Mother Macs
(https://mothermacs.ie) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through specific named associations with known figures in the Irish spirits industry (e.g., Jennifer Nickerson from Tipp Distillery). The technical implementation is sound, featuring localized schema and functional social mapping. A minor gap exists in the lack of Person schema for the founders/owners, but this is offset by the business’s clear physical and digital footprint.
The performance claims are largely product-based (e.g., collection size, award status) and are supported by the shop’s inventory and tasting event history. The claim of being a ‘not so secret whiskey bar’ is proven by the detailed Peggy’s Parlour sub-page which specifies the bar’s opening date (March 2024) and bottle count.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mothermacs.ie/",
"url": "https://mothermacs.ie/",
"name": "Pints & Banter | Mother Macs Public House",
"isPartOf": {
"@id": "https://mothermacs.ie/#website"
},
"about": {
"@id": "https://mothermacs.ie/#organization"
},
"datePublished": "2017-10-26T12:29:05+00:00",
"dateModified": "2024-06-16T08:46:08+00:00",
"breadcrumb": {
"@id": "https://mothermacs.ie/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mothermacs.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://mothermacs.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://mothermacs.ie/#website",
"url": "https://mothermacs.ie/",
"name": "Mother Macs",
"description": "Whiskey Bar of the Year 2025",
"publisher": {
"@id": "https://mothermacs.ie/#organization"
},
"alternateName": "Mother Mac's",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mothermacs.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://mothermacs.ie/#organization",
"name": "Mother Macs",
"alternateName": "Mac's",
"url": "https://mothermacs.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://mothermacs.ie/#/schema/logo/image/",
"url": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"contentUrl": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"width": 684,
"height": 520,
"caption": "Mother Macs"
},
"image": {
"@id": "https://mothermacs.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mothermacspub/",
"https://x.com/mothermacspub",
"https://www.instagram.com/mothermacspub/",
"https://www.tiktok.com/@mothermacspublichouse"
]
}
]
}
/shop-now/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mothermacs.ie/shop-now/",
"url": "https://mothermacs.ie/shop-now/",
"name": "Shop now | Mother Macs Public House",
"isPartOf": {
"@id": "https://mothermacs.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://mothermacs.ie/shop-now/#primaryimage"
},
"image": {
"@id": "https://mothermacs.ie/shop-now/#primaryimage"
},
"thumbnailUrl": "https://mothermacs.ie/wp-content/uploads/2026/03/Invite_burren-1.png",
"datePublished": "2023-10-28T15:45:27+00:00",
"dateModified": "2023-11-08T20:02:13+00:00",
"breadcrumb": {
"@id": "https://mothermacs.ie/shop-now/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mothermacs.ie/shop-now/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://mothermacs.ie/shop-now/#primaryimage",
"url": "https://mothermacs.ie/wp-content/uploads/2026/03/Invite_burren-1.png",
"contentUrl": "https://mothermacs.ie/wp-content/uploads/2026/03/Invite_burren-1.png",
"width": 1282,
"height": 1283
},
{
"@type": "BreadcrumbList",
"@id": "https://mothermacs.ie/shop-now/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mothermacs.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop now"
}
]
},
{
"@type": "WebSite",
"@id": "https://mothermacs.ie/#website",
"url": "https://mothermacs.ie/",
"name": "Mother Macs",
"description": "Whiskey Bar of the Year 2025",
"publisher": {
"@id": "https://mothermacs.ie/#organization"
},
"alternateName": "Mother Mac's",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mothermacs.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://mothermacs.ie/#organization",
"name": "Mother Macs",
"alternateName": "Mac's",
"url": "https://mothermacs.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://mothermacs.ie/#/schema/logo/image/",
"url": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"contentUrl": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"width": 684,
"height": 520,
"caption": "Mother Macs"
},
"image": {
"@id": "https://mothermacs.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mothermacspub/",
"https://x.com/mothermacspub",
"https://www.instagram.com/mothermacspub/",
"https://www.tiktok.com/@mothermacspublichouse"
]
}
]
}
/terms-conditions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mothermacs.ie/terms-conditions/",
"url": "https://mothermacs.ie/terms-conditions/",
"name": "Terms & Conditions | Mother Macs Public House",
"isPartOf": {
"@id": "https://mothermacs.ie/#website"
},
"datePublished": "2024-05-31T23:02:10+00:00",
"dateModified": "2025-07-26T14:57:51+00:00",
"breadcrumb": {
"@id": "https://mothermacs.ie/terms-conditions/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mothermacs.ie/terms-conditions/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://mothermacs.ie/terms-conditions/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mothermacs.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Terms & Conditions"
}
]
},
{
"@type": "WebSite",
"@id": "https://mothermacs.ie/#website",
"url": "https://mothermacs.ie/",
"name": "Mother Macs",
"description": "Whiskey Bar of the Year 2025",
"publisher": {
"@id": "https://mothermacs.ie/#organization"
},
"alternateName": "Mother Mac's",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mothermacs.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://mothermacs.ie/#organization",
"name": "Mother Macs",
"alternateName": "Mac's",
"url": "https://mothermacs.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://mothermacs.ie/#/schema/logo/image/",
"url": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"contentUrl": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"width": 684,
"height": 520,
"caption": "Mother Macs"
},
"image": {
"@id": "https://mothermacs.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mothermacspub/",
"https://x.com/mothermacspub",
"https://www.instagram.com/mothermacspub/",
"https://www.tiktok.com/@mothermacspublichouse"
]
}
]
}
/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mothermacs.ie/privacy-policy/",
"url": "https://mothermacs.ie/privacy-policy/",
"name": "Privacy Policy | Mother Macs Public House",
"isPartOf": {
"@id": "https://mothermacs.ie/#website"
},
"datePublished": "2023-06-27T11:57:11+00:00",
"dateModified": "2024-05-14T10:00:55+00:00",
"breadcrumb": {
"@id": "https://mothermacs.ie/privacy-policy/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mothermacs.ie/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://mothermacs.ie/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mothermacs.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://mothermacs.ie/#website",
"url": "https://mothermacs.ie/",
"name": "Mother Macs",
"description": "Whiskey Bar of the Year 2025",
"publisher": {
"@id": "https://mothermacs.ie/#organization"
},
"alternateName": "Mother Mac's",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mothermacs.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://mothermacs.ie/#organization",
"name": "Mother Macs",
"alternateName": "Mac's",
"url": "https://mothermacs.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://mothermacs.ie/#/schema/logo/image/",
"url": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"contentUrl": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"width": 684,
"height": 520,
"caption": "Mother Macs"
},
"image": {
"@id": "https://mothermacs.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mothermacspub/",
"https://x.com/mothermacspub",
"https://www.instagram.com/mothermacspub/",
"https://www.tiktok.com/@mothermacspublichouse"
]
}
]
}
/cookie-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mothermacs.ie/cookie-policy/",
"url": "https://mothermacs.ie/cookie-policy/",
"name": "Cookie Policy | Mother Macs Public House",
"isPartOf": {
"@id": "https://mothermacs.ie/#website"
},
"datePublished": "2024-05-31T23:05:22+00:00",
"dateModified": "2024-05-31T23:05:24+00:00",
"breadcrumb": {
"@id": "https://mothermacs.ie/cookie-policy/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mothermacs.ie/cookie-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://mothermacs.ie/cookie-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mothermacs.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cookie Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://mothermacs.ie/#website",
"url": "https://mothermacs.ie/",
"name": "Mother Macs",
"description": "Whiskey Bar of the Year 2025",
"publisher": {
"@id": "https://mothermacs.ie/#organization"
},
"alternateName": "Mother Mac's",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mothermacs.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://mothermacs.ie/#organization",
"name": "Mother Macs",
"alternateName": "Mac's",
"url": "https://mothermacs.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://mothermacs.ie/#/schema/logo/image/",
"url": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"contentUrl": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"width": 684,
"height": 520,
"caption": "Mother Macs"
},
"image": {
"@id": "https://mothermacs.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mothermacspub/",
"https://x.com/mothermacspub",
"https://www.instagram.com/mothermacspub/",
"https://www.tiktok.com/@mothermacspublichouse"
]
}
]
}
/peggys-parlour/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://mothermacs.ie/peggys-parlour/",
"url": "https://mothermacs.ie/peggys-parlour/",
"name": "Peggy's Parlour | Mother Macs Public House",
"isPartOf": {
"@id": "https://mothermacs.ie/#website"
},
"datePublished": "2024-07-01T00:21:43+00:00",
"dateModified": "2024-07-01T00:21:43+00:00",
"breadcrumb": {
"@id": "https://mothermacs.ie/peggys-parlour/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://mothermacs.ie/peggys-parlour/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://mothermacs.ie/peggys-parlour/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://mothermacs.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Peggy's Parlour"
}
]
},
{
"@type": "WebSite",
"@id": "https://mothermacs.ie/#website",
"url": "https://mothermacs.ie/",
"name": "Mother Macs",
"description": "Whiskey Bar of the Year 2025",
"publisher": {
"@id": "https://mothermacs.ie/#organization"
},
"alternateName": "Mother Mac's",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://mothermacs.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://mothermacs.ie/#organization",
"name": "Mother Macs",
"alternateName": "Mac's",
"url": "https://mothermacs.ie/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://mothermacs.ie/#/schema/logo/image/",
"url": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"contentUrl": "https://mothermacs.ie/wp-content/uploads/2023/06/mothermacs_logo_black.png",
"width": 684,
"height": 520,
"caption": "Mother Macs"
},
"image": {
"@id": "https://mothermacs.ie/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mothermacspub/",
"https://x.com/mothermacspub",
"https://www.instagram.com/mothermacspub/",
"https://www.tiktok.com/@mothermacspublichouse"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 3 |
| /shop-now/ | 6 | 1 |
| /terms-conditions/ | 7 | 1 |
| /privacy-policy/ | 6 | 1 |
| /cookie-policy/ | 6 | 1 |
| /peggys-parlour/ | 6 | 3 |
This page presents a snapshot of public data from Mother Macs, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mother Macs: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mothermacs.ie to view the most current version of its content and see directly what this company is about and what it offers.