Smith & Wollensky
(https://smithandwollensky.com) 📸 Data Snapshot: June 20, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids trust theatre by maintaining a 1:1 ratio of review_count (3) to proof_links_count (3) across pages. While the phrase ‘award-winning wines’ is used without citing specific medals on the primary pages, the presence of the ‘Charles Krug Winery Collection’ partnership and the display of actual client logos like Citi and OBL on the Private Events page provide verifiable proof paths.
Proof density is high due to the inclusion of specific product specifications (e.g., ’44 oz American Wagyu,’ ’34th Floor of CDB Time Square’) and a named list of corporate clients for events. This outweighs the vague assertions of being ‘a cut above the rest.’
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 3 |
| /gifts/ | 3 | 3 |
| /private-events/ | 3 | 3 |
| /locations/ | 3 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smithandwollensky.com/",
"url": "https://www.smithandwollensky.com/",
"name": "Steakhouse Restaurants Across the US - Smith & Wollensky",
"isPartOf": {
"@id": "https://www.smithandwollensky.com/#website"
},
"datePublished": "2022-11-07T10:41:47+00:00",
"dateModified": "2026-05-18T12:17:23+00:00",
"description": "Welcome to Smith & Wollensky, America's premier steakhouse, serving USDA Prime dry-aged steaks, premium seafood and award-winning wines.",
"breadcrumb": {
"@id": "https://www.smithandwollensky.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smithandwollensky.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smithandwollensky.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smithandwollensky.com/#website",
"url": "https://www.smithandwollensky.com/",
"name": "Smith & Wollensky",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smithandwollensky.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/gifts/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smithandwollensky.com/gifts/",
"url": "https://www.smithandwollensky.com/gifts/",
"name": "Gifts - Smith & Wollensky - Premier Steakhouse Restaurants",
"isPartOf": {
"@id": "https://www.smithandwollensky.com/#website"
},
"datePublished": "2024-05-01T12:42:47+00:00",
"dateModified": "2026-01-15T20:29:12+00:00",
"description": "Give gift cards, premium steak, delicious steak sauces or award-winning wines and let your friends and family experience Smith & Wollensky at home.",
"breadcrumb": {
"@id": "https://www.smithandwollensky.com/gifts/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smithandwollensky.com/gifts/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smithandwollensky.com/gifts/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smithandwollensky.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smithandwollensky.com/#website",
"url": "https://www.smithandwollensky.com/",
"name": "Smith & Wollensky",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smithandwollensky.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/private-events/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smithandwollensky.com/private-events/",
"url": "https://www.smithandwollensky.com/private-events/",
"name": "Private Events - Smith & Wollensky - America's Steakhouse",
"isPartOf": {
"@id": "https://www.smithandwollensky.com/#website"
},
"datePublished": "2022-12-06T16:47:29+00:00",
"dateModified": "2026-05-18T13:30:26+00:00",
"description": "Private event spaces and dining rooms for every occasion. Plan the perfect event with our prime steaks & seafood, award-winning wines & warm hospitality.",
"breadcrumb": {
"@id": "https://www.smithandwollensky.com/private-events/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smithandwollensky.com/private-events/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smithandwollensky.com/private-events/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smithandwollensky.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Private Events"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smithandwollensky.com/#website",
"url": "https://www.smithandwollensky.com/",
"name": "Smith & Wollensky",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smithandwollensky.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/locations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.smithandwollensky.com/locations/",
"url": "https://www.smithandwollensky.com/locations/",
"name": "Smith and Wollensky Locations Across the US and Abroad",
"isPartOf": {
"@id": "https://www.smithandwollensky.com/#website"
},
"datePublished": "2022-11-08T17:48:38+00:00",
"dateModified": "2026-02-20T20:32:55+00:00",
"description": "Make a reservation at one of Smith & Wollensky's locations in the most exciting cities. Create the perfect backdrop for your favorite steakhouse.",
"breadcrumb": {
"@id": "https://www.smithandwollensky.com/locations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.smithandwollensky.com/locations/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.smithandwollensky.com/locations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.smithandwollensky.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Locations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.smithandwollensky.com/#website",
"url": "https://www.smithandwollensky.com/",
"name": "Smith & Wollensky",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.smithandwollensky.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
This page presents a snapshot of public data from Smith & Wollensky, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Smith & Wollensky: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://smithandwollensky.com to view the most current version of its content and see directly what this company is about and what it offers.