Pivovary Staropramen s.r.o.

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(https://pivovary-staropramen.cz) 📸 Data Snapshot: May 30, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

12 Impact Weight: 15 / 100

80% Reputation

Diagnosis: Authority Gaps

Authority is well-established through the Molson Coors Beverage Company parentage and detailed schema.org Brewery markup including geo-coordinates. There is a small gap in expert footprints; while Simon Zeqiri and Marpo are named, they are not connected to specific Person schema or sameAs social profiles. The technical implementation is mostly solid, though the heading hierarchy occasionally uses H5 tags for primary content headers, creating a slight structural imbalance.

Evidence: Performance vs. Claims

The site makes ambitious sustainability claims, such as reducing water consumption by 10% and carbon emissions by 50%, but these are presented as future ‘targets’ rather than demonstrated achievements. There is a disconnect between the ‘Innovation’ marketing tone and the description of the Ostravar brewery, which prides itself on 123-year-old traditional technology. Most news entries are remarkably current (May 2026), suggesting the operational reality is highly active despite the marketing fluff.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "alternateName": "Staropramen",
            "author": {
                "@id": "https://www.pivovary-staropramen.cz/#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.pivovary-staropramen.cz/#identity"
            },
            "copyrightYear": "2024",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2024-09-13T10:40:00+02:00",
            "dateModified": "2026-05-28T08:23:41+02:00",
            "datePublished": "2024-09-13T10:40:00+02:00",
            "description": "Pivovary Staropramen spravují silné pivní značky a přinášejí kvalitní pivo spotřebitelům po celém světě. Objevte naše portfolio, historii a závazek k odpovědné výrobě piva.",
            "headline": "Na život, po našem!",
            "image": {
                "@type": "ImageObject",
                "url": "https://cdn.siteone.io/srv.siteone.cz/imgproxy/rLkaYYXlthKalwzxhtMEkR_mPIeBZQm00lKYwF7yYm8/w:1200/h:630/rt:fit/g:sm/f:jpg/q:82/aHR0cHM6Ly93d3cucGl2b3Zhcnktc3Rhcm9wcmFtZW4uY3ovY21zLWFzc2V0cy9wc3QtY3ovd2ViLWltYWdlcy92YXJuYS5qcGc.jpg?mtime=1776859866"
            },
            "inLanguage": "cs-cz",
            "mainEntityOfPage": "https://www.pivovary-staropramen.cz/",
            "name": "Pivovary Staropramen",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.pivovary-staropramen.cz/"
        },
        {
            "@id": "https://www.pivovary-staropramen.cz/#identity",
            "@type": "Brewery",
            "address": {
                "@type": "PostalAddress",
                "addressCountry": "CZ",
                "addressLocality": "Praha 5 – Smíchov",
                "addressRegion": "Hlavní město Praha",
                "postalCode": "150 00",
                "streetAddress": "Nádražní 43/84"
            },
            "alternateName": "Staropramen",
            "description": "Pivovary Staropramen s.r.o. patří mezi významné výrobce piva v České republice. Společnost provozuje pražský pivovar Staropramen a zastřešuje portfolio českých i zahraničních pivních značek, včetně značek Staropramen, Braník, Ostravar, Cool a dalších.",
            "email": "info@staropramen.cz",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "50.0685481",
                "longitude": "14.4065503"
            },
            "image": {
                "@type": "ImageObject",
                "height": "200",
                "url": "https://www.pivovary-staropramen.cz/cms-assets/pst-cz/web-images/logo/pivovary-logo.png",
                "width": "496"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://cdn.siteone.io/srv.siteone.cz/imgproxy/ULVJzZVYp4K0ey-3fSZCndSRF27_vLfu3NbEll1BZ1U/w:600/h:60/rt:fit/g:sm/f:png/q:82/aHR0cHM6Ly93d3cucGl2b3Zhcnktc3Rhcm9wcmFtZW4uY3ovY21zLWFzc2V0cy9wc3QtY3ovd2ViLWltYWdlcy9sb2dvL3Bpdm92YXJ5LWxvZ28ucG5n.png?mtime=1776859826",
                "width": "149"
            },
            "name": "Pivovary Staropramen s.r.o.",
            "priceRange": "$",
            "telephone": "+420 257 191 257",
            "url": "https://www.pivovary-staropramen.cz/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.pivovary-staropramen.cz/",
                    "name": "Na život, po našem!",
                    "position": 1
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

/nase-znacky/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "https://www.pivovary-staropramen.cz/#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.pivovary-staropramen.cz/#identity"
            },
            "copyrightYear": "2025",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2025-12-01T15:57:25+01:00",
            "dateModified": "2026-04-02T16:00:42+02:00",
            "datePublished": "2025-12-01T16:01:00+01:00",
            "description": "Pivovary Staropramen spravují silné pivní značky a přinášejí kvalitní pivo spotřebitelům po celém světě. Objevte naše portfolio, historii a závazek k odpovědné výrobě piva.",
            "headline": "Naše značky",
            "image": {
                "@type": "ImageObject",
                "url": "https://cdn.siteone.io/srv.siteone.cz/imgproxy/rLkaYYXlthKalwzxhtMEkR_mPIeBZQm00lKYwF7yYm8/w:1200/h:630/rt:fit/g:sm/f:jpg/q:82/aHR0cHM6Ly93d3cucGl2b3Zhcnktc3Rhcm9wcmFtZW4uY3ovY21zLWFzc2V0cy9wc3QtY3ovd2ViLWltYWdlcy92YXJuYS5qcGc.jpg?mtime=1776859866"
            },
            "inLanguage": "cs-cz",
            "mainEntityOfPage": "https://www.pivovary-staropramen.cz/nase-znacky",
            "name": "Naše značky",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.pivovary-staropramen.cz/nase-znacky"
        },
        {
            "@id": "https://www.pivovary-staropramen.cz/#identity",
            "@type": "Brewery",
            "address": {
                "@type": "PostalAddress",
                "addressCountry": "CZ",
                "addressLocality": "Praha 5 – Smíchov",
                "addressRegion": "Hlavní město Praha",
                "postalCode": "150 00",
                "streetAddress": "Nádražní 43/84"
            },
            "alternateName": "Staropramen",
            "description": "Pivovary Staropramen s.r.o. patří mezi významné výrobce piva v České republice. Společnost provozuje pražský pivovar Staropramen a zastřešuje portfolio českých i zahraničních pivních značek, včetně značek Staropramen, Braník, Ostravar, Cool a dalších.",
            "email": "info@staropramen.cz",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "50.0685481",
                "longitude": "14.4065503"
            },
            "image": {
                "@type": "ImageObject",
                "height": "200",
                "url": "https://www.pivovary-staropramen.cz/cms-assets/pst-cz/web-images/logo/pivovary-logo.png",
                "width": "496"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://cdn.siteone.io/srv.siteone.cz/imgproxy/ULVJzZVYp4K0ey-3fSZCndSRF27_vLfu3NbEll1BZ1U/w:600/h:60/rt:fit/g:sm/f:png/q:82/aHR0cHM6Ly93d3cucGl2b3Zhcnktc3Rhcm9wcmFtZW4uY3ovY21zLWFzc2V0cy9wc3QtY3ovd2ViLWltYWdlcy9sb2dvL3Bpdm92YXJ5LWxvZ28ucG5n.png?mtime=1776859826",
                "width": "149"
            },
            "name": "Pivovary Staropramen s.r.o.",
            "priceRange": "$",
            "telephone": "+420 257 191 257",
            "url": "https://www.pivovary-staropramen.cz/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.pivovary-staropramen.cz/",
                    "name": "Na život, po našem!",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://www.pivovary-staropramen.cz/nase-znacky",
                    "name": "Naše značky",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

/o-nas/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "https://www.pivovary-staropramen.cz/#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.pivovary-staropramen.cz/#identity"
            },
            "copyrightYear": "2025",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2025-12-01T14:29:57+01:00",
            "dateModified": "2026-04-13T14:17:19+02:00",
            "datePublished": "2025-12-01T14:41:00+01:00",
            "description": "Pivovary Staropramen spravují silné pivní značky a přinášejí kvalitní pivo spotřebitelům po celém světě. Objevte naše portfolio, historii a závazek k odpovědné výrobě piva.",
            "headline": "O nás",
            "image": {
                "@type": "ImageObject",
                "url": "https://cdn.siteone.io/srv.siteone.cz/imgproxy/rLkaYYXlthKalwzxhtMEkR_mPIeBZQm00lKYwF7yYm8/w:1200/h:630/rt:fit/g:sm/f:jpg/q:82/aHR0cHM6Ly93d3cucGl2b3Zhcnktc3Rhcm9wcmFtZW4uY3ovY21zLWFzc2V0cy9wc3QtY3ovd2ViLWltYWdlcy92YXJuYS5qcGc.jpg?mtime=1776859866"
            },
            "inLanguage": "cs-cz",
            "mainEntityOfPage": "https://www.pivovary-staropramen.cz/o-nas",
            "name": "O nás",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.pivovary-staropramen.cz/o-nas"
        },
        {
            "@id": "https://www.pivovary-staropramen.cz/#identity",
            "@type": "Brewery",
            "address": {
                "@type": "PostalAddress",
                "addressCountry": "CZ",
                "addressLocality": "Praha 5 – Smíchov",
                "addressRegion": "Hlavní město Praha",
                "postalCode": "150 00",
                "streetAddress": "Nádražní 43/84"
            },
            "alternateName": "Staropramen",
            "description": "Pivovary Staropramen s.r.o. patří mezi významné výrobce piva v České republice. Společnost provozuje pražský pivovar Staropramen a zastřešuje portfolio českých i zahraničních pivních značek, včetně značek Staropramen, Braník, Ostravar, Cool a dalších.",
            "email": "info@staropramen.cz",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "50.0685481",
                "longitude": "14.4065503"
            },
            "image": {
                "@type": "ImageObject",
                "height": "200",
                "url": "https://www.pivovary-staropramen.cz/cms-assets/pst-cz/web-images/logo/pivovary-logo.png",
                "width": "496"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://cdn.siteone.io/srv.siteone.cz/imgproxy/ULVJzZVYp4K0ey-3fSZCndSRF27_vLfu3NbEll1BZ1U/w:600/h:60/rt:fit/g:sm/f:png/q:82/aHR0cHM6Ly93d3cucGl2b3Zhcnktc3Rhcm9wcmFtZW4uY3ovY21zLWFzc2V0cy9wc3QtY3ovd2ViLWltYWdlcy9sb2dvL3Bpdm92YXJ5LWxvZ28ucG5n.png?mtime=1776859826",
                "width": "149"
            },
            "name": "Pivovary Staropramen s.r.o.",
            "priceRange": "$",
            "telephone": "+420 257 191 257",
            "url": "https://www.pivovary-staropramen.cz/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.pivovary-staropramen.cz/",
                    "name": "Na život, po našem!",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://www.pivovary-staropramen.cz/o-nas",
                    "name": "O nás",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

/udrzitelny-rozvoj/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "author": {
                "@id": "https://www.pivovary-staropramen.cz/#identity"
            },
            "copyrightHolder": {
                "@id": "https://www.pivovary-staropramen.cz/#identity"
            },
            "copyrightYear": "2025",
            "creator": {
                "@id": "#creator"
            },
            "dateCreated": "2025-12-01T15:32:47+01:00",
            "dateModified": "2026-03-31T16:49:45+02:00",
            "datePublished": "2025-12-01T15:48:00+01:00",
            "description": "Pivovary Staropramen spravují silné pivní značky a přinášejí kvalitní pivo spotřebitelům po celém světě. Objevte naše portfolio, historii a závazek k odpovědné výrobě piva.",
            "headline": "Udržitelný rozvoj",
            "image": {
                "@type": "ImageObject",
                "url": "https://cdn.siteone.io/srv.siteone.cz/imgproxy/rLkaYYXlthKalwzxhtMEkR_mPIeBZQm00lKYwF7yYm8/w:1200/h:630/rt:fit/g:sm/f:jpg/q:82/aHR0cHM6Ly93d3cucGl2b3Zhcnktc3Rhcm9wcmFtZW4uY3ovY21zLWFzc2V0cy9wc3QtY3ovd2ViLWltYWdlcy92YXJuYS5qcGc.jpg?mtime=1776859866"
            },
            "inLanguage": "cs-cz",
            "mainEntityOfPage": "https://www.pivovary-staropramen.cz/udrzitelny-rozvoj",
            "name": "Udržitelný rozvoj",
            "publisher": {
                "@id": "#creator"
            },
            "url": "https://www.pivovary-staropramen.cz/udrzitelny-rozvoj"
        },
        {
            "@id": "https://www.pivovary-staropramen.cz/#identity",
            "@type": "Brewery",
            "address": {
                "@type": "PostalAddress",
                "addressCountry": "CZ",
                "addressLocality": "Praha 5 – Smíchov",
                "addressRegion": "Hlavní město Praha",
                "postalCode": "150 00",
                "streetAddress": "Nádražní 43/84"
            },
            "alternateName": "Staropramen",
            "description": "Pivovary Staropramen s.r.o. patří mezi významné výrobce piva v České republice. Společnost provozuje pražský pivovar Staropramen a zastřešuje portfolio českých i zahraničních pivních značek, včetně značek Staropramen, Braník, Ostravar, Cool a dalších.",
            "email": "info@staropramen.cz",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "50.0685481",
                "longitude": "14.4065503"
            },
            "image": {
                "@type": "ImageObject",
                "height": "200",
                "url": "https://www.pivovary-staropramen.cz/cms-assets/pst-cz/web-images/logo/pivovary-logo.png",
                "width": "496"
            },
            "logo": {
                "@type": "ImageObject",
                "height": "60",
                "url": "https://cdn.siteone.io/srv.siteone.cz/imgproxy/ULVJzZVYp4K0ey-3fSZCndSRF27_vLfu3NbEll1BZ1U/w:600/h:60/rt:fit/g:sm/f:png/q:82/aHR0cHM6Ly93d3cucGl2b3Zhcnktc3Rhcm9wcmFtZW4uY3ovY21zLWFzc2V0cy9wc3QtY3ovd2ViLWltYWdlcy9sb2dvL3Bpdm92YXJ5LWxvZ28ucG5n.png?mtime=1776859826",
                "width": "149"
            },
            "name": "Pivovary Staropramen s.r.o.",
            "priceRange": "$",
            "telephone": "+420 257 191 257",
            "url": "https://www.pivovary-staropramen.cz/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@type": "BreadcrumbList",
            "description": "Breadcrumbs list",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "item": "https://www.pivovary-staropramen.cz/",
                    "name": "Na život, po našem!",
                    "position": 1
                },
                {
                    "@type": "ListItem",
                    "item": "https://www.pivovary-staropramen.cz/udrzitelny-rozvoj",
                    "name": "Udržitelný rozvoj",
                    "position": 2
                }
            ],
            "name": "Breadcrumbs"
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

1Review mentions (all pages)

6External proof links (all pages)

Page	Reviews	Proof links
/ (home)	1	0
/nase-znacky/	0	6
/o-nas/	0	0
/udrzitelny-rozvoj/	0	0

Explore the other reputation pillars for Pivovary Staropramen s.r.o.

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Pivovary Staropramen s.r.o., captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Pivovary Staropramen s.r.o.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://pivovary-staropramen.cz to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Pivovary Staropramen s.r.o. – Signal Evidence & AI Readability

Pivovary Staropramen s.r.o.