Semantic Coherence: Mindful Chef – Signal Evidence & AI Readability

Mindful Chef

(https://mindfulchef.com) 📸 Data Snapshot: May 30, 2026
Semantic Coherence — The Lens

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Semantic Coherence Homepage promise vs. Sub-page reality.
19 Impact Weight: 20 / 100
95% Reputation

The homepage hero promise of ‘Healthy eating, made easy’ is directly supported by the sub-page content on the /choose-recipes/ path. The drift is minimal; the H1 promise of a ‘better balanced’ week is substantiated by ‘More than 5 Plants’ filters and ‘Low Sat Fat’ recipe tags. There is no disconnect between the ‘premium’ lifestyle signal and the actual meal options provided.

Semantic Coherence is read from the heading hierarchy first: what each page announces in its H1 and headings, then whether the body actually delivers on it. Below is the structure the engine mapped, followed by the clean text to check for drift between promise and reality.

🏗️ Semantic Structure — heading hierarchy & page identity (the promise the page makes)
HOMEPAGE Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef (https://mindfulchef.com)
Title

Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef

Meta

Healthy eating, made easy! Select a few of our delicious healthy recipes and we'll send the ingredients straight to your door. Healthy food, without the hassle!

H1 Your week, better balanced.
H2 How it works
H2 Eat well.Live better.
H2 Menu Highlights
H2 Healthy living, delivered in a box.
H2 Looking for our frozen meals, smoothies or granolas?
H2 Stories from your kitchen
H2 Nourish the body Feed the soul
H2 Always ethical. Always delicious.
H2 Sign up toChef's Notes
H2 Take a seat at our table.
H3 Make healthy eating as easy as 1,2,3.
H3 Step 1: Choose your meals
H3 Step 2: Fully flexible to suit you
H3 Step 3: Cook up a storm
H3 Sharing Sirloin Steak with Beetroot, Asparagus & Rocket Salad
H3 Goan Chicken & Tomato Curry with Coriander Quinoa & Pistachio Broccoli
H3 Sri Lankan-style Basa Curry with Cinnamon Rice & Green Beans
H3 We're a B Corp
H3 We’ve donated 20 million meals
H3 We’re sustainability winners
H3 Making changes?
HEADER_HEADING_REPEATED_BODY_FOOTER Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef (https://mindfulchef.com/choose-recipes/)
Title

Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef

Meta

Healthy eating, made easy! Select a few of our delicious healthy recipes and we'll send the ingredients straight to your door. Healthy food, without the hassle!

H1 Healthy living, at its most delicious.
H2 Sort by
H2 Filter by
H2 Dietary requirements
H2 Your order for Wed, 3rd Jun
H2 Take a seat at our table.
H3 Pesto Chicken Salad with Roast Potatoes & Homemade Cheese Crisps
H3 Korean-style Sticky Tofu with Veggie Fried Rice & Spring Onions
H3 Sundried Tomato Chicken Traybake with Roast Potatoes, Green Beans & Kalamata Olives
H3 Wild Crab Sushi Bowl with Brown Rice, Avocado & Creamy Chilli Dressing
H3 Chickpea & Charred Nectarine Salad with Tamari Harissa Dressing & Chives
H3 Lemon Roast Trout with Quinoa, Roast Veg & Olive Tomato Salsa
H3 Goan Chicken & Tomato Curry with Coriander Quinoa & Pistachio Broccoli
H3 Slow-cooked Pork Fusilli with Sundried Tomato & Toasted Sunflower Seeds
H3 Gnocchi Pomodoro with Rocket & Avocado Salad
H3 Beef Burgers with Paprika-spiced Wedges, Greek-style Salad & Tzatziki
H3 Lamb Malabar khichdi Curry with Brown Basmati Rice & Pickled Onion
H3 Aubergine & Butter Bean Parmigiana with Mozzarella & Almond Green Beans
H3 Hoisin Chicken Chow Mein with Brown Rice Noodles & Rainbow Veg
H3 Chickpea Thai Yellow Curry with Black Rice & Peanut Green Beans
H3 Caponata-stuffed Sea Bass with Potato & Raisins
H3 Peri Peri King Prawns with Roast Veg Salad
H3 Black Bean Pork Stir-fry with Brown Rice Noodles & Rainbow Veg
H3 Za'atar Baked Feta with Herby Rice Salad & Kalamata Olives
H3 Sri Lankan-style Basa Curry with Cinnamon Rice & Green Beans
H3 Pulled Ancho Chicken Bowl with Brown Rice, Tomato Pomegranate Salad & Garlic Yoghurt
H3 Chilli Beef Stir-fry with Wide Brown Rice Noodles & Toasted Nori
H3 BBQ-glazed Pork Steak with Sweet Potato Wedges & Charred Corn Salsa
H3 Moroccan-spiced Vegan L*mb with Quinoa, Molasses Slaw & Herby Tahini Dressing
H3 Jackfruit Tikka Masala Curry with Brown Rice & Cashew Coconut Mix
H3 Pan-roasted Duck Breast with Black Rice & Mango Salsa
H3 Vietnamese-style Turkey Salad with Brown Rice Noodles, Rainbow Veg & Peanuts
H3 Sharing Sirloin Steak with Beetroot, Asparagus & Rocket Salad
H3 Paneer Katsu Curry with Roast Potatoes & Pak Choi
H3 Recipes
H3 Ready to go range items
H3 Nothing to see here..
H3 Order Total
H3 This recipe contains gluten.
H3 Would you be interested in recipes containing gluten?
H3 Making changes?
HEADING_REPEATED_BODY_FOOTER Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef (https://mindfulchef.com/privacy-policy/)
Title

Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef

Meta

Healthy eating, made easy! Select a few of our delicious healthy recipes and we'll send the ingredients straight to your door. Healthy food, without the hassle!

H1 Privacy and cookies Policy
H2 Introduction
H2 The Detail
H3 IMPORTANT INFORMATION
H3 WHO WE ARE
H3 THE DATA WE COLLECT ABOUT YOU
H3 IF YOU FAIL TO PROVIDE PERSONAL INFORMATION
H3 HOW WE COLLECT YOUR PERSONAL DATA
H3 HOW WE USE YOUR PERSONAL DATA
H3 DISCLOSURES OF YOUR PERSONAL DATA
H3 INTERNATIONAL TRANSFERS
H3 DATA SECURITY
H3 DATA RETENTION
H3 YOUR LEGAL RIGHTS
H3 CONTACT DETAILS AND COMPLAINTS
H3 Making changes?
NAV_HEADING_REPEATED_FOOTER Gift cards | Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef (https://mindfulchef.com/gift-cards/)
Title

Gift cards | Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef

Meta

Healthy eating, made easy! Select a few of our delicious healthy recipes and we'll send the ingredients straight to your door. Healthy food, without the hassle!

H1 Give the gift of feel-good food
H2 Take a seat at our table.
H3 Making changes?
📝 The Narrative — clean text per page (homepage promise vs. sub-page reality)
HOMEPAGE (https://mindfulchef.com) Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef
[H1]
Your week,
better balanced.

Discover the UK'sHighest Rated Recipe Box*
*Highest rated recipe box when compared to HelloFresh,Green Chef and Gousto on Trustpilot

Choose recipes with 30% off
Skip or cancel at any time.Free delivery on your first box.
*Highest rated recipe box when compared to HelloFresh, Green Chef and Gousto on Trustpilot

[H2] How it works
[H3] Make healthy eating as easy as 1,2,3.

[H3]
Step 1: Choose your meals

Every week our chefs design a menu of 28 healthy, flavour-packed meals for 1, 2 or 4 people. Choose
between 2 and 5 dishes to make up your recipe box.

[H3]
Step 2: Fully flexible to suit you

Select delivery day and frequency for your subscription. Skip a week, cancel at any time, or change
deliveries to fit around your schedule.

[H3]
Step 3: Cook up a storm

Your ingredients will arrive pre-portioned to your doorstep – no food waste here! Follow step-by-step
instructions in our recipe booklet to make healthy, delicious meals in as little as 20 minutes.

[H2] Eat well.Live better.

British meat, free-range chicken and award-winning seasonal produce.
Delicious weekly menus from our chefs, with 1, 2 and 4 person options.
Balanced wholefoods, real protein, no refined carbs and palm oil free.
Gluten-free, plant based and flexitarian recipe choices.
Every box bought donates one meal to a child living in poverty.

Choose recipes

[H2] Menu Highlights

Filter
All
High Protein
Family
Vegan
More than 5 Plants
Ready in 20
Low Sat Fat
Over 1/3 Daily Fibre

[IMG: Sharing Sirloin Steak with Beetroot, Asparagus & Rocket Salad]

[H3] Sharing Sirloin Steak with Beetroot, Asparagus & Rocket Salad
35 Mins

[IMG: Goan Chicken & Tomato Curry with Coriander Quinoa & Pistachio Broccoli]

[H3] Goan Chicken & Tomato Curry with Coriander Quinoa & Pistachio Broccoli
20 Mins

[IMG: Sri Lankan-style Basa Curry with Cinnamon Rice & Green Beans]

[H3] Sri Lankan-style Basa Curry with Cinnamon Rice & Green Beans
35 Mins

Vibrant, flavour-first dishes crafted by our chefs to nourish and delight.

View All Recipes

View All Recipes

[H2] Healthy living, delivered in a box.
So you can fill your fridge with pre-portioned ingredients ready to cook into flavoursome dinners.

[H2] Looking for our frozen meals, smoothies or granolas?
Order your first box to choose from our wide range of convenient and delicious breakfasts, snacks, drinks and dinners.
Choose Recipes

[H2]
Stories from your kitchen

I’m so happy I found Mindful Chef. The ingredients are of the highest quality and the recipes are so tasty, delicious and fresh. I would highly recommend them.

Jane

Mindful Chef has given me my joy of cooking back by way of providing inventive recipes and the use of ingredients that make a dish work. Thank you for making my life easier!

Karon

Game changer for weeknight meals! I cannot rate Mindful Chef highly enough! It makes eating well super easy. I've tried other meal boxes before and nothing compares.

Carly

Well balanced meals with generous protein portions, tasty recipes, recipe booklet easy to follow and well presented. I have been a happy customer for almost 5 years!

Holly

We have been subscribers now for some years and Mindful Chef provides superb ingredients and interesting recipe choices every week.

Elizabeth

I have ordered many meals from Mindful Chef and each one has been delicious. I love the concept, food and the fact they donate food with every box I order.

Sasha

The quality of the ingredients is excellent, all free range and local. This is definitely the top of the range in meal kits delivered to your home.

Lynda

The quality of the ingredients is first class and full of flavour with the cooking guides so easy to follow and the quantity of food just right and very healthy.

Paul

[H2] Nourish the body Feed the soul
We champion quality by supporting British farming and fair pricing. You’ll only find responsibly-sourced meat and
fish in your box.

[H2] Always ethical. Always delicious.

[H3] We're a B Corp
Being inclusive, equitable, and regenerative is part of our DNA.
[IMG: B Corporation Certified]

[H3] We’ve donated 20 million meals
Every time you buy a recipe box, we donate a meal to a child in need.

[H3] We’re sustainability winners
We were awarded by The King's Award for Sustainable Development.

[H2]
Sign up toChef's Notes

Join our mailing list to receive our chef's top tips and latest recipes. Dinner, done.

By signing up to our mailing list you agree to the terms of our Privacy Policy.
4814 chars
SUB-PAGE (https://mindfulchef.com/choose-recipes/) Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef
Wed, 3rd Jun

[H1]
Healthy living,
at its most delicious.

Crafted from 100% wholefoods, real protein and no refined carbs.

Find

All

All balanced mealsMeat and fish mealsPescetarian mealsVegan meals
recipes
for

2 people

1 person
2 people
Family
(4 adults or 2 adults and 2-3 children)

delivered
on

Wed, 3rd Jun

Choose from 28 recipes, changing every week. Skip a week or cancel at any time.

Filter and Sort

[H2] Sort by
Customer favourites
Lowest carbohydrates
Lowest price
Lowest calories
Shortest cooking time
Highest protein
[H2] Filter by
High Protein

(18)

Family-friendly

(0)

Ready in 20

(6)

More than 5 plants

(19)

Low Sat Fat

(16)

More than 1/3 Daily Fibre

(11)

[H2] Dietary requirements

Gluten-free

[IMG: Pesto Chicken Salad with Roast Potatoes & Homemade Cheese Crisps]
High protein
6 plants
i

[H3] Pesto Chicken Salad with Roast Potatoes & Homemade Cheese Crisps

35 min · 728 kcal
52g carbs · 34g fat · 54g protein
0AddBox full

[IMG: Korean-style Sticky Tofu with Veggie Fried Rice & Spring Onions]
High protein
1/3 daily fibre
5 plants
i

[H3] Korean-style Sticky Tofu with Veggie Fried Rice & Spring Onions

Vegan · 25 min · 615 kcal
63g carbs · 24g fat · 34g protein
0AddBox full

[IMG: Sundried Tomato Chicken Traybake with Roast Potatoes, Green Beans & Kalamata Olives]
High protein
1/3 daily fibre
Mediterranean
i

[H3] Sundried Tomato Chicken Traybake with Roast Potatoes, Green Beans & Kalamata Olives

35 min · 580 kcal
39g carbs · 30g fat · 39g protein
0AddBox full

[IMG: Wild Crab Sushi Bowl with Brown Rice, Avocado & Creamy Chilli Dressing]
1/3 daily fibre
5 plants
i

[H3] Wild Crab Sushi Bowl with Brown Rice, Avocado & Creamy Chilli Dressing

30 min · 568 kcal
53g carbs · 29g fat · 23g protein
0AddBox full

[IMG: Chickpea & Charred Nectarine Salad with Tamari Harissa Dressing & Chives]
Ready in 20
1/3 daily fibre
5 of 5 a day
i

[H3] Chickpea & Charred Nectarine Salad with Tamari Harissa Dressing & Chives

Vegan · 20 min · 438 kcal
25g carbs · 23g fat · 13g protein
0AddBox full

[IMG: Lemon Roast Trout with Quinoa, Roast Veg & Olive Tomato Salsa]
High protein
4 of 5 a day
Mediterranean
i

[H3] Lemon Roast Trout with Quinoa, Roast Veg & Olive Tomato Salsa

30 min · 569 kcal
39g carbs · 29g fat · 40g protein
0AddBox full

[IMG: Goan Chicken & Tomato Curry with Coriander Quinoa & Pistachio Broccoli]
Speedy Sauce
High protein
Low sat fat
i

[H3] Goan Chicken & Tomato Curry with Coriander Quinoa & Pistachio Broccoli

20 min · 655 kcal
44g carbs · 31g fat · 52g protein
0AddBox full

[IMG: Slow-cooked Pork Fusilli with Sundried Tomato & Toasted Sunflower Seeds]
Ready in 20
6 plants
i

[H3] Slow-cooked Pork Fusilli with Sundried Tomato & Toasted Sunflower Seeds

20 min · 720 kcal
66g carbs · 35g fat · 36g protein
0AddBox full

[IMG: Gnocchi Pomodoro with Rocket & Avocado Salad]
Ready in 20
1/3 daily fibre
5 of 5 a day
i

[H3] Gnocchi Pomodoro with Rocket & Avocado Salad

Vegan · 20 min · 585 kcal
69g carbs · 29g fat · 11g protein
0AddBox full

[IMG: Beef Burgers with Paprika-spiced Wedges, Greek-style Salad & Tzatziki]
High protein
6 plants
i

[H3] Beef Burgers with Paprika-spiced Wedges, Greek-style Salad & Tzatziki

35 min · 759 kcal
50g carbs · 40g fat · 47g protein
0AddBox full

[IMG: Lamb Malabar khichdi Curry with Brown Basmati Rice & Pickled Onion]
Speedy Sauce
High protein
5 plants
i

[H3] Lamb Malabar khichdi Curry with Brown Basmati Rice & Pickled Onion

15 min · 703 kcal
47g carbs · 38g fat · 38g protein
0AddBox full

[IMG: Aubergine & Butter Bean Parmigiana with Mozzarella & Almond Green Beans]
2/3 daily fibre
5 of 5 a day
Low sat fat
i

[H3] Aubergine & Butter Bean Parmigiana with Mozzarella & Almond Green Beans

Veggie · 35 min · 550 kcal
39g carbs · 30g fat · 27g protein
0AddBox full

[IMG: Hoisin Chicken Chow Mein with Brown Rice Noodles & Rainbow Veg]
Ready in 20
High protein
Low sat fat
i

[H3] Hoisin Chicken Chow Mein with Brown Rice Noodles & Rainbow Veg

20 min · 543 kcal
69g carbs · 9g fat · 49g protein
0AddBox full

[IMG: Chickpea Thai Yellow Curry with Black Rice & Peanut Green Beans]
2/3 daily fibre
4 of 5 a day
i

[H3] Chickpea Thai Yellow Curry with Black Rice & Peanut Green Beans

Vegan · 35 min · 628 kcal
51g carbs · 28g fat · 21g protein
0AddBox full

[IMG: Caponata-stuffed Sea Bass with Potato & Raisins]
High protein
1/3 daily fibre
10 plants
i

[H3] Caponata-stuffed Sea Bass with Potato & Raisins

40 min · 663 kcal
54g carbs · 35g fat · 35g protein
0AddBox full

[IMG: Peri Peri King Prawns with Roast Veg Salad]
Prep in 10
5 plants
Low sat fat
i

[H3] Peri Peri King Prawns with Roast Veg Salad

35 min · 499 kcal
38g carbs · 29g fat · 23g protein
0AddBox full

[IMG: Black Bean Pork Stir-fry with Brown Rice Noodles & Rainbow Veg]
Ready in 20
High protein
6 plants
i

[H3] Black Bean Pork Stir-fry with Brown Rice Noodles & Rainbow Veg

20 min · 648 kcal
59g carbs · 28g fat · 39g protein
0AddBox full

[IMG: Za]
8 plants
New
Mediterranean
i

[H3] Za'atar Baked Feta with Herby Rice Salad & Kalamata Olives

Veggie · 35 min · 598 kcal
63g carbs · 32g fat · 18g protein
0AddBox full

[IMG: Sri Lankan-style Basa Curry with Cinnamon Rice & Green Beans]
High protein
1/3 daily fibre
6 plants
i

[H3] Sri Lankan-style Basa Curry with Cinnamon Rice & Green Beans

35 min · 556 kcal
61g carbs · 20g fat · 35g protein
0AddBox full

[IMG: Pulled Ancho Chicken Bowl with Brown Rice, Tomato Pomegranate Salad & Garlic Yoghurt]
High protein
5 plants
Low sat fat
i

[H3] Pulled Ancho Chicken Bowl with Brown Rice, Tomato Pomegranate Salad & Garlic Yoghurt

30 min · 694 kcal
78g carbs · 24g fat · 42g protein
0AddBox full

[IMG: Chilli Beef Stir-fry with Wide Brown Rice Noodles & Toasted Nori]
High protein
i

[H3] Chilli Beef Stir-fry with Wide Brown Rice Noodles & Toasted Nori

25 min · 627 kcal
63g carbs · 25g fat · 38g protein
0AddBox full

[IMG: BBQ-glazed Pork Steak with Sweet Potato Wedges & Charred Corn Salsa]
High protein
5 plants
Low sat fat
i

[H3] BBQ-glazed Pork Steak with Sweet Potato Wedges & Charred Corn Salsa

35 min · 647 kcal
64g carbs · 28g fat · 38g protein
0AddBox full

[IMG: Moroccan-spiced Vegan L*mb with Quinoa, Molasses Slaw & Herby Tahini Dressing]
1/3 daily fibre
8 plants
Low sat fat
i

[H3] Moroccan-spiced Vegan L*mb with Quinoa, Molasses Slaw & Herby Tahini Dressing

Vegan · 25 min · 621 kcal
65g carbs · 27g fat · 31g protein
0AddBox full

[IMG: Jackfruit Tikka Masala Curry with Brown Rice & Cashew Coconut Mix]
1/3 daily fibre
5 plants
i

[H3] Jackfruit Tikka Masala Curry with Brown Rice & Cashew Coconut Mix

Vegan · 30 min · 572 kcal
62g carbs · 32g fat · 11g protein
0AddBox full

[IMG: Pan-roasted Duck Breast with Black Rice & Mango Salsa]
High protein
5 plants
Low sat fat
i

[H3] Pan-roasted Duck Breast with Black Rice & Mango Salsa

40 min · 533 kcal
53g carbs · 19g fat · 39g protein
0AddBox full

[IMG: Vietnamese-style Turkey Salad with Brown Rice Noodles, Rainbow Veg & Peanuts]
Ready in 20
High protein
6 plants
i

[H3] Vietnamese-style Turkey Salad with Brown Rice Noodles, Rainbow Veg & Peanuts

20 min · 538 kcal
54g carbs · 17g fat · 44g protein
0AddBox full

[IMG: Sharing Sirloin Steak with Beetroot, Asparagus & Rocket Salad]
High protein
1/3 daily fibre
5 plants
i

[H3] Sharing Sirloin Steak with Beetroot, Asparagus & Rocket Salad

35 min · 641 kcal
44g carbs · 32g fat · 44g protein
0AddBox full

[IMG: Paneer Katsu Curry with Roast Potatoes & Pak Choi]
High protein
1/3 daily fibre
6 plants
i

[H3] Paneer Katsu Curry with Roast Potatoes & Pak Choi

Veggie · 35 min · 705 kcal
79g carbs · 28g fat · 37g protein
0AddBox full

30% off

Add 2 to 5 recipes to continue

Confirm Recipes

[IMG: Mindful Chef]
[H2] Take a seat at our table.

Food is personal at Mindful Chef. We use
cookies and similar technologies
to tailor recipes and content to your tastes, just like our delicious weekly menus. We also use this tech to
enhance your experience and help our website run smoothly.
You're in charge - accept or reject nonessential cookies, and feel free to change your preferences at any
time.

Accept Cookies
Reject Non-essential Cookies
Cookie Policy
9055 chars
SUB-PAGE (https://mindfulchef.com/privacy-policy/) Recipe Boxes – Fresh UK Healthy Food Box Delivery | Mindful Chef
[H1] Privacy and cookies Policy

[H2] Introduction
Mindful Chef respects your privacy and is committed to protecting your personal data. This privacy policy aims to give you information on how we collect and look after your personal data when you visit our website (www.mindfulchef.com), when you purchase our recipe boxes, recipe book or other products and services from us (through our website or by getting in contact with us directly), when you register with us as a customer, when you interact with us as a supplier or in any other commercial activity, when you otherwise contact us including for recruitment purposes and when we deliver the products you have ordered from us. It will also tell you about your privacy rights and how the law protects you. References to "you" or "your" are to you as an individual using our website or otherwise contacting Mindful Chef (either on behalf of yourself, your business or another individual or organisation).

[H2] The Detail

IMPORTANT INFORMATION
WHO WE ARE
THE DATA WE COLLECT ABOUT YOU
IF YOU FAIL TO PROVIDE PERSONAL DATA
HOW WE COLLECT YOUR PERSONAL DATA
HOW WE USE YOUR PERSONAL DATA
DISCLOSURES OF YOUR PERSONAL DATA
INTERNATIONAL TRANSFERS
DATA SECURITY
DATA RETENTION
YOUR LEGAL RIGHTS
CONTACT DETAILS AND COMPLAINTS

[H3] IMPORTANT INFORMATION

It is important that you read this privacy policy together with our Terms and Conditions and any other privacy policy or fair processing notice we may provide on specific occasions (such as marketing events) when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.
Please note that Mindful Chef may update and amend this privacy policy from time to time and any changes will be posted on our website. This version was last updated on 27th January 2026.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Direct marketing channels used by Mindful Chef for marketing activities (as referenced in clause 6.2 and 6.3) include email, SMS and/or post. You have the right to withdraw consent to marketing at any time by contacting us (please see the Opting Out / Unsubscribing, the Withdraw consent at any time and the CONTACT DETAILS AND COMPLAINTS sections).
By accessing and continuing to use the Mindful Chef website, you accept the terms of this privacy policy.

[H3] WHO WE ARE

Mindful Chef Ltd is a company incorporated in England and Wales with company number 09270945. Our registered office is Unit D Discovery House, Juniper Drive, London, United Kingdom, SW18 1UY and is referred to as "Mindful Chef", "we", "us" or "our" in this privacy policy.
Mindful Chef is the provider of recipe boxes and related products. We operate this website to provide our customers with the ability to purchase from a selection of recipes and other products, so that we can deliver the food boxes straight to the customer. We operate our business on a recurring delivery basis. As such, we need certain personal information to be able to provide you with our products and to operate your account.
Mindful Chef is a data controller and we are responsible for your personal data. We are bound by applicable data protection laws in respect of the handling and collection of your personal data and are registered as a data controller in England and Wales, with the Information Commissioner's Office (ICO) under the ICO number ZA234246.
If you have any questions about this privacy policy, including any requests to exercise your legal rights as set out in the YOUR LEGAL RIGHTS section, please contact us using the contact details in the CONTACT DETAILS AND COMPLAINTS section.

[H3] THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data) or data relating to a corporate entity.
If you visit our website, contact us about employment opportunities or to enquire about our products and services or are a customer making contact with us via our website or by telephone or email, we may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:
Identity Data may include first name, last name, username or similar
Contact Data may include delivery address, delivery instructions, email address and telephone/mobile number.
Financial Data may include payment card holder details (CHD), card type, expiry date and the last 4 digits of your card number.
Transaction Data may include details about your order history, payment instructions and payment history.
Technical Data may include internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, use of cookies or other devices to store and sometimes track information about you (more details on our use of cookies is set out in the Cookies section) and other technology on the devices you use to access this website or our software.
Profile Data may include your user id and password, purchases and orders made by you, your browsing history on our website, any event history, your account details, your interests and preferences including the motivation for choosing our product ('Save Time' / 'Eat Less Carbs' / 'Discover Recipes'), your dietary preferences ('Protein-Packed' / 'Balanced' / 'Pescatarian' / 'Vegan'), and food groups that we should exclude (e.g. shellfish), and feedback and survey responses.
Usage Data may include information about how you use our website, products and services.
Marketing and Communications Data may include your preferences in receiving marketing from us (and our third parties who provide marketing services) and your communication preferences.
Aggregated Data. We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature or Transaction Data for financial reporting and analysis. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
Special Categories of Personal Data. We do not generally collect any special categories of personal data about you. This includes details about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data, health, sex life or sexual orientation. However, we may process certain special categories of personal data when you:
select certain preferences for your recipe boxes (e.g. your dietary preferences ('Protein-Packed' / 'Balanced' / 'Pescatarian' / 'Vegan'), and food groups that we should exclude (e.g. shellfish).
include such information in your CV which you (or a third party) send to us about employment opportunities with us.
Criminal convictions and offences. We do not actively collect any information about criminal convictions and offences.
Children. Our website is not intended for children and in this respect we do not knowingly collect data relating to children.

[H3] IF YOU FAIL TO PROVIDE PERSONAL INFORMATION

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our products or services or open up a customer account). In this case, we may have to suspend or cancel a product or service you have with us but we will notify you if this is the case at the time.

[H3] HOW WE COLLECT YOUR PERSONAL DATA

We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact, Financial, Transaction, Profile, Marketing and Communications Data by filling in forms or by corresponding with us by post, phone, email, sms, social media or otherwise. This includes personal data you provide when you:
purchase any of our products or services;
set up (or begin to set up) a customer account with us;
make contact with our sales and support teams via email, telephone or in person;
request marking be sent to you;
enter a competition, promotion or survey;
email us about your interest in a job with us;
give us some feedback.
Automated technologies or interactions. As you interact with our website we may automatically collect Technical or Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see the Cookies section.
Third parties or publicly available sources. We may receive personal data about you from various other third parties and public sources as set out below:
Technical and Usage Data from: (i) analytics providers, such as Google, based outside the European Economic Area (EEA); (ii) advertising networks; and (iii) social medial such as Facebook, Instagram and Twitter.
Identity and Contact Data from social media such as Facebook, Instagram and Twitter (for example when you like one of our posts or comment).
Identity, Contact, Financial and Transaction Data from providers of technical, payment and delivery services based inside the EEA or within the USA (and certified under the EU-US Data Privacy Framework (DPF).
Identity, Contact (and possibly Special Categories of Personal Data) from recruitment professionals who send us your CV.

[H3] HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Performance of Contract means processing your personal data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best product/service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can contact us for further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities (please see the CONTACT DETAILS AND COMPLAINTS section).
Consent means where we have obtained your agreement to process your personal data. Consent must be freely given, specific, informed and be an unambiguous indication of your wishes for us to process your personal data (this may be collected by you ticking a box). Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending marketing material to you via email, post, phone, sms, and social media. You have the right to withdraw consent to marketing at any time by contacting us (please see the Opting Out / Unsubscribing, the Withdraw consent at any time and the CONTACT DETAILS AND COMPLAINTS sections).
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Purposes for which we will use your personal data
We have set out in the table below, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity

Type of Data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer, take your preference details, process your orders, take payment and deliver products and services to you

Identity
Contact
Financial
Transaction
Profile
Marketing and Communications
Special Categories of Personal Data

Performance of a contract
Necessary for our legitimate interests (to provide our products and service to you)
Necessary to comply with a legal obligation
To protect your vital interests

To manage our relationship with you which will include:
notifying you about changes to our terms and conditions or privacy policy
asking you to provide a review or take a survey
sending you notifications if you have not used your account and asking if we should close it
auditing and to maintain and enhance our products and services

Identity
Contact
Profile
Marketing and Communications

Performance of a contract
Necessary for our legitimate interests (to keep our records updated and to study how clients and their customers use our products and services)
Necessary to comply with a legal obligation

To receive and respond to enquiries from you about our products and services including potential customers who have started the registration process but have not completed it

Identity
Contact
Marketing and Communications

Necessary for our legitimate interests (to engage with you and to facilitate the growth of our business)

To receive and respond to sales, customer support and delivery related questions raised by you

Identity
Contact
Financial
Transaction
Technical
Profile
Usage
Marketing and Communications

Performance of a contract
Necessary for our legitimate interests (to be able to provide our customers with excellent customer service)

To administer and protect our business and this website (including troubleshooting, data an
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