Semantic Coherence: KP Snacks – Signal Evidence & AI Readability

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Shortlisted for

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Grocer Gold

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Supplier of the Year

KP Snacks is honoured to stand alongside so many outstanding food industry businesses and we look forward to celebrating at the awards in July. Find out more

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Hula Hoops Puft

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a fresh new look

All the fun you expect from Hula Hoops - just puffier (and with a bold new design!)

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Committed to

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People & Planet

There are four pillars to our sustainability programme: Consumer, Environment, Social and Employee.  Our emissions reduction targets have been validated by the Science Based Targets initiative (SBTi)

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English Ham & Mustard

A new, limited-edition Tyrrells flavour has been launched to mark our official team partnership with the England and Wales Cricket Board (ECB)

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Welcome back...

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Skips

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Salt & Vinegar

This much‑loved flavour is now back on shelves!

News

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New

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McCoy's Coated Nuts

Two exciting new products that break the barriers between crisps and nuts

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Join

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the KP family

We're always looking for talented people to join KP Snacks. Find out more on our Careers page.

Careers at KP

[IMG: A packet of Skips Salt & Vinegar flavour snack]

[H3] Our story, leadership, locations and the Values and Behaviours that make us who we are

[H2] About us

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[H3] Our goals and commitments to protect people and planet

[H2] People & Planet

Learn more

[H3] How to get in touch with KP Snacks for product enquiries or general information

[H2] Drop Us a Line

Contact Us

[H3] Opportunities to join our fantastic team of happy snacking experts

[H2] Fancy a Job With KP?

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[H3] Our brands
Our snacks include heritage favourites like Skips and Space Raiders; family brands like Hula Hoops, Pom-Bear and Butterkist as well as our famous ridged crisps, McCoy's, our Tyrrellbly tasty Tyrrells, popchips, KP Nuts and Whole Earth!

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Please read this notice carefully. It contains important information about how we process your personal information.We are KP Snacks Limited (Company Registration No. 08314505, Registered Office: Fifth Floor, The Urban Building, 39 Albert Street, Slough, SL1 2BE).We are the Data Controller for the purposes of the Data Protection Act 2018 and the UK General Data Protection Regulation .As a company, we are committed to protecting and respecting the privacy of your personal information. We want you to be confident that your information will be properly protected whilst in our possession.This notice explains how we, and carefully selected third parties we work with, will collect and use the personal information of our consumers, users of our websites, job applicants and, where relevant, customers and suppliers. If this describes you, please read this notice carefully and make sure you’re comfortable with the content.Our representative for the purpose of data protection compliance can be contacted at data@kpsnacks.com.If you have any questions about our use of your personal information, or you wish to exercise one of your rights under data protection legislation, please contact us. A summary of your rights is detailed in this notice.

[H3] Our websites

[H4] Information on data processing when visiting our website
This notice details how we use information you provide to us, including through the “Contact Us” function on www.kpsnacks.com and on www.tyrrellscrisps.co.uk which we link to on the following websites: www.popchips.co.uk
www.everyonein.co.uk
www.mccoys.co.uk
www.hulahoops.com
www.kpnuts.com
www.butterkist.co.uk
www.pom-bear.co.uk
www.wholeearthfoods.com
www.tyrrellscrisps.co.uk
www.tyrrellscrisps.com
– Collectively referred to in this notice as our Websites. Any other external websites that may be linked to our Websites will be subject to their own data protection statements/privacy policies which may be different to this notice. You should check carefully the content of those third party notices before you submit any personal information to them. Unfortunately, the transmission of information through the internet is never completely secure. Although we do our best to protect your personal data at all times, we cannot guarantee the security of the data you send to us through our Websites. Any transmission made is therefore at your own risk. Once we have received your information we use strict procedures and state of the art security features to protect against unauthorised access.

[H3] Information we collect from you and how we use it

We hope the following helps you to understand what information we may collect, in what circumstances and how we use that information (including how long we retain it for): Information you give to us (“Voluntary Information”)  This is information you give to us about you by:
1. Contacting us with an enquiry or to report a problem with our products or our Websites What is collected and how we use that information In order to process your enquiry and/or investigate a problem we may ask you to provide contact information (which may include some/all of the following: name, address, telephone number and email address). We may make up a file of the enquiry/problem which will contain any personal information you have given us. We will only use your personal information to investigate and respond to you with the outcome of your enquiry/our investigation. You do not have to provide this information to us; it is entirely voluntary. However, we may be limited in our ability to respond to you if contact information is not provided. We will only correspond with you in the way you have asked us to. It is in our legitimate interests to process this information in order to deal with your enquiry/investigate the problem you’ve raised. If your enquiry relates to an issue with one of our products we may request additional personal data from you in order to fully investigate. If medical information is required we will contact you separately about this using the contact information you have provided. Medical information is a special category of data and we will need your express consent to handle it.   How long we will keep it for: Up to 3 years. Access to this information will be restricted on a “need to know” basis. 2. Entering a promotion on our Websites or through a text number, website or telephone number referenced on one of our products. What is collected and how we use that information If you decide to enter a promotion through any of our Websites/by phone, you may be asked to provide some basic contact information (e.g. name, email address and telephone number) so that we (or our agency acting on our behalf) may contact you if you are a winner in that promotion. As part of entering into the promotion you will be asked to agree to our terms and conditions. If you do not agree with the terms and conditions you should not enter the promotion. Our lawful basis for processing your data when entering a promotion is contract. Dependent on the type of promotion you may also be asked to provide other personal information as part of the entry criteria (e.g. a photograph of yourself with one of our products). You must not submit any photos that contain images of other people unless you have that person’s express consent. You will need to inform them of how that image will be used as set out in this notice and the terms and conditions of the promotion. In entering the promotion, you confirm that you meet the eligibility requirements of the promotion (including any age restrictions). We may require you to provide proof of your eligibility. We reserve our right to disqualify you if you are found to be in breach of the promotion terms and conditions.   How long we will keep it for 3 months from the end of the promotion period. 3. Entering a promotion we run through our pages on various social media platforms (e.g. Facebook, Twitter). What is collected and how we use that information If you decide to enter a promotion through our page(s) on a social media platform you will, in entering the promotion, provide your personal information in the form of your online profile and this notice will apply. A link to this notice is contained on all our corporate social media pages. Your act of entering the promotion will show your consent to us (including any agency we appoint to administer the promotion on our behalf) processing your online profile for the purpose of administering the promotion. Our lawful basis for processing you data for the promotion however will be contract. If you are selected as a winner we will contact you through your online profile via direct personal messaging. At this stage, we may ask you for additional personal information so that we can administer your prize (e.g. contact name, address and email address). You are free to choose whether or not to give us this information. Any information you provide will only be used for the purpose of administering your prize. If you do not provide this information we may be unable to distribute your prize. We will discuss this with you at the time. If the promotion involves the submission of a photograph containing your image, this is your personal information and will be processed in accordance with this notice. You must not submit any photos that contain images of other people unless you have that person’s express consent. You will need to inform them of how that image will be used as set out in this notice and the terms and conditions of the promotion. Before entering a promotion through a social media platform you should check the privacy notice of the platform to ensure you’re comfortable with how they may also use your personal information. In entering the promotion, you confirm that you meet the eligibility requirements of the promotion (including any age restrictions). We may require you to provide proof of your eligibility. We reserve our right to disqualify you if you are found to be in breach of the promotion terms and conditions.   How long we will keep it for: 3 months from the end of the promotion period. 4.  Corresponding with us (for example by email, phone or letter) What is collected and how we use that information When you contact us, any personal information you provide will be protected and kept confidential in the same way as we treat our own commercial information. We will monitor any emails we receive (plus attachments) for any viruses or malicious software. We will promptly delete any email which is illegal or presents harm to us.   How long we will keep it for We will keep a record of this correspondence for audit purposes for a period of up to 3 years. 5.    Business contact information What is collected and how we use that information - we will keep: A record of business contacts of our customers, suppliers, advisers and agents and their contact information in order to manage our commercial relationship with that third party and perform contractual obligations (i.e. it is necessary for us to perform a contract); and A record of contacts from competent authorities and regulators linked to our industry, together with their contact information, in order to comply with a legal obligation. We may send business contact information to third parties to nominate their business for an industry award or accreditation and/or to understand how we are performing. In this instance, we will only disclose personal information with the relevant person’s prior consent. This is in our legitimate interests and does not undermine your data rights.   How long we will keep it for Up to 2 years from when we are notified that the contact in question no longer has a relationship with us. 6.     Clicking on the ‘Our Vacancy’ pages on KPSnacks.com which are operated by Recruitee.com (please note that cookies will need to be placed on your computer for you to use these pages).  We will use your personal data for: learning more about the behaviour of the visitors of our careers website to improve our recruitment process and this website; improving and monitoring the performance of this website; generating anonymized data that we share with our partners.   All processing of personal data of visitors to ‘Our Vacancy’ pages is based on our legitimate interest to facilitate recruitment. We process the following personal data of these visitors: Device and browser IP-address Requests and responses sent from and to your device Source website (we use a cookie to track this) Acceptance of Cookies (a cookie is used to store this) Behaviour on our website Your personal data is processed by Indeed on pages where we display a button to ‘Apply with Indeed’, even when you don’t use that functionality. Indeed may use cookies. The privacy policy of Indeed applies for processing of personal data by Indeed: https://www.indeed.com/legal
Personal data of job applicants If you apply for a job then we process your personal data to facilitate the entire job application procedure on the grounds of our legitimate interests for recruiting. After the procedure we will delete your personal data as soon as possible, unless we have informed you that we require it for other purposes. The following personal data can be processed for the job application procedure: Any personal data that you provide through our job application form including, but not limited to: full name, email address, phone number, picture, cover letter, résumé, LinkedIn profile, Indeed profile and which job you have applied for. Statuses, notes and planning related to your job application Email communications Under European data protection law we are required to inform you that withholding personal data in your job application can give you a disadvantage in comparison to other candidates who are applying for the same role.
Your personal data has to be processed by LinkedIn and Indeed to allow for the ‘Apply with LinkedIn’ and ‘Apply with Indeed’ functionalities. LinkedIn and Indeed may use cookies. You can find their privacy policies on the following websites: https://www.indeed.com/legal https://www.linkedin.com/legal/privacy-policy
Information we receive from third parties (“Third Party Information”) We work with third party service providers including but not limited to agencies to run our promotions for us. We will notify you when we receive information about you from these third parties and the purposes for which we intend to use that information. What is collected and how we use that information: Agencies running our promotions We engage selected third party agencies to run promotions on our behalf (each an Agency for this notice). In this case, the Agency is the Data Processor of the personal data you provide to enter the promotion. The Agency will only provide us with the name and contact information of promotion winners. Where a promotion is run through a social media platform (e.g. Facebook, Twitter, Snapchat or Instagram) you should check the privacy notice of the platform to ensure you’re comfortable with how they may use your personal information before entering the promotion. We carefully select the third parties we work with to ensure they handle your personal information in line with our standards and those required by law.

Further information on data protection with etracker.

[H3] Use of information

Do I have to provide this information?In most cases the personal information you provide to us is entirely voluntary. You are not under a statutory or contractual obligation to provide it to us. The only exceptions to this are: Where you work for a company which has a contract with KP Snacks Limited and you are involved in the performance of that contract/named as the relationship manager for that company. This is a contractual requirement. If you fail to provide your personal information your company may not be able to fulfil its contractual obligations to us; and Where you apply for a job with KP and we have given you a conditional offer. Our offer may be conditional upon you providing evidence of your identity and/or your right to work in the UK. This is a legal requirement. If you fail to provide this personal information we may not be able to offer you employment. Providing us with personal information of another person
If you need to provide us with personal information about another person you must obtain that individual’s express consent to pass us their information. You should share this notice with those individual as it may also apply to them.MarketingWe will not use your personal information to directly market our products and services to you unless you have consented to this. If you send personal information to us indirectly through the third parties we work with (marketing agencies, recruitment agencies) these third parties may be in control of your personal information. You should check their privacy notices to ensure you’re comfortable with t

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Careers

[H3] We have a fantastic culture at KP Snacks
We’re passionate about our people and proud to offer all sorts of exciting, rewarding careers across our business. You can read more about our culture here.We’re a growing company and – as part of Intersnack – there are also possibilities to develop your career further afield in one of our parent company’s many markets across Europe (or even further afield!)So, if you like the idea of joining our awesome team and you’re talented, enthusiastic and up for a challenge, we want to hear from you.

[H3] KP Snacks is an equal opportunities employer
We do not discriminate on grounds of race, colour, nationality, ethnic origin, gender, sexual orientation, marital status, religion, political views, disability, age or trade union membership. All KP Snacks colleagues are issued with a team handbook on appointment, which includes our Equality Statement.

[H3] Your Career at KP Snacks
Wherever you work with us, you’ll receive excellent training and the right support to help you achieve the very best you can in your career.
View our current vacancies

[H3] Your data
Please note that any personal data you provide to us during any application process will be used only for the purpose of processing your application. By submitting your personal data to us (whether by completion of an online form/profile, email or otherwise), you confirm you have read and agree to the KP Snacks Privacy Policy.

"KP Snacks really cares about its people, its customers and its products. The company is small enough to feel like a family, but large enough to provide lots of career opportunities. There are always new challenges to get involved in which keeps life interesting! With so many different brands under the KP umbrella, there really is a snack for everyone. I love the taste and flavour of Tyrrells crisps. Perfect for sharing (or eating all by yourself!)" Bee-Ann Head of FP&A Planning and Supply Chain Finance, Slough

"I love working for KP Snacks. I've been here for 21 years doing various roles throughout my career, starting on the shop floor. I've recently passed my HR CIPD level 3 qualification and Insights Accreditation, and I'm now working as part of the L&D team as an L&D and Engagement Advisor. The business is always willing to support you in your development as long as you're willing to put the time and effort in. We're a great KP family with great values." Donna Learning and Development Partner, HR

[H2] Current vacancies

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[H2] Our Values & Behaviours

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[H2] Our Brands

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Contact us

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How can we help?

The simplest and quickest way to contact KP Snacks is by using the form below. Alternatively, you can: Call our helpful Care Team on 0800 917 4494 (9am-5pm, Monday to Friday)   Contact us by post using one of these two addresses:  Within the UK: Freepost, KP Snacks Outside the UK: Consumer Care, KP Snacks, Ashby de la Zouch, LE65 2BS, UK If you are reporting a problem with a product please retain both the product and the packaging. This will help us process your enquiry and may be required if we need to investigate a complaint.
If you want more information on allergens, packaging, sustainability, diet choices and entering our competitions please click on the button to go to our Frequently Asked Questions page.

Go to Frequently Asked Questions

If you have a problem or a query, please complete the form below. We promise to get back to you, but please allow up to 14 days for a response.  (Don't worry, your details will only be used to resolve your complaint or query - see our Privacy Policy)
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KP Snacks sites

Click the link below to find details of all KP Snacks' UK locations.

Locations

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Media enquiries

If you’re a journalist please refer to the contact information on our News page.