Martelli F.lli S.P.A.
(https://martelli.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is established through corporate scale and regulatory compliance, but there is a gap regarding individual experts. While the brand carries the family name ‘Martelli,’ there is no Person schema or individual team background provided to humanize the ‘culture of slaughtering.’ Technical implementation is clean, with well-structured JSON-LD Organization schema and social SameAs links, though it lacks deeper granular detail on specific manufacturing leadership.
The marketing tone is surprisingly grounded in verifiable operations. Bold claims like ‘controllo totale della filiera’ are backed by the description of their own slaughterhouse in Dosolo, which supplies their transformation plants. The disconnect is only found in the lack of linked documentation for ‘Classyfarm’ results, though the technical naming of the schema provides significantly more weight than a generic ‘all-natural’ claim.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.martelli.com/",
"url": "https://www.martelli.com/",
"name": "Prosciutti, salumi & carni suine di alta qualità - Martelli",
"isPartOf": {
"@id": "https://www.martelli.com/#website"
},
"about": {
"@id": "https://www.martelli.com/#organization"
},
"datePublished": "2017-11-15T08:03:34+00:00",
"dateModified": "2024-09-18T21:36:36+00:00",
"description": "Martelli dal 1959 porta prosciutti, salumi e carni suine di alta qualità sulle tavole degli italiani e non solo. Scopri le ultime novità!",
"breadcrumb": {
"@id": "https://www.martelli.com/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.martelli.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.martelli.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.martelli.com/#website",
"url": "https://www.martelli.com/",
"name": "Martelli",
"description": "",
"publisher": {
"@id": "https://www.martelli.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.martelli.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.martelli.com/#organization",
"name": "Martelli",
"url": "https://www.martelli.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.martelli.com/#/schema/logo/image/",
"url": "https://www.martelli.com/wp-content/uploads/2019/09/logo-martelli-2x.png",
"contentUrl": "https://www.martelli.com/wp-content/uploads/2019/09/logo-martelli-2x.png",
"width": 339,
"height": 120,
"caption": "Martelli"
},
"image": {
"@id": "https://www.martelli.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/martellisalumi/",
"https://www.linkedin.com/company/martelli-salumi",
"https://www.youtube.com/channel/UCpM0dtYwA-MgQi1XUqSp-_Q",
"https://www.instagram.com/martellisalumi/"
]
}
]
}
/quitivoglio-salumi-senza-antibiotici/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.martelli.com/quitivoglio-salumi-senza-antibiotici/",
"url": "https://www.martelli.com/quitivoglio-salumi-senza-antibiotici/",
"name": "Qui ti voglio! Salumi e carni suine senza antibiotici - Martelli",
"isPartOf": {
"@id": "https://www.martelli.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.martelli.com/quitivoglio-salumi-senza-antibiotici/#primaryimage"
},
"image": {
"@id": "https://www.martelli.com/quitivoglio-salumi-senza-antibiotici/#primaryimage"
},
"thumbnailUrl": "https://www.martelli.com/wp-content/uploads/2020/05/quitivoglio.jpg",
"datePublished": "2020-05-12T12:04:20+00:00",
"dateModified": "2024-09-18T08:16:16+00:00",
"description": "Scopri \"Qui ti voglio!\" La nostra linea di salumi e carni suine ottenuta da suini allevati senza l'uso di antibiotici.",
"breadcrumb": {
"@id": "https://www.martelli.com/quitivoglio-salumi-senza-antibiotici/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.martelli.com/quitivoglio-salumi-senza-antibiotici/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.martelli.com/quitivoglio-salumi-senza-antibiotici/#primaryimage",
"url": "https://www.martelli.com/wp-content/uploads/2020/05/quitivoglio.jpg",
"contentUrl": "https://www.martelli.com/wp-content/uploads/2020/05/quitivoglio.jpg",
"width": 1366,
"height": 867,
"caption": "qui ti voglio salumi e carni suine senza antibiotici"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.martelli.com/quitivoglio-salumi-senza-antibiotici/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.martelli.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Qui ti voglio"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.martelli.com/#website",
"url": "https://www.martelli.com/",
"name": "Martelli",
"description": "",
"publisher": {
"@id": "https://www.martelli.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.martelli.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.martelli.com/#organization",
"name": "Martelli",
"url": "https://www.martelli.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.martelli.com/#/schema/logo/image/",
"url": "https://www.martelli.com/wp-content/uploads/2019/09/logo-martelli-2x.png",
"contentUrl": "https://www.martelli.com/wp-content/uploads/2019/09/logo-martelli-2x.png",
"width": 339,
"height": 120,
"caption": "Martelli"
},
"image": {
"@id": "https://www.martelli.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/martellisalumi/",
"https://www.linkedin.com/company/martelli-salumi",
"https://www.youtube.com/channel/UCpM0dtYwA-MgQi1XUqSp-_Q",
"https://www.instagram.com/martellisalumi/"
]
}
]
}
/gruppo-martelli/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.martelli.com/gruppo-martelli/",
"url": "https://www.martelli.com/gruppo-martelli/",
"name": "Il Gruppo Martelli: qualità, tradizione e sicurezza - Martelli",
"isPartOf": {
"@id": "https://www.martelli.com/#website"
},
"datePublished": "2019-09-11T13:02:11+00:00",
"dateModified": "2024-09-13T08:00:28+00:00",
"description": "Elevati standard certificati, impegno continuo verso la qualità e assoluto controllo dell’intera filiera. Questo è il gruppo Martelli.",
"breadcrumb": {
"@id": "https://www.martelli.com/gruppo-martelli/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.martelli.com/gruppo-martelli/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.martelli.com/gruppo-martelli/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.martelli.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Gruppo Martelli"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.martelli.com/#website",
"url": "https://www.martelli.com/",
"name": "Martelli",
"description": "",
"publisher": {
"@id": "https://www.martelli.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.martelli.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.martelli.com/#organization",
"name": "Martelli",
"url": "https://www.martelli.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.martelli.com/#/schema/logo/image/",
"url": "https://www.martelli.com/wp-content/uploads/2019/09/logo-martelli-2x.png",
"contentUrl": "https://www.martelli.com/wp-content/uploads/2019/09/logo-martelli-2x.png",
"width": 339,
"height": 120,
"caption": "Martelli"
},
"image": {
"@id": "https://www.martelli.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/martellisalumi/",
"https://www.linkedin.com/company/martelli-salumi",
"https://www.youtube.com/channel/UCpM0dtYwA-MgQi1XUqSp-_Q",
"https://www.instagram.com/martellisalumi/"
]
}
]
}
/prodotti/mortadelle/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.martelli.com/prodotti/mortadelle/",
"url": "https://www.martelli.com/prodotti/mortadelle/",
"name": "Mortadelle - Martelli",
"isPartOf": {
"@id": "https://www.martelli.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.martelli.com/prodotti/mortadelle/#primaryimage"
},
"image": {
"@id": "https://www.martelli.com/prodotti/mortadelle/#primaryimage"
},
"thumbnailUrl": "https://www.martelli.com/wp-content/uploads/2024/07/header-mortadelle-intere-scaled.jpg",
"datePublished": "2024-07-10T14:42:20+00:00",
"dateModified": "2025-11-24T10:52:59+00:00",
"breadcrumb": {
"@id": "https://www.martelli.com/prodotti/mortadelle/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.martelli.com/prodotti/mortadelle/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.martelli.com/prodotti/mortadelle/#primaryimage",
"url": "https://www.martelli.com/wp-content/uploads/2024/07/header-mortadelle-intere-scaled.jpg",
"contentUrl": "https://www.martelli.com/wp-content/uploads/2024/07/header-mortadelle-intere-scaled.jpg",
"width": 2560,
"height": 1379,
"caption": "header-mortadelle-intere"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.martelli.com/prodotti/mortadelle/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.martelli.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Prodotti",
"item": "https://www.martelli.com/prodotti/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Mortadelle"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.martelli.com/#website",
"url": "https://www.martelli.com/",
"name": "Martelli",
"description": "",
"publisher": {
"@id": "https://www.martelli.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.martelli.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://www.martelli.com/#organization",
"name": "Martelli",
"url": "https://www.martelli.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://www.martelli.com/#/schema/logo/image/",
"url": "https://www.martelli.com/wp-content/uploads/2019/09/logo-martelli-2x.png",
"contentUrl": "https://www.martelli.com/wp-content/uploads/2019/09/logo-martelli-2x.png",
"width": 339,
"height": 120,
"caption": "Martelli"
},
"image": {
"@id": "https://www.martelli.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/martellisalumi/",
"https://www.linkedin.com/company/martelli-salumi",
"https://www.youtube.com/channel/UCpM0dtYwA-MgQi1XUqSp-_Q",
"https://www.instagram.com/martellisalumi/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
20Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /quitivoglio-salumi-senza-antibiotici/ | 5 | 1 |
| /gruppo-martelli/ | 5 | 1 |
| /prodotti/mortadelle/ | 5 | 1 |
Explore the other reputation pillars for Martelli F.lli S.P.A.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Martelli F.lli S.P.A., captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Martelli F.lli S.P.A.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://martelli.com to view the most current version of its content and see directly what this company is about and what it offers.