Kraken Rum
(https://krakenrum.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is centralized in the myth of the beast rather than human experts, with no master distiller or historical figure named in the structured data. While the Organization schema is correctly implemented with sameAs links to social media, there is a total absence of Person schema or professional credentials. Technical credibility is slightly marred by poor heading hierarchy on The Horrid Tale page, which repeats H2 tags like LEGEND HAS IT and THE LONE SURVIVOR, indicating a template-first structural approach.
The brand’s primary claims are sensory and narrative, such as being strong, rich and smooth and possessing unparalleled flavor. These are bold performance claims that lack any objective baseline or comparative study provided within the site content. The disconnect lies in the marketing tone’s attempt to present a manufactured myth as the sole proof of the product’s quality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.krakenrum.com/",
"url": "https://www.krakenrum.com/",
"name": "Home | Kraken Rum",
"isPartOf": {
"@id": "https://www.krakenrum.com/#website"
},
"about": {
"@id": "https://www.krakenrum.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.krakenrum.com/#primaryimage"
},
"image": {
"@id": "https://www.krakenrum.com/#primaryimage"
},
"thumbnailUrl": "https://www.krakenrum.com/wp-content/uploads/2023/07/kraken-tentacle-mojito.png",
"datePublished": "2019-06-24T19:29:58+00:00",
"dateModified": "2025-11-12T16:53:07+00:00",
"description": "Named for a Sea Beast of myth and legend, The Kraken Rum is strong, rich and smooth. Release The Kraken.",
"breadcrumb": {
"@id": "https://www.krakenrum.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.krakenrum.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.krakenrum.com/#primaryimage",
"url": "https://i0.wp.com/www.krakenrum.com/wp-content/uploads/2023/07/kraken-tentacle-mojito.png?fit=612%2C718&ssl=1",
"contentUrl": "https://i0.wp.com/www.krakenrum.com/wp-content/uploads/2023/07/kraken-tentacle-mojito.png?fit=612%2C718&ssl=1",
"width": 612,
"height": 718
},
{
"@type": "BreadcrumbList",
"@id": "https://www.krakenrum.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.krakenrum.com/#website",
"url": "https://www.krakenrum.com/",
"name": "Kraken Rum",
"description": "",
"publisher": {
"@id": "https://www.krakenrum.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.krakenrum.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.krakenrum.com/#organization",
"name": "Kraken Rum",
"url": "https://www.krakenrum.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.krakenrum.com/#/schema/logo/image/",
"url": "https://i0.wp.com/krakenrum.com/wp-content/uploads/2019/10/kraken-og-fb.png?fit=1200%2C1200&ssl=1",
"contentUrl": "https://i0.wp.com/krakenrum.com/wp-content/uploads/2019/10/kraken-og-fb.png?fit=1200%2C1200&ssl=1",
"width": 1200,
"height": 1200,
"caption": "Kraken Rum"
},
"image": {
"@id": "https://www.krakenrum.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheKrakenRumUS/",
"https://x.com/krakenrum",
"https://www.instagram.com/krakenrum/",
"https://www.youtube.com/user/krakenrum"
]
}
]
}
/find-near-you/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.krakenrum.com/find-near-you/",
"url": "https://www.krakenrum.com/find-near-you/",
"name": "Find Near You | Kraken Rum",
"isPartOf": {
"@id": "https://www.krakenrum.com/#website"
},
"datePublished": "2019-06-24T19:50:27+00:00",
"dateModified": "2026-01-27T21:26:40+00:00",
"description": "Named after a sea beast of myth and legend, The Kraken Rum is strong, rich, black and smooth. Find near you and Release The Kraken!",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.krakenrum.com/find-near-you/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.krakenrum.com/#website",
"url": "https://www.krakenrum.com/",
"name": "Kraken Rum",
"description": "",
"publisher": {
"@id": "https://www.krakenrum.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.krakenrum.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.krakenrum.com/#organization",
"name": "Kraken Rum",
"url": "https://www.krakenrum.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.krakenrum.com/#/schema/logo/image/",
"url": "https://i0.wp.com/krakenrum.com/wp-content/uploads/2019/10/kraken-og-fb.png?fit=1200%2C1200&ssl=1",
"contentUrl": "https://i0.wp.com/krakenrum.com/wp-content/uploads/2019/10/kraken-og-fb.png?fit=1200%2C1200&ssl=1",
"width": 1200,
"height": 1200,
"caption": "Kraken Rum"
},
"image": {
"@id": "https://www.krakenrum.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheKrakenRumUS/",
"https://x.com/krakenrum",
"https://www.instagram.com/krakenrum/",
"https://www.youtube.com/user/krakenrum"
]
}
]
}
/cocktails/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.krakenrum.com/cocktails/",
"url": "https://www.krakenrum.com/cocktails/",
"name": "Cocktail Recipes | Kraken Rum",
"isPartOf": {
"@id": "https://www.krakenrum.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.krakenrum.com/cocktails/#primaryimage"
},
"image": {
"@id": "https://www.krakenrum.com/cocktails/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/www.krakenrum.com/wp-content/uploads/2025/10/Nocturna-Colada-transp.png?fit=987%2C1763&ssl=1",
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.krakenrum.com/cocktails/#primaryimage",
"url": "https://i0.wp.com/www.krakenrum.com/wp-content/uploads/2025/10/Nocturna-Colada-transp.png?fit=987%2C1763&ssl=1",
"contentUrl": "https://i0.wp.com/www.krakenrum.com/wp-content/uploads/2025/10/Nocturna-Colada-transp.png?fit=987%2C1763&ssl=1",
"width": 987,
"height": 1763,
"caption": "Nocturna Colada"
},
{
"@type": "WebSite",
"@id": "https://www.krakenrum.com/#website",
"url": "https://www.krakenrum.com/",
"name": "Kraken Rum",
"description": "",
"publisher": {
"@id": "https://www.krakenrum.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.krakenrum.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.krakenrum.com/#organization",
"name": "Kraken Rum",
"url": "https://www.krakenrum.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.krakenrum.com/#/schema/logo/image/",
"url": "https://i0.wp.com/krakenrum.com/wp-content/uploads/2019/10/kraken-og-fb.png?fit=1200%2C1200&ssl=1",
"contentUrl": "https://i0.wp.com/krakenrum.com/wp-content/uploads/2019/10/kraken-og-fb.png?fit=1200%2C1200&ssl=1",
"width": 1200,
"height": 1200,
"caption": "Kraken Rum"
},
"image": {
"@id": "https://www.krakenrum.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheKrakenRumUS/",
"https://x.com/krakenrum",
"https://www.instagram.com/krakenrum/",
"https://www.youtube.com/user/krakenrum"
]
}
]
}
/the-horrid-tale/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.krakenrum.com/the-horrid-tale/",
"url": "https://www.krakenrum.com/the-horrid-tale/",
"name": "The Horrid Tale | Kraken Rum",
"isPartOf": {
"@id": "https://www.krakenrum.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.krakenrum.com/the-horrid-tale/#primaryimage"
},
"image": {
"@id": "https://www.krakenrum.com/the-horrid-tale/#primaryimage"
},
"thumbnailUrl": "https://www.krakenrum.com/wp-content/uploads/2023/03/image-5.png",
"datePublished": "2019-06-24T19:43:57+00:00",
"dateModified": "2023-04-26T14:12:36+00:00",
"description": "As it is told, The Kraken Rum is an imported rum from the Caribbean blended with secret spices. Named for the sea beast of myth and legend, The Kraken Rum is strong, rich, black and smooth. Release The Kraken.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.krakenrum.com/the-horrid-tale/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.krakenrum.com/the-horrid-tale/#primaryimage",
"url": "https://i0.wp.com/www.krakenrum.com/wp-content/uploads/2023/03/image-5.png?fit=1149%2C1199&ssl=1",
"contentUrl": "https://i0.wp.com/www.krakenrum.com/wp-content/uploads/2023/03/image-5.png?fit=1149%2C1199&ssl=1",
"width": 1149,
"height": 1199
},
{
"@type": "WebSite",
"@id": "https://www.krakenrum.com/#website",
"url": "https://www.krakenrum.com/",
"name": "Kraken Rum",
"description": "",
"publisher": {
"@id": "https://www.krakenrum.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.krakenrum.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.krakenrum.com/#organization",
"name": "Kraken Rum",
"url": "https://www.krakenrum.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.krakenrum.com/#/schema/logo/image/",
"url": "https://i0.wp.com/krakenrum.com/wp-content/uploads/2019/10/kraken-og-fb.png?fit=1200%2C1200&ssl=1",
"contentUrl": "https://i0.wp.com/krakenrum.com/wp-content/uploads/2019/10/kraken-og-fb.png?fit=1200%2C1200&ssl=1",
"width": 1200,
"height": 1200,
"caption": "Kraken Rum"
},
"image": {
"@id": "https://www.krakenrum.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/TheKrakenRumUS/",
"https://x.com/krakenrum",
"https://www.instagram.com/krakenrum/",
"https://www.youtube.com/user/krakenrum"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
16Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 3 |
| /find-near-you/ | 4 | 3 |
| /cocktails/ | 4 | 3 |
| /the-horrid-tale/ | 4 | 3 |
Explore the other reputation pillars for Kraken Rum
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Kraken Rum, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kraken Rum: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://krakenrum.com to view the most current version of its content and see directly what this company is about and what it offers.