Huel Limited
(https://huel.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed schema_json, which identifies the founder (Julian Hearn), the founding date (2015), and a specific employee count (350). A minor gap exists in the mention of ‘expert nutritionists’ without specific Person schema or sameAs links for those individual experts, but the corporate identity is technically and legally transparent.
The marketing tone is confident but matches the demonstrated content. Claims of being ‘nutritionally complete’ are backed by a list of ’26 essential vitamins and minerals’ and granular macro-nutrient counts for every product listed. There is no disconnect between the ‘elite’ positioning and the affordable ‘£1.09 per meal’ pricing for the Essential line.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://uk.huel.com/",
"name": "Huel UK",
"alternateName": "Huel"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Huel",
"url": "https://uk.huel.com/",
"email": "team@huel.com",
"slogan": "Nutritionally Complete Food",
"description": "Huel provides nutritionally complete, convenient food with a minimal environmental impact.",
"legalName": "Huel Limited",
"foundingDate": "2015-06-15",
"logo": "https://uk.huel.com/images/huel-logo.png",
"sameAs": [
"https://www.facebook.com/gethuel",
"https://www.instagram.com/huel",
"https://twitter.com/gethuel",
"https://www.linkedin.com/company/huel",
"https://www.tiktok.com/@huel"
],
"founder": {
"@type": "Person",
"name": "Julian Hearn"
},
"foundingLocation": {
"@type": "Place",
"address": "Aylesbury, United Kingdom"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 350
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 6 Icknield Way Industrial Estate",
"addressLocality": "Tring",
"postalCode": "HP23 4RN",
"addressCountry": "GB"
}
}
]
/collections/other-huel-products/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"description": "Home",
"item": "https://uk.huel.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Products",
"description": "All Products",
"item": "https://uk.huel.com/collections/other-huel-products"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Huel",
"url": "https://uk.huel.com/",
"email": "team@huel.com",
"slogan": "Nutritionally Complete Food",
"description": "Huel provides nutritionally complete, convenient food with a minimal environmental impact.",
"legalName": "Huel Limited",
"foundingDate": "2015-06-15",
"logo": "https://uk.huel.com/images/huel-logo.png",
"sameAs": [
"https://www.facebook.com/gethuel",
"https://www.instagram.com/huel",
"https://twitter.com/gethuel",
"https://www.linkedin.com/company/huel",
"https://www.tiktok.com/@huel"
],
"founder": {
"@type": "Person",
"name": "Julian Hearn"
},
"foundingLocation": {
"@type": "Place",
"address": "Aylesbury, United Kingdom"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 350
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 6 Icknield Way Industrial Estate",
"addressLocality": "Tring",
"postalCode": "HP23 4RN",
"addressCountry": "GB"
}
}
]
/pages/refer-a-friend/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Huel",
"url": "https://uk.huel.com/",
"email": "team@huel.com",
"slogan": "Nutritionally Complete Food",
"description": "Huel provides nutritionally complete, convenient food with a minimal environmental impact.",
"legalName": "Huel Limited",
"foundingDate": "2015-06-15",
"logo": "https://uk.huel.com/images/huel-logo.png",
"sameAs": [
"https://www.facebook.com/gethuel",
"https://www.instagram.com/huel",
"https://twitter.com/gethuel",
"https://www.linkedin.com/company/huel",
"https://www.tiktok.com/@huel"
],
"founder": {
"@type": "Person",
"name": "Julian Hearn"
},
"foundingLocation": {
"@type": "Place",
"address": "Aylesbury, United Kingdom"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 350
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 6 Icknield Way Industrial Estate",
"addressLocality": "Tring",
"postalCode": "HP23 4RN",
"addressCountry": "GB"
}
}
/pages/huel-plus/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Huel",
"url": "https://uk.huel.com/",
"email": "team@huel.com",
"slogan": "Nutritionally Complete Food",
"description": "Huel provides nutritionally complete, convenient food with a minimal environmental impact.",
"legalName": "Huel Limited",
"foundingDate": "2015-06-15",
"logo": "https://uk.huel.com/images/huel-logo.png",
"sameAs": [
"https://www.facebook.com/gethuel",
"https://www.instagram.com/huel",
"https://twitter.com/gethuel",
"https://www.linkedin.com/company/huel",
"https://www.tiktok.com/@huel"
],
"founder": {
"@type": "Person",
"name": "Julian Hearn"
},
"foundingLocation": {
"@type": "Place",
"address": "Aylesbury, United Kingdom"
},
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": 350
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 6 Icknield Way Industrial Estate",
"addressLocality": "Tring",
"postalCode": "HP23 4RN",
"addressCountry": "GB"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 77 | 1 |
| /collections/other-huel-products/ | 18 | 1 |
| /pages/refer-a-friend/ | 18 | 1 |
| /pages/huel-plus/ | 18 | 1 |
This page presents a snapshot of public data from Huel Limited, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Huel Limited: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://huel.com to view the most current version of its content and see directly what this company is about and what it offers.