Information Density: Kraft Heinz – Signal Evidence & AI Readability

[H2] Everyday Comfort, Made Delicious
Explore meals that bring warmth and flavor to your table.
[IMG: A shot of a glass jar of Classico Smooth & Rich Family Favorites Traditional Pasta Sauce, filled with red tomato sauce.]
[IMG: The Classico logo, featuring the word]
Smooth & Rich Pasta Sauce
[IMG: A close-up shot of a bowl of creamy penne pasta, garnished with fresh basil leaves and vibrant red cherry tomatoes.]
[IMG: The Philadelphia brand logo, with]
Comforting Tomato Penne
[IMG: No-Bake Apple Pie Cheesecake being served]
[IMG: The Philadelphia brand logo, with]
No-Bake Apple Pie Cheesecake
[IMG: An Ore-Ida Homestyle Steam]
[IMG: The Ore-Ida brand logo featuring the name]
The Perfect Cozy Side
[IMG: Easy Shepherd]
[IMG: The Ore-Ida brand logo featuring the name]
Easy Shepherd's Pie
[IMG: Philadelphia Original Cream Cheese Spread product]
[IMG: The Philadelphia brand logo, with]
Delicious Creaminess
[H2] New and Tasty
[IMG: Kraft Mayo, Heinz Mustard and Ketchup, Oscar Mayer Wieners, and Kraft Singles under a United Tastes of America banner.]
Celebrate summer with your favorite flavorsView Recipes
[IMG: Heinz Breakfast Ketchup bottle on a red background.]
Ketchup is for Breakfast
[IMG: Two Lunchables PB&J packages on a vibrant yellow and red background. The left package features a strawberry flavored dip, whi]
Get Ready for a New Favorite!Meet your new go-to snack.
[IMG: Packaging for Kraft Singles Jalapeño cheese slices. The package features “16 slices” at the top and an image of a steak sandw]
Bold. Melty. Delicious.Unlock More With
[H2] TasteVIP All-Access Pass
One login. One destination. Get connected to all our brands, perks, and special offers.Join Now
[IMG: A collage of images on a purple background, featuring people enjoying Kraft Heinz products. The images include a taco with Kr]
[H2] Follow Your Faves
[H2] Recent TikTok Videos
[IMG: Close-up of a clear glass holding colorful layered Jell-O topped with a swirl of white whipped topping on a blue background.]
Cool WhipRecipes
[IMG: Mac and cheese with meat in a red bowl.]
VelveetaRecipes
[IMG: Delicious burger with bacon, cheese, veggies, and sesame bun.]
HeinzRecipes
[IMG: Strawberry cupcakes with whipped cream topping.]
JELL-ORecipes
[IMG: Meatball sandwich with cheese, peppers, and pesto on a blue plate.]
ClassicoRecipesView All Recipes
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[H2] Your Favorite Products
[IMG: A picture of a Heinz Tomato Ketchup bottle.]
Heinz
[IMG: Oscar Mayer Wieners pack of hotdogs made with chicken, turkey, and pork.]
Oscar Mayer
[IMG: Mio Lemon Lime hydrate water enhancer.]
Mio
[IMG: Lunchables Crispy Grilled Cheesies with melted cheese and tiny figures pulling it apart.]
Lunchables
[IMG: Philadelphia cream cheese on a bagel.]
Philadelphia
[IMG: Three Kraft condiment bottles: Barbecue, Mayo, and Ranch.]
Kraft Sauces
[IMG: Box of Kraft Mac & Cheese, original flavor.]
Kraft Mac & CheeseFrom iconic flavors to new favorites
[H2] We’ve Got You Covered
We're all about bringing you a diverse range of delicious foods that cater to every craving.View Heinz Products
[IMG: Person seasoning food in a pot with a wooden spoon.]
Your Source of
[H2] Kitchen Inspo
We're all about bringing you a diverse range of delicious foods that cater to every craving.View All Recipes

[H4] Kraft Heinz Site Privacy Notice
Last Updated: July 1st, 2024For more information about your California Privacy Rights, please click here or scroll down. To opt out of the sale of your personal information, please click here or scroll down.Your privacy is important to us. At The Kraft Heinz Company (“Kraft Heinz”, “we”, “us” or “our”), we recognize that visitors to our site may be concerned about the information they provide to us and how we handle that information. Kraft Heinz Foods Company is the controller, as defined by applicable law, and is responsible for this website. This Privacy Notice describes the types of information we collect from and about you when you visit any of our websites where this notice is posted (or the mobile optimized version of the website) (each a “Site”), or when you otherwise interact with us online or in person. This Privacy Notice also explains how we may use and disclose such information, as well as your choices regarding the collection, use and disclosure of your personal information. By using the Site, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Notice. If you do not, please do not use the Site.This Notice applies to Kraft Heinz Sites in the United States and Canada. Kraft Heinz Foods Company is responsible for processing personal information from United States Sites and Kraft Heinz Canada, ULC is responsible for processing personal information from Canadian Sites. For information about how to contact us regarding the collection, use, and disclosure of your personal information, please see below. What's on this page1. Information We Collect1.1 Information You Provide1.2 Loyalty Programs1.3 Information Collected By Automated Means1.4 Tracking Options and California Do Not Track Disclosures1.5 Information Collected From Other Sources2. How We Use Your Information3. How We Disclose Your Information3.1 Links To Other Websites3.2 Public Forums3.3 Your Choices3.4 Children's Information3.5 How We Protect and Retain Your Information3.6 Updates To This Privacy Notice3.7 Your Rights3.8 How to Exercise Your Rights3.9 How To Contact Us4. California Privacy Rights5. Information We Collect5.1 Information You Provide5.2 Sources of Personal Information5.3 Purposes for Collection and Use5.4 Data Retention Period5.5 Tracking Options and California Do Not Track Disclosures6. How We Use and Share Your Information6.1 Disclosure, Sale, or Share of Personal Information6.2 Business or Commercial Purposes for Disclosure, Sale, or Share to Third Parties6.3 Additional Information Regarding Data Sharing and Cookies7. Notice of Financial Incentive8. Your Rights and Choices8.1 How to Exercise Your Rights9. Do Not Sell or Share My Personal Information10. Limit the Use and Disclosure of My Sensitive Personal Information11. Kraft Heinz Data Subject Rights Requests12. Shine the Light13. Updates To This California Privacy Notice14. How To Contact Us
[H2] 1. Information We Collect
1.1 Information You ProvideWe collect certain personal information from you when you choose to provide it to us. This may include when you use certain features on our Sites register for an account on one or more of our Sites; make a purchase; sign up for a newsletter or one of our email lists; use our services; participate in a contest, sweepstakes, game, survey, or promotion; request information from us; or otherwise contact us. The personal information we collect may include your name, birthday or age, telephone number, and e-mail address. If you purchase products or services from Kraft Heinz, we may also request your credit/debit card number or other financial information, along with billing information, so we can fulfill your order or request.We don’t require you to register or provide personal information to view our Sites or access much of its content, such as our many delicious recipes. However, you may be required to provide certain personal information to create a Site account, use certain features, or receive certain offers. For example, when you participate in certain interactive features on our Sites, such as using our recipe exchange, recipe ratings, and product ratings and reviews, you may also provide us with certain information like your e-mail address, nickname, city and state or province of residence, or submit content, such as recipes, ratings, comments, or pictures to the Site. To streamline access across our participating brand websites and What’s Cooking mobile app, we offer a single sign-on (SSO) system called TasteVIP. When you sign up or log in with TasteVIP, we collect standard account information such as your name, email address, and password. On the What’s Cooking app, we may also collect your selected preferences, such as favorite cuisines, dietary preferences, and occasion interests, to personalize your experience. This information helps us offer a more relevant and consistent experience throughout our services. You can manage your account information and preferences through TasteVIP account settings.If you use a third-party login to create your account (such as Facebook Connect or a Google account), sign into our Sites or otherwise link to us, we may receive certain information about you from the third party based on your registration and privacy settings on those third-party websites. We may process sensitive information as defined by applicable data privacy laws, such as precise geolocation, but we do so only if you have given us your consent. 1.2 Loyalty ProgramsWe may collect your personal information when you choose to join our loyalty programs or promotional campaigns where we aim to enhance your engagement with us. By participating in these programs, we may gather certain information from you. This may include, but is not limited to, your name, contact details, images of receipts, purchase history, referral details, demographic information, preferences, and program activity information such as points earned, rewards redeemed, and engagement with program features. We collect this data through various means, including contests, competitions, receipt scanning, quizzes, gamified experiences, and surveys. The personal information collected through loyalty programs is used to understand our consumers’ preferences and needs, to personalize the content we may send to you, to provide customized rewards and offers, to give exclusive access to digital content, products, or experiences to qualified members, to improve our product and services, and to facilitate communications. We may share the personal information collected through these programs with our service providers, as described in the How We Disclose Your Information section below. When you sign up for a loyalty program, we will provide you with information about our program partners and the benefits you can earn by participating in the program. If you submit a deletion request for your personal information, we may be unable to provide you with loyalty program benefits because we need your personal information to process your loyalty program membership and to provide you with the benefits associated with your membership.We may also collect certain information about you automatically when you visit the Site (see Information Collected by Automated Means below) and from other sources (see Information Collected from Other Sources below) and may combine this information with the information you provide to us.1.3 Information Collected By Automated MeansWe may use cookies, web beacons, pixel tags, log files, or local shared objects (such as Flash cookies), and other technologies to collect certain information about visitors to our Sites, use of our online services, and interactions with our emails and online advertisements, and to allow us to keep track of analytics and certain statistical information which enables us to improve the Sites and provide you with more relevant content and advertising on our Site and other sites.For example, through these means, we may automatically collect information such as your browser type, operating system, mobile device type and carrier, device identifier, Internet service provider (“ISP”), Internet Protocol (“IP”) address, and the country with which your IP address is associated. We may also collect information about your use of and interaction with the Site, such as the webpages viewed, the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, other click-stream or Site usage data, whether you open, forward, or click-through links, emails, and ads, and other Site usage data. Collecting this information, and linking it with your personal information, for example, helps us to best tailor our Site and enhance your online experience by saving your preferences while you are visiting a particular Site, and to help identify Site features, recipes, advertisements, and offers that may be of particular interest to you.When you view the site using a mobile device, in addition to the other information we may collect from your actions, we may collect precise geolocation information where you give permission for us to do so.We also work with third-party advertisers and ad networks to support our Sites. Some of these advertisers and ad networks may use technology such as cookies, web beacons, pixel tags, log files, or local shared objects (such as Flash cookies) to collect information about you when you visit our Site or other websites, including your IP address, ISP, browser type, and whether you have Flash installed, as well as information about your activities on our Sites and on third-party sites. Some of these advertisers and ad networks also may combine this information with other data, such as demographic data received from third parties to assist in tailoring the advertisements displayed to you. These third-party advertisers and ad networks use the information described above to provide you relevant advertisements based on your online behavior, search activities on our Site and on other third-party sites, and demographic information, so that the advertising you see on our Site and other sites more closely reflect your interests and needs. For example, if you search for or browse a recipe or product on our Site, you may see an advertisement from a third-party with information about, or an offer similar to, that for which you were searching or browsing on our Site, or an offer related to a third party whose site you have visited in the past.1.4 Tracking Options and California Do Not Track DisclosuresCertain parts of our Site require cookies. You are free to set your Internet browser settings to stop accepting new cookies, to receive notice when you receive a new cookie, to disable existing cookies, and to omit images (which will disable pixel tags). On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. By doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to disable your browser or operating system from receiving cookies or controlling your tracking preferences.Our system may not respond to Do Not Track requests or headers from some or all browsers. You can learn more about and opt out from receiving third party advertiser cookies by visiting the Digital Advertising Alliance and Digital Advertising Alliance of Canada’s opt-out pages here(opens in a new window) and here(opens in a new window). Without cookies or pixel tags you may not be able to take full advantage of all of Kraft Heinz website features. We adhere to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising.1.5 Information Collected From Other SourcesWe may obtain information about you from other sources, including commercially available sources, such as data aggregators and public databases, or social networks that you use to connect with us. This information may include your name, demographic information, interests, and publicly-observed data, such as from social media, online activity, and shopping behavior. We may combine this information with the information we collect from you to help us tailor our communications to you and to improve our services and products.
[H2] 2. How We Use Your Information
We may use the information we collect from and about you for any of the following purposes:To provide products or services you have requested;To respond to your comments or questions, or contact you if needed while processing a product or service you requested through our Site;To improve our Site, products, and services; develop new products or services; and conduct analysis to enhance current products and services;To review the usage and operations of our Site and improve our content, products; and services, including contacting you for your opinions on Kraft Heinz products, services, or websites;To send you promotional offers, newsletter, materials, and other communications and information about Kraft Heinz, its portfolio of brands, affiliates, and its partners;To provide you with content that is customized to your interests, targeted offers, and advertising on the Sites, on third party sites and media platforms, including in social media, or via email;To contact you as necessary when you enter a contest, sweepstakes, or game in order to conduct the promotion (for example, to contact you if you’re a winner);To contact you when necessary;To use your data in an aggregated non-specific format for analytical and demographic purposes;To address problems with the Site or our business;To manage our telecommunications networks;To protect the security or integrity of the Site and our business;As otherwise described to you at the point of data collection; andTo use and disclose your credit/debit card information only to process payments and prevent fraud.Additionally, if you use the Site to connect with third-party services you authorize us to use information from and about you, on your behalf, to interact with these third-party services based on your requests.We may use your identity, contact, technical, usage, account, and profile data, including identity, contact and profile data we have received from data brokers or aggregators, to form a view on what we think you may want or need, or what kinds of products and services may be of interest to you. Combining data from multiple sources in this way is commonly known as “enriching data” or “profile building”. This is how we decide which products, services and offers to include in marketing messages we send. This process may involve automated decision-making to determine which marketing messages will be most meaningful to you based on y

[H2] Our Beloved Products
From beloved classics to trendy and new, sink your teeth into something you'll love.
[IMG: Lunchables Nachos with Cheese Dip & Salsa, single-serve meal, Kraft Heinz brand, convenient snack, calcium source.]
[IMG: The Lunchables logo featuring the brand name in a stylized red font with a yellow background.]
Nachos Cheese DipSnack Attack
[IMG: The Heinz logo featuring the brand name and]
Heinz Simply Tomato KetchupQuality Ingredients
[IMG: The Kraft Mac & Cheese logo featuring the brand name and a noodle in the shape of a smile on a blue background.]
KMC DeluxeComfort Dinner
[IMG: Philadelphia Cream Cheese Logo, blue and white, Since 1872, Kraft Heinz brand, dairy product]
Cream Cheese FrostingEveryday desserts
[IMG: Image of a jar of Velveeta Queso Blanco Cheese Dip against a vibrant yellow background with drips of cheese dip, highlighting]
[IMG: Velveeta Logo, red script on yellow background, processed cheese product, Kraft Heinz brand.]
Queso Blanco Cheese DipCreamy Delight
[IMG: Abstract image featuring a curved, flowing design with a purple upper section and a white lower section.]
[H2] Your Kraft Heinz Favorites, All in One
Four cozy classics, all together.Buy All
[IMG: Kraft Heinz products: Gravy, whipped cream cheese, mac & cheese, and chocolate pudding.]
[H2] Smooth, Sweet, And Irresistible!
[IMG: Image of Jell-O Chocolate Vanilla Swirls Pudding Snacks, with a spoonful of pudding on a spoon. The product packaging is in t]
Chocolate Vanilla Swirls Pudding Snack CupsBuy Now
[IMG: Image of Sure-Jell Premium Fruit Pectin box with a spoonful of homemade jam in front of it. The scene is set against a bright]
Original Premium Fruit Pectin
Buy Now
[H2] Your Favorite Products
[IMG: Close-up of a Heinz Tomato Ketchup bottle, showcasing its iconic label with the Heinz logo,]
Heinz
[IMG: A blue box of Kraft Mac & Cheese Original Flavor features the Kraft logo, an illustration of macaroni noodles with cheese sau]
Kraft Mac & Cheese
[IMG: Package of Oscar Mayer Classic Wieners made with chicken, turkey, and pork. A cooked wiener is displayed on a fork. The packa]
Oscar Mayer
[IMG: A bottle of Mio Hydrate Lemon Lime liquid water enhancer with electrolytes and B vitamins, set against a teal and blue backgr]
Mio
[IMG: Package of Lunchables Crispy Grilled Cheesies, showcasing two halves of a grilled cheese sandwich with cheese pulling between]
Lunchables
[IMG: Tub of Philadelphia Original Cream Cheese Spread next to a bagel topped with cream cheese, against a blue and white backgroun]
Philadelphia
[IMG: Three Kraft sauces: Original Barbecue Sauce, Real Mayo Mayonnaise, and Classic Ranch Dressing, set against a multicolored bac]
Kraft Sauces
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[H2] Excite Your Tastebuds
[IMG: A bottle of Mio Energy Acai Berry liquid water enhancer, a zero-calorie drink mix with caffeine and B vitamins from Kraft Hei]
Acai Berry Storm Liquid Water Enhancer
[IMG: A bottle of Kraft Light Mayo next to a delicious sandwich, showcasing a creamy and smooth condiment made with cage-free eggs.]
Kraft Light Mayo
[IMG: A spoonful of creamy Velveeta Shells & Cheese, a comforting and easy-to-prepare meal made with real cheese. The product box i]
Original Shell Pasta & Cheese Sauce Meal
[IMG: A container of Philadelphia Whipped Chipotle Cream Cheese Spread, a spicy and flavorful appetizer with no artificial preserva]
Chipotle Whipped Cream Cheese Spread
[IMG: A box of Delimex Char-Grilled Chicken Crispy Quesadillas, a quick and easy Mexican-style snack that can be microwaved in minu]
Char-Grilled Chicken Crispy QuesadillasUnlock More With
[H2] TasteVIP All-Access Pass
One login. One destination. Get connected to all our brands, perks, and special offers.Join Now
[IMG: A collage of images on a purple background, featuring people enjoying Kraft Heinz products. The images include a taco with Kr]
[IMG: Abstract image featuring a curved, flowing design with a purple upper section and a white lower section.]
[H2] New And Tasty
[IMG: A bottle of Heinz Pickle Tomato Ketchup flavored with other natural flavors and pickle seasoning, surrounded by pickle slices]
Pickle KetchupYou already know you love it.
[IMG: Three Kraft sauces: Original Barbecue Sauce, Real Mayo Mayonnaise, and Classic Ranch Dressing, set against a multicolored bac]
Sauces DropWhat bold new flavors will we create next?
[IMG: Bold new Kraft Mac & Cheese flavors: Jalapeno and Ranch]
Bold New FlavorsExplore the lineup and uncover your flavor pairing.
[IMG: A golden spoon pours gravy over a poutine dish, consisting of french fries, cheese curds, bacon bits, and scallions, served o]
Gobelin’ ModeIf it has to be leftovers, it has to be Heinz!
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[H2] Made With
Check exclusive recipes with your favorite Kraft Heinz products.
[IMG: A delicious homemade cheesecake baked in a skillet, topped with fresh strawberries, blueberries, raspberries, and a blackberr]
[IMG: Philadelphia Cream Cheese Logo, blue and white, Since 1872, Kraft Heinz brand, dairy product]
PHILADELPHIA 3-Step Cheesecake1 hr 20 min • Philadelphia
[IMG: A classic Chicken Divan casserole featuring chicken, broccoli, and cream sauce, topped with Stove Top stuffing for a comforti]
[IMG: The Stove Top stuffing mix logo, a bright and recognizable brand associated with holiday meals and easy side dishes.]
STOVE TOP One-Dish Chicken Bake40 min • Stove Top
[IMG: A layered Jell-O parfait with strawberry gelatin, whipped cream, and fresh strawberries, an easy and kid-friendly dessert.]
[IMG: The Jell-O logo, a classic dessert brand known for its colorful and kid-friendly gelatin treats.]
JELL-O Magic Mousse8 hrs 10 min • JELL-O
[IMG: A close-up of a chicken fajita on a plate. The fajita includes grilled chicken seasoned with Taco Bell]
[IMG: The Taco Bell logo featuring a purple circle with a white bell shape and the words]
TACO BELL Creamy Chicken Fajitas20 min • Taco Bell
[IMG: A stack of Baker]
[IMG: The Baker]
BAKER'S Fantasy Fudge25 min • Baker's
[IMG: A close-up of a gooey grilled cheese sandwich made with Kraft Singles. The sandwich is golden brown and the cheese is melted]
[IMG: The Kraft Singles logo features the words]
KRAFT SINGLES America's Favorite Grilled Cheese Sandwich 10 min • Kraft Singles
[IMG: Abstract image featuring a curved, flowing design with a purple upper section and a white lower section.]