Semantic Coherence: Old Mout Cider (Heineken UK / HP Bulmer Limited) – Signal Evidence & AI Readability

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HP Bulmer Limited, Registered Company Number 150832, Registered Office: 45 Mortimer Street, London, W1W 8HJ
[IMG: drinkaware-logo]

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what a cookie is (paragraph 2);
an overview of the cookies we use (paragraph 3);
what you can do if you do not agree to the cookie use (paragraph 4);
concluding remarks (paragraph 5); and
a detailed table setting out all of the cookies that we use (Annex 1).
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Cookies used on the Website
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FUNCTIONAL COOKIES
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ANALYTICAL COOKIES
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Concluding remarks
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If you have any further questions and/or comments, please contact protectingyourdata@heineken.co.uk.
The most recent version of this Cookie Policy is dated February 2020.
ANNEX 1 – Cookie Use
Below is a full list of the cookies used on this Website:
6.1 Functional cookies

NAME

PERSISTENCY

DESCRIPTION

SOURCE

HEINEKEN_ENSIGHTEN_PRIVACY_BANNER_VIEWED

1 year

Used to store whether or not a user has viewed the cookie consent banner.

.oldmoutcider.co.uk

HEINEKEN_ENSIGHTEN_PRIVACY_MODAL_VIEWED

1 year

Used to store whether or not a user has viewed the cookie preferences centre.

.oldmoutcider.co.uk

HEINEKEN_ENSIGHTEN_PRIVACY_Analytics

1 year

Used to record a user’s preferences in relation to Analytics cookies.

.oldmoutcider.co.uk

HEINEKEN_ENSIGHTEN_PRIVACY_Advertising

1 year

Used to record a user’s preferences in relation to Advertising cookies.

.oldmoutcider.co.uk

agegate_cookie

End of session

This cookie is used to verify that a user has completed the age gate.

.oldmoutcider.co.uk

_sm_au_c

End of session

This cookie is used to check if a user has been authenticated.

.oldmoutcider.co.uk

ASP.NET_SessionId

End of session

This cookie is used to check if a user has been authenticated.

.oldmoutcider.co.uk

ARRAffinity

End of session

This cookie is used for load balancing to ensure the visitor page requests are routed to the same server in any browsing session.

.oldmoutcider.co.uk

6.2 Analytical cookies

NAME

PERSISTENCY

DESCRIPTION

SOURCE

_ga

2 years

Unique User Identifier used by Google Analytics to provide insights on our site.

.oldmoutcider.co.uk

_gid

24 hours

Unique User Identifier used by Google Analytics to provide insights on our site.

.oldmoutcider.co.uk

_gat_UA-XXXXXXX-X

1 minute

Unique User Identifier used by Google Analytics to provide insights on our site.

.oldmoutcider.co.uk

_gcl_au

3 months

Enables us to understand how a user to our website uses the website by generating analytical data.

.oldmoutcider.co.uk

6.3 Advertising cookies

NAME

PERSISTENCY

DESCRIPTION

SOURCE

_fbp

3 months

This cookie is used by Facebook to deliver a series of advertisement products.

.oldmoutcider.co.uk

c_user

End of session or 90 days (if “Remember Me” is selected)

Contains the user ID of a Facebook user who is currently logged in.

.facebook.com

xs

End of session or 90 days (if “Remember Me” is selected)

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

datr

2 years

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

sb

2 years

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

fr

90 days

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

spin

1 day 1 hour

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

wd

2 days

This cookie is used to deliver targeted Facebook advertising.

.facebook.com

_svlet

End of session

This cookie is used to identify a user and build a user profile, and to manage all tags being enabled.

.oldmoutcider.co.uk

Relay42 cookies (_svs, _svtri)

2 years

These cookies are used to identify a user and build a user profile, and to manage all tags being enabled.

.oldmoutcider.co.uk

r42-collect-[ID]

3 months

This cookie is used to identify a user and build a user profile, and to manage all tags being enabled.

.t.svtrd.com

ev_sync_dd

1 month

This cookie is used by Adobe to link anonymous analytics data into a user profile and help provide a personalised experience through the website, marketing and advertising.

.everesttech.net

everest_g_v2

1 year

This cookie is used by Adobe and carries out information about how the user uses the website and any advertising that the user may have seen before visiting the said website.

.everesttech.net

IDE

234 days

This cookie is used by Google Doubleclick to display and improve targeted advertising.

.doubleclick.net

DSID

1 week

This cookie is used by Google Doubleclick to display and improve targeted advertising.

.doubleclick.net

SID, SAPISID, HSID, SSID, APISID

2 years

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.youtube.com

SIDCC

3 months

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.youtube.com

CONSENT

Persistent

This cookie carries out information about how the user uses the website and any advertising that the end user may have seen before visiting the website.

.youtube.com

PREF

2 years

This cookie is set to build a profile of interests to show relevant adverts on other sites by uniquely identifying your browser and device.

.youtube.com

GPS

1 day

Registers a unique ID to enable tracking based on geographical GPS location.

.youtube.com

YSC

End of session

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

.youtube.com

LOGIN_INFO
2 years

Used by YouTube for storing user preferences

.youtube.com

VISITOR_INFO1_LIVE

4 months

This cookie is set by YouTube to keep track of user preferences for YouTube videos embedded in sites.

.youtube.com

_Secure-3PSID, _Secure-3PAPISID

2 years

Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.

.youtube.com

_Secure-SSID, _Secure-APISID, _Secure-HSID

6 months

Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.

.youtube.com

[IMG: Pronounced incorrectly since 1947]
Established in NZ. Made in the UK.