Information Density: Parle Agro – Signal Evidence & AI Readability

[H1] The largest
Indian beverage
company.

[H3] About Us
Parle Agro, a pioneer in the Indian beverage industry, has been creating innovative products and iconic brands since 1985Headquartered in Mumbai, with over 5500+ employees, Parle Agro is the largest Indian beverage company.Our strength lies in establishing new categories, building brands and capturing market share within those categories. Our bevy of brands include Frooti, Appy, Appy Fizz, BFizz, SMOODH, Bailley, Bailley Soda, Bombay99.We have always been passionate about building our own brands. We like to create, and we like to nurture what we create. Fueled by innovation that is engrained in the business DNA, our focus and vision is making Parle Agro, the No.1 beverage company in India.

In The News

Press Releases

2025
2023
2020

2019

[H2] 18

[H3] Jun

[H6] LiveMint
[H5] Indian consumers are looking beyond colas. Jeera spices up this craving
Parle Agro joins the growing competition in the cumin-based beverage space, going up against players like Lahori Zeera, Coca-Cola, and Reliance with regionally rooted innovations.

[H2] 19

[H3] Apr

[H6] Fortune India
[H5] Fortune India's Most Powerful Women list for 2025 - Chauhan sisters target India's beverages crown for Parle Agro
Schauna and Nadia Chauhan outline their vision to make Parle Agro the country's leading beverage company through bold innovation, brand building, and strategic diversification.

[H2] 01

[H3] Apr

[H6] IMPACT
[H5] 'Milk'ing the Cola Wars
Nadia Chauhan shares insights on how strategic pricing, regional relevance, and product innovation are helping Parle Agro stay ahead in an increasingly competitive summer beverage market.

[H2] 13

[H3] Mar

[H6] ET Brand Equity
[H5] Vicky Kushal embodies the X-factor in Appy Fizz's new ad, ET BrandEquity
Parle Agro launches 'The One. The Only.' campaign for Appy Fizz highlighting the brand's unique identity, and announcing Vicky Kaushal as the new brand ambassador, further strengthening this identity

[H2] 08

[H3] Mar

[H6] Exchange4media
[H5] Hit or Miss: The Week in Ads - Exchange4media
Appy Fizz's latest ad starring Vicky Kaushal lands a spot on the ''Hit'' list in Exchange4media's 'Hit or Miss: The Week in Ads' list

[H2] 07

[H3] Mar

[H6] Mid-day
[H5] Vicky Kaushal named brand ambassador for Appy Fizz
Parle Agro has appointed Vicky Kaushal as the brand ambassador for Appy Fizz. Vicky joins Parle Agro's impressive brand ambassador lineup which also includes Alia Bhatt for Frooti and Varun Dhawan for Smoodh

[H2] 06

[H3] Mar

[H6] Exchange4media
[H5] Appy Fizz appoints Vicky Kaushal as brand ambassador - Exchange4media
Appy Fizz announces Vicky Kaushal as its new brand ambassador with the launch of its latest campaign, 'The One. The Only.', celebrating the brand's edgy and unmistakable persona.

[H2] 06

[H3] Mar

[H6] Financial Express
[H5] Fizz, fame, and Vicky Kaushal: Appy Fizz unveils 'The One, The Only' campaign - Brand Wagon News | The Financial Express
Parle Agro unveils its latest Appy Fizz campaign 'The One, The Only' with Vicky Kaushal, reinforcing the brand's bold, magnetic and one-of-a-kind identity.

[H2] 24

[H3] Nov

[H6] India Education Diary

[H5] Smoodh Wins Coveted BASES Breakthrough Innovation Award 2023
Mumbai – Parle Agro’s pioneering dairy brand, Smoodh, has been awarded the prestigious BASES Breakthrough Innovation Award for 2023 by NielsenIQ.

[H2] 29

[H3] Nov

[H6] FM Live

[H5] Smoodh Wins Coveted BASES Breakthrough Innovation Award 2023
Mumbai: Parle Agro's pioneering dairy brand, Smoodh, has been awarded the prestigious BASE Breakthrough Innovation Award for 2023 by NielsenIQ

[H2] 29

[H3] Nov

[H6] Media Brief

[H5] Parle Agro’s Smoodh wins BASES Breakthrough Innovation Award 2023
Parle Agro’s pioneering dairy brand, Smoodh, has been awarded the prestigious BASES Breakthrough Innovation Award for 2023 by NielsenIQ.

[H2] 4

[H3] Oct

[H6] Afaqs

[H5] Frooti gets Rs 7cr for the festive season from Parle Agro’s Rs 25cr OOH budget
The next time one keeps spotting billboards of actors Alia Bhatt and Ram Charan sipping Frooti at every turn, know that these sightings will continue till the end of the festive season.

[H2] 3

[H3] Oct

[H6] Indian Television

[H5] Parle Agro unleashes OOH campaign for Frooti storytelling
Mumbai: Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their iconic mango drink, Frooti, into the spotlight.

[H2] 3

[H3] Oct

[H6] Best Media Info

[H5] Parle Agro unveils OOH campaign for Frooti
Entering the festive season, Parle Agro has unveiled an Out-of-Home (OOH) campaign bringing Frooti into the spotlight.

[H2] 3

[H3] Oct

[H6] Exchange4Media

[H5] Parle Agro launches OOH campaign for Frooti
Entering the festive season, Parle Agro has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their mango drink, Frooti, into the spotlight.

[H2] 3

[H3] Oct

[H6] Financial Express

[H5] Parle Agro launches OOH campaign for Frooti
Parle Agro has unveiled an Out-of-Home (OOH) campaign bringing its mango drink, Frooti, into the spotlight.

[H2] 6

[H3] Apr

[H6] Afaqs

[H5] Alia Bhatt and Ram Charan banter on sipping or gulping Frooti in its summer campaign
Parle Agro is leaving no stone unturned for the campaign of their iconic, refreshing mango drink, Frooti. India’s beverage leader has once again, opened up their fun, colourful and magical world of Frooti led by their brand ambassadors, Alia Bhatt and Ram Charan.

[H2] 6

[H3] Apr

[H6] Campaign India

[H5] Alia Bhatt and Ram Charan show how to #FrootiYourWay
Frooti has rolled out a campaign featuring actors Alia Bhatt and Ram Charan to highlight its product offerings.

[H2] 6

[H3] Apr

[H6] ET Brand Equity

[H5] Frooti amps up the excitement for enjoying the drink this summer
Parle Agro has released a new campaign for its mango drink, Frooti.

[H2] 4

[H3] Apr

[H6] Agro & Food Processing

[H5] App Fizz changes brand identity, brings new lettering and fresh packaging
Appy Fizz, a fruit-flavoured drink from Parle Agro, has redesigned its brand identity but kept its taste and flavour unchanged. The iconic red, white, and black brand colours have been juxtaposed in eye-catching, clean, contemporary lettering for the brand’s logo.

[H2] 3

[H3] Apr

[H6] Labels & Labeling

[H5] Parle Agro revamps Appy Fizz label design
Appy Fizz, sparkling fruit-flavored drink from Parle Agro has revamped its label design for fresh, re-imagined, bolder avatar.

[H2] 1

[H3] Apr

[H6] Packaging 360

[H5] Parle Agro Revamps Appy Fizz: Reveals Bigger, Bolder Brand Design
National, March 31, 2023: Appy Fizz, a youth favourite and India’s fizziest fruit-flavoured drink from Parle Agro has been topping charts since its inception almost 20 years ago. Keeping its iconic taste and flavour unchanged..

[H2] 31

[H3] Mar

[H6] The Packman

[H5] Parle Agro revamps Appy Fizz
Appy Fizz from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar taking its brand identity to newer heights.

[H2] 1

[H3] Apr

[H6] Medianews4u

[H5] Parle Agro unveils all new Appy Fizz with Kriti Sanon and Jr NTR
Parle Agro’s Appy Fizz, a fizziest fruit-flavoured drink, has unveiled a fresh, re-imagined, bolder avatar taking its brand identity to newer heights.

[H2] 31

[H3] Mar

[H6] Best Media Info

[H5] Kriti Sanon and Jr NTR present the new look of Parle Agro’s Appy Fizz in its latest campaign
Sanon and Jr NTR, who are also the brand ambassador for Appy Fizz, are seen in the new campaigns with fresh packaging of the brand

[H2] 31

[H3] Mar

[H6] Exchange4media

[H5] Appy Fizz refreshes brand identity
Appy Fizz. a fruit-flavoured drink from Parle Agro, has revealed its new branding. ....

[H2] 31

[H3] Mar

[H6] Afaqs

[H5] Appy Fizz revamps brand identity
Keeping its taste and flavour unchanged, Appy Fizz, fruit-flavoured drink from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar for its brand identity.

[H2] 22

[H3] Mar

[H6] Bollywood Hungama

[H5] Kriti Sanon and Jr NTR share screen for the first time as they collaborate for an ad film, watch
Two of the most popular beacons of Indian cinema, Kriti Sanon along with Jr NTR have recently collaborated for the new advertisement of this sparkling apple juice brand and the internet can not stop gushing about their on-screen liaison.

[H2] 23

[H3] Mar

[H6] Mid - Day

[H5] Jr NTR, Kriti Sanon collaborate for a project; watch
Two of the most popular beacons of Indian cinema, Kriti Sanon along with Jr NTR have recently collaborated for the new advertisement of this sparkling apple juice brand and the internet can not stop gushing about their on screen liaison.

[H2] 22

[H3] Mar

[H6] Zee News

[H5] Kriti Sanon And Jr NTR Join Forces For New Ad, Fans Can't Keep Calm - Watch
New Delhi: Basking in the glory of RRR mania, actor Jr NTR and Bollywood actress Kriti Sanon have recently collaborated for the new advertisement of this sparkling apple juice brand and the internet can not stop gushing about their on-screen liaison.

[H2] 21

[H3] Mar

[H6] Afaqs

[H5] Appy Fizz launches its summer campaign featuring Kriti Sanon and Jr. NTR
Appy Fizz, the bold beverage from Parle Agro, has unveiled an upbeat summer campaign kicking off the new era of the sparkling fruit flavoured brand.

[H2] 22

[H3] Mar

[H6] ET Brand Equity

[H5] Kriti Sanon and Jr. NTR team up for Appy Fizz's summer campaign
Parle Agro's Appy Fizz has launched a summer campaign featuring brand ambassadors Kriti Sanon and Jr. NTR, encouraging consumers to embrace the new packaging design.

[H2] 9

[H3] Feb

[H6] Bollywood Hungma

[H5] Kriti Sanon joins Priyanka Chopra and Jr NTR as new face of Appy Fizz; says, “I’m thrilled to join my famous co-brand ambassadors
Indian beverage major, Parle Agro has signed on leading actress Kriti Sanon as the brand ambassador for the country’s fastest-growing beverage brand, Appy Fizz.

[H2] 10

[H3] Feb

[H6] ET Brand Equity

[H5] Parle Agro signs Kriti Sanon as brand ambassador for Appy Fizz
The brand refreshed its look and unveiled its new packaging, adding a new dimension to the brand and broadening its bold and edgy appeal, the company stated.

[H2] 10

[H3] Feb

[H6] Financial Express

[H5] Parle Agro onboards actor Kriti Sanon as its brand ambassador
Beverage company Parle Agro has onboarded actor Kriti Sanon as the brand ambassador of the beverage brand Appy Fizz.

[H2] 10

[H3] Feb

[H6] India Times

[H5] Kriti Sanon To Be The New Face Of Appy Fizz Along With Priyanka Chopra And Jr NTR
Indian beverage major, Parle Agro has signed on leading actress Kriti Sanon as the brand ambassador for the country’s fastest-growing beverage brand, Appy Fizz.

[H2] 27

[H3] Feb

[H6] FnB News

[H5] Parle Agro introduces India to a brand new indulgent beverage experience
Trailblazers of innovation in the beverage industry, Parle Agro has launched Smoodh Fruit Smoothies, yet another pioneering product under their dairy brand, Smoodh.

[H2] 1

[H3] Mar

[H6] Agro Food Processing

[H5] Parle Agro launches ‘SMOODH Fruit Smoothies
Parle Agro, a leader in beverage sector innovation, has introduced SMOODH Fruit Smoothies, a new ground-breaking product under their dairy brand, SMOODH.

[H2] 1

[H3] Mar

[H6] Bollywood Hungama

[H5] Dulquer Salmaan becomes Parle Agro brand ambassador for SMOODH in South Indian markets
Parle Agro has announced popular actor Dulquer Salmaan as the brand ambassador for their dairy brand, SMOODH.

[H2] 23

[H3] Feb

[H6] Best Media Info

[H5] Parle Agro launches campaign with Dulquer Salmaan for ‘Smoodh’ in South Indian markets
Parle Agro has launched Smoodh Fruit Smoothies under their dairy brand, Smoodh.....

[H2] 22

[H3] Feb

[H6] Adgully

[H5] Parle Agro introduces ‘SMOODH Fruit Smoothies’
Trailblazers of innovation in the beverage industry, Parle Agro has launched SMOODH Fruit Smoothies, yet another pioneering product under their dairy brand, SMOODH.

[H2] 26

[H3] Feb

[H6] Exchange4media

[H5] Parle Agro gets Dulquer Salmaan grooving for ‘SMOODH’
Parle Agro has launched SMOODH Fruit Smoothies......

[H2] 22

[H3] Feb

[H6] Afaqs

[H5] Parle Agro launches ‘SMOODH Fruit Smoothies'
Parle Agro has launched SMOODH Fruit Smoothies under their dairy brand, SMOODH. The new launch is an everyday indulgence, offering the delicious combination of yummy fruits and goodness of yoghurt in a variety of delightful flavours.

[H2] 4

[H3] Mar

[H6] Mint

[H5] Parle Agro’s Smoodh crosses ₹600 crore in turnover
New Delhi: Parle-Agro’s dairy beverage brand Smoodh crossed ₹685 crore in turnover in less than two years into its launch as the brand made inroads into the country’s rural markets.

[H2] 24

[H3] Dec

[H6] Business Today

[H5] MPW 2023: How Schauna Chauhan has helped Parle Agro take on beverage giants
Spearheading a beverage company in India is no mean feat, since the industry is dominated by the likes of Coca-Cola and PepsiCo.

[H2] 24

[H3] Dec

[H6] MSN

[H5] MPW 2023: Parle Agro's Nadia Chauhan on expanding the business
Parle Agro’s Nadia Chauhan doesn’t like to stay contented. Self-driven like her father Prakash Chauhan, Nadia too aspires to catapult Parle Agro into a holistic beverages firm—that had a turnover of Rs 8,500 crore in FY23.

[H2] 24

[H3] Dec

[H6] Business Today

[H5] MPW 2023: Parle Agro’s Nadia Chauhan on expanding the business
Parle Agro’s Nadia Chauhan doesn’t like to stay contented. Self-driven like her father Prakash Chauhan, Nadia too aspires to catapult Parle Agro into a holistic beverages firm—that had a turnover of Rs 8,500 crore in FY23.

[H2] 2

[H3] Aug

[H6] Times of India

[H5] Soft drinks flowing freely in Indian homes
MUMBAI: Cold beverages, which include soft drinks, squashes, powdered mixes and......

[H2] 3

[H3] May

[H6] FE Brand Wagon

[H5] Milking a growing market
Parle Agro has embarked on a mission to make its flavoured milk Smoodh a Rs 5,000-crore brand by 2025.

[H2] 21

[H3] Apr

[H6] Entrepreneur India

[H5] Why Are FMCG Giants Adding D2C To Its Cart?
According to a Mordor Intelligence report, the total addressable D2C market in India is forecast to hit $100 billion by 2025.

[H2] 17

[H3] Apr

[H6] The Times of India

[H5] Shift to larger packs drives FMCG growth
There is a clear trend of consumers up-trading to medium- and high-value packs across certain key categories in the fast-moving consumer goods (FMCG) industry.

[H2] 15

[H3] Apr

[H6] Melt/ Wion TV

[H5] Parle Agro’s Nadia Chauhan On Building Design-Driven Brands & More
MELT is at the head office of Parle Agro, and we’re here to meet Nadia Chauhan, the company’s MD and Chief Marketing Officer.

[H2] 8

[H3] Mar

[H6] Businessworld

[H5] Nadia Chauhan: Gender Equity Critical For Success
Nadia Chauhan firmly believes that organisations must evaluate individuals on their capabilities, skills, and qualifications, and not on their gender.

[H2] 23

[H3] Mar

[H6] Fortune India

[H5] Fortune India MPW: Smriti Irani presented Fortune India’s

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[H2] About Us
Parle Agro, a pioneer in the Indian beverage industry, has been creating innovative products and iconic brands since 1985Headquartered in Mumbai, with over 5500+ employees, Parle Agro is the largest Indian beverage company.Our strength lies in establishing new categories, building brands and capturing market share within those categories. Our bevy of brands include Frooti, Appy, Appy Fizz, BFizz, SMOODH, Bailley, Bailley Soda, Bombay 99.Being the fastest-growing beverage company, we continue to aggressively adopt new strategies and innovative initiatives in order to connect with our consumers. A large part of our growth strategy is driven by sales and distribution and our manufacturing capabilities. Today we are a network of 84 state-of-the-art manufacturing facilities and we retail our products across 2 million outlets through a network of 7500+ Channel Partners along with an international presence in over 50 countriesWe have always been passionate about building our own brands. We like to create, and we like to nurture what we create. Fueled by innovation that is engrained in the business DNA, our focus and vision is making Parle Agro, the No.1 beverage company in India.