On The Border – Mexican Grill & Cantina
(https://ontheborder.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority gaps are minimal due to the company’s established historical footprint and robust technical implementation. The JSON-LD schema is sophisticated, utilizing Organization and Place graphs with multiple sameAs links to Facebook, Instagram, LinkedIn, and Wikipedia. While individual experts or chefs are not named, the brand’s 40-year history acts as a proxy for authority. The technical credibility is high, with no broken hierarchies or missing structured data found in the analysis.
Marketing claims like ‘Exceed Expectations’ and ‘Be the Best’ are presented as missions rather than proven outcomes. The site claims to have an ‘amazing people first culture’ but relies on three short, unverifiable employee testimonials to support this. The claim of being a ‘hot spot’ for margaritas since 1982 is a performance assertion that lacks contemporary data or recent awards to substantiate it. Despite this, the franchising page’s transparency regarding the 110-location corporate scale provides some weight to the brand’s claims of success.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ontheborder.com/",
"url": "https://www.ontheborder.com/",
"name": "On The Border - Mexican Grill & Cantina - Tex Mex Restaurant",
"isPartOf": {
"@id": "https://www.ontheborder.com/#website"
},
"about": {
"@id": "https://www.ontheborder.com/#organization"
},
"datePublished": "2021-01-21T20:46:32+00:00",
"dateModified": "2026-01-20T20:38:40+00:00",
"description": "With over 120 restaurants serving Tex-Mex food near you, On The Border Mexican Grill & Cantina offers lunch & dinner for for dine-in, take-out and delivery.",
"breadcrumb": {
"@id": "https://www.ontheborder.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ontheborder.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ontheborder.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ontheborder.com/#website",
"url": "https://www.ontheborder.com/",
"name": "On The Border",
"description": "Just another WordPress site",
"publisher": {
"@id": "https://www.ontheborder.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ontheborder.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://www.ontheborder.com/#organization",
"name": "On The Border - Mexican Grill & Cantina",
"url": "https://www.ontheborder.com/",
"logo": {
"@id": "https://www.ontheborder.com/#local-main-organization-logo"
},
"image": {
"@id": "https://www.ontheborder.com/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/OnTheBorderMexicanGrillandCantina/",
"https://x.com/ontheborder",
"https://www.instagram.com/ontheborder/",
"https://www.linkedin.com/company/on-the-border/",
"https://www.pinterest.com/ontheborder/",
"https://www.youtube.com/c/ontheborder",
"https://en.wikipedia.org/wiki/On_the_Border_Mexican_Grill_&_Cantina"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.ontheborder.com/#local-main-organization-logo",
"url": "https://www.ontheborder.com/app/uploads/2021/03/On-the-Border-Logo_wTexture_Color-Opt-1_RGB-REV-1.png",
"contentUrl": "https://www.ontheborder.com/app/uploads/2021/03/On-the-Border-Logo_wTexture_Color-Opt-1_RGB-REV-1.png",
"width": 1575,
"height": 526,
"caption": "On The Border - Mexican Grill & Cantina"
}
]
}
/our-story/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ontheborder.com/our-story/careers/",
"url": "https://www.ontheborder.com/our-story/careers/",
"name": "Careers - On The Border",
"isPartOf": {
"@id": "https://www.ontheborder.com/#website"
},
"datePublished": "2024-09-18T14:44:48+00:00",
"dateModified": "2026-04-24T21:46:08+00:00",
"description": "We believe in bringing out the best in people, which is why recognition is in our DNA. When you join On the Border you will have endless opportunities to be the Best, Make Money, and Have Fun.",
"breadcrumb": {
"@id": "https://www.ontheborder.com/our-story/careers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ontheborder.com/our-story/careers/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ontheborder.com/our-story/careers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ontheborder.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story",
"item": "https://www.ontheborder.com/our-story/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ontheborder.com/#website",
"url": "https://www.ontheborder.com/",
"name": "On The Border",
"description": "Just another WordPress site",
"publisher": {
"@id": "https://www.ontheborder.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ontheborder.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://www.ontheborder.com/#organization",
"name": "On The Border - Mexican Grill & Cantina",
"url": "https://www.ontheborder.com/",
"logo": {
"@id": "https://www.ontheborder.com/our-story/careers/#local-main-organization-logo"
},
"image": {
"@id": "https://www.ontheborder.com/our-story/careers/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/OnTheBorderMexicanGrillandCantina/",
"https://x.com/ontheborder",
"https://www.instagram.com/ontheborder/",
"https://www.linkedin.com/company/on-the-border/",
"https://www.pinterest.com/ontheborder/",
"https://www.youtube.com/c/ontheborder",
"https://en.wikipedia.org/wiki/On_the_Border_Mexican_Grill_&_Cantina"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.ontheborder.com/our-story/careers/#local-main-organization-logo",
"url": "https://www.ontheborder.com/app/uploads/2021/03/On-the-Border-Logo_wTexture_Color-Opt-1_RGB-REV-1.png",
"contentUrl": "https://www.ontheborder.com/app/uploads/2021/03/On-the-Border-Logo_wTexture_Color-Opt-1_RGB-REV-1.png",
"width": 1575,
"height": 526,
"caption": "On The Border - Mexican Grill & Cantina"
}
]
}
/our-story/franchising/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ontheborder.com/our-story/franchising/",
"url": "https://www.ontheborder.com/our-story/franchising/",
"name": "Restaurant Franchising Opportunities | On The Border",
"isPartOf": {
"@id": "https://www.ontheborder.com/#website"
},
"datePublished": "2024-09-18T14:44:49+00:00",
"dateModified": "2025-09-30T19:53:32+00:00",
"description": "On The Border is offering franchise opportunities to experienced restaurant owners & operators! Read more and submit your information!",
"breadcrumb": {
"@id": "https://www.ontheborder.com/our-story/franchising/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ontheborder.com/our-story/franchising/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ontheborder.com/our-story/franchising/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ontheborder.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story",
"item": "https://www.ontheborder.com/our-story/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Franchising"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ontheborder.com/#website",
"url": "https://www.ontheborder.com/",
"name": "On The Border",
"description": "Just another WordPress site",
"publisher": {
"@id": "https://www.ontheborder.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ontheborder.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://www.ontheborder.com/#organization",
"name": "On The Border - Mexican Grill & Cantina",
"url": "https://www.ontheborder.com/",
"logo": {
"@id": "https://www.ontheborder.com/our-story/franchising/#local-main-organization-logo"
},
"image": {
"@id": "https://www.ontheborder.com/our-story/franchising/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/OnTheBorderMexicanGrillandCantina/",
"https://x.com/ontheborder",
"https://www.instagram.com/ontheborder/",
"https://www.linkedin.com/company/on-the-border/",
"https://www.pinterest.com/ontheborder/",
"https://www.youtube.com/c/ontheborder",
"https://en.wikipedia.org/wiki/On_the_Border_Mexican_Grill_&_Cantina"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.ontheborder.com/our-story/franchising/#local-main-organization-logo",
"url": "https://www.ontheborder.com/app/uploads/2021/03/On-the-Border-Logo_wTexture_Color-Opt-1_RGB-REV-1.png",
"contentUrl": "https://www.ontheborder.com/app/uploads/2021/03/On-the-Border-Logo_wTexture_Color-Opt-1_RGB-REV-1.png",
"width": 1575,
"height": 526,
"caption": "On The Border - Mexican Grill & Cantina"
}
]
}
/gift-cards/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ontheborder.com/gift-cards/",
"url": "https://www.ontheborder.com/gift-cards/",
"name": "On The Border Gift Cards For Sale | Send or Order | On The Border",
"isPartOf": {
"@id": "https://www.ontheborder.com/#website"
},
"datePublished": "2024-09-18T14:44:48+00:00",
"dateModified": "2026-05-27T15:48:20+00:00",
"description": "Give the gift of drinks, chips & queso, or maybe save someone a night of cooking with our On The Border gift cards! Perfect for anyone and any occasion!",
"breadcrumb": {
"@id": "https://www.ontheborder.com/gift-cards/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ontheborder.com/gift-cards/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ontheborder.com/gift-cards/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ontheborder.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Gift Cards"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ontheborder.com/#website",
"url": "https://www.ontheborder.com/",
"name": "On The Border",
"description": "Just another WordPress site",
"publisher": {
"@id": "https://www.ontheborder.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ontheborder.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://www.ontheborder.com/#organization",
"name": "On The Border - Mexican Grill & Cantina",
"url": "https://www.ontheborder.com/",
"logo": {
"@id": "https://www.ontheborder.com/gift-cards/#local-main-organization-logo"
},
"image": {
"@id": "https://www.ontheborder.com/gift-cards/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/OnTheBorderMexicanGrillandCantina/",
"https://x.com/ontheborder",
"https://www.instagram.com/ontheborder/",
"https://www.linkedin.com/company/on-the-border/",
"https://www.pinterest.com/ontheborder/",
"https://www.youtube.com/c/ontheborder",
"https://en.wikipedia.org/wiki/On_the_Border_Mexican_Grill_&_Cantina"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.ontheborder.com/gift-cards/#local-main-organization-logo",
"url": "https://www.ontheborder.com/app/uploads/2021/03/On-the-Border-Logo_wTexture_Color-Opt-1_RGB-REV-1.png",
"contentUrl": "https://www.ontheborder.com/app/uploads/2021/03/On-the-Border-Logo_wTexture_Color-Opt-1_RGB-REV-1.png",
"width": 1575,
"height": 526,
"caption": "On The Border - Mexican Grill & Cantina"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
46Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 2 |
| /our-story/careers/ | 17 | 2 |
| /our-story/franchising/ | 11 | 2 |
| /gift-cards/ | 9 | 2 |
Explore the other reputation pillars for On The Border – Mexican Grill & Cantina
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from On The Border – Mexican Grill & Cantina, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to On The Border – Mexican Grill & Cantina: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ontheborder.com to view the most current version of its content and see directly what this company is about and what it offers.