Information Density: Nespresso UK – Signal Evidence & AI Readability

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[H1] Nespresso Terms and Conditions

[H2] Terms and Conditions - Legal

PRIVACY POLICY

Effective: May 2018
Updated: 22/09/2023

SCOPE OF THIS NOTICE

Please read this privacy notice (“Notice”) carefully to understand our
policies and practices regarding your Personal Data and how we will treat it.
This Notice explains how your Personal Data are collected, used, and disclosed by
Nespresso entities as listed in the controllers & contact section (Section 11)
(“Nespresso”, “We”, Us”). It also tells
you how you can access and update your Personal Data and make certain choices about how your
Personal Data are used.
This Notice covers both our online and offline data collection activities, including
Personal Data that We collect through our various channels such as websites, apps, third
party social networks, Customer Relationship Centers, Boutiques, points of sales and events.
Please note that We combine Personal Data that We collect via one method (e.g. a Nespresso
website) with Personal Data that We collect via another method (e.g. a Nespresso offline
event). As part of this, We combine Personal Data that were originally collected by
different Nespresso entities. Please see Section 8 for further information on how to object
to this.
If you fail to provide necessary Personal Data to us (We will indicate to you when
this is the case, for example, by making this information clear in our registration forms),
We may not be able to provide you with our goods and/or services. This Notice can change
from time to time (see Section 10).
This Notice provides important information in the following areas:
1. SOURCES OF PERSONAL DATA
2. PERSONAL DATA THAT WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
3. COOKIES/SIMILAR TECHNOLOGIES, LOG FILES AND WEB BEACONS
4. USES MADE OF YOUR PERSONAL DATA
5. DISCLOSURE OF YOUR PERSONAL DATA
6. RETENTION OF PERSONAL DATA
7. STORAGE AND/OR TRANSFER OF YOUR PERSONAL DATA
8. ACCESS TO YOUR PERSONAL DATA
9. YOUR CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR PERSONAL DATA
10. CHANGES TO OUR NOTICE
11. DATA CONTROLLERS & CONTACT

1. SOURCES OF PERSONAL DATA
This Notice applies to Personal Data that We collect from or about you, through the methods
described below (see Section 2), from the following sources:
Nespresso websites. Consumer-directed websites operated by or for Nespresso,
including sites that We operate under our own domains/URLs and mini-sites that We run on
third party social networks such as Facebook (“Websites”).
Nespresso mobile sites/apps. Consumer-directed mobile sites or applications
operated by or for Nespresso, such as smartphone apps.
E-mail, text and other electronic messages. Electronic communications
between you and Nespresso.
Nespresso CRC. Calls to our Customer Relationship Centers (“CRC”).
Nespresso Boutiques. Stores managed by Nespresso.
Offline registration forms. Printed registration and similar forms that We
collect via, for example, postal mail, in-store demos, contests and other promotions, or
events.
Points of Sales. Demonstrators present in physical third-party stores to
assist you with the registering of your machine and coffee ordering.
Telemetry Data. We may collect certain data captured by Nespresso coffee
machines that are connected to Wi-Fi. Examples include the machine Serial Number, machine
alerts or errors, and the type of coffees prepared by consumers, with the respective date
and time.
Data from other sources. Third party social networks (e.g. such as Facebook,
Google) or market researches (if feedback not provided on an anonymous basis).
2. PERSONAL DATA THAT WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
Depending on how you interact with Nespresso (online, offline, over the phone, etc.), We
collect various types of information from you, as described below.
Personal contact information. This includes any information you provide to
Us that would allow Us to contact you, such as your name, postal address, e-mail address,
social network details, or phone number
Account login information. Any information that is required to give you
access to your specific account profile. Examples include your login ID/email address,
screen name, password in unrecoverable form, and/or security question and answer.
Demographic information & interests. Any information that describes your
demographic or behavioural characteristics. Examples include your date of birth, age or age
range, gender, geographic location (e.g. postcode/zip code), favourite products, hobbies and
interests, and household or lifestyle information.
Technical information about computer/mobile device. Any information about
the computer system or other technological device that you use to access one of our Websites
or apps, such as the Internet protocol (IP) address used to connect your computer or device
to the Internet, operating system type, and web browser type and version. If you access a
Nespresso website or app via a mobile device such as a smartphone, the collected information
will also include, where permitted, your phone’s unique device ID, advertising ID,
geo-location, and other similar mobile device data.
Websites/communication usage information. As you navigate through and
interact with our Websites or newsletters, We use automatic data collection technologies to
collect certain information about your actions. This includes information such as which
links you click on, which pages or content you view and for how long, and other similar
information and statistics about your interactions, such as content response times, download
errors and length of visits to certain pages. This information is captured using automated
technologies such as cookies (browser cookies, flash cookies) and web beacons, and is also
collected through the use of third-party tracking. You have the right to object to the use
of such technologies, for further details please see Section 3.
Market research & consumer feedback. This includes information that you
voluntarily share with Us about your experience of using our products and services.
Consumer-generated content. This refers to any content that you create and
then share with Us on third party social networks or by uploading it to one of our Websites
or apps, including the use of third-party social network apps such as Facebook. Examples
include photos, videos, personal stories, or other similar media or content and posts or PM
you can leave on Nespresso social media pages. Where permitted, We collect and publish
consumer-generated content in connection with a variety of activities, including contests
and other promotions, website community features, consumer engagement, and third party
social networking.
Third party social network information. This refers to any information that
you share publicly on a third-party social network or information that is part of your
profile on a third-party social network (such as Facebook) and that you allow the
third-party social network to share with Us. Examples include your basic account information
(e.g. name, email address, gender, birthday, current city, profile picture, user ID, list of
friends, etc.) and any other additional information or activities that you permit the third
party social network to share. We receive your third-party social network profile
information (or parts of it) every time you download or interact with a Nespresso web
application on a third-party social network such as Facebook, every time you use a social
networking feature that is integrated within a Nespresso site (such as Facebook Connect) or
every time you interact with Us through a third-party social network. To learn more about
how your information from a third-party social network is obtained by Nespresso, or to
opt-out of sharing such social network information, please visit the website of the relevant
third-party social network.
Payment and Financial information. Any information that We need in order to
fulfil an order, or that you use to make a purchase, such as your debit or credit card
details (cardholder name, card number, expiration date, etc.) or other forms of payment (if
such are made available). In any case, We or our payment processing provider(s) handle
payment and financial information in a manner compliant with applicable laws, regulations
and security standards such as PCI DSS.
Calls to CRC. Communications with a CRC will be recorded or listened into,
in accordance with applicable laws, for local operational needs (e.g. for quality or
training purposes). Payment card details are not recorded. Where required by law, you will
be informed about such recording at the beginning of your call.
Email: We analyse your interactions with our content (e.g. click through,
the opening of email) to provide you with personalized information based on your interests
and preferences.
3. COOKIES/SIMILAR TECHNOLOGIES, LOG FILES AND WEB BEACONS
Cookies/Similar Technologies. Please see our Cookie Notice to learn how you
can manage your cookie settings and for detailed information on the cookies We use and the
purposes for which We use them.
Log Files. We collect information in the form of log files that record
website activity and gather statistics about your browsing habits. These entries are
generated automatically, and help Us to troubleshoot errors, improve performance and
maintain the security of our Websites.
Web Beacons. Web beacons (also known as “web bugs”) are small strings of
code that deliver a graphic image on a web page or in an email for the purpose of
transferring data back to Us. The information collected via web beacons will include
information such as IP Address, as well as information about how you respond to an email
campaign (e.g. at what time the email was opened, which links you click on in the email,
etc.). We will use web beacons on our Websites or include them in e-mails that We send to
you. We use web beacon information for a variety of purposes, including but not limited to,
site traffic reporting, unique visitor counts, advertising, email auditing and reporting,
and personalisation.
4. USES MADE OF YOUR PERSONAL DATA
The following paragraphs describe the various purposes for which We collect and use your
Personal Data, and the different types of Personal Data that are collected for each purpose.
Please note that not all of the uses below will be relevant to every individual.

What We use your Personal Data for

Our reasons

Our legitimate interests

Customer service.We use your Personal Data
for customer service purposes, including responding to your enquiries. This
typically
requires the use of certain personal contact information and information
regarding the
reason for your inquiry (e.g. order status, technical issue, product
question/complaint
(relayed via our communication channels or social media for instance),
general question, etc.).

• Fulfilling contractual obligations
• Legal obligations
• Our legitimate interests

• Improving and developing new products and services
• Being more efficient

Contests, marketing and other
promotions. With your consent (where
required),
We use your Personal Data to provide you with information about goods or
services (e.g. marketing communications or campaigns or promotions). This
can be done via means such as email, ads, SMS, phone calls and postal
mailings to the extent permitted by applicable laws. Some of our campaigns
and promotions are run on third party websites and/or social networks.
This use of your Personal Data is voluntary, which means that you can
oppose (or withdraw your consent in certain countries) to the processing
of your Personal Data for these purposes. For detailed information on how
to modify your preferences about marketing communication, please see
Sections
8 and 9 below. For more information about our contests and other promotions,
please see the official rules or details posted with each contest/promotion.

• With your consent (where required)
• Fulfilling contractual obligations
• Our legitimate interests

• Working out which of our products and services may interest you
and
telling you about them
• Defining types of customers for new products or services

Third party social networks: We use your
Personal Data when you interact with third party social networking features,
such as “Like” functions to serve you with advertisements and
engage with you on third party social networks. You can learn more about
how these features work, the profile data that We obtain about you, and
find out how to opt out by reviewing the privacy notices of the relevant
third-party social networks.

• With your consent (where required)
• Our legitimate interests

• Working out which of our products and services may interest you
and
telling you about them
• Defining types of customers for new products or services

Personalisation (offline and online). With
your
consent (where required), We use your Personal Data (i) to analyse your
preferences and habits, (ii) to anticipate your needs based on our analysis
of your profile, (iii) to improve and personalise your experience on our
Websites and apps; (iv) to ensure that content from our Websites/apps is
optimised for you and for your computer or device; (v) to provide you with
targeted advertising and content, and (vi) to allow you to participate in
interactive features, when you choose to do so. For example, We remember
your
login ID/email address or screen name so that you can quickly login the next
time you visit our site or so that you can easily retrieve the items you
previously
placed in your shopping cart. Based on this type of information, and with
your
consent (where required), We also show you specific Nespresso content or
promotions
that are tailored to your interests. The use of your Personal Data is
voluntary,
which means that you can oppose the processing of your Personal Data for
this purpose.
For detailed information on how to opt-out please refer to Section 8 below.

Order fulfilment. We use your Personal Data
to process and ship your orders, inform you about the status of your orders,
correct addresses and conduct identity verification and other fraud
detection activities. This involves the use of certain Personal Data and
payment information.

• Fulfilling contractual obligations
• With your consent (where required)
• Legal obligations
• Our legitimate interests

• Improving and developing new products and
services
• Being more efficient
• Protect our assets and staff

Other general purposes (e.g. internal or market research,
analytic, security). In accordance with
applicable laws,
We use your Personal Data for other general business purposes, such as
conducting internal or market resear

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1/3 foam
1/3 frothed milk
1/3 espresso
Layer foam, frothed milk on top of the coffee for a richer texture

[IMG: alt text]

1/4 espresso
3/4 frothed milk
Add frothed milk, then brew your espresso on top. These will seperate to create three layers

[IMG: alt text]

3/4 coffee
1/4 cold milk
Pour cold milk first, then add coffee for a delicious layered effect

[H2] Our recommended Cappuccino pods

[H2] Our recommended Latte pods

[H2] Our recommended Reverso pods

Shop all coffee

Intensity refers to the degree of roasting of coffee beans, not the level of caffeine... Prefer something intense tasting, try intensity 8+. If it’s a mild flavour, try intensity 7 and under.

Indulge in a world of flavours with our coffee range. Experience the fruity notes with a winey and floral taste, or savour the balanced blend of biscuit and cereal undertones. For those seeking an intense and robust profile, our coffee offers a tantalizing combination of spices and cocoa.

[IMG: alt text]

1/3 foam
1/3 frothed milk
1/3 espresso
Layer foam, frothed milk on top of the coffee for a richer texture

[IMG: alt text]

1/4 espresso
3/4 frothed milk
Add frothed milk, then brew your espresso on top. These will seperate to create three layers

[IMG: alt text]

3/4 coffee
1/4 cold milk
Pour cold milk first, then add coffee for a delicious layered effect

[H2] Our recommended Cappuccino pods

[H2] Our recommended Latte pods

[H2] Our recommended Flat White pods

Shop all coffee

Intensity refers to the degree of roasting of coffee beans, not the level of caffeine... Prefer something intense tasting, try intensity 8+. If it’s a mild flavour, try intensity 7 and under.

Indulge in a world of flavours with our coffee range. Experience the fruity notes with a winey and floral taste, or savour the balanced blend of biscuit and cereal undertones. For those seeking an intense and
robust profile, our coffee offers a tantalizing combination of spices and cocoa.

[IMG: alt text]

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