Woking",
"addressRegion": "Surrey",
"postalCode": "GU21 6HT",
"addressCountry": "UK"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "Consumer Engagement",
"telephone": "0800 33 22 77"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "birdseye.co.uk",
"url": "https://www.birdseye.co.uk/",
"description": "Family favourites for over 75 years, Birds Eye have provided healthy fresh frozen food for generations. Find products, recipe ideas and more here.",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.birdseye.co.uk/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Birds Eye UK - Home",
"image": "",
"headline": "",
"datePublished": "04/08/2025 20:56:37",
"dateModified": "03/03/2026 10:49:27",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.birdseye.co.uk/"
},
"publisher": {
"@type": "Organization",
"name": "",
"logo": {
"@type": "ImageObject",
"url": "https://www.birdseye.co.uk/_/media/project/bluesteel/shared/logos/logo-birdseye-2023.png"
}
}
}
]
This page presents a snapshot of public data from Birds Eye UK, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Birds Eye UK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://findus.com to view the most current version of its content and see directly what this company is about and what it offers.