Identity & Authority: Five Guys JV Limited – Signal Evidence & AI Readability

Five Guys JV Limited

(https://restaurants.fiveguys.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

The technical implementation reflects high authority, utilizing advanced JSON-LD for ‘CertifiedFact’ and ‘CoreSnapshot’ to verify the accuracy of location data. There are no expert claims or named founders that require a Person schema, as the authority is derived from the brand’s physical footprint and technical data management. The schema provided is current as of March 2026, within 12 months of the temporal anchor.

There is a complete absence of performance-claim disconnect because the site makes no bold marketing assertions. It does not claim to have ‘the best food in town’ or ‘unforgettable dining’; it simply states where the restaurants are located. The substance (the list of locations) matches the claim (a tool to find locations) perfectly.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": [
        "https://www.w3.org/ns/credentials/v2",
        "https://schema.org",
        "https://w3id.org/security/data-integrity/v2",
        {
            "CertifiedFact": "https://yext.com/.well-known/certified-fact/"
        }
    ],
    "credentialSchema": {
        "id": "https://yext.com/.well-known/certified-fact/core-snapshot/1/schema.json",
        "type": "JsonSchema"
    },
    "credentialSubject": {
        "asOf": "2026-03-12T15:21:30Z",
        "name": "uk-five-guys-directory"
    },
    "issuer": "did:web:yext.com",
    "proof": {
        "created": "2026-03-12T15:21:30Z",
        "cryptosuite": "eddsa-jcs-2022",
        "proofPurpose": "assertionMethod",
        "proofValue": "z2KoNoabMn1CbPadPiGoK1BuPQbLdDkfQKzhsQAXjnfjyg5zXNmCpCi92TBjTqiEnWuiD7Kd8AtcJmqTJe2HSQaLj",
        "type": "DataIntegrityProof",
        "verificationMethod": "did:web:yext.com#key-2025"
    },
    "termsOfUse": [
        {
            "purpose": "Attests facts as-of validFrom",
            "type": "CertifiedFact:SnapshotTerms"
        }
    ],
    "type": [
        "VerifiableCredential",
        "CertifiedFact:CoreSnapshot"
    ],
    "validFrom": "2026-03-12T15:21:30Z"
}
/index.html
{
    "@context": [
        "https://www.w3.org/ns/credentials/v2",
        "https://schema.org",
        "https://w3id.org/security/data-integrity/v2",
        {
            "CertifiedFact": "https://yext.com/.well-known/certified-fact/"
        }
    ],
    "credentialSchema": {
        "id": "https://yext.com/.well-known/certified-fact/core-snapshot/1/schema.json",
        "type": "JsonSchema"
    },
    "credentialSubject": {
        "asOf": "2026-03-12T15:21:30Z",
        "name": "uk-five-guys-directory"
    },
    "issuer": "did:web:yext.com",
    "proof": {
        "created": "2026-03-12T15:21:30Z",
        "cryptosuite": "eddsa-jcs-2022",
        "proofPurpose": "assertionMethod",
        "proofValue": "z2KoNoabMn1CbPadPiGoK1BuPQbLdDkfQKzhsQAXjnfjyg5zXNmCpCi92TBjTqiEnWuiD7Kd8AtcJmqTJe2HSQaLj",
        "type": "DataIntegrityProof",
        "verificationMethod": "did:web:yext.com#key-2025"
    },
    "termsOfUse": [
        {
            "purpose": "Attests facts as-of validFrom",
            "type": "CertifiedFact:SnapshotTerms"
        }
    ],
    "type": [
        "VerifiableCredential",
        "CertifiedFact:CoreSnapshot"
    ],
    "validFrom": "2026-03-12T15:21:30Z"
}
🛡️ Trust Signals — external proof links that back the declared identity
2Review mentions (all pages)
2External proof links (all pages)
PageReviewsProof links
/ (home) 1 1
/index.html 1 1