Peet's Coffee
(https://peets.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed Organization and Store schema, including GeoCoordinates and specific contact points. The brand references its 1966 origin consistently, and unlike many ‘craft’ brands, it provides a physical Emeryville, CA address in its structured data. There is no Person schema for specific roasters, but the identification of the Enveritas partnership provides sufficient institutional authority.
Marketing tone is secondary to product demonstration. Claims like richest, boldest flavor are immediately followed by specific flavor profiles such as marzipan, white chocolate, and ripe melon. The site effectively demonstrates its expertise through the Brewing Methods section, which provides instructions and total time metrics (~5 Minutes), proving they understand the application of their product.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Peet's Coffee",
"url": "https://www.peets.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.peets.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Peet's Coffee",
"url": "https://www.peets.com",
"contactPoint": []
},
{
"@context": "https://schema.org",
"@type": "Store",
"name": "Peet's Coffee",
"url": "https://www.peets.com",
"description": "Since 1966, Peet's Coffee has sourced and offered superior coffees and teas adhered to strict high-quality and taste standards. Shop online today.",
"telephone": "800-999-2132",
"geo": {
"@type": "GeoCoordinates",
"latitude": "37.8312925",
"longitude": "-122.2877625"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "1400 Park Ave",
"addressLocality": "Emeryville",
"addressRegion": "California",
"postalCode": "94608",
"addressCountry": "US"
}
}
]
/products/nicaragua-angelina-estate/
{
"@context": "https://schema.org",
"@id": "https://www.peets.com/products/nicaragua-angelina-estate",
"@type": "Product",
"sku": "1000402",
"mpn": "1000402",
"brand": {
"@type": "Brand",
"name": "Peet's Coffee"
},
"description": "This sweet and complex cup comes to us from the lush Angelina Lopez family estate in Nicaragua’s ethereal highlands.Last order date: June 29",
"url": "https://www.peets.com/products/nicaragua-angelina-estate",
"name": "Nicaragua Angelina Estate",
"image": "https://www.peets.com/cdn/shop/files/LTO-PDP_Bag_-_1266x1492_af0adff3-35df-4710-8843-ab796a8d7772.png?v=1779833968",
"offers": [
{
"@type": "Offer",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD",
"price": "24.95",
"priceValidUntil": "2027-05-30",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://www.peets.com/products/nicaragua-angelina-estate/products/nicaragua-angelina-estate?variant=39578346192940",
"image": "https://www.peets.com/cdn/shop/files/LTO-PDP_Bag_-_1266x1492_af0adff3-35df-4710-8843-ab796a8d7772.png?v=1779833968",
"mpn": "1000402",
"sku": "1000402",
"seller": {
"@type": "Organization",
"name": "Peet's Coffee"
}
},
{
"@type": "Offer",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD",
"price": "24.95",
"priceValidUntil": "2027-05-30",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://www.peets.com/products/nicaragua-angelina-estate/products/nicaragua-angelina-estate?variant=39578346225708",
"image": "https://www.peets.com/cdn/shop/files/LTO-PDP_Bag_-_1266x1492_af0adff3-35df-4710-8843-ab796a8d7772.png?v=1779833968",
"mpn": "1000403",
"sku": "1000403",
"seller": {
"@type": "Organization",
"name": "Peet's Coffee"
}
},
{
"@type": "Offer",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD",
"price": "24.95",
"priceValidUntil": "2027-05-30",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://www.peets.com/products/nicaragua-angelina-estate/products/nicaragua-angelina-estate?variant=39578346258476",
"image": "https://www.peets.com/cdn/shop/files/LTO-PDP_Bag_-_1266x1492_af0adff3-35df-4710-8843-ab796a8d7772.png?v=1779833968",
"mpn": "1000404",
"sku": "1000404",
"seller": {
"@type": "Organization",
"name": "Peet's Coffee"
}
},
{
"@type": "Offer",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD",
"price": "24.95",
"priceValidUntil": "2027-05-30",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://www.peets.com/products/nicaragua-angelina-estate/products/nicaragua-angelina-estate?variant=39578346291244",
"image": "https://www.peets.com/cdn/shop/files/LTO-PDP_Bag_-_1266x1492_af0adff3-35df-4710-8843-ab796a8d7772.png?v=1779833968",
"mpn": "1000405",
"sku": "1000405",
"seller": {
"@type": "Organization",
"name": "Peet's Coffee"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 209 | 1 |
| /pages/store-locator/ | 181 | 1 |
| /pages/foodservice-program/ | 181 | 1 |
| /products/nicaragua-angelina-estate/ | 220 | 1 |
This page presents a snapshot of public data from Peet's Coffee, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Peet's Coffee: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://peets.com to view the most current version of its content and see directly what this company is about and what it offers.