Trust & Proof: Brewery Ommegang – Signal Evidence & AI Readability

Brewery Ommegang

(https://ommegang.com) πŸ“Έ Data Snapshot: May 31, 2026
Trust & Proof β€” The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
12 Impact Weight: 20 / 100
60% Reputation

The site reports a review_count of 2 on the homepage and 3 on the FAQ page, yet fails to provide verifiable links to the source or platform for these ratings. This lack of external proof paths, combined with a proof_links_count of only 4 to 6 across pages, creates a trust theatre effect where numbers are stated but not authenticated. Without direct integration with third-party platforms like Untappd or TripAdvisor, these trust signals remain purely cosmetic and unverifiable within the crawl data.

The proof density is high within the FAQ, containing exact numbers like distribution across 47 states and the company’s history dating back to 1549. Across all four pages, the ratio of verifiable data to marketing fluff is roughly 1:3, which is significantly better than average for the food and beverage industry. The most compelling proof is the detailed corporate genealogy provided in the FAQ, which links the brand to world-renowned breweries like Firestone Walker and Boulevard.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

πŸ›‘οΈ Trust Signals β€” reviews, proof links, trust-theatre check
9Review mentions (all pages)
18External proof links (all pages)
PageReviewsProof links
/ (home) 2 4
/beer-finder/ 2 4
/faqs/ 3 6
/media/ 2 4
πŸ”— Identity & Technical Layer β€” schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.ommegang.com/",
            "url": "https://www.ommegang.com/",
            "name": "Brewery Ommegang – Where Heaven met earth ... and stayed awhile. - Brewery",
            "isPartOf": {
                "@id": "https://www.ommegang.com/#website"
            },
            "about": {
                "@id": "https://www.ommegang.com/#organization"
            },
            "datePublished": "2019-01-17T17:21:44+00:00",
            "dateModified": "2024-09-30T14:23:08+00:00",
            "description": "Discover Brewery Ommegang's Belgian ales, tap house, restaurant, events, and more! Explore diverse brews and our brewery on our site!",
            "breadcrumb": {
                "@id": "https://www.ommegang.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.ommegang.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.ommegang.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.ommegang.com/#website",
            "url": "https://www.ommegang.com/",
            "name": "Brewery Ommegang",
            "description": "Where Heaven met earth ... and stayed awhile.",
            "publisher": {
                "@id": "https://www.ommegang.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.ommegang.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.ommegang.com/#organization",
            "name": "Brewery Ommegang",
            "url": "https://www.ommegang.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.ommegang.com/#/schema/logo/image/",
                "url": "https://www.ommegang.com/wp-content/uploads/2020/10/Ommegang-Primary-Logo-Transparent-Background.png",
                "contentUrl": "https://www.ommegang.com/wp-content/uploads/2020/10/Ommegang-Primary-Logo-Transparent-Background.png",
                "width": 877,
                "height": 297,
                "caption": "Brewery Ommegang"
            },
            "image": {
                "@id": "https://www.ommegang.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/ommegang",
                "https://x.com/BreweryOmmegang",
                "http://www.instagram.com/breweryommegang"
            ]
        }
    ]
}
/beer-finder/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.ommegang.com/beer-finder/",
            "url": "https://www.ommegang.com/beer-finder/",
            "name": "Beer Finder - Brewery Ommegang",
            "isPartOf": {
                "@id": "https://www.ommegang.com/#website"
            },
            "datePublished": "2019-01-17T17:24:46+00:00",
            "dateModified": "2019-02-22T21:10:01+00:00",
            "description": "Official site of Brewery Ommegang, makers of authentic Belgian-style ales in America. Discover our beers, our brewery, get event info, tasting notes and more.",
            "breadcrumb": {
                "@id": "https://www.ommegang.com/beer-finder/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.ommegang.com/beer-finder/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.ommegang.com/beer-finder/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.ommegang.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Beer Finder"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.ommegang.com/#website",
            "url": "https://www.ommegang.com/",
            "name": "Brewery Ommegang",
            "description": "Where Heaven met earth ... and stayed awhile.",
            "publisher": {
                "@id": "https://www.ommegang.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.ommegang.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.ommegang.com/#organization",
            "name": "Brewery Ommegang",
            "url": "https://www.ommegang.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.ommegang.com/#/schema/logo/image/",
                "url": "https://www.ommegang.com/wp-content/uploads/2020/10/Ommegang-Primary-Logo-Transparent-Background.png",
                "contentUrl": "https://www.ommegang.com/wp-content/uploads/2020/10/Ommegang-Primary-Logo-Transparent-Background.png",
                "width": 877,
                "height": 297,
                "caption": "Brewery Ommegang"
            },
            "image": {
                "@id": "https://www.ommegang.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/ommegang",
                "https://x.com/BreweryOmmegang",
                "http://www.instagram.com/breweryommegang"
            ]
        }
    ]
}
/faqs/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.ommegang.com/faqs/",
            "url": "https://www.ommegang.com/faqs/",
            "name": "FAQs - Brewery Ommegang",
            "isPartOf": {
                "@id": "https://www.ommegang.com/#website"
            },
            "datePublished": "2019-01-17T17:24:50+00:00",
            "dateModified": "2022-06-13T17:21:31+00:00",
            "description": "Official site of Brewery Ommegang, makers of authentic Belgian-style ales in America. Discover our beers, our brewery, get event info, tasting notes and more.",
            "breadcrumb": {
                "@id": "https://www.ommegang.com/faqs/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.ommegang.com/faqs/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.ommegang.com/faqs/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.ommegang.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "FAQs"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.ommegang.com/#website",
            "url": "https://www.ommegang.com/",
            "name": "Brewery Ommegang",
            "description": "Where Heaven met earth ... and stayed awhile.",
            "publisher": {
                "@id": "https://www.ommegang.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.ommegang.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.ommegang.com/#organization",
            "name": "Brewery Ommegang",
            "url": "https://www.ommegang.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.ommegang.com/#/schema/logo/image/",
                "url": "https://www.ommegang.com/wp-content/uploads/2020/10/Ommegang-Primary-Logo-Transparent-Background.png",
                "contentUrl": "https://www.ommegang.com/wp-content/uploads/2020/10/Ommegang-Primary-Logo-Transparent-Background.png",
                "width": 877,
                "height": 297,
                "caption": "Brewery Ommegang"
            },
            "image": {
                "@id": "https://www.ommegang.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/ommegang",
                "https://x.com/BreweryOmmegang",
                "http://www.instagram.com/breweryommegang"
            ]
        }
    ]
}
/media/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.ommegang.com/media/",
            "url": "https://www.ommegang.com/media/",
            "name": "Media - Brewery Ommegang",
            "isPartOf": {
                "@id": "https://www.ommegang.com/#website"
            },
            "datePublished": "2019-01-17T17:24:59+00:00",
            "dateModified": "2021-05-10T15:31:50+00:00",
            "description": "Official site of Brewery Ommegang, makers of authentic Belgian-style ales in America. Discover our beers, our brewery, get event info, tasting notes and more.",
            "breadcrumb": {
                "@id": "https://www.ommegang.com/media/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.ommegang.com/media/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.ommegang.com/media/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.ommegang.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Media"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.ommegang.com/#website",
            "url": "https://www.ommegang.com/",
            "name": "Brewery Ommegang",
            "description": "Where Heaven met earth ... and stayed awhile.",
            "publisher": {
                "@id": "https://www.ommegang.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.ommegang.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.ommegang.com/#organization",
            "name": "Brewery Ommegang",
            "url": "https://www.ommegang.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.ommegang.com/#/schema/logo/image/",
                "url": "https://www.ommegang.com/wp-content/uploads/2020/10/Ommegang-Primary-Logo-Transparent-Background.png",
                "contentUrl": "https://www.ommegang.com/wp-content/uploads/2020/10/Ommegang-Primary-Logo-Transparent-Background.png",
                "width": 877,
                "height": 297,
                "caption": "Brewery Ommegang"
            },
            "image": {
                "@id": "https://www.ommegang.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/ommegang",
                "https://x.com/BreweryOmmegang",
                "http://www.instagram.com/breweryommegang"
            ]
        }
    ]
}