Polar Seltzer
(https://polarseltzer.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is well-established through detailed legacy information. The schema_json is robust, featuring Organization data and sameAs links to verified social media profiles. The transition from Dennis Crowley’s whiskey business to seltzer during Prohibition provides a historical anchor that functions as a high-authority signal without the need for modern ‘influencer’ verification.
Performance claims are limited to physical product attributes (e.g., ‘long-lasting effervescence’) which are substantiated by a description of the high-pressure production methodology. Unlike service-based businesses, there are no ‘ROI’ or ‘Proven Results’ claims that would require case studies. The disconnect is minimal, as the claims focus on measurable physical properties.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://polarseltzer.com/",
"url": "https://polarseltzer.com/",
"name": "Polar Seltzer | Refreshingly Natural | Family Made Since 1882 | Sparkling Seltzer Water",
"isPartOf": {
"@id": "https://polarseltzer.com/#website"
},
"about": {
"@id": "https://polarseltzer.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://polarseltzer.com/#primaryimage"
},
"image": {
"@id": "https://polarseltzer.com/#primaryimage"
},
"thumbnailUrl": "https://polarseltzer.com/wp-content/uploads/Polar_Favicon.webp",
"datePublished": "2020-11-12T22:27:29+00:00",
"dateModified": "2026-05-20T14:49:33+00:00",
"description": "Polar Seltzer has been family-made since 1882. Crafted with water, bubbles and great taste, Polar Seltzer sparkling water is naturally calorie-free.",
"breadcrumb": {
"@id": "https://polarseltzer.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://polarseltzer.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://polarseltzer.com/#primaryimage",
"url": "https://polarseltzer.com/wp-content/uploads/Polar_Favicon.webp",
"contentUrl": "https://polarseltzer.com/wp-content/uploads/Polar_Favicon.webp",
"width": 513,
"height": 513,
"caption": "Polar Seltzer"
},
{
"@type": "BreadcrumbList",
"@id": "https://polarseltzer.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Hello"
}
]
},
{
"@type": "WebSite",
"@id": "https://polarseltzer.com/#website",
"url": "https://polarseltzer.com/",
"name": "Polar Seltzer",
"description": "Refreshingly Natural | Family Made Since 1882",
"publisher": {
"@id": "https://polarseltzer.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://polarseltzer.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://polarseltzer.com/#organization",
"name": "Polar Seltzer",
"url": "https://polarseltzer.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://polarseltzer.com/#/schema/logo/image/",
"url": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_Logo-1.png",
"contentUrl": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_Logo-1.png",
"width": 125,
"height": 120,
"caption": "Polar Seltzer"
},
"image": {
"@id": "https://polarseltzer.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/PolarSeltzer",
"https://x.com/PolarSeltzer",
"https://www.instagram.com/PolarSeltzer"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://polarseltzer.com/contact/",
"url": "https://polarseltzer.com/contact/",
"name": "Contact Polar Seltzer",
"isPartOf": {
"@id": "https://polarseltzer.com/#website"
},
"datePublished": "2018-05-25T06:00:03+00:00",
"dateModified": "2025-08-12T11:42:02+00:00",
"description": "Contact Polar Seltzer",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://polarseltzer.com/contact/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://polarseltzer.com/#website",
"url": "https://polarseltzer.com/",
"name": "Polar Seltzer",
"description": "Refreshingly Natural | Family Made Since 1882",
"publisher": {
"@id": "https://polarseltzer.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://polarseltzer.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://polarseltzer.com/#organization",
"name": "Polar Seltzer",
"url": "https://polarseltzer.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://polarseltzer.com/#/schema/logo/image/",
"url": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_Logo-1.png",
"contentUrl": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_Logo-1.png",
"width": 125,
"height": 120,
"caption": "Polar Seltzer"
},
"image": {
"@id": "https://polarseltzer.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/PolarSeltzer",
"https://x.com/PolarSeltzer",
"https://www.instagram.com/PolarSeltzer"
]
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://polarseltzer.com/about/",
"url": "https://polarseltzer.com/about/",
"name": "About - Polar Seltzer",
"isPartOf": {
"@id": "https://polarseltzer.com/#website"
},
"primaryImageOfPage": {
"@id": "https://polarseltzer.com/about/#primaryimage"
},
"image": {
"@id": "https://polarseltzer.com/about/#primaryimage"
},
"thumbnailUrl": "https://polarseltzer.com/wp-content/uploads/Polar_Truck_optimized.webp",
"datePublished": "2024-04-03T19:39:55+00:00",
"dateModified": "2026-01-22T15:33:06+00:00",
"description": "Founded in 1882 in Worcester, Massachusetts, Polar Seltzer has been owned and operated by four generations by the Crowley family.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://polarseltzer.com/about/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://polarseltzer.com/about/#primaryimage",
"url": "https://polarseltzer.com/wp-content/uploads/Polar_Truck_optimized.webp",
"contentUrl": "https://polarseltzer.com/wp-content/uploads/Polar_Truck_optimized.webp",
"width": 300,
"height": 300
},
{
"@type": "WebSite",
"@id": "https://polarseltzer.com/#website",
"url": "https://polarseltzer.com/",
"name": "Polar Seltzer",
"description": "Refreshingly Natural | Family Made Since 1882",
"publisher": {
"@id": "https://polarseltzer.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://polarseltzer.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://polarseltzer.com/#organization",
"name": "Polar Seltzer",
"url": "https://polarseltzer.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://polarseltzer.com/#/schema/logo/image/",
"url": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_Logo-1.png",
"contentUrl": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_Logo-1.png",
"width": 125,
"height": 120,
"caption": "Polar Seltzer"
},
"image": {
"@id": "https://polarseltzer.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/PolarSeltzer",
"https://x.com/PolarSeltzer",
"https://www.instagram.com/PolarSeltzer"
]
}
]
}
/recipes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://polarseltzer.com/recipes/",
"url": "https://polarseltzer.com/recipes/",
"name": "recipes - Polar Seltzer",
"isPartOf": {
"@id": "https://polarseltzer.com/#website"
},
"primaryImageOfPage": {
"@id": "https://polarseltzer.com/recipes/#primaryimage"
},
"image": {
"@id": "https://polarseltzer.com/recipes/#primaryimage"
},
"thumbnailUrl": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_JalapenoCocktail.webp",
"datePublished": "2017-10-02T19:00:33+00:00",
"dateModified": "2025-08-11T20:51:23+00:00",
"description": "Creative recipes for cocktails, mocktails & more. Be inspired with recipes for easy entertaining.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://polarseltzer.com/recipes/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://polarseltzer.com/recipes/#primaryimage",
"url": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_JalapenoCocktail.webp",
"contentUrl": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_JalapenoCocktail.webp",
"width": 1200,
"height": 1800
},
{
"@type": "WebSite",
"@id": "https://polarseltzer.com/#website",
"url": "https://polarseltzer.com/",
"name": "Polar Seltzer",
"description": "Refreshingly Natural | Family Made Since 1882",
"publisher": {
"@id": "https://polarseltzer.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://polarseltzer.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://polarseltzer.com/#organization",
"name": "Polar Seltzer",
"url": "https://polarseltzer.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://polarseltzer.com/#/schema/logo/image/",
"url": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_Logo-1.png",
"contentUrl": "https://polarseltzer.com/wp-content/uploads/PolarSeltzer_Logo-1.png",
"width": 125,
"height": 120,
"caption": "Polar Seltzer"
},
"image": {
"@id": "https://polarseltzer.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/PolarSeltzer",
"https://x.com/PolarSeltzer",
"https://www.instagram.com/PolarSeltzer"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
56Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 46 | 1 |
| /contact/ | 4 | 1 |
| /about/ | 3 | 1 |
| /recipes/ | 3 | 1 |
Explore the other reputation pillars for Polar Seltzer
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Polar Seltzer, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Polar Seltzer: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://polarseltzer.com to view the most current version of its content and see directly what this company is about and what it offers.