Horizon Organic
(https://horizon.com) 📸 Data Snapshot: May 27, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
Trust theatre is low but present. The site reports a review_count of 19 but lacks outbound proof_links_count (only 3 identified) to third-party verification platforms for those specific reviews. While the B Corp Certification mentioned in H2 and H3 tags serves as a strong, verifiable third-party signal, the broader claims about cutting carbon footprint lack immediate quantified data or links to impact reports within the crawled text.
The proof density is moderate. Verifiable evidence includes the 1991 founding date, the B Corp Certification, and the list of specific vitamins and minerals in the products. These outweigh the vague assertions of flavor like Same Delicious Taste. The ratio of product-specific technical specs to generic ‘delicious’ claims is approximately 1:1 on the milk and creamer pages, which is high for a B2C consumer brand.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
76Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 3 |
| /organic-dairy-products/ | 19 | 3 |
| /organic-dairy-products/organic-dairy-coffee-creamer/ | 19 | 3 |
| /organic-dairy-products/organic-milk/ | 19 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://horizon.com/",
"url": "https://horizon.com/",
"name": "Horizon Organic",
"isPartOf": {
"@id": "https://horizon.com/#website"
},
"datePublished": "2019-02-06T19:17:58+00:00",
"dateModified": "2024-09-26T10:43:34+00:00",
"description": "Horizon Organic was the first organic dairy brand sold nationwide. We believe in the organic difference. Always have, always will. Explore our organic milk and organic dairy offerings, recipes and more.",
"breadcrumb": {
"@id": "https://horizon.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://horizon.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://horizon.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://horizon.com/#website",
"url": "https://horizon.com/",
"name": "Horizon",
"description": "Horizon Site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://horizon.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Horizon Organic",
"description": "Horizon Organic was the first organic dairy brand sold nationwide. We believe in the organic difference. Always have, always will. Explore our organic milk and organic dairy offerings, recipes and more.",
"url": "https://horizon.com/",
"image": {
"@type": "ImageObject",
"@id": "Image id URL",
"url": "https://horizon.com/wp-content/themes/horizon/assets/images/global/navigation/logo.png",
"caption": "horizon-organics-logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "12303 Airport Way, Suite 200",
"addressLocality": "Broomfield, CO",
"postalCode": "80021"
},
"telephone": "+1-888-494-3020",
"sameAs": [
"https://www.facebook.com/Horizon",
"http://instagram.com/horizonorganic",
"http://www.pinterest.com/horizonorganic/"
]
}
]
/organic-dairy-products/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://horizon.com/organic-dairy-products/",
"url": "https://horizon.com/organic-dairy-products/",
"name": "Horizon Organic Dairy Products - Milk, Cheese, Butter, and more",
"isPartOf": {
"@id": "https://horizon.com/#website"
},
"datePublished": "2019-02-12T18:35:02+00:00",
"dateModified": "2023-02-23T18:36:35+00:00",
"description": "From whole organic milk to string cheese to fresh whipping cream, and more. Horizon Organic® takes pride in keeping out artificial colors, flavors, preservatives and GMOs.",
"breadcrumb": {
"@id": "https://horizon.com/organic-dairy-products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://horizon.com/organic-dairy-products/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://horizon.com/organic-dairy-products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://horizon.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://horizon.com/#website",
"url": "https://horizon.com/",
"name": "Horizon",
"description": "Horizon Site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://horizon.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Horizon Organic",
"description": "Horizon Organic was the first organic dairy brand sold nationwide. We believe in the organic difference. Always have, always will. Explore our organic milk and organic dairy offerings, recipes and more.",
"url": "https://horizon.com/",
"image": {
"@type": "ImageObject",
"@id": "Image id URL",
"url": "https://horizon.com/wp-content/themes/horizon/assets/images/global/navigation/logo.png",
"caption": "horizon-organics-logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "12303 Airport Way, Suite 200",
"addressLocality": "Broomfield, CO",
"postalCode": "80021"
},
"telephone": "+1-888-494-3020",
"sameAs": [
"https://www.facebook.com/Horizon",
"http://instagram.com/horizonorganic",
"http://www.pinterest.com/horizonorganic/"
]
}
]
/organic-dairy-products/organic-dairy-coffee-creamer/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://horizon.com/organic-dairy-products/organic-dairy-coffee-creamer/",
"url": "https://horizon.com/organic-dairy-products/organic-dairy-coffee-creamer/",
"name": "Organic Real Dairy Coffee Creamer - Horizon",
"isPartOf": {
"@id": "https://horizon.com/#website"
},
"description": "Real dairy coffee creamer made with just 4 organic ingredients, including milk, cream, sugar, and natural flavors.",
"breadcrumb": {
"@id": "https://horizon.com/organic-dairy-products/organic-dairy-coffee-creamer/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://horizon.com/organic-dairy-products/organic-dairy-coffee-creamer/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://horizon.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Organic Real Dairy Coffee Creamer"
}
]
},
{
"@type": "WebSite",
"@id": "https://horizon.com/#website",
"url": "https://horizon.com/",
"name": "Horizon",
"description": "Horizon Site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://horizon.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Horizon Organic",
"description": "Horizon Organic was the first organic dairy brand sold nationwide. We believe in the organic difference. Always have, always will. Explore our organic milk and organic dairy offerings, recipes and more.",
"url": "https://horizon.com/",
"image": {
"@type": "ImageObject",
"@id": "Image id URL",
"url": "https://horizon.com/wp-content/themes/horizon/assets/images/global/navigation/logo.png",
"caption": "horizon-organics-logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "12303 Airport Way, Suite 200",
"addressLocality": "Broomfield, CO",
"postalCode": "80021"
},
"telephone": "+1-888-494-3020",
"sameAs": [
"https://www.facebook.com/Horizon",
"http://instagram.com/horizonorganic",
"http://www.pinterest.com/horizonorganic/"
]
}
]
/organic-dairy-products/organic-milk/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://horizon.com/organic-dairy-products/organic-milk/",
"url": "https://horizon.com/organic-dairy-products/organic-milk/",
"name": "Horizon Organic Milk Products",
"isPartOf": {
"@id": "https://horizon.com/#website"
},
"description": "Explore all of our varieties of Horizon organic milk here. Our certified organic milk is filled with calcium, protein, vitamin D, B12, and B2.",
"breadcrumb": {
"@id": "https://horizon.com/organic-dairy-products/organic-milk/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://horizon.com/organic-dairy-products/organic-milk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://horizon.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Organic Milk"
}
]
},
{
"@type": "WebSite",
"@id": "https://horizon.com/#website",
"url": "https://horizon.com/",
"name": "Horizon",
"description": "Horizon Site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://horizon.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Horizon Organic",
"description": "Horizon Organic was the first organic dairy brand sold nationwide. We believe in the organic difference. Always have, always will. Explore our organic milk and organic dairy offerings, recipes and more.",
"url": "https://horizon.com/",
"image": {
"@type": "ImageObject",
"@id": "Image id URL",
"url": "https://horizon.com/wp-content/themes/horizon/assets/images/global/navigation/logo.png",
"caption": "horizon-organics-logo"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "12303 Airport Way, Suite 200",
"addressLocality": "Broomfield, CO",
"postalCode": "80021"
},
"telephone": "+1-888-494-3020",
"sameAs": [
"https://www.facebook.com/Horizon",
"http://instagram.com/horizonorganic",
"http://www.pinterest.com/horizonorganic/"
]
}
]
Explore the other reputation pillars for Horizon Organic
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Horizon Organic, captured on May 27, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Horizon Organic: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://horizon.com to view the most current version of its content and see directly what this company is about and what it offers.