SPA® (Spadel N.V.)
(https://spa.be) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant technical gap exists as schema_json is null across all pages, representing a lack of structured identity for a major entity like Spadel N.V. Expert references are limited to an influencer (@idoitmyself.be) for ‘upcycling’ rather than scientific experts or geologists to back the purity claims. There is no Person schema or digital footprint provided for the ‘family story’ mentioned in the H3 of the homepage.
The marketing tone relies heavily on the ‘legendary purity’ of the water, but the site fails to demonstrate this with scientific data or third-party laboratory results. Claims of ‘65% less plastic’ are quantified but compared against internal standards (‘6x1L and 6×1.5L packs’) rather than an industry-wide benchmark, which is a classic defensive marketing tactic. The ‘8 myths about sparkling water’ section promises information but lacks a linked source to clinical studies.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /nl/producten/spa-limonades/ | 0 | 1 |
| /nl/duurzaamheid/onze-duurzame-verpakkingen/ | 0 | 1 |
| /nl/spa-mama-baby/ | 0 | 1 |
This page presents a snapshot of public data from SPA® (Spadel N.V.), captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SPA® (Spadel N.V.): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://spa.be to view the most current version of its content and see directly what this company is about and what it offers.