Heart Coffee Roasters
(https://heartroasters.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The primary gap is technical rather than conceptual; the site lacks structured Person schema for its roasters or founders, despite referencing collaborators like Drew Steadham. While it has Product and Breadcrumb schema, adding Organization schema with sameAs links to social footprints would solidify its digital authority. The expert footprint is present in the ‘Brew Recipes’ and technical specs but is not fully mapped in the JSON-LD.
There is virtually no disconnect as the site makes few superlative claims. It does not claim to be the ‘best’ or ‘leading,’ but instead demonstrates quality through transparency of costs and origin details. The performance being ‘proven’ here is the transparency of the supply chain, which is evidenced by the specific $USD pricing provided for raw materials.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.heartroasters.com"
}
]
}
/products/ethiopia-habtamu-fikadu/
[
{
"@context": "http://schema.org",
"@type": "Product",
"offers": [
{
"@type": "Offer",
"name": "8oz",
"availability": "https://schema.org/InStock",
"price": 20,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-09",
"sku": "HAB_01-26",
"url": "/products/ethiopia-habtamu-fikadu?variant=47943536705777"
},
{
"@type": "Offer",
"name": "10.5oz",
"availability": "https://schema.org/InStock",
"price": 25,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-09",
"sku": "HAB_02-26",
"url": "/products/ethiopia-habtamu-fikadu?variant=47943526154481"
},
{
"@type": "Offer",
"name": "16oz",
"availability": "https://schema.org/InStock",
"price": 34,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-09",
"sku": "HAB_03-26",
"url": "/products/ethiopia-habtamu-fikadu?variant=47943526187249"
},
{
"@type": "Offer",
"name": "5lb",
"availability": "https://schema.org/InStock",
"price": 159,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-09",
"sku": "HAB_04-26",
"url": "/products/ethiopia-habtamu-fikadu?variant=47943526220017"
}
],
"brand": {
"name": "Heart Coffee Roasters"
},
"name": "Ethiopia Habtamu Fikadu",
"description": "Location: YirgacheffeElevation: 2000m Variety: Kurume, Dega, WolishoProcess: Fully washed\nFOB cost: $5.70lb / $12.56kg \n*FOB (Free-On-Board) cost is the price we have paid for the coffee once it is ready to ship. This includes what the farmer was paid, the milling, warehousing and transport, as well as any export fees.",
"category": "Beans",
"url": "/products/ethiopia-habtamu-fikadu",
"sku": "HAB_01-26",
"image": {
"@type": "ImageObject",
"url": "https://www.heartroasters.com/cdn/shop/files/Ethiopia_Habtamu_2026_OnlineImage_1024x.png?v=1774021931",
"image": "https://www.heartroasters.com/cdn/shop/files/Ethiopia_Habtamu_2026_OnlineImage_1024x.png?v=1774021931",
"name": "Coffee package with a pink label on a light pink background",
"width": "1024",
"height": "1024"
}
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.heartroasters.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ethiopia Habtamu Fikadu",
"item": "https://www.heartroasters.com/products/ethiopia-habtamu-fikadu"
}
]
}
]
/products/ethiopia-gerba-dogo-sodu/
[
{
"@context": "http://schema.org",
"@type": "Product",
"offers": [
{
"@type": "Offer",
"name": "8oz",
"availability": "https://schema.org/InStock",
"price": 20,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-09",
"sku": "GER_01-25",
"url": "/products/ethiopia-gerba-dogo-sodu?variant=47599629926641"
},
{
"@type": "Offer",
"name": "10.5oz",
"availability": "https://schema.org/InStock",
"price": 25,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-09",
"sku": "GER_02-25",
"url": "/products/ethiopia-gerba-dogo-sodu?variant=47599610036465"
},
{
"@type": "Offer",
"name": "16oz",
"availability": "https://schema.org/InStock",
"price": 34,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-09",
"sku": "GER_03-25",
"url": "/products/ethiopia-gerba-dogo-sodu?variant=47599610069233"
},
{
"@type": "Offer",
"name": "5lb",
"availability": "https://schema.org/InStock",
"price": 159,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-09",
"sku": "GER_04-25",
"url": "/products/ethiopia-gerba-dogo-sodu?variant=47599610102001"
}
],
"brand": {
"name": "Heart Coffee Roasters"
},
"name": "Ethiopia Gerba Dogo Sodu",
"description": "Location: GujiElevation: 2100-2300m Variety: HeirloomProcess: Fully washed\nFOB cost: $5.53lb / $12.19kg \n Landed cost at our warehouse: lb / kg\n*FOB (Free-On-Board) cost is the price we have paid for the coffee once it is ready to ship. This includes what the farmer was paid, the milling, warehousing and transport, as well as any export fees.\n *Landed cost includes the FOB price + extra costs such as tariffs, freight, warehousing + financing of the coffee when it arrives.",
"category": "Beans",
"url": "/products/ethiopia-gerba-dogo-sodu",
"sku": "GER_01-25",
"image": {
"@type": "ImageObject",
"url": "https://www.heartroasters.com/cdn/shop/files/Ethiopia_GerbaDogoSodu_2025_OnlineImage_1024x.png?v=1766095776",
"image": "https://www.heartroasters.com/cdn/shop/files/Ethiopia_GerbaDogoSodu_2025_OnlineImage_1024x.png?v=1766095776",
"name": "Coffee package labeled 'Ethiopia Gerba Dogo Sodu' on a white background with a purple gradient.",
"width": "1024",
"height": "1024"
}
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.heartroasters.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ethiopia Gerba Dogo Sodu",
"item": "https://www.heartroasters.com/products/ethiopia-gerba-dogo-sodu"
}
]
}
]
/pages/brew-recipes/
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.heartroasters.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brew Recipes",
"item": "https://www.heartroasters.com/pages/brew-recipes"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 4 |
| /products/ethiopia-habtamu-fikadu/ | 9 | 4 |
| /products/ethiopia-gerba-dogo-sodu/ | 9 | 4 |
| /pages/brew-recipes/ | 3 | 4 |
This page presents a snapshot of public data from Heart Coffee Roasters, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Heart Coffee Roasters: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://heartroasters.com to view the most current version of its content and see directly what this company is about and what it offers.