McMullen & Sons
(http://www.mcmullens.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
A notable authority gap exists as the site references a ‘head brewer’ on the Contact page but provides no name, credentials, or Person schema to verify their expertise. Similarly, while it mentions ‘acclaimed designers’ for hotel restorations, it fails to name the firms. The structured data is technically sound (Organization schema with sameAs links to Facebook and X), but lacks ‘founder’ or ’employee’ depth.
The marketing tone is generally grounded, but the claim of serving ‘the best experience wherever you are’ is an unsubstantiated superlative. The ‘award-winning’ beer claim lacks a direct link to the specific accolades, creating a minor disconnect between the marketing signal and forensic proof. However, the presence of actual Gender Pay Gap reports (2023-2025) demonstrates a level of corporate transparency rarely seen in high-BS sites.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mcmullens.co.uk/",
"url": "https://www.mcmullens.co.uk/",
"name": "Home - McMullen",
"isPartOf": {
"@id": "https://www.mcmullens.co.uk/#website"
},
"about": {
"@id": "https://www.mcmullens.co.uk/#organization"
},
"datePublished": "2024-03-15T12:45:21+00:00",
"dateModified": "2026-01-16T08:41:06+00:00",
"breadcrumb": {
"@id": "https://www.mcmullens.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mcmullens.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mcmullens.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mcmullens.co.uk/#website",
"url": "https://www.mcmullens.co.uk/",
"name": "McMullen",
"description": "Brewing and pubs",
"publisher": {
"@id": "https://www.mcmullens.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mcmullens.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mcmullens.co.uk/#organization",
"name": "McMullen & Sons",
"url": "https://www.mcmullens.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/",
"url": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"contentUrl": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"width": 200,
"height": 217,
"caption": "McMullen & Sons"
},
"image": {
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mcmullensbrewingpubs",
"https://x.com/McMullens_pubs"
]
}
]
}
/local-pubs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.mcmullens.co.uk/local-pubs/",
"url": "https://www.mcmullens.co.uk/local-pubs/",
"name": "Local pubs - McMullen",
"isPartOf": {
"@id": "https://www.mcmullens.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mcmullens.co.uk/local-pubs/#primaryimage"
},
"image": {
"@id": "https://www.mcmullens.co.uk/local-pubs/#primaryimage"
},
"thumbnailUrl": "https://www.mcmullens.co.uk/app/uploads/2024/05/Untitled-design-21.jpg",
"breadcrumb": {
"@id": "https://www.mcmullens.co.uk/local-pubs/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mcmullens.co.uk/local-pubs/#primaryimage",
"url": "https://www.mcmullens.co.uk/app/uploads/2024/05/Untitled-design-21.jpg",
"contentUrl": "https://www.mcmullens.co.uk/app/uploads/2024/05/Untitled-design-21.jpg",
"width": 2000,
"height": 2000
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mcmullens.co.uk/local-pubs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mcmullens.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Local pubs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mcmullens.co.uk/#website",
"url": "https://www.mcmullens.co.uk/",
"name": "McMullen",
"description": "Brewing and pubs",
"publisher": {
"@id": "https://www.mcmullens.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mcmullens.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mcmullens.co.uk/#organization",
"name": "McMullen & Sons",
"url": "https://www.mcmullens.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/",
"url": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"contentUrl": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"width": 200,
"height": 217,
"caption": "McMullen & Sons"
},
"image": {
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mcmullensbrewingpubs",
"https://x.com/McMullens_pubs"
]
}
]
}
/about-us/culture-policies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mcmullens.co.uk/about-us/culture-policies/",
"url": "https://www.mcmullens.co.uk/about-us/culture-policies/",
"name": "Culture & Policies - McMullen",
"isPartOf": {
"@id": "https://www.mcmullens.co.uk/#website"
},
"datePublished": "2024-04-08T09:57:52+00:00",
"dateModified": "2026-03-09T16:54:37+00:00",
"breadcrumb": {
"@id": "https://www.mcmullens.co.uk/about-us/culture-policies/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mcmullens.co.uk/about-us/culture-policies/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mcmullens.co.uk/about-us/culture-policies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mcmullens.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us",
"item": "https://www.mcmullens.co.uk/about-us/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Culture & Policies"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mcmullens.co.uk/#website",
"url": "https://www.mcmullens.co.uk/",
"name": "McMullen",
"description": "Brewing and pubs",
"publisher": {
"@id": "https://www.mcmullens.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mcmullens.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mcmullens.co.uk/#organization",
"name": "McMullen & Sons",
"url": "https://www.mcmullens.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/",
"url": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"contentUrl": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"width": 200,
"height": 217,
"caption": "McMullen & Sons"
},
"image": {
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mcmullensbrewingpubs",
"https://x.com/McMullens_pubs"
]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mcmullens.co.uk/contact-us/",
"url": "https://www.mcmullens.co.uk/contact-us/",
"name": "Contact us - McMullen",
"isPartOf": {
"@id": "https://www.mcmullens.co.uk/#website"
},
"datePublished": "2024-03-15T12:45:55+00:00",
"dateModified": "2024-06-11T15:52:41+00:00",
"breadcrumb": {
"@id": "https://www.mcmullens.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mcmullens.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mcmullens.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mcmullens.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mcmullens.co.uk/#website",
"url": "https://www.mcmullens.co.uk/",
"name": "McMullen",
"description": "Brewing and pubs",
"publisher": {
"@id": "https://www.mcmullens.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mcmullens.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mcmullens.co.uk/#organization",
"name": "McMullen & Sons",
"url": "https://www.mcmullens.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/",
"url": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"contentUrl": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"width": 200,
"height": 217,
"caption": "McMullen & Sons"
},
"image": {
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mcmullensbrewingpubs",
"https://x.com/McMullens_pubs"
]
}
]
}
/boutique-hotels/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mcmullens.co.uk/boutique-hotels/",
"url": "https://www.mcmullens.co.uk/boutique-hotels/",
"name": "Stay in Our Boutique Hotels and Experience Luxury at Its Finest",
"isPartOf": {
"@id": "https://www.mcmullens.co.uk/#website"
},
"datePublished": "2024-05-16T09:31:10+00:00",
"dateModified": "2024-12-11T13:27:54+00:00",
"description": "Experience the charm of our boutique hotels in London and Hertford. Stay in style and comfort for an unforgettable getaway.",
"breadcrumb": {
"@id": "https://www.mcmullens.co.uk/boutique-hotels/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mcmullens.co.uk/boutique-hotels/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mcmullens.co.uk/boutique-hotels/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mcmullens.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Stay with us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mcmullens.co.uk/#website",
"url": "https://www.mcmullens.co.uk/",
"name": "McMullen",
"description": "Brewing and pubs",
"publisher": {
"@id": "https://www.mcmullens.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mcmullens.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mcmullens.co.uk/#organization",
"name": "McMullen & Sons",
"url": "https://www.mcmullens.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/",
"url": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"contentUrl": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"width": 200,
"height": 217,
"caption": "McMullen & Sons"
},
"image": {
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mcmullensbrewingpubs",
"https://x.com/McMullens_pubs"
]
}
]
}
/macs-family/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mcmullens.co.uk/macs-family/",
"url": "https://www.mcmullens.co.uk/macs-family/",
"name": "Mac's Family Birthday Club",
"isPartOf": {
"@id": "https://www.mcmullens.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mcmullens.co.uk/macs-family/#primaryimage"
},
"image": {
"@id": "https://www.mcmullens.co.uk/macs-family/#primaryimage"
},
"thumbnailUrl": "https://www.mcmullens.co.uk/app/uploads/2025/06/2.png",
"datePublished": "2024-04-23T08:59:12+00:00",
"dateModified": "2025-07-01T09:12:53+00:00",
"description": "Unlock a world of birthday surprises with Mac's Family Birthday Club. Join now for special perks and rewards!",
"breadcrumb": {
"@id": "https://www.mcmullens.co.uk/macs-family/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mcmullens.co.uk/macs-family/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mcmullens.co.uk/macs-family/#primaryimage",
"url": "https://www.mcmullens.co.uk/app/uploads/2025/06/2.png",
"contentUrl": "https://www.mcmullens.co.uk/app/uploads/2025/06/2.png",
"width": 450,
"height": 450
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mcmullens.co.uk/macs-family/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mcmullens.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mac’s Family"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mcmullens.co.uk/#website",
"url": "https://www.mcmullens.co.uk/",
"name": "McMullen",
"description": "Brewing and pubs",
"publisher": {
"@id": "https://www.mcmullens.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mcmullens.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mcmullens.co.uk/#organization",
"name": "McMullen & Sons",
"url": "https://www.mcmullens.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/",
"url": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"contentUrl": "https://www.mcmullens.co.uk/app/uploads/2024/04/mcmullen-logo-black.png",
"width": 200,
"height": 217,
"caption": "McMullen & Sons"
},
"image": {
"@id": "https://www.mcmullens.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mcmullensbrewingpubs",
"https://x.com/McMullens_pubs"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
18Review mentions (all pages)
31External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /local-pubs/ | 3 | 25 |
| /about-us/culture-policies/ | 3 | 1 |
| /contact-us/ | 3 | 2 |
| /boutique-hotels/ | 3 | 1 |
| /macs-family/ | 3 | 1 |
Explore the other reputation pillars for McMullen & Sons
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from McMullen & Sons, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to McMullen & Sons: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.mcmullens.co.uk to view the most current version of its content and see directly what this company is about and what it offers.