Identity & Authority: Pho Kim Restaurant – Signal Evidence & AI Readability

Pho Kim Restaurant

(https://www.phokim.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

Authority is weakened by the lack of specific expert names (the ‘parents’ remain anonymous) and a total absence of external links to press mentions or food critics mentioned in the text. The technical authority is undermined by the presence of empty heading tags (H2, H4, H5) and a lack of ‘sameAs’ links in the Schema JSON-LD to connect the entity to social profiles or official business registrations.

The claim of using ‘premium Irish ingredients’ is a performance assertion that lacks a corresponding list of local producers or farm names, a standard proof expectation for this claim. Similarly, the claim of being ‘well known’ is mentioned without linking to the ‘food critics and bloggers’ cited as the source of this reputation. Despite this, the actual food descriptions are technically detailed, reducing the perceived disconnect.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org/",
        "@type": "Restaurant",
        "name": "Pho Kim Restaurant",
        "image": "https://static.wixstatic.com/media/05308a_e531e6f64cfa4a40b2ff3ceb5e80f378~mv2.jpg",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "IE",
            "addressLocality": "Dublin 1",
            "addressRegion": "County Dublin",
            "postalCode": "D01 F5F3",
            "streetAddress": "162 Parnell Street"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": "53.352942",
            "longitude": "-6.2609237"
        },
        "url": "https://www.phokim.ie",
        "telephone": "018783165",
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "12:00",
                "closes": "21:20"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Tuesday",
                "opens": "12:00",
                "closes": "21:20"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Wednesday",
                "opens": "12:00",
                "closes": "21:20"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Thursday",
                "opens": "12:00",
                "closes": "21:20"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Friday",
                "opens": "12:00",
                "closes": "22:20"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "12:00",
                "closes": "22:20"
            }
        ],
        "acceptsReservations": "True"
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "name": "pho kim",
        "url": "https://www.phokim.ie"
    }
]
/reservations/ — no schema detected (entity gap)
/about/ — no schema detected (entity gap)
/menu-1/ — no schema detected (entity gap)
/menu-2/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "app.breadcrumbs.labels.home",
                "item": "https://www.phokim.ie/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Menus (New)",
                "item": "https://www.phokim.ie/menu-2"
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "images": [
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 721,
                "width": 721,
                "url": "https://static.wixstatic.com/media/05308a_a220d4f7a8bc4382ad93fde173d6a954~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 506,
                "width": 501,
                "url": "https://static.wixstatic.com/media/05308a_07dc3d28df20415fa77ca5a50f408c02~mv2.png"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 2316,
                "width": 3888,
                "url": "https://static.wixstatic.com/media/c4e9b3_18268e70b01841c69ce955ae01920a50.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 4032,
                "width": 3024,
                "url": "https://static.wixstatic.com/media/05308a_2f90b32b62564f8585b423c3f2810277~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 2388,
                "width": 3396,
                "url": "https://static.wixstatic.com/media/c4e9b3_c77f3b499fba4f478fac3dc7f46d386f.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 1080,
                "width": 1080,
                "url": "https://static.wixstatic.com/media/05308a_ce0dceb53ab34abbad53468df070e300~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 900,
                "width": 720,
                "url": "https://static.wixstatic.com/media/05308a_ce87366df2d64b2ca289f0b593f95e1b~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 610,
                "width": 970,
                "url": "https://static.wixstatic.com/media/c4e9b3_46b1f74378ec4c338b2342dc3d062c10.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 1365,
                "width": 1200,
                "url": "https://static.wixstatic.com/media/05308a_01b9ed0b2b8d4bb68142e67ee589fe46~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 582,
                "width": 675,
                "url": "https://static.wixstatic.com/media/05308a_2ee762c1d8c048f4b94090d0d162c31d~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 680,
                "width": 768,
                "url": "https://static.wixstatic.com/media/05308a_1978020ece6e43aa9cc913dcdcf652a6~mv2.png"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 610,
                "width": 970,
                "url": "https://static.wixstatic.com/media/c4e9b3_1c4ceff7a20b46b8b65191f37c9443c6.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 2426,
                "width": 2248,
                "url": "https://static.wixstatic.com/media/05308a_d1ed73fa91cd4e8b9e5b0d1494701c32~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 1936,
                "width": 1653,
                "url": "https://static.wixstatic.com/media/05308a_31b02a204172493d947ee3e2bec81629~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 610,
                "width": 970,
                "url": "https://static.wixstatic.com/media/c4e9b3_f8c7f9a1e5d945d3a6fc2a707fd85327.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 2340,
                "width": 3888,
                "url": "https://static.wixstatic.com/media/c4e9b3_44f6ea2d7ccf487680b53a63d4dcef35.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 2244,
                "width": 3012,
                "url": "https://static.wixstatic.com/media/c4e9b3_ce203f556cef4b1cb96b7c39e53d1758.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 473,
                "width": 508,
                "url": "https://static.wixstatic.com/media/05308a_ff7d9327539148a0a1b1a03a4096f12f~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 2592,
                "width": 3669,
                "url": "https://static.wixstatic.com/media/c4e9b3_11b1bf56866042c9a64fddda7a1818bf.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 960,
                "width": 768,
                "url": "https://static.wixstatic.com/media/05308a_be04db38a23c46108bceb3a9a3e579c9~mv2.jpg"
            },
            {
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                "width": 2268,
                "url": "https://static.wixstatic.com/media/05308a_00783eeb512c4df0a03b8817b1023ac4~mv2.jpg"
            },
            {
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                "@type": "ImageObject",
                "height": 4032,
                "width": 2256,
                "url": "https://static.wixstatic.com/media/05308a_f1d6d822c170462e9ed24a87ddcb74a5~mv2.jpg"
            },
            {
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                "url": "https://static.wixstatic.com/media/05308a_c5625db868754010b5e072b5954c70d0~mv2.jpg"
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                "url": "https://static.wixstatic.com/media/05308a_745ccf4884cd4ebba88e0121e74aff65~mv2.jpg"
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                "url": "https://static.wixstatic.com/media/05308a_83a3658551e84f54bce984ff9363f4f2~mv2.jpg"
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                "width": 1948,
                "url": "https://static.wixstatic.com/media/05308a_ad4f8b98cec44ec2b0c5942a53f085b1~mv2.jpg"
            },
            {
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                "width": 756,
                "url": "https://static.wixstatic.com/media/05308a_12db30c8d03a4ed8a6b4d62a538f4f43~mv2.png"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 607,
                "width": 1000,
                "url": "https://static.wixstatic.com/media/05308a_fbbfec5573f8405f9695c3251e36003e~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 700,
                "width": 986,
                "url": "https://static.wixstatic.com/media/05308a_410327debe24490388989bbde0043d97~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 2048,
                "width": 1536,
                "url": "https://static.wixstatic.com/media/05308a_376ad284bee646a98530cc7120462518~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
                "@type": "ImageObject",
                "height": 2048,
                "width": 1536,
                "url": "https://static.wixstatic.com/media/05308a_f3012c9f29934866881bab6efefbdadb~mv2.jpg"
            },
            {
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                "height": 2048,
                "width": 1536,
                "url": "https://static.wixstatic.com/media/05308a_d8490d373dbc424a8b1c37f10a52a3b4~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
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                "height": 2048,
                "width": 1536,
                "url": "https://static.wixstatic.com/media/05308a_d040d6c76a2a4dabb8766d1c21986b93~mv2.jpg"
            },
            {
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                "width": 736,
                "url": "https://static.wixstatic.com/media/05308a_a18866ce28f44facb97065210c5f3170~mv2.jpg"
            },
            {
                "@context": "https://schema.org/",
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                "url": "https://static.wixstatic.com/media/05308a_60a34e0863184d9a91401ea3c75c4581~mv2.jpg"
            }
        ]
    }
]
/vegetarian-menu/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
211Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 36 0
/reservations/ 34 0
/about/ 34 0
/menu-1/ 34 0
/menu-2/ 39 0
/vegetarian-menu/ 34 0