Holle baby food AG
(https://holle.ch) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
A notable authority gap exists between the named leadership (Anne Mutter, Angelo Ferrara) and the technical schema, which attributes content to mrieger, a likely administrative alias. While management is quoted in H3 tags, they lack Person schema or sameAs links to verify their professional footprint. The claim of having Ernährungsexperten is unsubstantiated by specific names or credentials, relying instead on an anonymous 0800-number service.
The brand makes bold claims about being a sustainability leader (Nachhaltigkeit ist die tragende Säule), but the actual demonstration is weakened by the age of the downloadable reports. The claim of winning the 2025 German Sustainability Award is a high-value current proof point that balances the stale 2013 data. There is no disconnect between the marketing tone of Swiss quality and the physical evidence of being headquartered in Riehen with 50 employees.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.holle.ch/de-de/#article",
"isPartOf": {
"@id": "https://www.holle.ch/de-de/"
},
"author": {
"name": "mrieger",
"@id": "https://www.holle.ch/#/schema/person/7c985553c948eeb07c75e769aee23c43"
},
"headline": "Startseite NEU DEUTSCH!",
"datePublished": "2023-10-23T08:19:19+00:00",
"dateModified": "2026-05-29T09:44:50+00:00",
"mainEntityOfPage": {
"@id": "https://www.holle.ch/de-de/"
},
"wordCount": 3,
"publisher": {
"@id": "https://www.holle.ch/#organization"
},
"inLanguage": "de"
},
{
"@type": "WebPage",
"@id": "https://www.holle.ch/de-de/",
"url": "https://www.holle.ch/de-de/",
"name": "Holle Babynahrung in Bio & Demeter Qualität | seit 1934",
"isPartOf": {
"@id": "https://www.holle.ch/#website"
},
"datePublished": "2023-10-23T08:19:19+00:00",
"dateModified": "2026-05-29T09:44:50+00:00",
"description": "Holle Babynahrung in Bio + Demeter Qualität ✔️Das Beste von Anfang an ✔️Nachhaltig ✔️️Mehr Tierwohl ✔️Für eine enkeltaugliche Zukunft!",
"breadcrumb": {
"@id": "https://www.holle.ch/de-de/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.holle.ch/de-de/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.holle.ch/de-de/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.holle.ch/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Startseite NEU DEUTSCH!"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.holle.ch/#website",
"url": "https://www.holle.ch/",
"name": "Holle",
"description": "",
"publisher": {
"@id": "https://www.holle.ch/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.holle.ch/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://www.holle.ch/#organization",
"name": "Holle",
"url": "https://www.holle.ch/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.holle.ch/#/schema/logo/image/",
"url": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg",
"contentUrl": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg",
"width": 127,
"height": 113,
"caption": "Holle"
},
"image": {
"@id": "https://www.holle.ch/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/myhollebaby",
"https://www.instagram.com/holle.babyfood/"
]
},
{
"@type": "Person",
"@id": "https://www.holle.ch/#/schema/person/7c985553c948eeb07c75e769aee23c43",
"name": "mrieger",
"image": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://secure.gravatar.com/avatar/c473749120c8538ea927d0f7a845b3963417c7621012243914a0e141cf206a36?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/c473749120c8538ea927d0f7a845b3963417c7621012243914a0e141cf206a36?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/c473749120c8538ea927d0f7a845b3963417c7621012243914a0e141cf206a36?s=96&d=mm&r=g",
"caption": "mrieger"
},
"sameAs": [
"https://www.holle.ch"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.holle.ch",
"logo": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg "
}
]
/ueber-uns/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.holle.ch/ueber-uns/#article",
"isPartOf": {
"@id": "https://www.holle.ch/ueber-uns/"
},
"author": {
"name": "mrieger",
"@id": "https://www.holle.ch/#/schema/person/7c985553c948eeb07c75e769aee23c43"
},
"headline": "Über Uns",
"datePublished": "2021-10-01T12:12:53+00:00",
"dateModified": "2026-04-23T07:01:20+00:00",
"mainEntityOfPage": {
"@id": "https://www.holle.ch/ueber-uns/"
},
"wordCount": 2,
"publisher": {
"@id": "https://www.holle.ch/#organization"
},
"inLanguage": "de"
},
{
"@type": "WebPage",
"@id": "https://www.holle.ch/ueber-uns/",
"url": "https://www.holle.ch/ueber-uns/",
"name": "Über Uns | Holle",
"isPartOf": {
"@id": "https://www.holle.ch/#website"
},
"datePublished": "2021-10-01T12:12:53+00:00",
"dateModified": "2026-04-23T07:01:20+00:00",
"description": "Erfahre mehr über uns und unsere Geschichte als Pionier für biodynamische Babyprodukte und Babynahrung seit 1934.",
"breadcrumb": {
"@id": "https://www.holle.ch/ueber-uns/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.holle.ch/ueber-uns/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.holle.ch/ueber-uns/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.holle.ch/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Über Uns"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.holle.ch/#website",
"url": "https://www.holle.ch/",
"name": "Holle",
"description": "",
"publisher": {
"@id": "https://www.holle.ch/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.holle.ch/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://www.holle.ch/#organization",
"name": "Holle",
"url": "https://www.holle.ch/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.holle.ch/#/schema/logo/image/",
"url": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg",
"contentUrl": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg",
"width": 127,
"height": 113,
"caption": "Holle"
},
"image": {
"@id": "https://www.holle.ch/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/myhollebaby",
"https://www.instagram.com/holle.babyfood/"
]
},
{
"@type": "Person",
"@id": "https://www.holle.ch/#/schema/person/7c985553c948eeb07c75e769aee23c43",
"name": "mrieger",
"image": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://secure.gravatar.com/avatar/c473749120c8538ea927d0f7a845b3963417c7621012243914a0e141cf206a36?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/c473749120c8538ea927d0f7a845b3963417c7621012243914a0e141cf206a36?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/c473749120c8538ea927d0f7a845b3963417c7621012243914a0e141cf206a36?s=96&d=mm&r=g",
"caption": "mrieger"
},
"sameAs": [
"https://www.holle.ch"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.holle.ch",
"logo": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg "
}
]
/rund-um-die-kleinsten/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.holle.ch/rund-um-die-kleinsten/#article",
"isPartOf": {
"@id": "https://www.holle.ch/rund-um-die-kleinsten/"
},
"author": {
"name": "mrieger",
"@id": "https://www.holle.ch/#/schema/person/7c985553c948eeb07c75e769aee23c43"
},
"headline": "Rund um die Kleinsten",
"datePublished": "2021-10-01T12:12:23+00:00",
"dateModified": "2025-05-29T08:47:50+00:00",
"mainEntityOfPage": {
"@id": "https://www.holle.ch/rund-um-die-kleinsten/"
},
"wordCount": 6,
"publisher": {
"@id": "https://www.holle.ch/#organization"
},
"inLanguage": "de"
},
{
"@type": "WebPage",
"@id": "https://www.holle.ch/rund-um-die-kleinsten/",
"url": "https://www.holle.ch/rund-um-die-kleinsten/",
"name": "Entwicklung Babys - Rund um die Kleinsten | Holle Bio-Babynahrung",
"isPartOf": {
"@id": "https://www.holle.ch/#website"
},
"datePublished": "2021-10-01T12:12:23+00:00",
"dateModified": "2025-05-29T08:47:50+00:00",
"description": "Entwicklung Babys | Holle Bio-Babynahrung seit 1934 ✔️Dein Ratgeber ✔️Beikosteinführung ✔️Rezepte ✔️Basteln mit Kindern ✔️Stillzeit",
"breadcrumb": {
"@id": "https://www.holle.ch/rund-um-die-kleinsten/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.holle.ch/rund-um-die-kleinsten/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.holle.ch/rund-um-die-kleinsten/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.holle.ch/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rund um die Kleinsten"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.holle.ch/#website",
"url": "https://www.holle.ch/",
"name": "Holle",
"description": "",
"publisher": {
"@id": "https://www.holle.ch/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.holle.ch/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://www.holle.ch/#organization",
"name": "Holle",
"url": "https://www.holle.ch/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.holle.ch/#/schema/logo/image/",
"url": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg",
"contentUrl": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg",
"width": 127,
"height": 113,
"caption": "Holle"
},
"image": {
"@id": "https://www.holle.ch/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/myhollebaby",
"https://www.instagram.com/holle.babyfood/"
]
},
{
"@type": "Person",
"@id": "https://www.holle.ch/#/schema/person/7c985553c948eeb07c75e769aee23c43",
"name": "mrieger",
"image": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://secure.gravatar.com/avatar/c473749120c8538ea927d0f7a845b3963417c7621012243914a0e141cf206a36?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/c473749120c8538ea927d0f7a845b3963417c7621012243914a0e141cf206a36?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/c473749120c8538ea927d0f7a845b3963417c7621012243914a0e141cf206a36?s=96&d=mm&r=g",
"caption": "mrieger"
},
"sameAs": [
"https://www.holle.ch"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.holle.ch",
"logo": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg "
}
]
/unsere-verantwortung/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.holle.ch/unsere-verantwortung/#article",
"isPartOf": {
"@id": "https://www.holle.ch/unsere-verantwortung/"
},
"author": {
"name": "i.erb",
"@id": "https://www.holle.ch/#/schema/person/87c7d7b98cb8684c8e061a96568fd02a"
},
"headline": "Unsere Verantwortung",
"datePublished": "2021-10-21T15:14:47+00:00",
"dateModified": "2026-04-16T08:04:27+00:00",
"mainEntityOfPage": {
"@id": "https://www.holle.ch/unsere-verantwortung/"
},
"wordCount": 2,
"publisher": {
"@id": "https://www.holle.ch/#organization"
},
"inLanguage": "de"
},
{
"@type": "WebPage",
"@id": "https://www.holle.ch/unsere-verantwortung/",
"url": "https://www.holle.ch/unsere-verantwortung/",
"name": "Unsere Verantwortung | Holle",
"isPartOf": {
"@id": "https://www.holle.ch/#website"
},
"datePublished": "2021-10-21T15:14:47+00:00",
"dateModified": "2026-04-16T08:04:27+00:00",
"description": "Entdecke, wie Holle Verantwortung für Umwelt und Gesellschaft übernimmt. Erfahre mehr über unsere nachhaltigen Praktiken und ethischen Standards.",
"breadcrumb": {
"@id": "https://www.holle.ch/unsere-verantwortung/#breadcrumb"
},
"inLanguage": "de",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.holle.ch/unsere-verantwortung/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.holle.ch/unsere-verantwortung/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.holle.ch/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Unsere Verantwortung"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.holle.ch/#website",
"url": "https://www.holle.ch/",
"name": "Holle",
"description": "",
"publisher": {
"@id": "https://www.holle.ch/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.holle.ch/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "de"
},
{
"@type": "Organization",
"@id": "https://www.holle.ch/#organization",
"name": "Holle",
"url": "https://www.holle.ch/",
"logo": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://www.holle.ch/#/schema/logo/image/",
"url": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg",
"contentUrl": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg",
"width": 127,
"height": 113,
"caption": "Holle"
},
"image": {
"@id": "https://www.holle.ch/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/myhollebaby",
"https://www.instagram.com/holle.babyfood/"
]
},
{
"@type": "Person",
"@id": "https://www.holle.ch/#/schema/person/87c7d7b98cb8684c8e061a96568fd02a",
"name": "i.erb",
"image": {
"@type": "ImageObject",
"inLanguage": "de",
"@id": "https://secure.gravatar.com/avatar/87f45567da5214a47494c7fedc5ebdfe1755b9d72136c40f4631eca4077b40c8?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/87f45567da5214a47494c7fedc5ebdfe1755b9d72136c40f4631eca4077b40c8?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/87f45567da5214a47494c7fedc5ebdfe1755b9d72136c40f4631eca4077b40c8?s=96&d=mm&r=g",
"caption": "i.erb"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.holle.ch",
"logo": "https://www.holle.ch/wp-content/uploads/2022/07/HOLLE-Logo-DE.svg "
}
]
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /ueber-uns/ | 2 | 1 |
| /rund-um-die-kleinsten/ | 2 | 1 |
| /unsere-verantwortung/ | 2 | 1 |
Explore the other reputation pillars for Holle baby food AG
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Holle baby food AG, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Holle baby food AG: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://holle.ch to view the most current version of its content and see directly what this company is about and what it offers.