Semantic Coherence: Go Ahead (United Biscuits (UK) Limited trading as pladis) – Signal Evidence & AI Readability

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[H2] We believe that snacking doesn’t have to be dull or complicated

That’s why we are committed here at Go Ahead to create delicious fruity snacks, to bring a little smile to your day

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[H4] Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies.

[H1] Cookies and Trackers
A Cookie is a piece of data stored by a website within a browser which remembers things that a browser has done in the past, such as logging in and which pages were visited. We use cookies to learn how many new or returning visitors we have to our websites, how those visitors navigate around our websites, and where in the world those visitors come from.
We use some third-party services to improve the look, feel and function of our websites, and these services ‘track’ a visit to a page so we can call upon those services, for example to ensure that text displays as intended.
[H3] Cookies
We set cookies (_ga, _gid, _gat prefixes) to enable our use of Google Analytics to help us understand where our visitors come from, what devices they use and which pages they are interested in. We do not identify visitors using these cookies.
The _gid and _gat cookies are ‘session’ cookies which expire within 24 hours. The _ga cookie is used to identify whether you are a new or returning visitor and expires after 12 months.
[H3] Trackers
We use third-party services which are classified as ‘trackers’ to ensure that our websites look and function as we intended. The third-party services we use include:
jQuery.com – provides interface elements such as menus;
googleanalytics.com – supports the Google Analytics service so we can understand how our websites are used.
[H3] Managing cookies and trackers
You can disable cookies and block trackers, although this may affect the appearance or function of our websites. Cookies can be disabled from within your browser settings. You can block trackers using tools such as Ghostery or PrivacyBadger.
[H3] Contact Us
United Biscuits (UK) Limited trading as pladis is the controller responsible for the personal data that we collect and process. You can contact our Data Protection Controller at pladis, Building 3, Chiswick Park, 566 Chiswick High Rd, Chiswick, London, W4 5YA, or email [email protected], or call +44 (0)20 8234 5129.
[H3] Changes
This notice was last updated on 19th February 2019.

[H1] Privacy Notice
This privacy notice describes how United Biscuits (UK) Limited trading as pladis collects and processes personal data about you using this website and its contents, how we use and protect data, and your rights over that data.
[H3] Personal data we collect
The categories of personal data that we collect directly from you include:
personal details (e.g. name, gender, age);
other contact details (e.g. telephone number, email, postal address or phone number);
information we need to fulfil a prize or promotion (e.g. address);
queries, complaints or information needed to establish or defend a legal claim;
information we collect automatically from you using cookies and other device identifying technologies.
We occasionally collect personal data from other sources, including queries or complaints through social network sites (e.g. Facebook, Twitter, Instagram).
[H3] How we use personal data
We use personal data to:
provide you with product information or offers from us or other pladis companies and promotional partners in accordance with your marketing preferences;
operate competitions and promotions;
contact you for your opinions on our products, services or websites;
deal with queries and complaints;
improve our websites, products and services, and to deliver content that is relevant to your interests;
comply with legal obligations to which we are subject and cooperate with regulators and law enforcement bodies;
exercise our legal rights where it is necessary to do so, for example to detect, prevent and respond to fraud claims, intellectual property infringement claims or violations of law
We use personal data with your consent, or where it is necessary to:
enter into a contract and deliver services for you;
comply with a legal obligation;
protect your vital interests or the vital interests of those around you;
for our own lawful interests or those of other organisations, provided your rights don’t override these.
We will only use personal data about you for the purpose it was collected for or closely related purposes and will inform you or seek your consent if we need to use it for other purposes.
We do not use personal data for profiling or automated decision-making.
[H3] Sharing personal data
We share personal data with third parties, some of whom may be located outside the jurisdiction in which you are located (or in which we provide the services), in the following circumstances:
pladis group companies: United Biscuits (UK) Limited is ultimately owned by Yildiz Holding AS. We work closely with other companies within the pladis group family and Yildiz. We may share certain personal data including marketing enquiries, competition or promotion rewards and concerns or complaints with other pladis group companies for marketing, customer service and internal reporting purposes.
Marketing: We do not sell personal data for marketing purposes. Our marketing agencies send newsletters and marketing emails, manage competitions and promotions, and operate our social network presence on our behalf.
Website and communications: We use web design, administration and hosting providers to operate our brand and corporate websites.
Printing and delivery: We share personal data with printing and delivery companies for personalisation of communications and to deliver marketing materials and competition/promotion prizes.
Insurance: Our insurers may require personal data to administer insurance claims.
Recruitment: We share personal data with recruiters acting on our behalf.
Information Systems: We use third parties to manage information systems on our behalf such as email, office software, customer services and personnel.
Law enforcement agencies, courts, regulators, government authorities or other third parties: We share personal data with these parties where we are under a legal or regulatory obligation to do so, or otherwise to protect our rights or the rights of any third party.
We may share personal data with any third party that purchases, or to which we transfer, our assets and business. Should such a sale or transfer occur, the third party will be subject to applicable data protection laws and obligations.
[H3] International Data Transfers
We are part of an international group of companies, and personal data may be transferred to, stored, and processed in a country that is not regarded as ensuring an adequate level of protection for personal data under United Kingdom or European Union law. We have put in place appropriate safeguards including Binding Corporate Rules to ensure that your data is adequately protected. You can find our Binding Corporate Rules Policy here.
[H3] Children
We do not knowingly collect personal data about children under the age of 16 through our websites, competitions or promotions. Where there is a need to process personal data about children under the age of 16, we will notify and if necessary obtain consent from the parent/guardian.
[H3] Cookies
We use cookies and other tracking technologies to operate our websites. You can find out more about these in our Cookie Notice.
[H3] Storage
We keep personal data for no longer than required for the purpose of processing, including where we need to keep it to:
maintain business records for analysis and/or audit purposes;
comply with record retention obligations;
defend or bring legal claims; or
deal with queries or complaints you may have.
[H3] Security
We use security policies, technologies and training to safeguard personal data from improper access, use, alteration, destruction and loss. Where we share your personal data with other companies as described above, we require those companies to process your personal data to an equivalent level of security.
[H3] Your rights
You have rights regarding personal data about you, including the rights to:
request copies of personal data we hold about you and details of how we use that data;
correct inaccurate personal data;
request that we erase personal data;
restrict how we use personal data;
withdraw any consent you may have given, or object to our use of personal data;
request copies of personal data in a usable electronic format.
If you would like to exercise these rights, please contact us using the contact details below.
[H3] Contact us
United Biscuits (UK) Limited trading as pladis is the controller responsible for the personal data that we collect and process and is registered with the Information Commissioner’s Office number Z866290X. You can contact our Data Protection Controller at pladis, Building 3, Chiswick Park, 566 Chiswick High Rd, Chiswick, London, W4 5YA, or email [email protected], or call +44 (0)20 8234 5129.
If you are not satisfied with our response, or you believe our personal data processing is not in accordance with the law, you have the right to complain to the Information Commissioner’s Office (ICO) by calling +44 (0)303 123 1113, or visiting ico.org.uk/make-a-complaint/
[H3] Changes
We may modify or update this notice from time to time, and if changes have a substantial impact on how we process personal data about you, then we will contact you to give you the opportunity to exercise your rights such as objecting to the processing.
This notice was last updated on 7th February 2019.

[H1] Conditions Of Use
The information on this page details how you may use this website (“Site”) and other online services provided by United Biscuits (UK) Limited trading as pladis. Your access and use of this Site and its contents is subject to the terms and conditions of these Conditions of Use and all applicable laws. By accessing and using this Site you (the “User” or “you”) accept and agree to these without limitation or qualification. This website is owned and operated by United Biscuits (UK) Limited trading as pladis (the “Company” or “we”).
The Company’s registered office is located at Hayes Park, Hayes End Road, Hayes, Middlesex UB4 8EE.
Privacy Policy
Please review our Privacy Policy for how we collect, use, disclose and manage your personal information here.
General Restrictions
This Site may only be used by you for your own personal, non-commercial use.
You may not copy, reproduce, reuse, adapt, retransmit, publish, post, upload, modify, broadcast or distribute any Site Content in any way, including for any public or commercial purpose whatsoever, without our prior written consent. Where we provide specific functionality on the Site to allow you to share Site Content, then you may share Site Content using that functionality.
You may not use any third parties’ likeness, names and/or properties without their express permission.
You may not send any material to or via the Site (including via any Site functionality which allows you to share Site Content) that is unlawful, harmful (including any virus, threatening, libellous, defamatory, obscene, scandalous, inflammatory, pornographic, indecent or profane or that could constitute or encourage a violation of any law or is likely to offend.
We may review, edit or delete material you or others send to this Site.
We may cancel any registration or account on this Site at any time, without notice or liability, for any reason, including if technical problems, irregularities or misuse occurs.
Waiver
The Company has made all reasonable efforts to ensure that all information provided through the Company’s Site is accurate at the time of inclusion, however, there may be inadvertent and occasional errors for which the Company apologises.
The Company makes no representations or warranties about the information provided through this Site, including hypertext links or any other items used either directly or indirectly from the Company’s Site, and reserves the right to make changes and corrections at any time, without notice. The Company accepts no liability for any inaccuracies or omissions in the Company’s Site and any decisions based on information contained on this Site are the sole responsibility of the visitor. The Company accepts no liability for any direct, special, indirect or consequential damages, or any other damages of whatsoever kind, resulting from whatever cause through the use of any information obtained either directly or indirectly from the Company’s Site.
The Company makes no representations or warranties about the information provided through this Site, including hypertext links or any other items used either directly or indirectly from the Company’s Site, and reserves the right to make changes and corrections at any time, without notice. The Company accepts no liability for any inaccuracies or omissions in the Company’s Site and any decisions based on information contained on this Site are the sole responsibility of the visitor. The Company accepts no liability for any direct, special, indirect or consequential damages, or any other damages of whatsoever kind, resulting from whatever cause through the use of any information obtained either directly or indirectly from the Company’s Site.
Ownership of material
Subject to the application of the Privacy Policy to personal data, any material you send to this Site, either by email, upload, post or otherwise transmitted, will be deemed non-confidential and non-proprietary.
This includes data, questions, comments, suggestions, ideas or other information, material or property.
Trade marks
All trade marks on this Site are registered Trade Marks belonging to companies within the pladis Group.
Copyright
All material on this Site is copyright © 2018 United Biscuits (UK) Limited except where specifically stated otherwise.
Visitors may not copy, distribute, sell, publish, display, transmit, reproduce or decompile any part of the material by any means (electronic or not) or for any purpose including in any derivative works.
Jurisdiction
The Site is controlled and operated from the Company’s Registered Office (regardless of where hosting servers are located). All matters relating to the Site are governed by the laws of England and Wales and venue for any legal proceeding relating to the Site shall be in appropriate courts located in England. We do not warrant or imply that the Site or materials on it are appropriate for outside of England and Wales.
Contact
If you have a question or comment on pladis or this Site, please contact pladis line on +44 20 8234 5000
If you have any questions about how we process your personal information or this Policy, please write to us by post at Legal Department, pladis, Building 3, Chiswick Park, 566 Chiswick High Rd, Chiswick, London, W4 5YA or by email [email protected]