Valio PROfeel
(https://profeel.com) 📸 Data Snapshot: June 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site exhibits significant trust theatre through a static review_count of 4 across all analyzed pages with a proof_links_count of 0 for those reviews. This suggests the review metrics are a template-level placeholder rather than a dynamic feed from a verified third-party platform. Additionally, claims of pure Nordic ingredients are made without naming specific suppliers or providing sourcing transparency, a direct red flag in the industry dictionary.
Specific proof points are limited to macro-nutrient counts (protein, sugar, fat) and a single mention of the parent company Valio. Vague assertions like irresistible flavors and luxuriously delish outnumber verifiable data points by a 3-to-1 ratio in the body text. The recipes serve as practical proof of use-cases, but the lack of external verification for Nordic ingredient purity reduces overall proof density.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /products/ | 4 | 1 |
| /our-story/ | 4 | 1 |
| /recipes/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.profeel.com/",
"url": "https://www.profeel.com/",
"name": "PROfeel® Global",
"isPartOf": {
"@id": "https://www.profeel.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.profeel.com/#primaryimage"
},
"image": {
"@id": "https://www.profeel.com/#primaryimage"
},
"thumbnailUrl": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2026/05/PROfeel_YummieShoot_Spring2026_INT_0214.jpg",
"datePublished": "2025-04-09T10:21:35+00:00",
"dateModified": "2026-05-29T10:58:05+00:00",
"description": "Discover PROfeel protein – the delicious, crave-worthy protein snacks that inspire your active life. Perfect as a post-workout treat, hectic days, and everything in between.",
"breadcrumb": {
"@id": "https://www.profeel.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.profeel.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.profeel.com/#primaryimage",
"url": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2026/05/PROfeel_YummieShoot_Spring2026_INT_0214.jpg",
"contentUrl": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2026/05/PROfeel_YummieShoot_Spring2026_INT_0214.jpg",
"width": 9000,
"height": 6000
},
{
"@type": "BreadcrumbList",
"@id": "https://www.profeel.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.profeel.com/#website",
"url": "https://www.profeel.com/",
"name": "Valio PROfeel international",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.profeel.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.profeel.com/products/",
"url": "https://www.profeel.com/products/",
"name": "Products - PROfeel® Global",
"isPartOf": {
"@id": "https://www.profeel.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.profeel.com/products/#primaryimage"
},
"image": {
"@id": "https://www.profeel.com/products/#primaryimage"
},
"thumbnailUrl": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2025/05/Intl_chocopudding_8.jpg",
"datePublished": "2025-04-09T10:22:40+00:00",
"dateModified": "2026-05-29T11:17:39+00:00",
"description": "Explore PROfeel’s high-quality protein treats, designed for an active lifestyle. Milk protein supports muscle recovery and can be enjoyed in any form – as a shake, mousse, ice cream, quark, or cottage cheese.",
"breadcrumb": {
"@id": "https://www.profeel.com/products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.profeel.com/products/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.profeel.com/products/#primaryimage",
"url": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2025/05/Intl_chocopudding_8.jpg",
"contentUrl": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2025/05/Intl_chocopudding_8.jpg",
"width": 2000,
"height": 1333
},
{
"@type": "BreadcrumbList",
"@id": "https://www.profeel.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.profeel.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.profeel.com/#website",
"url": "https://www.profeel.com/",
"name": "Valio PROfeel international",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.profeel.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/our-story/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.profeel.com/our-story/",
"url": "https://www.profeel.com/our-story/",
"name": "Our story - PROfeel® Global",
"isPartOf": {
"@id": "https://www.profeel.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.profeel.com/our-story/#primaryimage"
},
"image": {
"@id": "https://www.profeel.com/our-story/#primaryimage"
},
"thumbnailUrl": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2025/04/Intl_chocopudding_2.jpg",
"datePublished": "2025-04-09T10:21:49+00:00",
"dateModified": "2025-10-17T11:47:47+00:00",
"description": "PROfeel offers high-quality dairy protein products, worldwide. Our range includes protein shakes, puddings, and mousses — tasty sources of protein for every body, from gym enthusiasts to everyday heroes.",
"breadcrumb": {
"@id": "https://www.profeel.com/our-story/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.profeel.com/our-story/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.profeel.com/our-story/#primaryimage",
"url": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2025/04/Intl_chocopudding_2.jpg",
"contentUrl": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2025/04/Intl_chocopudding_2.jpg",
"width": 1500,
"height": 1200
},
{
"@type": "BreadcrumbList",
"@id": "https://www.profeel.com/our-story/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.profeel.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our story"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.profeel.com/#website",
"url": "https://www.profeel.com/",
"name": "Valio PROfeel international",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.profeel.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/recipes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.profeel.com/recipes/",
"url": "https://www.profeel.com/recipes/",
"name": "High-protein recipes – Quick, easy, fuss-free | PROfeel®",
"isPartOf": {
"@id": "https://www.profeel.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.profeel.com/recipes/#primaryimage"
},
"image": {
"@id": "https://www.profeel.com/recipes/#primaryimage"
},
"thumbnailUrl": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2026/05/134b9a7daddf005cf3fa19b0c137dd6b6ef7ecb4-scaled.jpg",
"datePublished": "2026-05-25T13:29:14+00:00",
"dateModified": "2026-05-25T13:30:41+00:00",
"description": "Endless quick and easy ways to get more protein in your day – from breakfasts to desserts. High-protein recipes that fit into the busiest routines.",
"breadcrumb": {
"@id": "https://www.profeel.com/recipes/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.profeel.com/recipes/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.profeel.com/recipes/#primaryimage",
"url": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2026/05/134b9a7daddf005cf3fa19b0c137dd6b6ef7ecb4-scaled.jpg",
"contentUrl": "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2026/05/134b9a7daddf005cf3fa19b0c137dd6b6ef7ecb4-scaled.jpg",
"width": 2560,
"height": 1920
},
{
"@type": "BreadcrumbList",
"@id": "https://www.profeel.com/recipes/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.profeel.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Recipes"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.profeel.com/#website",
"url": "https://www.profeel.com/",
"name": "Valio PROfeel international",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.profeel.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
This page presents a snapshot of public data from Valio PROfeel, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Valio PROfeel: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://profeel.com to view the most current version of its content and see directly what this company is about and what it offers.