Midnight Sun Brewing Co.
(https://midnightsunbrewing.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site names high-level staff (Lee Ellis, Jamie Schmitt, Mike Finnegan), it fails to provide Person schema or sameAs links to verify their professional footprints. The structured data is limited to generic WebPage and CollectionPage types, missing the specific Brewery or FoodEstablishment schema required for a business claiming regional authority. The founder is mentioned as ‘Mark Staples’ but is not connected to any external authority validation.
The site claims to produce ‘world-renowned’ barrel-aged stouts and barley wines, yet provides zero evidence of international awards or distribution metrics. The assertion of being the ‘boldest’ brewery is an unmeasured marketing superlative that contradicts the factual tone of the beer archive. There is a disconnect between the 1995 heritage claims and the technical failure to maintain an accurate status of the restaurant operations.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://midnightsunbrewing.com/",
"url": "https://midnightsunbrewing.com/",
"name": "Midnight Sun Brewing Co",
"isPartOf": {
"@id": "https://midnightsunbrewing.com/#website"
},
"datePublished": "2017-12-12T00:59:40+00:00",
"dateModified": "2026-02-11T23:20:58+00:00",
"description": "Brewery, Loft Restaurant, and Gear Shop. Midnight Sun is world-renowned for barrel-aged stouts and barley wines, and offers delicious food in the Loft.",
"breadcrumb": {
"@id": "https://midnightsunbrewing.com/#breadcrumb"
},
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://midnightsunbrewing.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://midnightsunbrewing.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://midnightsunbrewing.com/#website",
"url": "https://midnightsunbrewing.com/",
"name": "Midnight Sun Brewing Co.",
"description": "Bold Beer. Brewed Here.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://midnightsunbrewing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://midnightsunbrewing.com/contact/",
"url": "https://midnightsunbrewing.com/contact/",
"name": "Contact - Midnight Sun Brewing Co.",
"isPartOf": {
"@id": "https://midnightsunbrewing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://midnightsunbrewing.com/contact/#primaryimage"
},
"image": {
"@id": "https://midnightsunbrewing.com/contact/#primaryimage"
},
"thumbnailUrl": "https://midnightsunbrewing.com/wp-content/uploads/the-Loft-is-closed-WP-Featured-Image.jpg",
"datePublished": "2017-12-12T01:01:46+00:00",
"dateModified": "2026-02-11T23:23:09+00:00",
"breadcrumb": {
"@id": "https://midnightsunbrewing.com/contact/#breadcrumb"
},
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://midnightsunbrewing.com/contact/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://midnightsunbrewing.com/contact/#primaryimage",
"url": "https://midnightsunbrewing.com/wp-content/uploads/the-Loft-is-closed-WP-Featured-Image.jpg",
"contentUrl": "https://midnightsunbrewing.com/wp-content/uploads/the-Loft-is-closed-WP-Featured-Image.jpg",
"width": 1200,
"height": 628,
"caption": "the LOFT closing featured image"
},
{
"@type": "BreadcrumbList",
"@id": "https://midnightsunbrewing.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://midnightsunbrewing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://midnightsunbrewing.com/#website",
"url": "https://midnightsunbrewing.com/",
"name": "Midnight Sun Brewing Co.",
"description": "Bold Beer. Brewed Here.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://midnightsunbrewing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
}
]
}
/beers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://midnightsunbrewing.com/beers/",
"url": "https://midnightsunbrewing.com/beers/",
"name": "Midnight Sun Beers Archive - Midnight Sun Brewing Co.",
"isPartOf": {
"@id": "https://midnightsunbrewing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://midnightsunbrewing.com/beers/#primaryimage"
},
"image": {
"@id": "https://midnightsunbrewing.com/beers/#primaryimage"
},
"thumbnailUrl": "https://midnightsunbrewing.com/wp-content/uploads/BorealTrippelCanFinalWeb.png",
"breadcrumb": {
"@id": "https://midnightsunbrewing.com/beers/#breadcrumb"
},
"inLanguage": "en"
},
{
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://midnightsunbrewing.com/beers/#primaryimage",
"url": "https://midnightsunbrewing.com/wp-content/uploads/BorealTrippelCanFinalWeb.png",
"contentUrl": "https://midnightsunbrewing.com/wp-content/uploads/BorealTrippelCanFinalWeb.png",
"width": 669,
"height": 1259
},
{
"@type": "BreadcrumbList",
"@id": "https://midnightsunbrewing.com/beers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://midnightsunbrewing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Midnight Sun Beers"
}
]
},
{
"@type": "WebSite",
"@id": "https://midnightsunbrewing.com/#website",
"url": "https://midnightsunbrewing.com/",
"name": "Midnight Sun Brewing Co.",
"description": "Bold Beer. Brewed Here.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://midnightsunbrewing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
}
]
}
/brewery/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://midnightsunbrewing.com/brewery/",
"url": "https://midnightsunbrewing.com/brewery/",
"name": "Brewery - Midnight Sun Brewing Co.",
"isPartOf": {
"@id": "https://midnightsunbrewing.com/#website"
},
"datePublished": "2017-12-12T00:59:51+00:00",
"dateModified": "2021-01-19T19:37:57+00:00",
"breadcrumb": {
"@id": "https://midnightsunbrewing.com/brewery/#breadcrumb"
},
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://midnightsunbrewing.com/brewery/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://midnightsunbrewing.com/brewery/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://midnightsunbrewing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brewery"
}
]
},
{
"@type": "WebSite",
"@id": "https://midnightsunbrewing.com/#website",
"url": "https://midnightsunbrewing.com/",
"name": "Midnight Sun Brewing Co.",
"description": "Bold Beer. Brewed Here.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://midnightsunbrewing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 0 |
| /contact/ | 5 | 2 |
| /beers/ | 5 | 0 |
| /brewery/ | 5 | 0 |
This page presents a snapshot of public data from Midnight Sun Brewing Co., captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Midnight Sun Brewing Co.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://midnightsunbrewing.com to view the most current version of its content and see directly what this company is about and what it offers.