Rabbit Hole Distillery
(https://rabbitholedistillery.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A notable authority gap exists regarding the founder, Kaveh Zamanian; while he is described as a ‘master whiskey maker’ and ‘visionary,’ there is no Person schema or sameAs links to external professional profiles. Technical credibility is hampered by significant character encoding errors in the crawled text (e.g., ‘HI RYE’ and ‘BARL’), which suggests a lack of technical maintenance. The structured data (schema_json) is mostly absent or restricted to a basic FAQPage on the distillery sub-page.
The brand makes bold claims about having ‘changed the bourbon landscape,’ yet provides no external citations or industry data to substantiate this market-level impact. While product specs are precise, the ‘award-winning’ assertions lack a dedicated trophy room or verifiable list of accolades. The disconnect is moderate, as the physical existence of the distillery in Nulu provides some baseline legitimacy to the performance claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/pages/our-distillery/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Are guests able to visit the Overlook for cocktails and tastings without tour reservations? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Guests can visit the Overlook without reservations on a first come, first served basis. Our traditional last call is 30 minutes prior to the Distillery closing. </p>"
}
},
{
"@type": "Question",
"name": "Does Rabbit Hole offer tastings or additional experiences?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>We offer a full range of different tour experiences and tastings. Please explore options based upon the day of your visit! </p>"
}
},
{
"@type": "Question",
"name": "How far in advance can I book my reservation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>New booking dates will be released about 90 Days in advance. New booking dates will be released each day at midnight, 90 days prior to the scheduled experience. All available tours will be listed on our website. We hope to see you! </p>"
}
},
{
"@type": "Question",
"name": "How do I cancel my booking?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>If you need to adjust or cancel your tour booking simply reply to your Confirmation Email and a member of our Brand Home team will assist you within 24-48 hours.</p>"
}
},
{
"@type": "Question",
"name": "What are your hours of operation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Monday: <strong>CLOSED</strong> </p><p>Tuesday: 10am - 5pm </p><p>Wednesday: 10am - 5pm </p><p>Thursday: 10am - 5pm </p><p>Friday: 10am - 5pm </p><p>Saturday: 10am - 5pm </p><p>Sunday: <strong>CLOSED</strong></p><p><em>*Please note hours are subject to change pending Private Event Bookings. All updates will be posted to our Instagram </em><a href=\"https://www.instagram.com/rabbithole/\" target=\"_blank\" title=\"https://www.instagram.com/rabbithole/\"><em>@RabbitHole</em></a><em>. Last call for the Overlook is 30 minutes prior to closing.</em></p>"
}
},
{
"@type": "Question",
"name": "Does the gift shop have any specialty products available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Sign up to receive information about all of our Distillery Series and Founder’s Limited Release’s available at the Distillery.</p>"
}
},
{
"@type": "Question",
"name": "Does Rabbit Hole have onsite parking available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Rabbit Hole Distillery is located in the heart of the Nulu neighborhood of Louisville. A parking lot is adjacent to the distillery and there is plenty of street parking available near the distillery. We encourage responsible drinking, so please consider ride share if you will be enjoying our products during your visit. </p>"
}
},
{
"@type": "Question",
"name": "Do you accept cash?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Rabbit Hole is not a cash facility, and we only accept credit card payments.</p>"
}
},
{
"@type": "Question",
"name": "Is the Overlook available for Private Events?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<p>Yes! Please <a href=\"https://rabbitholedistillery.tripleseat.com/party_request/16777\" target=\"_blank\" title=\"https://rabbitholedistillery.tripleseat.com/party_request/16777\">click here</a> to contact us for additional information, pricing, and to schedule an appointment with our events team.</p>"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 3 |
| /pages/our-craft/ | 13 | 3 |
| /pages/our-distillery/ | 12 | 4 |
| /pages/store-locator-1/ | 9 | 3 |
This page presents a snapshot of public data from Rabbit Hole Distillery, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Rabbit Hole Distillery: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://rabbitholedistillery.com to view the most current version of its content and see directly what this company is about and what it offers.