Identity & Authority: Lieferando – Signal Evidence & AI Readability

Lieferando

(https://www.lieferando.de) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

The identity and authority pillar is the site’s strongest area due to robust JSON-LD structured data. The schema correctly identifies the legal entity as ‘yd. yourdelivery GmbH’ with a clear founding date of 2009 and verified social media footprints (sameAs). There is a minor technical credibility gap where H1 tags are missing on legal pages and headings are repeated verbatim, but the organizational authority is well-documented.

The site relies on the vague emotional claim ‘Lieferando.deDeine Zeit,’ which suggests a time-saving benefit that is never quantified with actual logistics data. There is a disconnect between the marketing promise of ‘simplicity’ and the 15,000-character AGB that details extensive limitations of liability and third-party responsibilities. No specific delivery performance metrics or customer satisfaction percentages are provided to support the ‘best-in-class’ vibe of the slogans.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Lieferando",
        "url": "https://www.lieferando.de"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Lieferando",
        "url": "https://www.lieferando.de",
        "logo": "https://www.lieferando.de/consumer-web/images/lieferando-brand.06ee84e9.svg",
        "description": "Lieferando ist ein erfolgreicher Onlinemarktplatz zum Bestellen von Essen, Lebensmitteln und Alltagsprodukten in Deutschland und Österreich. Das Unternehmen stellt Partnern eine Plattform, Infrastruktur sowie zahlreiche Services für ihr digitales Bestellgeschäft bereit und erleichtert Konsument:innen die Bestellung per App. Darüber hinaus bietet Lieferando einen Logistikdienst mit festangestellten Fahrer:innen für Partner ohne eigenen Lieferservice.",
        "address": {
            "@type": "PostalAddress",
            "postalCode": "10997",
            "streetAddress": "Cuvrystr. 50, 52, 54 / Schlesische Str. 34",
            "addressLocality": "Berlin",
            "addressCountry": "DE"
        },
        "sameAs": [
            "https://www.facebook.com/lieferando/",
            "https://www.instagram.com/lieferando",
            "https://www.youtube.com/@lieferando"
        ],
        "foundingDate": "2009"
    }
]
/empfehlen/
[
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Lieferando",
        "url": "https://www.lieferando.de"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Lieferando",
        "url": "https://www.lieferando.de",
        "logo": "https://www.lieferando.de/consumer-web/images/lieferando-brand.06ee84e9.svg",
        "description": "Lieferando ist ein erfolgreicher Onlinemarktplatz zum Bestellen von Essen, Lebensmitteln und Alltagsprodukten in Deutschland und Österreich. Das Unternehmen stellt Partnern eine Plattform, Infrastruktur sowie zahlreiche Services für ihr digitales Bestellgeschäft bereit und erleichtert Konsument:innen die Bestellung per App. Darüber hinaus bietet Lieferando einen Logistikdienst mit festangestellten Fahrer:innen für Partner ohne eigenen Lieferservice.",
        "address": {
            "@type": "PostalAddress",
            "postalCode": "10997",
            "streetAddress": "Cuvrystr. 50, 52, 54 / Schlesische Str. 34",
            "addressLocality": "Berlin",
            "addressCountry": "DE"
        },
        "sameAs": [
            "https://www.facebook.com/lieferando/",
            "https://www.instagram.com/lieferando",
            "https://www.youtube.com/@lieferando"
        ],
        "foundingDate": "2009"
    }
]
/anmelden/ — no schema detected (entity gap)
/agb/ — no schema detected (entity gap)
/privacy-statement/ — no schema detected (entity gap)
/impressum/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
573Review mentions (all pages)
2External proof links (all pages)
PageReviewsProof links
/ (home) 261 1
/empfehlen/ 261 1
/anmelden/ 0 0
/agb/ 17 0
/privacy-statement/ 17 0
/impressum/ 17 0