Information Density: Mrs. Baird’s – Signal Evidence & AI Readability

[H1] Mrs. Baird's Bread

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[H2] So close you can almost taste it.

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[H2] Texas born. Texas bread.®

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[H2] From Ninnie's Kitchen

[H3] Steak Fajita Grilled Cheese

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[H1] Privacy Policy
EFFECTIVE DATE: January 1, 2026
Please read below and learn how Bimbo Bakeries USA, Inc. and its affiliates (“we”, “us”, or “our”) collect, protect, share and use your information. This includes information you provide on our websites, interactive features, applications, and social network pages ("Platforms"), and through other ways you may interact with us online and offline.
US residents can click here to view information about “Your privacy rights, choice and access” in Section 5. If you are a California resident, click here to view “Your California Privacy Rights” in Section 5, and our notice at collection for information provided pursuant to California law.
[H2] Quick Guide to Contents
Information we collect
How we use the information we collect
Sources of information
Sharing of information
Your privacy rights, choice and access;
Advertising/behavioral targeting; how to opt-out
Children
Security and retention of your information
Other sites
Consent to processing and transfer of information
Changes
Contact us
[H2] 1. INFORMATION WE COLLECT.
We collect, receive, and develop several categories of personal information about you, depending on the nature of your interactions with us. For example
We collect Contact Information. We collect contact information and identifiers such as your name, email, telephone number, social media account handles, and home address. If our Platform allows you to create an account, we collect a username and password from you. We also collect business contact information for our business customers, vendors and service providers including a job title, company name, and business email or telephone number.
We collect Demographic Information. We may collect information such as your gender, birth date, and age.
We collect Location Information. We collect information about your general location, using your zip code and IP address.
We collect Audio, Visual, or Similar Information. We collect photos and videos you submit to us, including in connection with a promotion, or that you send to us through our Platforms. If you participate in a video call with us as part of a promotion prize, we may record that call. If you participate in a survey or focus group, we may record videos or take photos of you, including of your interactions with our products. At certain of our properties, we may collect photos and video footage using cameras for surveillance and security purposes. For certain Platform features, if you give permission, our Platform can access the camera and microphone on your device.
We collect Internet and Network Activity Information.
Usage Information. Whenever you visit or interact with the Platforms, we, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about how the Platforms are accessed and used ("Usage Information"). Usage Information may include browser type, device type, operating system, application version, the page served, the time, the preceding page views, and your use of features or applications on the Platforms, interactions with friends, and group activities.
Device Identifier. We automatically collect your IP address and other unique identifiers ("Device Identifier") for the device (computer, mobile phone, tablet or other device) you use to access the Platforms. A Device Identifier includes a number that is assigned to your device when you access a website or its servers, and we may identify your device by its Device Identifier.
Cookies; Pixel Tags. The technologies used on the Platforms to collect Usage Information, including Device Identifiers, may include but are not limited to: cookies (data files placed on a device when it is used to visit the Platforms), mobile analytics software and pixel tags (transparent graphic image, sometimes called a web beacon or tracking beacon, placed on a web page or in an email, which indicates that a page or email has been viewed). We collect information about users over time and across different websites through these technologies and tools when you use our Platforms. For example, we may look at what site you came from, or what site you visit when you leave us. We may look at search terms or other data you enter, mouse movements, keystrokes, clicks, links you access, or screen captures. Third parties help us collect personal information this way. For more information about these technologies, see the “Advertising/Behavioral Targeting; How to Opt Out” section below.
We collect Payment Information.If you make a purchase from us directly, we collect your credit card, billing address, and other payment details.
We collect Purchase and Preference Information. If you make a purchase from us directly, we collect information about your purchase history, shipping instructions, and product preferences. We also collect information about other offline transactions and shopping preferences.
We collect Employment-Related Information. When you apply for a job, we collect information you submit as part of your application and resume. This might include your work experience and previous employment, your education, your eligibility to work in the United States, languages you speak, and your salary expectations. It might also include information about non-compete or non-solicitation agreements you may have signed, or your relationship to any of our current employees. Certain job applications may ask additional questions specific to the position. If you apply for a job, you may choose to also voluntarily provide any of the following information: ethnicity, gender, disability status, and/or veteran status.
We collect and develop Inferences. Using the other pieces of personal information collected about you, we may draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.
We collect other information you submit or send. We collect other information you provide when you contact us, use our “chat” features, make a request, complete a survey, or participate in a promotion or focus group. Information you submit or send may fall into one or more of the other categories noted above. For example, if you win a prize in one of our promotions, we will collect a Social Security Number or other tax ID number. For our business contacts, we collect information you provide to us about your company, where it operates, and its products, websites, sales, sales channels, and funding. We may collect other information you provide to us about your business, including why you want to work with us and documents related to your company and products.
Sensitive Information. Some of the information described above may be considered “sensitive” under the laws of certain jurisdictions (including payment information, account login credentials, government ID numbers, and employment-related demographic information) (“Sensitive Information”). Whether information is Sensitive Information will depend on the laws of your jurisdiction.
[H2] 2. HOW WE USE THE INFORMATION WE COLLECT
We use the categories of personal information referenced above for the following purposes:
We use information to provide you with products and services, and respond to your questions and requests. We use Contact Information, Internet and Network Activity Information, Location Information, Payment Information, Purchase and Preference Information, and Inferences to provide you with certain products and services, and to provide access to certain areas and features of the Platforms (such as your favorite products). We also use these categories of information to verify your identity, and to communicate with you, including about our relationship, your purchases, your activities on the Platforms and, in our discretion, changes to any of our policies. We use Contact Information, Purchase and Preference Information, Location Information, and Payment Information to process purchase transactions. We may also use Location Information for the purpose of providing you with certain features on the Platforms, including to find products at stores near you. Cookies may also use personal information to associate you with social networking sites like Facebook and Twitter and, if you so choose, enable interaction between your activities on the Platforms and your activities on such social networking sites.
We use information for marketing purposes, including for targeted advertising. For example, we may use personal information like Contact Information, Demographic Information, Location Information, Internet and Network Activity Information, Purchase and Preference Information, and Inferences to tailor content, advertisements, and offers we serve you. This information helps us keep our Platforms fresh and interesting to our visitors and allows us to tailor ad content to your interests (such as allowing us to select which ads or offers are most likely to appeal to you, based on your interests, preferences, location, or demographic information). To learn about your choices for these communications, read the “Your Privacy Rights, Choice and Access” section and the “Advertising/Behavioral Targeting; How to Opt Out” section, below.
We use information to evaluate and improve our products and services. We use all categories of personal information to make our Platforms, products, and services better. For example, we use Internet and Network Activity Information to analyze trends, track users' web page movements, help identify you, and gather broad demographic information for aggregate use. We, or our vendors, may place cookies or similar files on your device for analytics, Platform performance, and security purposes, and to facilitate site navigation.
We use information to comply with our obligations, administer our Platforms, and for internal operations. We may use all categories of personal information to keep the Platforms functional, to provide content on the Platform, to troubleshoot problems with the Platforms’ operations, and help diagnose problems with our servers. For example, a pixel tag may tell your browser to get content from another server. We may also use personal information to comply with our content license obligations.
We use information to conduct due diligence and transact with your company. If you are a business contact, we use information you provide to conduct due diligence regarding a product or service your company may offer. We may also use information in the context of providing or receiving a product or service to or from you and your company.
We use information for security purposes.For example, we may use all categories of personal information to protect our company, our customers, and our business partners. We also may use personal information to protect our company, our Platforms, or our services, as well as to detect and investigate activities that may be illegal, unauthorized, or prohibited (such as cyberattacks or fraudulent transactions).
We use information for hiring purposes. For example we use Contact Information and Employment-Related Information to review your job applications and contact you about employment opportunities. We may use certain Employment-Related Information for other statistical or analytical purposes in accordance with applicable law.
We use information to verify requests made pursuant to this Privacy Notice. We will use certain pieces of personal information, such as Contact Information, to verify your identity if you make requests pursuant to this Privacy Notice. The verification steps and the pieces of personal information that we request may vary depending on the sensitivity and nature of your request.
We use Sensitive Information for necessary or reasonably expected purposes – specifically, to provide you with products and services (i.e., to fulfill purchases and allow account logins), to evaluate your application for employment, for tax purposes, and as authorized by law.
We may use information as otherwise disclosed or permitted by law, or as we may notify you. For example, we will use your personal information for purposes we describe when you enter a contest or sweepstakes. We also use information for due diligence; as otherwise permitted or required by law, regulation, or court order; or if a government agency or investigatory body requests it. We may use de-identified or aggregated data for any purpose, unless prohibited by law. We do not attempt to re-identify de-identified data, except as permitted or required by law.
[H2] 3. SOURCES OF INFORMATION
We collect personal information about you directly and indirectly, including from the following sources:
We collect personal information directly from you. For example, we collect Contact Information, Demographic Information, and Location Information if you enter a promotion. We collect Contact Information if you sign up for our email newsletter or create an account on certain of our Platforms. We collect Payment Information and Purchase and Preference Information if you make a purchase. We collect Contact Information and Employment-Related Information if you apply for a job. We also collect any personal information you provide if you make a request, respond to a survey, participate in a focus group, provide feedback, or contact us.
We collect personal information from you and your devices passively. We use tracking tools like browser cookies, web beacons, pixels, and tags to automatically collect information about you (including Internet and Network Activity Information, Demographic Information, Purchase and Preference Information, Inferences, and Location Information). Our advertising technology partners and analytics providers may also provide us with this information through these tools. We collect this information when you interact with our Platforms, our ads, or our emails that we or vendors send to you.
We receive personal information from vendors we hire to work on our behalf. For example, vendors that host or maintain our Platforms, help us fulfill purchases, run surveys, conduct focus groups, and send emails for us. These vendors may give us Contact Information, Demographic Information, Internet and Network Activity Information, Location Information, Payment Information, Purchase and Preference Information, and Inferences. Our employment and recruiting vendors give us Contact Information and Employment-Related Information. Our marketing agencies may also provide us with Contact Information, Demographic Information, Internet and Network Activity Information, Location Information, Payment Information, Purchase and Preference Information, and Inferences.
We may receive information about you from other sources, including third parties. For example, if you are on another website and you opt-in to receive information from us, that website will submit to us your Contact Information and ot

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[H1] About Us
Since 1908, Mrs Baird’s has stood for quality and freshness. Today, our four bakery locations across the Lone Star state deliver bread with a soft, delicious taste as true as Texas.
[H2] About Ninnie Baird
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In 1901, William and Ninnie Baird brought their family from Tennessee to Fort Worth, Texas. After establishing himself as a successful restaurateur, William Baird’s health began to fail and, in 1908, it was clear that Ninnie Baird needed to find a way to help support her family. The breads, cakes and pies she’d been making for her family and neighbors were always in high demand, and so it was a logical next step for her to establish Mrs Baird's Bread. It was truly a family business, with her boys helping bake and deliver the bread on foot and then, as the business grew, by bicycle. By 1928, the the bakery was enlarged nine times, until it was one of the largest baking facilities in Texas. With further growth, what started as a one-horse delivery system now required a fleet of trucks at each of the four bakeries.
A small period of decline during the Great Depression and World War II was followed by a post-war boom and continued growth throughout the next two decades. Heavily involved in the company until her health began to fail, Ninnie Baird died on June 3, 1961, at the age of 92. The news of her death made headlines throughout Texas. The Texas State Senate passed a resolution in her memory and declared Ninnie Baird "a living example for mothers, wives, business executives, Christians and good people the world over." At a time when women didn't start and run businesses, Ninnie Baird had. Today, Mrs Baird's Bread is a living legacy to a very strong woman who built a business the old fashioned way - on quality, honesty, and customer care.

[H3] 4-Ingredient Recipes: Italian Egg Sandwich

Italian Egg Sandwich

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[IMG: Mrs Baird's Teacher on the Rise recipient Shay Batenhorst]

[H3] Teachers on the Rise: Shay Batenhorst
Congratulations to Shay Batenhorst of St. Anthony of Padua Catholic School in Dalhart, Texas nominated by the Hoffmann family.

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[H3] 4-Ingredient Recipes: Pepper Jelly Pecan Sandwiches

Pepper Jelly Pecan S

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[H3] Teachers on the Rise: Connie Gilbreath
Congratulations to Connie Gilbreath of Dimmitt High School, Dimmitt ISD, nominated by students Marcus Flores and Taylor Lynn Koch.

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