Identity & Authority: Lavva – Signal Evidence & AI Readability

Lavva

(https://lovvelavva.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

A minor authority gap exists because founder Liz Fisher is named but lacks associated Person schema or external social proof links in the structured data. While the brand mentions being In the News, it lacks direct outbound links to the specific press coverage or certifications for its fair-trade and organic claims, relying on the user’s trust in the provided text.

The marketing tone is enthusiastic but generally anchored in the physical properties of the food. Technical performance claims, such as 50 billion probiotics and zero added sugar, are corroborated by the detailed nutrition and ingredient panels. The site avoids the typical disconnect where a product claims to be healthy while hiding gums and thickeners in the fine print.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://lovvelavva.com/",
            "url": "https://lovvelavva.com/",
            "name": "Lavva",
            "isPartOf": {
                "@id": "https://lovvelavva.com/#website"
            },
            "datePublished": "2018-09-22T18:39:26+00:00",
            "dateModified": "2024-10-28T19:06:46+00:00",
            "breadcrumb": {
                "@id": "https://lovvelavva.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://lovvelavva.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://lovvelavva.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://lovvelavva.com/#website",
            "url": "https://lovvelavva.com/",
            "name": "Lavva",
            "description": "Plant-based Cultured Superfood",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://lovvelavva.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/find-lavva/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://lovvelavva.com/find-lavva/",
            "url": "https://lovvelavva.com/find-lavva/",
            "name": "Where to Buy Lavva Plant-Based Foods",
            "isPartOf": {
                "@id": "https://lovvelavva.com/#website"
            },
            "datePublished": "2018-09-19T21:59:50+00:00",
            "dateModified": "2022-09-21T14:36:50+00:00",
            "description": "You can find Lavva's dairy free yogurt, nut milk, and other plant-based foods at your local retailer or online.",
            "breadcrumb": {
                "@id": "https://lovvelavva.com/find-lavva/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://lovvelavva.com/find-lavva/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://lovvelavva.com/find-lavva/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://lovvelavva.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Find Lavva"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://lovvelavva.com/#website",
            "url": "https://lovvelavva.com/",
            "name": "Lavva",
            "description": "Plant-based Cultured Superfood",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://lovvelavva.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/products/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://lovvelavva.com/products/",
            "url": "https://lovvelavva.com/products/",
            "name": "Dairy-Free, Probiotic Yogurt | Lavva Plant-Based Foods",
            "isPartOf": {
                "@id": "https://lovvelavva.com/#website"
            },
            "datePublished": "2020-02-17T20:08:03+00:00",
            "dateModified": "2025-02-17T09:35:24+00:00",
            "description": "Lavva's plant-based yogurt is made with delicious wild-harvested pili nuts. This healthy, vegan yogurt also features gut-friendly probiotics.",
            "breadcrumb": {
                "@id": "https://lovvelavva.com/products/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://lovvelavva.com/products/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://lovvelavva.com/products/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://lovvelavva.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Yogurt"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://lovvelavva.com/#website",
            "url": "https://lovvelavva.com/",
            "name": "Lavva",
            "description": "Plant-based Cultured Superfood",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://lovvelavva.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://lovvelavva.com/about/",
            "url": "https://lovvelavva.com/about/",
            "name": "Our Story | Lavva Plant-Based Foods",
            "isPartOf": {
                "@id": "https://lovvelavva.com/#website"
            },
            "datePublished": "2018-09-19T21:58:47+00:00",
            "dateModified": "2025-05-29T00:03:17+00:00",
            "description": "At Lavva, we make plant-based foods without compromise. Our vegan-friendly products deliver real food goodness with healthy, minimally processed ingredients.",
            "breadcrumb": {
                "@id": "https://lovvelavva.com/about/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://lovvelavva.com/about/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://lovvelavva.com/about/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://lovvelavva.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Story"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://lovvelavva.com/#website",
            "url": "https://lovvelavva.com/",
            "name": "Lavva",
            "description": "Plant-based Cultured Superfood",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://lovvelavva.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
41Review mentions (all pages)
9External proof links (all pages)
PageReviewsProof links
/ (home) 28 2
/find-lavva/ 4 2
/products/ 5 2
/about/ 4 3