Ocado
(https://ocado.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The authority is high, supported by specific Organization and ItemList schema that match the site’s functional claims. While world-renowned experts like Tom Kerridge and Yotam Ottolenghi are mentioned, the site lacks Person schema to technically link these experts to the Organization, representing a minor technical gap. The technical implementation is otherwise clean, with no broken hierarchies or missing meta titles on primary pages.
The marketing tone is surprisingly grounded for a major retailer. Performance claims are linked to specific service windows (5.30am to midnight) and quantitative price matches (over 10,000 products). The disconnect is minimal, as the site functions more as a product catalog and logistics portal than a traditional ‘claims-first’ marketing site.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.ocado.com",
"logo": "https://supplyocado.com/wp-content/themes/supply-ocado/img/oc-logo.png"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.ocado.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ocado.com/search?entry={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/promotions/
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"url": "https://www.ocado.com/products/berryworld-british-strawberries-xl/517244011"
},
{
"@type": "ListItem",
"position": 1,
"url": "https://www.ocado.com/products/pampers-baby-dry-nappies-size-4-9-14kg-essential-pack/277905011"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.ocado.com/products/marvel-avengers-5-in-1-colouring/634651011"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.ocado.com/products/m-s-deli-style-coleslaw/554447011"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.ocado.com/products/fairy-non-bio-pods-washing-capsules-for-sensitive-skin-33-washes/589213011"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.ocado.com/products/goodfella-s-2-pepperoni-pizza-pockets/572596011"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.ocado.com/products/fifa-inspired-the-kit-bag-washbag-for-her-gift-set/665147011"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.ocado.com/products/the-jolly-hog-pork-colman-s-mustard-sausages/685619011"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.ocado.com/products/heinz-spring-vegetable-soup/80137011"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.ocado.com/products/oral-b-pro-expert-advanced-plaque-protection/660095011"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.ocado.com/products/unearthed-nitrite-nitrate-free-prosciutto-crudo-del-poggio/201974011"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.ocado.com/products/amstel-lager-beer-bottles/578264011"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.ocado.com/products/smoke-flavoured-ilchester-applewood-cheddar/31889011"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.ocado.com/products/deyongs-snuggle-touch-throw-light-blue/663014011"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.ocado.com/products/french-s-american-classic-mustard/583897011"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.ocado.com/products/yazoo-inspirations-caramel-blondie/663986011"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.ocado.com/products/holland-barrett-luxury-mixed-nuts/674353011"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.ocado.com/products/ocado-rainforest-alliance-bananas/44855011"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.ocado.com/products/berryworld-british-strawberries-xl/517244011"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.ocado.com/products/m-s-organic-fairtrade-bananas/514171011"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.ocado.com/products/m-s-seedless-easy-peelers/517762011"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.ocado.com/products/m-s-blueberries/518264011"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.ocado.com/products/isle-of-wight-cherry-on-the-vine-tomatoes/76609011"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.ocado.com/products/m-s-rainforest-alliance-small-bananas/620106011"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.ocado.com/products/albert-bartlett-jersey-royal-potatoes/631938011"
},
{
"@type": "ListItem",
"position": 25,
"url": "https://www.ocado.com/products/cravendale-filtered-fresh-semi-skimmed-milk-fresher-for-longer/24581011"
},
{
"@type": "ListItem",
"position": 26,
"url": "https://www.ocado.com/products/ocado-luxury-quilted-toilet-tissue/307866011"
},
{
"@type": "ListItem",
"position": 27,
"url": "https://www.ocado.com/products/m-s-pink-lady-apples/518306011"
},
{
"@type": "ListItem",
"position": 28,
"url": "https://www.ocado.com/products/m-s-scottish-oak-smoked-salmon-slices/505092011"
},
{
"@type": "ListItem",
"position": 29,
"url": "https://www.ocado.com/products/kleenex-ultra-soft-cube-tissues-single-box/313619011"
},
{
"@type": "ListItem",
"position": 30,
"url": "https://www.ocado.com/products/ocado-frozen-blueberries/409676011"
},
{
"@type": "ListItem",
"position": 31,
"url": "https://www.ocado.com/products/m-s-kiwi-perfectly-ripe/518325011"
},
{
"@type": "ListItem",
"position": 32,
"url": "https://www.ocado.com/products/pizza-express-margherita/21625011"
},
{
"@type": "ListItem",
"position": 33,
"url": "https://www.ocado.com/products/ocado-washed-baby-spinach/310608011"
},
{
"@type": "ListItem",
"position": 34,
"url": "https://www.ocado.com/products/oatly-oat-drink-barista-edition-long-life/274675011"
},
{
"@type": "ListItem",
"position": 35,
"url": "https://www.ocado.com/products/john-west-tuna-chunks-in-spring-water/644704011"
},
{
"@type": "ListItem",
"position": 36,
"url": "https://www.ocado.com/products/russell-s-salmon-fillets-skin-on-mid-tail-fillets/386111011"
},
{
"@type": "ListItem",
"position": 37,
"url": "https://www.ocado.com/products/m-s-crispy-breaded-chicken-tenders/505206011"
},
{
"@type": "ListItem",
"position": 38,
"url": "https://www.ocado.com/products/m-s-extra-fine-beans/517986011"
},
{
"@type": "ListItem",
"position": 39,
"url": "https://www.ocado.com/products/ocado-baby-leaf-salad/648317011"
},
{
"@type": "ListItem",
"position": 40,
"url": "https://www.ocado.com/products/m-s-deli-style-coleslaw/517761011"
},
{
"@type": "ListItem",
"position": 41,
"url": "https://www.ocado.com/products/clarence-court-burford-brown-10-large-free-range-eggs/502906011"
},
{
"@type": "ListItem",
"position": 42,
"url": "https://www.ocado.com/products/m-s-organic-houmous/505288011"
},
{
"@type": "ListItem",
"position": 43,
"url": "https://www.ocado.com/products/m-s-british-wafer-thin-ham/515825011"
},
{
"@type": "ListItem",
"position": 44,
"url": "https://www.ocado.com/products/wye-valley-british-asparagus-tips/656851011"
},
{
"@type": "ListItem",
"position": 45,
"url": "https://www.ocado.com/products/arla-lactofree-semi-skimmed-milk-drink/32045011"
},
{
"@type": "ListItem",
"position": 46,
"url": "https://www.ocado.com/products/mowi-asc-scottish-salmon-fillets/576902011"
},
{
"@type": "ListItem",
"position": 47,
"url": "https://www.ocado.com/products/ocado-british-strawberries/368459011"
},
{
"@type": "ListItem",
"position": 48,
"url": "https://www.ocado.com/products/m-s-lightly-salted-tortilla-chips/508936011"
},
{
"@type": "ListItem",
"position": 49,
"url": "https://www.ocado.com/products/clarence-court-burford-buff-10-medium-free-range-eggs/676153011"
},
{
"@type": "ListItem",
"position": 50,
"url": "https://www.ocado.com/products/m-s-deli-style-coleslaw/554447011"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 241 | 1 |
| /promotions/ | 1455 | 1 |
| /recipes/ | 241 | 1 |
| /coupons/ | 0 | 0 |
This page presents a snapshot of public data from Ocado, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ocado: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ocado.com to view the most current version of its content and see directly what this company is about and what it offers.