Identity & Authority: Shepherd Neame – Signal Evidence & AI Readability

Shepherd Neame

(https://shepherdneame.co.uk) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

Authority is explicitly established with no gaps. Chief Executive Jonathan Neame is identified with specific credentials (DL, Barrister-at-law) and linked via Person schema to a LinkedIn profile. The organization schema is comprehensive, including LEI codes, VAT IDs, and Companies House registration numbers (138256).

Claims regarding community impact are backed by specific figures, such as a £30,000 fundraising pledge for KSS and a 50p donation per kids’ meal. The marketing tone remains grounded in operational reality, such as naming specific partner clubs like Kent Cricket and Millwall FC. Performance isn’t just claimed; it is demonstrated through its listed status and physical estate size.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": {
        "0": {
            "@type": [
                "Organization",
                "Corporation"
            ],
            "@id": "https://www.shepherdneame.co.uk/#organization",
            "name": "Shepherd Neame",
            "legalName": "Shepherd Neame Limited",
            "alternateName": [
                "Shepherd Neame Brewery",
                "Shepherd Neame Ltd",
                "Sheps"
            ],
            "url": "https://www.shepherdneame.co.uk/",
            "description": "Shepherd Neame is Britain's oldest brewer, founded in Faversham, Kent in 1698 and incorporated as Shepherd Neame Limited in 1914. An Aquis-listed UK independent brewery and pub company trading under ticker SHEP, it owns and operates a brewery, beer brand portfolio and a pub and hotel estate across Kent, London and South East England.",
            "slogan": "Britain's Oldest Brewer",
            "foundingDate": "1698",
            "foundingLocation": {
                "@id": "https://www.shepherdneame.co.uk/#place-faversham"
            },
            "founder": {
                "@id": "https://www.shepherdneame.co.uk/#founder-richard-marsh"
            },
            "employee": [
                {
                    "@id": "https://www.shepherdneame.co.uk/#person-jonathan-neame"
                }
            ],
            "address": {
                "@id": "https://www.shepherdneame.co.uk/#registered-office-address"
            },
            "legalAddress": {
                "@id": "https://www.shepherdneame.co.uk/#registered-office-address"
            },
            "location": {
                "@id": "https://www.shepherdneame.co.uk/#brewery-faversham"
            },
            "logo": {
                "@id": "https://www.shepherdneame.co.uk/#logo"
            },
            "image": {
                "@id": "https://www.shepherdneame.co.uk/#brewery-image"
            },
            "telephone": "+44 1795 532206",
            "email": "company@shepherd-neame.co.uk",
            "vatID": "GB472781717",
            "leiCode": "2138005EBUHGVOACDX31",
            "iso6523Code": "0199:2138005EBUHGVOACDX31",
            "tickerSymbol": "SHEP",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "value": 1727,
                "unitText": "employees",
                "additionalProperty": [
                    {
                        "@type": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]",
                        "value": "[DEPTH_TRUNCATED]"
                    },
                    {
                        "@type": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]",
                        "value": "[DEPTH_TRUNCATED]",
                        "url": "[DEPTH_TRUNCATED]"
                    }
                ]
            },
            "areaServed": [
                {
                    "@type": "AdministrativeArea",
                    "name": "Kent"
                },
                {
                    "@type": "AdministrativeArea",
                    "name": "London"
                },
                {
                    "@type": "AdministrativeArea",
                    "name": "South East England"
                }
            ],
            "knowsAbout": {
                "0": {
                    "@type": "DefinedTerm",
                    "name": "Brewing",
                    "sameAs": "https://en.wikipedia.org/wiki/Brewing"
                },
                "1": {
                    "@type": "DefinedTerm",
                    "name": "Cask ale",
                    "sameAs": "https://en.wikipedia.org/wiki/Cask_ale"
                },
                "2": {
                    "@type": "DefinedTerm",
                    "name": "Kentish ale",
                    "sameAs": "https://en.wikipedia.org/wiki/Kentish_ale"
                },
                "3": {
                    "@type": "DefinedTerm",
                    "name": "Pub management",
                    "sameAs": "https://en.wikipedia.org/wiki/Pub"
                },
                "4": {
                    "@type": "DefinedTerm",
                    "name": "Hospitality",
                    "sameAs": "https://en.wikipedia.org/wiki/Hospitality"
                },
                "_items_truncated": true
            },
            "knowsLanguage": "en-GB",
            "memberOf": [
                {
                    "@type": "Organization",
                    "@id": "https://www.shepherdneame.co.uk/#organization-bbpa",
                    "name": "British Beer and Pub Association",
                    "url": "https://beerandpub.com/",
                    "sameAs": "https://en.wikipedia.org/wiki/British_Beer_and_Pub_Association"
                }
            ],
            "award": [
                "Royal Warrant held for Grant's Morella Cherry Brandy and Spitfire Amber Ale.",
                "World Beer Awards 2024: Bishops Finger named World's Best Bitter.",
                "Protected Geographical Indication status for Shepherd Neame Kentish ales and Kentish strong ales.",
                "World Beer Awards 2025: 1698 and Whitstable Bay Pale Ale received gold medals and were named England Country Winners for their styles.",
                "Great British Food Awards 2024: Double Stout and Whitstable Bay Blonde Lager received gold medals."
            ],
            "hasCredential": [
                {
                    "@type": "EducationalOccupationalCredential",
                    "@id": "https://www.shepherdneame.co.uk/#credential-royal-warrant-spitfire",
                    "name": "Royal Warrant for Spitfire Amber Ale",
                    "credentialCategory": "Royal Warrant",
                    "recognizedBy": {
                        "@type": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]",
                        "sameAs": "[DEPTH_TRUNCATED]"
                    },
                    "dateCreated": "2014",
                    "url": "https://www.shepherdneame.co.uk/royal-warrant",
                    "sameAs": "https://www.royalwarrant.org/company/shepherd-neame-limited"
                },
                {
                    "@type": "EducationalOccupationalCredential",
                    "@id": "https://www.shepherdneame.co.uk/#credential-royal-warrant-grants",
                    "name": "Royal Warrant for Grant's Morella Cherry Brandy",
                    "credentialCategory": "Royal Warrant",
                    "recognizedBy": {
                        "@type": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]",
                        "sameAs": "[DEPTH_TRUNCATED]"
                    },
                    "dateCreated": "1998",
                    "url": "https://www.shepherdneame.co.uk/royal-warrant",
                    "sameAs": "https://www.royalwarrant.org/company/shepherd-neame-limited"
                },
                {
                    "@type": "EducationalOccupationalCredential",
                    "@id": "https://www.shepherdneame.co.uk/#credential-pgi-kentish-ale",
                    "name": "Protected Geographical Indication: Kentish Ale",
                    "credentialCategory": "Protected Geographical Indication",
                    "recognizedBy": {
                        "@type": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]",
                        "sameAs": "[DEPTH_TRUNCATED]"
                    },
                    "url": "https://www.gov.uk/protected-food-drink-names"
                },
                {
                    "@type": "EducationalOccupationalCredential",
                    "@id": "https://www.shepherdneame.co.uk/#credential-pgi-kentish-strong-ale",
                    "name": "Protected Geographical Indication: Kentish Strong Ale",
                    "credentialCategory": "Protected Geographical Indication",
                    "recognizedBy": {
                        "@type": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]",
                        "sameAs": "[DEPTH_TRUNCATED]"
                    },
                    "url": "https://www.gov.uk/protected-food-drink-names"
                }
            ],
            "brand": {
                "0": {
                    "@id": "https://www.shepherdneame.co.uk/#brand-shepherd-neame"
                },
                "1": {
                    "@id": "https://www.shepherdneame.co.uk/#brand-spitfire"
                },
                "2": {
                    "@id": "https://www.shepherdneame.co.uk/#brand-bishops-finger"
                },
                "3": {
                    "@id": "https://www.shepherdneame.co.uk/#brand-master-brew"
                },
                "4": {
                    "@id": "https://www.shepherdneame.co.uk/#brand-whitstable-bay"
                },
                "_items_truncated": true
            },
            "subOrganization": [
                {
                    "@id": "https://www.shepherdneame.co.uk/#brewery-operation"
                },
                {
                    "@id": "https://www.shepherdneame.co.uk/#pub-and-hotel-estate"
                }
            ],
            "identifier": {
                "0": {
                    "@type": "PropertyValue",
                    "name": "Companies House company number",
                    "propertyID": "UK Companies House",
                    "value": "00138256",
                    "url": "https://find-and-update.company-information.service.gov.uk/company/00138256"
                },
                "1": {
                    "@type": "PropertyValue",
                    "name": "Date of incorporation",
                    "propertyID": "UK Companies House Incorporation Date",
                    "value": "1914-11-09",
                    "url": "https://find-and-update.company-information.service.gov.uk/company/00138256"
                },
                "2": {
                    "@type": "PropertyValue",
                    "name": "VAT number",
                    "propertyID": "UK VAT",
                    "value": "GB472781717",
                    "url": "https://www.shepherdneame.co.uk/legal/terms-conditions-online-shop"
                },
                "3": {
                    "@type": "PropertyValue",
                    "name": "Legal Entity Identifier",
                    "propertyID": "LEI",
                    "value": "2138005EBUHGVOACDX31",
                    "url": "https://search.gleif.org/#/record/2138005EBUHGVOACDX31"
                },
                "4": {
                    "@type": "PropertyValue",
                    "name": "Aquis Stock Exchange ticker",
                    "propertyID": "AQSE",
                    "value": "SHEP",
                    "url": "https://www.aquis.eu/companies/SHEP"
                },
                "_items_truncated": true
            },
            "sameAs": {
                "0": "https://www.wikidata.org/wiki/Q12002324",
                "1": "https://en.wikipedia.org/wiki/Shepherd_Neame_Brewery",
                "2": "https://find-and-update.company-information.service.gov.uk/company/00138256",
                "3": "https://www.aquis.eu/companies/SHEP",
                "4": "https://search.gleif.org/#/record/2138005EBUHGVOACDX31",
                "_items_truncated": true
            },
            "subjectOf": [
                {
                    "@type": "Article",
                    "@id": "https://en.wikipedia.org/wiki/Shepherd_Neame_Brewery",
                    "headline": "Shepherd Neame Brewery",
                    "url": "https://en.wikipedia.org/wiki/Shepherd_Neame_Brewery",
                    "isPartOf": {
                        "@type": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]",
                        "url": "[DEPTH_TRUNCATED]"
                    }
                }
            ],
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "contactType": "customer support",
                    "url": "https://www.shepherdneame.co.uk/contact-us",
                    "areaServed": "GB",
                    "availableLanguage": "en-GB"
                },
                {
                    "@type": "ContactPoint",
                    "contactType": "registered office",
                    "telephone": "+44 1795 532206",
                    "email": "company@shepherd-neame.co.uk",
                    "url": "https://www.aquis.eu/companies/SHEP",
                    "areaServed": "GB",
                    "availableLanguage": "en-GB"
                },
                {
                    "@type": "ContactPoint",
                    "contactType": "investor relations",
                    "url": "https://investors.shepherdneame.co.uk/",
                    "areaServed": "GB",
                    "availableLanguage": "en-GB"
                }
            ]
        },
        "1": {
            "@type": "Person",
            "@id": "https://www.shepherdneame.co.uk/#person-jonathan-neame",
            "name": "Jonathan Neame",
            "honorificSuffix": "DL",
            "jobTitle": "Chief Executive",
            "description": "Chief Executive of Shepherd Neame since January 2003. A Barrister-at-law, former Chairman of the British Beer and Pub Association (2012 to 2015), Deputy Lieutenant of Kent, and Upper Warden of the Worshipful Company of Brewers.",
            "nationality": "British",
            "worksFor": {
                "@id": "https://www.shepherdneame.co.uk/#organization"
            },
            "alumniOf": [
                {
                    "@type": "Organization",
                    "name": "City University, London"
                },
                {
                    "@type": "Organization",
                    "name": "Inns of Court School of Law"
                }
            ],
            "sameAs": [
                "https://uk.linkedin.com/in/jonathan-neame-5626661b"
            ]
        },
        "2": {
            "@type": "Person",
            "@id": "https://www.shepherdneame.co.uk/#founder-richard-marsh",
            "name": "Richard Marsh",
            "description": "Richard Marsh is associated with the 1698 establishment of the Faversham brewery that became Shepherd Neame. A Captain in the local militia, his daughter Silvester later sold the property to Samuel Shepherd in 1741.",
            "nationality": "British",
            "subjectOf": {
                "@type": "WebPage",
                "url": "https://www.shepherdneame.co.uk/brewery/brewery-history"
            }
        },
        "3": {
            "@type": "PostalAddress",
            "@id": "https://www.shepherdneame.co.uk/#registered-office-address",
            "streetAddress": "17 Court Street",
            "addressLocality": "Faversham",
            "addressRegion": "Kent",
            "postalCode": "ME13 7AX",
            "addressCountry": "GB"
        },
        "4": {
            "@type": "Brewery",
            "@id": "https://www.shepherdneame.co.uk/#brewery-faversham",
            "name": "Shepherd Neame Brewery",
            "description": "The Shepherd Neame brewery and registered office at 17 Court Street, Faversham, Kent. Britain's oldest brewer with brewing on the site since at least 1698 and town records of commercial brewing dating to 1573.",
            "url": "https://www.shepherdneame.co.uk/brewery/our-faversham-brewery",
            "address": {
                "@id": "https://www.shepherdneame.co.uk/#registered-office-address"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": 51.3148,
                "longitude": 0.8926
            },
            "containedInPlace": {
                "@id": "https://www.shepherdneame.co.uk/#place-faversham"
            },
            "parentOrganization": {
                "@id": "https://www.shepherdneame.co.uk/#organization"
            },
            "image": {
                "@id": "https://www.shepherdneame.co.uk/#brewery-image"
            }
        },
        "_items_truncated": true
    },
    "_truncated": true,
    "_original_size": 19243
}
/about-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Organization",
                "Corporation"
            ],
            "@id": "https://www.shepherdneame.co.uk/#organization",
            "name": "Shepherd Neame Limited",
            "url": "https://www.shepherdneame.co.uk",
            "description": "Shepherd Neame is an independent family brewer, pub and hotel operator based in Faversham, Kent, widely recognised as Britain's oldest brewer.",
            "foundingDate": "1698",
            "foundingLocation": {
                "@type": "Place",
                "name": "Faversham, Kent, UK"
            },
            "slogan": "Britain's Oldest Brewer",
            "logo": {
                "@id": "https://www.shepherdneame.co.uk/#logo"
            },
            "address": {
                "@id": "https://www.shepherdneame.co.uk/#org-address"
            },
            "telephone": "+44 1795 532206",
            "email": "company@shepherd-neame.co.uk",
            "leiCode": "2138005EBUHGVOACDX31",
            "identifier": [
                {
                    "@type": "PropertyValue",
                    "propertyID": "Companies House",
                    "value": "00138256",
                    "url": "https://find-and-update.company-information.service.gov.uk/company/00138256"
                }
            ],
            "tickerSymbol": "AQSE:SHEP",
            "sameAs": [
                "https://www.wikidata.org/wiki/Q12002324",
                "https://en.wikipedia.org/wiki/Shepherd_Neame_Brewery",
                "https://www.linkedin.com/company/shepherd-neame/",
                "https://www.facebook.com/ShepherdNeame",
                "https://twitter.com/shepherdneame",
                "https://www.instagram.com/shepherdneame/",
                "https://www.youtube.com/user/ShepherdNeameBrewery"
            ],
            "memberOf": [
                {
                    "@type": "Organization",
                    "name": "British Beer & Pub Association",
                    "url": "https://beerandpub.com/"
                }
            ],
            "areaServed": [
                {
                    "@type": "Place",
                    "name": "South East England"
                },
                {
                    "@type": "Country",
                    "name": "United Kingdom"
                }
            ],
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "contactType": "Customer Service",
                    "telephone": "+44 1795 532206",
                    "email": "company@shepherd-neame.co.uk",
                    "areaServed": "GB",
                    "availableLanguage": [
                        "en-GB",
                        "en"
                    ]
                },
                {
                    "@type": "ContactPoint",
                    "contactType": "Investor Relations",
                    "telephone": "+44 1795 532206",
                    "email": "investors@shepherdneame.co.uk",
                    "areaServed": "GB",
                    "availableLanguage": [
                        "en-GB",
                        "en"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.shepherdneame.co.uk/#website",
            "url": "https://www.shepherdneame.co.uk",
            "name": "Shepherd Neame",
            "description": "Shepherd Neame's official website, featuring its brewery, beers, pubs and hotels across Kent, London and the South East.",
            "publisher": {
                "@id": "https://www.shepherdneame.co.uk/#organization"
            },
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.shepherdneame.co.uk/search?keys={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.shepherdneame.co.uk/about-us#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.shepherdneame.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About Shepherd Neame",
                    "item": "https://www.shepherdneame.co.uk/about-us"
                }
            ]
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.shepherdneame.co.uk/about-us#heroimage",
            "url": "https://snsites.co.uk/sites/default/files/styles/page_hero/public/2025-09/Arial-view-of-brewery-%281%29-web.jpg?h=06ac0d8c&itok=7qL7akFp",
            "contentUrl": "https://snsites.co.uk/sites/default/files/styles/page_hero/public/2025-09/Arial-view-of-brewery-%281%29-web.jpg?h=06ac0d8c&itok=7qL7akFp",
            "caption": "About Shepherd Neame",
            "representativeOfPage": true
        },
        {
            "@type": "WebPage",
            "@id": "https://www.shepherdneame.co.uk/about-us#webpage",
            "url": "https://www.shepherdneame.co.uk/about-us",
            "name": "About Shepherd Neame",
            "headline": "About Shepherd Neame",
            "description": "Learn about Shepherd Neame, Britain's oldest brewer. Discover our heritage, values, people and how we brew, serve and welcome guests across the South East.",
            "inLanguage": "en-GB",
            "isPartOf": {
                "@id": "https://www.shepherdneame.co.uk/#website"
            },
            "publisher": {
                "@id": "https://www.shepherdneame.co.uk/#organization"
            },
            "breadcrumb": {
                "@id": "https://www.shepherdneame.co.uk/about-us#breadcrumb"
            },
            "image": {
                "@id": "https://www.shepherdneame.co.uk/about-us#heroimage"
            },
            "primaryImageOfPage": {
                "@id": "https://www.shepherdneame.co.uk/about-us#heroimage"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://www.shepherdneame.co.uk/#logo",
            "url": "https://snsites.co.uk/sites/default/files/styles/medium/public/2025-09/SN-PRIMARY-POS-RGB.png",
            "contentUrl": "https://snsites.co.uk/sites/default/files/styles/medium/public/2025-09/SN-PRIMARY-POS-RGB.png",
            "caption": "Shepherd Neame corporate logo",
            "width": 220,
            "height": 157
        },
        {
            "@type": "PostalAddress",
            "@id": "https://www.shepherdneame.co.uk/#org-address",
            "streetAddress": "17 Court Street",
            "addressLocality": "Faversham",
            "addressRegion": "Kent",
            "postalCode": "ME13 7AX",
            "addressCountry": "GB"
        }
    ]
}
/sheps-giving/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Organization",
                "Corporation"
            ],
            "@id": "https://www.shepherdneame.co.uk/#organization",
            "name": "Shepherd Neame Limited",
            "url": "https://www.shepherdneame.co.uk",
            "description": "Shepherd Neame is an independent family brewer, pub and hotel operator based in Faversham, Kent, widely recognised as Britain's oldest brewer.",
            "foundingDate": "1698",
            "foundingLocation": {
                "@type": "Place",
                "name": "Faversham, Kent, UK"
            },
            "slogan": "Britain's Oldest Brewer",
            "logo": {
                "@id": "https://www.shepherdneame.co.uk/#logo"
            },
            "address": {
                "@id": "https://www.shepherdneame.co.uk/#org-address"
            },
            "telephone": "+44 1795 532206",
            "email": "company@shepherd-neame.co.uk",
            "leiCode": "2138005EBUHGVOACDX31",
            "identifier": [
                {
                    "@type": "PropertyValue",
                    "propertyID": "Companies House",
                    "value": "00138256",
                    "url": "https://find-and-update.company-information.service.gov.uk/company/00138256"
                }
            ],
            "tickerSymbol": "AQSE:SHEP",
            "sameAs": [
                "https://www.wikidata.org/wiki/Q12002324",
                "https://en.wikipedia.org/wiki/Shepherd_Neame_Brewery",
                "https://www.linkedin.com/company/shepherd-neame/",
                "https://www.facebook.com/ShepherdNeame",
                "https://twitter.com/shepherdneame",
                "https://www.instagram.com/shepherdneame/",
                "https://www.youtube.com/user/ShepherdNeameBrewery"
            ],
            "memberOf": [
                {
                    "@type": "Organization",
                    "name": "British Beer & Pub Association",
                    "url": "https://beerandpub.com/"
                }
            ],
            "areaServed": [
                {
                    "@type": "Place",
                    "name": "South East England"
                },
                {
                    "@type": "Country",
                    "name": "United Kingdom"
                }
            ],
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "contactType": "Customer Service",
                    "telephone": "+44 1795 532206",
                    "email": "company@shepherd-neame.co.uk",
                    "areaServed": "GB",
                    "availableLanguage": [
                        "en-GB",
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                    ]
                },
                {
                    "@type": "ContactPoint",
                    "contactType": "Investor Relations",
                    "telephone": "+44 1795 532206",
                    "email": "investors@shepherdneame.co.uk",
                    "areaServed": "GB",
                    "availableLanguage": [
                        "en-GB",
                        "en"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.shepherdneame.co.uk/#website",
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🛡️ Trust Signals — external proof links that back the declared identity
22Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
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/about-us/ 7 1
/sheps-giving/ 4 1
/contact-us/ 4 1