Identity & Authority: Mahatma® Rice – Signal Evidence & AI Readability

Mahatma® Rice

(https://mahatmarice.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

A significant authority gap exists in the ‘Chef’s Corner’ section; the site promises to help users ‘master rice’ but fails to name a specific chef or culinary expert, leaving the expertise anonymous. This is further reflected in the Recipe schema, where the author field is empty, and the ‘Chef’s Corner’ headings lack Person schema or sameAs links to verifiable experts. There is also a technical gap on the /products/ page, which lacks a defined H1 heading.

The primary disconnect is the claim of being ‘America’s Favorite Rice’ without providing a verifiable performance metric or third-party ranking. While the site demonstrates product quality through detailed recipes, it provides no evidence of the market dominance it claims in its meta-description and H1 tags. Other performance claims like ‘The Best Rice Side Dishes’ are subjective and lack external validation.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://mahatmarice.com/",
            "url": "https://mahatmarice.com/",
            "name": "Discover the Best Recipes with America's Favorite Rice: Mahatma® Rice",
            "isPartOf": {
                "@id": "https://mahatmarice.com/#website"
            },
            "about": {
                "@id": "https://mahatmarice.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://mahatmarice.com/#primaryimage"
            },
            "image": {
                "@id": "https://mahatmarice.com/#primaryimage"
            },
            "thumbnailUrl": "https://mahatmarice.com/wp-content/uploads/2024/06/mah-home-pwf-en-2.png",
            "datePublished": "2017-04-21T10:51:22+00:00",
            "dateModified": "2025-02-20T16:20:03+00:00",
            "description": "America’s Favorite Rice. Visit our website to find delicious recipes, learn how to cook rice and discover Mahatma® products.",
            "breadcrumb": {
                "@id": "https://mahatmarice.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://mahatmarice.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://mahatmarice.com/#primaryimage",
            "url": "https://mahatmarice.com/wp-content/uploads/2024/06/mah-home-pwf-en-2.png",
            "contentUrl": "https://mahatmarice.com/wp-content/uploads/2024/06/mah-home-pwf-en-2.png",
            "width": 736,
            "height": 146
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mahatmarice.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://mahatmarice.com/#website",
            "url": "https://mahatmarice.com/",
            "name": "Mahatma® Rice",
            "description": "America's Favorite Rice",
            "publisher": {
                "@id": "https://mahatmarice.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://mahatmarice.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://mahatmarice.com/#organization",
            "name": "Mahatma® Rice",
            "url": "https://mahatmarice.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://mahatmarice.com/#/schema/logo/image/",
                "url": "https://mahatmarice.com/wp-content/uploads/2022/06/Mahatma_AFB_Logo-w200.png",
                "contentUrl": "https://mahatmarice.com/wp-content/uploads/2022/06/Mahatma_AFB_Logo-w200.png",
                "width": 200,
                "height": 56,
                "caption": "Mahatma® Rice"
            },
            "image": {
                "@id": "https://mahatmarice.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/mahatmariceUSA/",
                "https://x.com/MahatmaRiceUSA",
                "https://www.instagram.com/mahatmariceusa/?hl=en",
                "https://www.pinterest.es/mahatmariceusa/",
                "https://www.youtube.com/channel/UC7t5zMrwLMmiWvrP6x52VOg"
            ]
        }
    ]
}
/products/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://mahatmarice.com/products/",
            "url": "https://mahatmarice.com/products/",
            "name": "Varieties for All Your Favorite Recipes | Mahatma® Rice",
            "isPartOf": {
                "@id": "https://mahatmarice.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://mahatmarice.com/products/#primaryimage"
            },
            "image": {
                "@id": "https://mahatmarice.com/products/#primaryimage"
            },
            "thumbnailUrl": "https://mahatmarice.com/wp-content/uploads/2025/05/Basmati-0824-1-1.png",
            "description": "Los mejores productos para tus recetas. Explora con confianza.",
            "breadcrumb": {
                "@id": "https://mahatmarice.com/products/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://mahatmarice.com/products/#primaryimage",
            "url": "https://mahatmarice.com/wp-content/uploads/2025/05/Basmati-0824-1-1.png",
            "contentUrl": "https://mahatmarice.com/wp-content/uploads/2025/05/Basmati-0824-1-1.png",
            "width": 1128,
            "height": 1080
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mahatmarice.com/products/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://mahatmarice.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Products"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://mahatmarice.com/#website",
            "url": "https://mahatmarice.com/",
            "name": "Mahatma® Rice",
            "description": "America's Favorite Rice",
            "publisher": {
                "@id": "https://mahatmarice.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://mahatmarice.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://mahatmarice.com/#organization",
            "name": "Mahatma® Rice",
            "url": "https://mahatmarice.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://mahatmarice.com/#/schema/logo/image/",
                "url": "https://mahatmarice.com/wp-content/uploads/2022/06/Mahatma_AFB_Logo-w200.png",
                "contentUrl": "https://mahatmarice.com/wp-content/uploads/2022/06/Mahatma_AFB_Logo-w200.png",
                "width": 200,
                "height": 56,
                "caption": "Mahatma® Rice"
            },
            "image": {
                "@id": "https://mahatmarice.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/mahatmariceUSA/",
                "https://x.com/MahatmaRiceUSA",
                "https://www.instagram.com/mahatmariceusa/?hl=en",
                "https://www.pinterest.es/mahatmariceusa/",
                "https://www.youtube.com/channel/UC7t5zMrwLMmiWvrP6x52VOg"
            ]
        }
    ]
}
/recipes/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "CollectionPage",
                "@id": "https://mahatmarice.com/recipes/",
                "url": "https://mahatmarice.com/recipes/",
                "name": "The Best Rice Recipes for the Entire Family | Mahatma® Rice",
                "isPartOf": {
                    "@id": "https://mahatmarice.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://mahatmarice.com/recipes/#primaryimage"
                },
                "image": {
                    "@id": "https://mahatmarice.com/recipes/#primaryimage"
                },
                "thumbnailUrl": "https://mahatmarice.com/wp-content/uploads/2026/05/Beef-and-broccoli-with-garlic-white-rice_MAH-1.jpg",
                "description": "Explore our recipe collection and discover amazing dishes to amaze your family. Including the best recipes for paella, risotto, fried rice or rice pudding.",
                "breadcrumb": {
                    "@id": "https://mahatmarice.com/recipes/#breadcrumb"
                },
                "inLanguage": "en-US"
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://mahatmarice.com/recipes/#primaryimage",
                "url": "https://mahatmarice.com/wp-content/uploads/2026/05/Beef-and-broccoli-with-garlic-white-rice_MAH-1.jpg",
                "contentUrl": "https://mahatmarice.com/wp-content/uploads/2026/05/Beef-and-broccoli-with-garlic-white-rice_MAH-1.jpg",
                "width": 1619,
                "height": 1080
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://mahatmarice.com/recipes/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Portada",
                        "item": "https://mahatmarice.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Recipes"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://mahatmarice.com/#website",
                "url": "https://mahatmarice.com/",
                "name": "Mahatma® Rice",
                "description": "America's Favorite Rice",
                "publisher": {
                    "@id": "https://mahatmarice.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://mahatmarice.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://mahatmarice.com/#organization",
                "name": "Mahatma® Rice",
                "url": "https://mahatmarice.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://mahatmarice.com/#/schema/logo/image/",
                    "url": "https://mahatmarice.com/wp-content/uploads/2022/06/Mahatma_AFB_Logo-w200.png",
                    "contentUrl": "https://mahatmarice.com/wp-content/uploads/2022/06/Mahatma_AFB_Logo-w200.png",
                    "width": 200,
                    "height": 56,
                    "caption": "Mahatma® Rice"
                },
                "image": {
                    "@id": "https://mahatmarice.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/mahatmariceUSA/",
                    "https://x.com/MahatmaRiceUSA",
                    "https://www.instagram.com/mahatmariceusa/?hl=en",
                    "https://www.pinterest.es/mahatmariceusa/",
                    "https://www.youtube.com/channel/UC7t5zMrwLMmiWvrP6x52VOg"
                ]
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Recipe",
        "author": "",
        "cookTime": "",
        "prepTime": "",
        "totalTime": "",
        "datePublished": "2026-05-19 10:07:51",
        "name": "Beef and Broccoli with Garlic White Rice",
        "description": "Beef and Broccoli with Garlic White Rice",
        "image": "https://mahatmarice.com/wp-content/uploads/2026/05/Beef-and-broccoli-with-garlic-white-rice_MAH-1.jpg",
        "recipeYield": "",
        "recipeIngredient": [
            "2 pouches of Mahatma® Ready to Heat Long Grain White Rice",
            "2 tablespoons butter",
            "½ onion, chopped",
            "500 g beef steak, cut into thin strips",
            "1 teaspoon garlic, chopped",
            "3 cups broccoli",
            "¼ cup soy sauce"
        ],
        "recipeInstructions": [
            "Busy nights call for satisfying meals and this Beef and Broccoli with Garlic White Rice delivers on all fronts.\nStep 1",
            "Heat the butter in a large skillet over medium heat, add the onion and beef, and cook 2–3 minutes until browned. Add the garlic and broccoli and sauté 2 minutes.\nStep 2",
            "Pour the sauce into the skillet and stir to coat the beef and broccoli. Cook 2–3 minutes more until it thickens and becomes glossy.\nStep 3",
            "Heat the Mahatma® Ready to Heat Long Grain White Rice in the microwave for 90 seconds.\nStep 4",
            "Plate the beef and broccoli, serve with the Long Grain White Rice Mahatma, and garnish with peanuts."
        ]
    }
]
/cooking/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://mahatmarice.com/cooking/",
            "url": "https://mahatmarice.com/cooking/",
            "name": "How To Cook Rice Perfectly | Mahatma® Rice",
            "isPartOf": {
                "@id": "https://mahatmarice.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://mahatmarice.com/cooking/#primaryimage"
            },
            "image": {
                "@id": "https://mahatmarice.com/cooking/#primaryimage"
            },
            "thumbnailUrl": "https://mahatmarice.com/wp-content/uploads/2026/04/Traditional-Mexican-Rice.jpg",
            "description": "Our tips will help you become a master of your rice dishes. Learn how to cook each type, which recipes to use and how much broth is needed.",
            "breadcrumb": {
                "@id": "https://mahatmarice.com/cooking/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://mahatmarice.com/cooking/#primaryimage",
            "url": "https://mahatmarice.com/wp-content/uploads/2026/04/Traditional-Mexican-Rice.jpg",
            "contentUrl": "https://mahatmarice.com/wp-content/uploads/2026/04/Traditional-Mexican-Rice.jpg",
            "width": 1920,
            "height": 1080
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://mahatmarice.com/cooking/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Portada",
                    "item": "https://mahatmarice.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Cooking"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://mahatmarice.com/#website",
            "url": "https://mahatmarice.com/",
            "name": "Mahatma® Rice",
            "description": "America's Favorite Rice",
            "publisher": {
                "@id": "https://mahatmarice.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://mahatmarice.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://mahatmarice.com/#organization",
            "name": "Mahatma® Rice",
            "url": "https://mahatmarice.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://mahatmarice.com/#/schema/logo/image/",
                "url": "https://mahatmarice.com/wp-content/uploads/2022/06/Mahatma_AFB_Logo-w200.png",
                "contentUrl": "https://mahatmarice.com/wp-content/uploads/2022/06/Mahatma_AFB_Logo-w200.png",
                "width": 200,
                "height": 56,
                "caption": "Mahatma® Rice"
            },
            "image": {
                "@id": "https://mahatmarice.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/mahatmariceUSA/",
                "https://x.com/MahatmaRiceUSA",
                "https://www.instagram.com/mahatmariceusa/?hl=en",
                "https://www.pinterest.es/mahatmariceusa/",
                "https://www.youtube.com/channel/UC7t5zMrwLMmiWvrP6x52VOg"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 2 1
/products/ 2 1
/recipes/ 2 1
/cooking/ 2 1