Fords Gin
(https://fordsgin.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant technical credibility gap as the site fails to serve unique content across its primary navigation nodes, suggesting a broken architecture or a ‘thin content’ strategy. While the schema_json correctly identifies the entity as an Organization with social media links, it fails to utilize Person schema for Charles Maxwell or Simon Ford despite leaning on their reputations as the primary trust signal. The absence of technical specifications for the gin (ABV, distillation method, botanical list) on a page titled ‘The Cocktail Gin’ represents a total authority failure.
The brand claims to be ‘dedicated to creating spirits designed in unison with professional bartenders,’ but provides no list of these bartenders, no collaborative case studies, and no documentation of the design process. The ‘Favourite Gin’ claim is presented as a definitive H1 statement without any reference to sales data, awards, or poll results. The marketing tone is premium and authoritative, but the actual evidence provided is restricted to a single paragraph of text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fordsgin.com/",
"url": "https://www.fordsgin.com/",
"name": "Fords Gin - The Cocktail Gin",
"isPartOf": {
"@id": "https://www.fordsgin.com/#website"
},
"about": {
"@id": "https://www.fordsgin.com/#organization"
},
"datePublished": "2022-05-11T15:20:26+00:00",
"dateModified": "2022-11-28T20:15:24+00:00",
"description": "Fords Gin is a collaboration between 11th generation Master Distiller Charles Maxwell of Thames Distillers and Simon Ford, dedicated to creating spirits designed in unison with professional bartenders and celebrated distillers from around the world.",
"breadcrumb": {
"@id": "https://www.fordsgin.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fordsgin.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fordsgin.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fordsgin.com/#website",
"url": "https://www.fordsgin.com/",
"name": "Fords Gin",
"description": "Fortune flavours the bold",
"publisher": {
"@id": "https://www.fordsgin.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fordsgin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fordsgin.com/#organization",
"name": "Fords Gin",
"url": "https://www.fordsgin.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fordsgin.com/#/schema/logo/image/",
"url": "https://www.fordsgin.com/wp-content/uploads/2022/07/OG-Image-Homepage.png",
"contentUrl": "https://www.fordsgin.com/wp-content/uploads/2022/07/OG-Image-Homepage.png",
"width": 1200,
"height": 630,
"caption": "Fords Gin"
},
"image": {
"@id": "https://www.fordsgin.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/FordsGin",
"https://x.com/fordsgin",
"https://www.instagram.com/fordsgin/",
"https://www.youtube.com/c/FordsGin"
]
}
]
}
/the-cocktail-gin/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fordsgin.com/",
"url": "https://www.fordsgin.com/",
"name": "Fords Gin - The Cocktail Gin",
"isPartOf": {
"@id": "https://www.fordsgin.com/#website"
},
"about": {
"@id": "https://www.fordsgin.com/#organization"
},
"datePublished": "2022-05-11T15:20:26+00:00",
"dateModified": "2022-11-28T20:15:24+00:00",
"description": "Fords Gin is a collaboration between 11th generation Master Distiller Charles Maxwell of Thames Distillers and Simon Ford, dedicated to creating spirits designed in unison with professional bartenders and celebrated distillers from around the world.",
"breadcrumb": {
"@id": "https://www.fordsgin.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fordsgin.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fordsgin.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fordsgin.com/#website",
"url": "https://www.fordsgin.com/",
"name": "Fords Gin",
"description": "Fortune flavours the bold",
"publisher": {
"@id": "https://www.fordsgin.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fordsgin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fordsgin.com/#organization",
"name": "Fords Gin",
"url": "https://www.fordsgin.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fordsgin.com/#/schema/logo/image/",
"url": "https://www.fordsgin.com/wp-content/uploads/2022/07/OG-Image-Homepage.png",
"contentUrl": "https://www.fordsgin.com/wp-content/uploads/2022/07/OG-Image-Homepage.png",
"width": 1200,
"height": 630,
"caption": "Fords Gin"
},
"image": {
"@id": "https://www.fordsgin.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/FordsGin",
"https://x.com/fordsgin",
"https://www.instagram.com/fordsgin/",
"https://www.youtube.com/c/FordsGin"
]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fordsgin.com/",
"url": "https://www.fordsgin.com/",
"name": "Fords Gin - The Cocktail Gin",
"isPartOf": {
"@id": "https://www.fordsgin.com/#website"
},
"about": {
"@id": "https://www.fordsgin.com/#organization"
},
"datePublished": "2022-05-11T15:20:26+00:00",
"dateModified": "2022-11-28T20:15:24+00:00",
"description": "Fords Gin is a collaboration between 11th generation Master Distiller Charles Maxwell of Thames Distillers and Simon Ford, dedicated to creating spirits designed in unison with professional bartenders and celebrated distillers from around the world.",
"breadcrumb": {
"@id": "https://www.fordsgin.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fordsgin.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fordsgin.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fordsgin.com/#website",
"url": "https://www.fordsgin.com/",
"name": "Fords Gin",
"description": "Fortune flavours the bold",
"publisher": {
"@id": "https://www.fordsgin.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fordsgin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fordsgin.com/#organization",
"name": "Fords Gin",
"url": "https://www.fordsgin.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fordsgin.com/#/schema/logo/image/",
"url": "https://www.fordsgin.com/wp-content/uploads/2022/07/OG-Image-Homepage.png",
"contentUrl": "https://www.fordsgin.com/wp-content/uploads/2022/07/OG-Image-Homepage.png",
"width": 1200,
"height": 630,
"caption": "Fords Gin"
},
"image": {
"@id": "https://www.fordsgin.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/FordsGin",
"https://x.com/fordsgin",
"https://www.instagram.com/fordsgin/",
"https://www.youtube.com/c/FordsGin"
]
}
]
}
/subscribe/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.fordsgin.com/",
"url": "https://www.fordsgin.com/",
"name": "Fords Gin - The Cocktail Gin",
"isPartOf": {
"@id": "https://www.fordsgin.com/#website"
},
"about": {
"@id": "https://www.fordsgin.com/#organization"
},
"datePublished": "2022-05-11T15:20:26+00:00",
"dateModified": "2022-11-28T20:15:24+00:00",
"description": "Fords Gin is a collaboration between 11th generation Master Distiller Charles Maxwell of Thames Distillers and Simon Ford, dedicated to creating spirits designed in unison with professional bartenders and celebrated distillers from around the world.",
"breadcrumb": {
"@id": "https://www.fordsgin.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.fordsgin.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.fordsgin.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.fordsgin.com/#website",
"url": "https://www.fordsgin.com/",
"name": "Fords Gin",
"description": "Fortune flavours the bold",
"publisher": {
"@id": "https://www.fordsgin.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.fordsgin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.fordsgin.com/#organization",
"name": "Fords Gin",
"url": "https://www.fordsgin.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.fordsgin.com/#/schema/logo/image/",
"url": "https://www.fordsgin.com/wp-content/uploads/2022/07/OG-Image-Homepage.png",
"contentUrl": "https://www.fordsgin.com/wp-content/uploads/2022/07/OG-Image-Homepage.png",
"width": 1200,
"height": 630,
"caption": "Fords Gin"
},
"image": {
"@id": "https://www.fordsgin.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/FordsGin",
"https://x.com/fordsgin",
"https://www.instagram.com/fordsgin/",
"https://www.youtube.com/c/FordsGin"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /the-cocktail-gin/ | 2 | 2 |
| /contact-us/ | 2 | 2 |
| /subscribe/ | 2 | 2 |
This page presents a snapshot of public data from Fords Gin, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fords Gin: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://fordsgin.com to view the most current version of its content and see directly what this company is about and what it offers.