Based on 2707 businesses audited.
Newman’s Own has 22.4 points more reputation than the average for Food, Restaurants & Delivery.
Food, Restaurants & Delivery Reputation: Newman’s Own (newmansown.com)
Newman’s Own is the anti-bullshit benchmark for mission-driven brands. It replaces generic ‘doing good’ platitudes with concrete metrics, extensive product variety, and a consistent historical narrative that is actually proven by the site’s deep inventory.
Food, Restaurants & Delivery Reputation: Newman’s Own (newmansown.com)
The site is an exact match for the Food, Restaurants & Delivery category, specifically as a multi-category consumer packaged goods (CPG) brand. The content provides exhaustive product catalogs for food, beverages, and pet products alongside a robust recipe index.
“The low score of 80 is driven by the extreme specificity of the product catalog and the unique, verifiable business model. Points were only awarded for minor technical issues like a missing H1 on the homepage and the use of common food industry adjectives (flavorful, fresh) that are nearly unavoidable in the category.”