Identity & Authority: Shasta Pop – Signal Evidence & AI Readability

Shasta Pop

(https://shastapop.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is primarily established through temporal longevity (135+ years). While the site mentions Al Jourgensen wrote a jingle in 1983, it lacks Person schema for current leadership or technical experts behind the beverage formulations. The technical implementation is mostly clean, though the Locate page and Contact page are content-thin, resulting in a minor authority gap regarding modern digital engagement.

The brand makes bold historical performance claims, such as being an industry pioneer in canning and sugar-free options. Unlike most BS-heavy sites, these claims are tied to specific years (1953, 1960s) rather than vague promises of results. The only disconnect is the lack of specific nutritional transparency or ingredient sourcing details beyond the flavor names.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.shastapop.com/",
            "url": "https://www.shastapop.com/",
            "name": "Shasta Pop: A Delicious Variety of Soda Flavors",
            "isPartOf": {
                "@id": "https://www.shastapop.com/#website"
            },
            "about": {
                "@id": "https://www.shastapop.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://www.shastapop.com/#primaryimage"
            },
            "image": {
                "@id": "https://www.shastapop.com/#primaryimage"
            },
            "thumbnailUrl": "https://www.shastapop.com/wp-content/uploads/2025/02/IMAGE_shastapop-social-og.jpg",
            "datePublished": "2024-07-03T15:32:14+00:00",
            "dateModified": "2026-05-21T19:10:49+00:00",
            "description": "Discover the refreshing tastes of Shasta, a beloved soda brand since 1889, offering diverse flavors from classic favorites to new Zero Sugar options.",
            "breadcrumb": {
                "@id": "https://www.shastapop.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.shastapop.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.shastapop.com/#primaryimage",
            "url": "https://www.shastapop.com/wp-content/uploads/2025/02/IMAGE_shastapop-social-og.jpg",
            "contentUrl": "https://www.shastapop.com/wp-content/uploads/2025/02/IMAGE_shastapop-social-og.jpg",
            "width": 1200,
            "height": 675
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.shastapop.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.shastapop.com/#website",
            "url": "https://www.shastapop.com/",
            "name": "Shasta Pop",
            "description": "The Flavor To Your Family Fun Since 1889",
            "publisher": {
                "@id": "https://www.shastapop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.shastapop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.shastapop.com/#organization",
            "name": "Shasta Pop",
            "url": "https://www.shastapop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.shastapop.com/#/schema/logo/image/",
                "url": "https://www.shastapop.com/wp-content/uploads/2025/01/cropped-ICO_Shasta-Flavicon-2025.png",
                "contentUrl": "https://www.shastapop.com/wp-content/uploads/2025/01/cropped-ICO_Shasta-Flavicon-2025.png",
                "width": 512,
                "height": 512,
                "caption": "Shasta Pop"
            },
            "image": {
                "@id": "https://www.shastapop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/shastasodas",
                "https://x.com/ShastaSodas",
                "https://www.instagram.com/shastasodas/?hl=en",
                "https://www.tiktok.com/@shastasodas?lang=en",
                "https://www.threads.net/@shastasodas",
                "https://www.youtube.com/@ShastaSodas"
            ]
        }
    ]
}
/history/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.shastapop.com/history/",
            "url": "https://www.shastapop.com/history/",
            "name": "Shasta Pop History: A Refreshing Legacy",
            "isPartOf": {
                "@id": "https://www.shastapop.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.shastapop.com/history/#primaryimage"
            },
            "image": {
                "@id": "https://www.shastapop.com/history/#primaryimage"
            },
            "thumbnailUrl": "https://www.shastapop.com/wp-content/uploads/2024/08/01-CAN-1889.png",
            "datePublished": "2024-07-31T17:18:51+00:00",
            "dateModified": "2025-02-04T20:06:50+00:00",
            "description": "Discover the fascinating story behind Shasta, a soda brand with a rich history spanning over a century. Learn about its origins, iconic flavors, and enduring popularity.",
            "breadcrumb": {
                "@id": "https://www.shastapop.com/history/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.shastapop.com/history/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.shastapop.com/history/#primaryimage",
            "url": "https://www.shastapop.com/wp-content/uploads/2024/08/01-CAN-1889.png",
            "contentUrl": "https://www.shastapop.com/wp-content/uploads/2024/08/01-CAN-1889.png",
            "width": 509,
            "height": 1138
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.shastapop.com/history/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.shastapop.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "History"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.shastapop.com/#website",
            "url": "https://www.shastapop.com/",
            "name": "Shasta Pop",
            "description": "The Flavor To Your Family Fun Since 1889",
            "publisher": {
                "@id": "https://www.shastapop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.shastapop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.shastapop.com/#organization",
            "name": "Shasta Pop",
            "url": "https://www.shastapop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.shastapop.com/#/schema/logo/image/",
                "url": "https://www.shastapop.com/wp-content/uploads/2025/01/cropped-ICO_Shasta-Flavicon-2025.png",
                "contentUrl": "https://www.shastapop.com/wp-content/uploads/2025/01/cropped-ICO_Shasta-Flavicon-2025.png",
                "width": 512,
                "height": 512,
                "caption": "Shasta Pop"
            },
            "image": {
                "@id": "https://www.shastapop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/shastasodas",
                "https://x.com/ShastaSodas",
                "https://www.instagram.com/shastasodas/?hl=en",
                "https://www.tiktok.com/@shastasodas?lang=en",
                "https://www.threads.net/@shastasodas",
                "https://www.youtube.com/@ShastaSodas"
            ]
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.shastapop.com/contact/",
            "url": "https://www.shastapop.com/contact/",
            "name": "Shasta Pop Contact: Connect With Our Team",
            "isPartOf": {
                "@id": "https://www.shastapop.com/#website"
            },
            "datePublished": "2024-07-08T18:13:28+00:00",
            "dateModified": "2025-02-04T20:05:42+00:00",
            "description": "Have a question or comment about Shasta Pop? Reach out to us! Find our contact information and reach out to the Shasta Pop Customer Service team. We're here to help.",
            "breadcrumb": {
                "@id": "https://www.shastapop.com/contact/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.shastapop.com/contact/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.shastapop.com/contact/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.shastapop.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact Us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.shastapop.com/#website",
            "url": "https://www.shastapop.com/",
            "name": "Shasta Pop",
            "description": "The Flavor To Your Family Fun Since 1889",
            "publisher": {
                "@id": "https://www.shastapop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.shastapop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.shastapop.com/#organization",
            "name": "Shasta Pop",
            "url": "https://www.shastapop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.shastapop.com/#/schema/logo/image/",
                "url": "https://www.shastapop.com/wp-content/uploads/2025/01/cropped-ICO_Shasta-Flavicon-2025.png",
                "contentUrl": "https://www.shastapop.com/wp-content/uploads/2025/01/cropped-ICO_Shasta-Flavicon-2025.png",
                "width": 512,
                "height": 512,
                "caption": "Shasta Pop"
            },
            "image": {
                "@id": "https://www.shastapop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/shastasodas",
                "https://x.com/ShastaSodas",
                "https://www.instagram.com/shastasodas/?hl=en",
                "https://www.tiktok.com/@shastasodas?lang=en",
                "https://www.threads.net/@shastasodas",
                "https://www.youtube.com/@ShastaSodas"
            ]
        }
    ]
}
/locate/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.shastapop.com/locate/",
            "url": "https://www.shastapop.com/locate/",
            "name": "Shasta Pop Where to Buy: Costco, Sam's Club, Winco, and More!",
            "isPartOf": {
                "@id": "https://www.shastapop.com/#website"
            },
            "datePublished": "2024-07-03T17:39:52+00:00",
            "dateModified": "2025-05-30T15:01:32+00:00",
            "description": "Craving Shasta? Use our locator tool to find Shasta sodas at a store near you. With locations across the country, you're never far from your favorite Shasta flavor.",
            "breadcrumb": {
                "@id": "https://www.shastapop.com/locate/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.shastapop.com/locate/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.shastapop.com/locate/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.shastapop.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Locate"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.shastapop.com/#website",
            "url": "https://www.shastapop.com/",
            "name": "Shasta Pop",
            "description": "The Flavor To Your Family Fun Since 1889",
            "publisher": {
                "@id": "https://www.shastapop.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.shastapop.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.shastapop.com/#organization",
            "name": "Shasta Pop",
            "url": "https://www.shastapop.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.shastapop.com/#/schema/logo/image/",
                "url": "https://www.shastapop.com/wp-content/uploads/2025/01/cropped-ICO_Shasta-Flavicon-2025.png",
                "contentUrl": "https://www.shastapop.com/wp-content/uploads/2025/01/cropped-ICO_Shasta-Flavicon-2025.png",
                "width": 512,
                "height": 512,
                "caption": "Shasta Pop"
            },
            "image": {
                "@id": "https://www.shastapop.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/shastasodas",
                "https://x.com/ShastaSodas",
                "https://www.instagram.com/shastasodas/?hl=en",
                "https://www.tiktok.com/@shastasodas?lang=en",
                "https://www.threads.net/@shastasodas",
                "https://www.youtube.com/@ShastaSodas"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
16Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 4 1
/history/ 4 1
/contact/ 4 1
/locate/ 4 1